Full Service Advertising, Branding, and Digital Ag

Your brand has a story to tell. We're here to take the message from the whiteboard to the billboard and beyond. Want a broadcast campaign? No problem. Need a website? We've got you. Direct mail? No. Just kidding. Also a yes. You'll get sound strategy, killer creative and measurable results. 

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1999
Frederick Swanston
2400 Lakeview Parkway, Suite 175
Alpharetta, GA 30009
United States

Portfolio

Key clients: 

Ashton Woods, IBEROSTAR Hotels & Restorts, MetroHealth, Shepherd Center, Jo-Ann Fabric and Craft Stores, Verizon, Gray Television, City of Alpharetta, Verifone, Turner Broadcasting, Kolter Homes, Château Élan, BC/BS of Tennessee, Cullman Regional Medical Center, MetroHealth, Exide Technologies, Methodist Le Bonheur

Reviews

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Logo and Site Redesign for Hospitality Company

Their organization and structure paired with their creative ideas and suggestions led to a successful partnership.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2015 - Feb. 2016
Project summary: 

Frederick Swanston designed an updated hospitality logo that remained consistent with the previous iteration’s general look and feel. They also created a new, visually streamlined site.

The Reviewer
 
501-1,000 Employees
 
Atlanta, Georgia
Jaclyn Schott
Director of Online Communications, North Point Hospitality Group
 
Verified
The Review
Feedback summary: 

The new logo and site met internal and external praise, surpassing all project objectives. Frederick Swanston met all deadlines and communicated clearly throughout the engagement, securing ongoing collaboration.

BACKGROUND

Please describe your company and your position there.

North Point Hospitality Group is a hotel development and management company with 13 hotels in the southeast. I oversee the marketing and communications for all locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Frederick Swanston?

We wanted to create a new logo for our company as well as build a new site.

What were your goals for this project?

We wanted to update the look of our logo while ensuring that its integrity remained intact. Additionally, we sought resources to build a new site.

SOLUTION

How did you select this vendor?

We bid on several agencies based on research and word of mouth recommendations before choosing Frederick Swanston.

Can you go into detail about the services they provided and the scope of the project?

Beyond providing an updated logo, they designed and implemented our site.

What was the team composition?

Their agency collaborated with our internal stakeholders including myself, the vice president, and the EVP.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since launching the new site, we’ve seen our numbers increase. Not only did we meet all metric goals, we exceeded our expectations.

How was project management arranged and how effective was it?

The project was highly organized and efficient. We could easily share files and information between teams, and the project was completed accurately and on time.

What did you find most impressive about this company?

Their organization and structure paired with their creative ideas and suggestions led to a successful partnership.

Are there any areas where they can improve?

I can’t think of anything. We continue to utilize them for other projects and have an ongoing relationship with the team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Advertising for Home Building Company

"Truly invested in our success, they've become part of our team."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2012 - Ongoing
Project summary: 

Spearheading a media buying campaign, Frederick Swanston oversee both traditional media and digital marketing efforts. They build micorsites and produce collateral, outdoor billboards, and promotional videos.

The Reviewer
 
51-200 Employees
 
West Palm Beach, Florida
John Manrique
VP of Marketing, Kolter Homes
 
Verified
The Review
Feedback summary: 

The first campaign turned out highly effective, leading to a 40% increase in online inquiries. Responsive to feedback and always available, they exceeded all expectations, while their commitment and solid strategic approach contributed to the ongoing relationship.

BACKGROUND

Introduce your business and what you do there.

Kolter Homes is a homebuilding company that serves the Southeast region of United States. I'm the VP of Marketing, so I oversee various advertising and marketing activities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Frederick Swanston?

We were starting a new active adult community. We were looking for a vendor to lead our brand awareness and advertising campaigns to help us reach an active adult market and other regional homebuyers.

SOLUTION

What was the scope of their involvement?

They developed a media buying campaign, the purpose of which was to interest the community in buying homes. They've also worked with us on branding development, overseeing both the tradition media and the digital marketing side. They’ve helped us build some microsites and landing pages for email campaigns, providing recommendations and assisting with the coding. We now maintain those sites internally. In addition, they’ve provided footage for our videos, edited them, and marketed them across various channels. Their artists design and oversee the production of collateral for us: they create floor plan inserts, brochures, location maps, and displays for our sales office.

What is the team composition?

We have three primary points of contact and we also work with a design team, a digital team, and a media buying team.

How did you come to work with them?

One of our project directors worked with them previously.

How much have you invested with them?

This information is confidential.

What is the status of this engagement?

We started working with them in 2012 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

About two years ago, we had a number of active adult communities that were all marketing and advertising themselves independently. There was no feel of a collective adult brand. Last year was our first year when we ran the collective active adult campaign Frederick Swanston helped us develop, which included everything from outdoor billboards to digital advertising and call-to-action campaigns. It was very effective and we saw a 40% increase in our online inquiries. We're hoping this year's campaign will be even more effective.

How did they perform from a project management standpoint?

