Freestyle Creative

Freestyle Creative was approached to develop branding and a website for the MAPS 3 Oklahoma City Convention Center. The Oklahoma City Convention Center branding was built to be bright, energetic, and friendly as a reflection of our community. Each color was carefully chosen to not only pay homage to and complement the facilities and parks surrounding the convention

center, but to also give it the power to stand out and be a unique stamp. There are five colors featured, and each color has an identity. The brand colors represent: Culture, Community, Education, Hospitality and Innovation. The different colors fold

together like origami, refolding itself to suit the needs of Oklahoma City’s community as it continues to grow. This brand was designed to grow and breathe, to give future designers and team members the chance to build off of this and evolve to meet future needs.

The ONIE Project is short for the Oklahoma Nutrition Information & Education Project, and its mission is to improve the health and nutrition of Oklahomans by creating and disseminating nutrition and physical activity information and educational activities across the state. ONIE is grant funded by the USDA through the Oklahoma Department of Human Services and partnered with Freestyle Creative in 2019 for a comprehensive rebrand and website redesign. ONIE’s new logo was designed to resonate with ONIE’s primary target audiences while putting a clean, friendly, and modern spin on a brand many Oklahomans love. Freestyle then developed the new look and feel of the redesigned ONIE website while partnering with Clevyr on the development of the site.

Define Your Direction is a youth movement created to inspire teens and young adults, ages 12-25 in the Dickson, Oklahoma and Allen, Oklahoma communities, to make positive decisions when it comes to prescription drug abuse and underage drinking. Since 2014, the Chickasaw Nation Strategic Prevention Framework Tribal Incentive Grant (SPF-TIG) team has been working on a media and education campaign strategy. We began working with the Chickasaw Nation’s Department of Population Health and Research Strategic Prevention Framework- Tribal Incentive Grant (SPF-TIG) committee in October 2015 to create a comprehensive community-level educational and multimedia campaign to prevent and raise awareness for underage drinking and prescription drug abuse and misuse. This campaign targets teens and young adults ages 12-25 within the Chickasaw Nation, but is not limited to Chickasaw Nation citizens. Each strategy is designed to engage the target audience and Chickasaw Nation communities by promoting a healthy lifestyle outside of underage drinking and prescription drug abuse. The campaign is grant-funded by the Substance Abuse and Mental Health Services Administration in collaboration with the Chickasaw Nation and Southern Plains Tribal Health Board.

Define Your Direction is a youth movement created to inspire teens and young adults, ages 12-25 in the Dickson, Oklahoma and Allen, Oklahoma communities, to make positive decisions when it comes to prescription drug abuse and underage drinking. Since 2014, the Chickasaw Nation Strategic Prevention Framework Tribal Incentive Grant (SPF-TIG) team has been working on a media and education campaign strategy. We began working with the Chickasaw Nation’s Department of Population Health and Research Strategic Prevention Framework- Tribal Incentive Grant (SPF-TIG) committee in October 2015 to create a comprehensive community-level educational and multimedia campaign to prevent and raise awareness for underage drinking and prescription drug abuse and misuse. This campaign targets teens and young adults ages 12-25 within the Chickasaw Nation, but is not limited to Chickasaw Nation citizens. Each strategy is designed to engage the target audience and Chickasaw Nation communities by promoting a healthy lifestyle outside of underage drinking and prescription drug abuse. The campaign is grant-funded by the Substance Abuse and Mental Health Services Administration in collaboration with the Chickasaw Nation and Southern Plains Tribal Health Board.

The Better Business Bureau of Central Oklahoma was founded in 1930 and serves over 50 counties through its office in downtown Oklahoma City’s historic Film Row District. BBB’s mission and vision, respectively, is to be the leader in advancing marketplace trust, and be an ethical marketplace where buyers and sellers can trust each other. Freestyle Creative and the BBB partnered up to create a video series to highlight the values of being an accredited business. The four videos in the series have been released on social media platforms and will be on broadcast television during quarter two and three of 2019. Freestyle Creative was tasked to produce a four part video series focused on different business types and starting a business. The underlying theme for the series was “Start with Trust.” Knowing that the BBB is recognized worldwide, Freestyle crafted the videos to be used in various formats and languages, including Spanish, French, and English.

