Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We monitor growth metrics, which can include admissions, market share, and so on. Our admissions have gone up by 10% year over year, while our market share has increased by about 2%. These numbers are attributable to many factors, Frederick Swanston's work being one of them.
We have started relaying the message from our marketing campaign to our actual patient encounters, making sure that each one would be exceptional. When the campaign first launched, we received many comments from the community saying that it was excellent. It takes something which seems daunting and overwhelming, like living a healthy lifestyle, and makes it something manageable, taking it one step at a time. People have said that this is the best health-issue campaign they have seen.
Hospital visitors are saying that we aren't the same hospital they remember. Changing our messaging and actually living it has certainly helped change the community’s perception.
How did Frederick Swanston perform from a project management standpoint?
We have a small internal team, so Frederick Swanston has helped keep me on-task, beyond just staying on-task on their end. We have a weekly status meeting going over every project on the list, taking care of any open ends. Each project stays on the list until it's completely closed, which is phenomenal.
What did you find most impressive about Frederick Swanston?
Frederick Swanston is easy to work with. Our communication, although business-oriented, is very conversational. We work as a team. Instead of Frederick Swanston giving me things to sign-off on, they work with my ideas and feedback. More than anything, Frederick Swanston is an extension of our hospital's marketing department. We have come together in order to make the best possible product.
Are there any areas Frederick Swanston could improve?
I can't think of anything.