We have monthly or quarterly calls with them to discuss the status of the project, the client's feedback, and Google analytics. We're constantly developing more effective and efficient ways to handle the project. They're extremely accessible by email and phone. Besides, they're responsive to our feedback and go above and beyond to meet our needs.

What did you find most impressive about them?

Truly invested in our success, they've become part of our team. I never feel they're doing it for the sake of billable hours. Besides, they're very creative and have a solid strategic approach.

Are there any areas they could improve?

I can't think of anything. Their work is solid on all fronts and their team spirit is great.

5.0
Overall Score They're the best agency I've worked with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They did a great job.
  • 5.0 Cost
    Value / within estimates
    They've been very transparent with their billing and their process.
  • 4.5 Quality
    Service & deliverables
    Nobody is perfect.
  • 5.0 NPS
    Willing to refer
    They stand by what they do.

Advertising Services for Community Medical Center

"People have said that this is the best health-issue campaign they have seen."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

Frederick Swanston took on a full campaign development and new branding to change community perception of a hospital. They have made commercials, brochures, and a website, and they remain the agency of record. 

The Reviewer
 
501-1000 Employees
 
Cullman, Alabama
Director of Marketing and Public Relations, Community Hospital
 
Verified
The Review
Feedback summary: 

Frederick Swanston’s work has led to an improvement in growth metrics, including market share and hospital admissions. The message of the new brand is being relayed throughout the organization and directly to patients, and the community has given positive feedback about the campaign.

BACKGROUND

Introduce your business and what you do there.

We are an 115-bed privately owned non-profit hospital. I am the director of marketing and community outreach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Frederick Swanston?

We were facing some community perception issues and were looking for an agency which could help us convey a different image. We wanted to show that we are not just a community hospital that people visit when they're really sick, but rather a community health partner.

We also wanted to relay the fact that we've been a part of the community since 1939, but we have evolved beyond the small-town hospital of that time. We have much more services to offer the community now and the advanced technology that is found in larger establishments but with a small-town feel. The goal was always to change community perception and grow volume.

SOLUTION

What was the scope of their involvement?

Frederick Swanston is our agency of record, providing market research interviews and studies within our community. These were both man-on-the-street interviews, as well as interviews with key community leaders, in order to understand our perception and hear what the community wanted from a hospital. This helped us craft an appropriate message which resonated.

Frederick Swanston underwent a full campaign development, including new branding and logo designs. We have worked this into key service line initiatives. Frederick Swanston has also handled the production of commercials for our hospital, and the design of brochures for our sales team working with our secondary market. We are also working on website design and development. 

How did you come to work with Frederick Swanston?

I was looking for a new agency, and I wanted one which would have a good fit with our hospital or one which had had success within community hospital settings. Frederick Swanston had a few case studies for hospitals in smaller rural communities similar to ours. They had had great success, so I included them in our request for proposal. We found that Frederick Swanston was the right fit for our community and organization after meeting them on site. Frederick Swanston would be a perfect complement to what we had in place.

How much have you invested with Frederick Swanston?

The cost of Frederick Swanston's services has been around $150,000 in 2016.

I've always worked with smaller agencies. The expense may have seemed lower, but I find Frederick Swanston's cost to be reasonable based on the amount of work we've gotten.

What is the status of this engagement?

We started working with Frederick Swanston in March 2016, and the work is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We monitor growth metrics, which can include admissions, market share, and so on. Our admissions have gone up by 10% year over year, while our market share has increased by about 2%. These numbers are attributable to many factors, Frederick Swanston's work being one of them.

We have started relaying the message from our marketing campaign to our actual patient encounters, making sure that each one would be exceptional. When the campaign first launched, we received many comments from the community saying that it was excellent. It takes something which seems daunting and overwhelming, like living a healthy lifestyle, and makes it something manageable, taking it one step at a time. People have said that this is the best health-issue campaign they have seen.

Hospital visitors are saying that we aren't the same hospital they remember. Changing our messaging and actually living it has certainly helped change the community’s perception.

How did Frederick Swanston perform from a project management standpoint?

We have a small internal team, so Frederick Swanston has helped keep me on-task, beyond just staying on-task on their end. We have a weekly status meeting going over every project on the list, taking care of any open ends. Each project stays on the list until it's completely closed, which is phenomenal.

What did you find most impressive about Frederick Swanston?

Frederick Swanston is easy to work with. Our communication, although business-oriented, is very conversational. We work as a team. Instead of Frederick Swanston giving me things to sign-off on, they work with my ideas and feedback. More than anything, Frederick Swanston is an extension of our hospital's marketing department. We have come together in order to make the best possible product.

Are there any areas Frederick Swanston could improve?

I can't think of anything.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Frederick Swanston has set timelines and stuck to them.
  • 4.0 Cost
    Value / within estimates
    I'd always like the cost to be lower, but Frederick Swanston is definitely a good value.
  • 4.5 Quality
    Service & deliverables
    Nobody's perfect, but the product we've received from Frederick Swanston has been high-end, without a high-end cost.
  • 5.0 NPS
    Willing to refer