Home Creations is a home builder in Oklahoma, serving the Oklahoma City and Tulsa metro areas. Since Freestyle’s beginning in 2007, we’ve produced several videos for Home Creations. Home Creations partnered with Freestyle Creative in 2017 for digital marketing services and billboard design in hopes of seeing more success in their advertising efforts, specifically with driving traffic to the website and increasing phone calls and sales in a cost-efficient manner. To increase website traffic, we created multiple Google Ad campaigns targeting people looking for homes in the Oklahoma City and Tulsa areas. The campaigns were created to serve ads specific to home communities in the cities in which our audience was searching, and to people who were searching for specific features in a home, such as energy efficiency and open floor plans. To increase phone calls, we created a series of call only Google ads in each of the campaigns. To track the leads from the digital efforts, we worked with Home Creations to install a lead tracking platform that would separate our qualified leads from the website click ads. The Google AdWords campaign successfully achieved the goal of driving traffic to the website with 43,595 website visits, and the total website traffic increased 19.48% in 2017 compared to 2016. Throughout the campaign, 358 phone calls were received directly from the ads, and we exceeded our goal of increasing sales by 10%.

In 2016, the University of Oklahoma decided to move both their full-time and professional MBA programs to Oklahoma City as a way of better serving their students and corporate partners. In 2017, the University of Oklahoma Price College also renamed the MBA program to Gene Rainbolt Graduate School of Business. Throughout these big changes, OU MBA partnered with Freestyle Creative for research, design, broadcast and outdoor advertising to help with strategic positioning as well as to build awareness for their new name, degree offerings and facilities in Oklahoma City. Freestyle Creative set out to discover who the Gene Rainbolt Graduate School of Business’ target audience was, how to reach them most effectively and what messaging would spark their interest in enrolling for the program. Through Scarborough market research, Freestyle determined OU MBA’s ideal targets, and the research was then utilized to determine media consumption habits, such as which mediums and styles of messaging the targets prefer. To increase brand awareness, Freestyle utilized information about specific times the targets are engaged with messaging and which mediums they prefer to effectively place radio, billboard and bus wrap advertising. All creative elements used drove the message that the OU MBA program is in the heart of Oklahoma City, making it in the center of economic progress and forward-thinking professionals.

Oklahoma State University (OSU) Medical Center is the nation’s largest osteopathic teaching facility and hospital, located in Downtown Tulsa. The hospital partners with the OSU Center for Health Sciences to provide vital patient care to rural and urban Oklahoma communities through a network of 20+ clinics called OSU Medicine. Previously, OSU Medicine’s primary care clinics’ online presence existed under the OSU Medical Center umbrella; all marketing for the clinics took place on the OSU Medical Center website and Facebook page. Due to the overlap in the hospital’s and its clinics’ marketing initiatives, there was much confusion among the stakeholders regarding what services each offered. OSU Medicine not only needed to set itself apart from OSU Medical Center, but it also needed to differentiate each of the individual clinics. OSU Medicine planned to open new clinics within the metro area in 2017 in an effort to better serve rural and urban communities. However, they needed to keep the newest clinics from competing with the existing clinics.

In early 2017, OSU Medical Center asked Freestyle to help differentiate the OSU Medicine clinic network as its own brand, to assist in the grand openings of two new clinics and to increase the number of patients to other clinics.

Our first goal was to grow awareness of the OSU Medicine brand. From the launch of the OSU Medicine Facebook page, we strove to gain at least 1,200 Facebook followers in the first three months so that the page would be seen as trustworthy. We exceeded our goal by 10%, gaining 1,320 followers in three months. In 2017, OSU Medicine gained 2,279 new page likes, 77% of which were a direct result of the page likes campaign. From our Facebook advertising campaigns in 2017, OSU Medicine’s website received a total of 7,602 clicks and there were 493,777 brand-aware individuals in the Tulsa area. After Google Analytics was installed on the OSU Medicine website, they saw a 6.8% increase in users in 2017 on the OSU Medicine and OSU Medical Center websites combined, as compared to users on OSU Medical Center’s website in 2016.

Our second goal was to increase the number of patients visiting clinics in the OSU Medicine network. In 2017, the OSU Medicine clinics saw an increase of 14.7% in total patients as compared to 2016. There was also an increase of 11.5% in new patients to those clinics.

Chickasaw Country promotes tourism to 13 counties located in south-central Oklahoma through a variety of different platforms. Freestyle shot a video series and photography for social media which we titled “Explore A Nation” and was tasked with showcasing some of the Chickasaw Nation’s finest attractions in an emotion evoking, relatable and exciting way. The videos have been successful on social media–particularly on Facebook. The remaining videos and photography in the series are expected to be released later this year.