full service ad agency

Frederick Swanston is a full-service, mid-sized Atlanta advertising agency led by creative strategists who developed a model for combining exceptional creative with the finest client service.

$150 - $199 / hr
10 - 49
Show all +
Alpharetta, GA
  • Frederick Swanston
    2400 Lakeview Parkway, Suite 175
    Alpharetta, GA 30009
    United States


Key clients: 

Ashton Woods, IBEROSTAR Hotels & Restorts, MetroHealth, Shepherd Center, Jo-Ann Fabric and Craft Stores, Verizon, Gray Television, City of Alpharetta, Verifone, Turner Broadcasting, Kolter Homes, Château Élan, BC/BS of Tennessee, Bardi Home Services


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Advertising Services for Community Medical Center

"People have said that this is the best health-issue campaign they have seen."

Willing to refer: 
The Project
$50,000 to $199,999
Jan. 2016 - Ongoing
Project summary: 

Frederick Swanston took on a full campaign development and new branding to change community perception of a hospital. They have made commercials, brochures, and a website, and they remain the agency of record. 

The Reviewer
501-1000 Employees
Cullman, Alabama
Director of Marketing and Public Relations, Community Hospital
The Review
Feedback summary: 

Frederick Swanston’s work has led to an improvement in growth metrics, including market share and hospital admissions. The message of the new brand is being relayed throughout the organization and directly to patients, and the community has given positive feedback about the campaign.


Introduce your business and what you do there.

We are an 115-bed privately owned non-profit hospital. I am the director of marketing and community outreach.


What challenge were you trying to address with Frederick Swanston?

We were facing some community perception issues and were looking for an agency which could help us convey a different image. We wanted to show that we are not just a community hospital that people visit when they're really sick, but rather a community health partner.

We also wanted to relay the fact that we've been a part of the community since 1939, but we have evolved beyond the small-town hospital of that time. We have much more services to offer the community now and the advanced technology that is found in larger establishments but with a small-town feel. The goal was always to change community perception and grow volume.


What was the scope of their involvement?

Frederick Swanston is our agency of record, providing market research interviews and studies within our community. These were both man-on-the-street interviews, as well as interviews with key community leaders, in order to understand our perception and hear what the community wanted from a hospital. This helped us craft an appropriate message which resonated.

Frederick Swanston underwent a full campaign development, including new branding and logo designs. We have worked this into key service line initiatives. Frederick Swanston has also handled the production of commercials for our hospital, and the design of brochures for our sales team working with our secondary market. We are also working on website design and development. 

How did you come to work with Frederick Swanston?

I was looking for a new agency, and I wanted one which would have a good fit with our hospital or one which had had success within community hospital settings. Frederick Swanston had a few case studies for hospitals in smaller rural communities similar to ours. They had had great success, so I included them in our request for proposal. We found that Frederick Swanston was the right fit for our community and organization after meeting them on site. Frederick Swanston would be a perfect complement to what we had in place.

How much have you invested with Frederick Swanston?

The cost of Frederick Swanston's services has been around $150,000 in 2016.

I've always worked with smaller agencies. The expense may have seemed lower, but I find Frederick Swanston's cost to be reasonable based on the amount of work we've gotten.

What is the status of this engagement?

We started working with Frederick Swanston in March 2016, and the work is ongoing. 


Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We monitor growth metrics, which can include admissions, market share, and so on. Our admissions have gone up by 10% year over year, while our market share has increased by about 2%. These numbers are attributable to many factors, Frederick Swanston's work being one of them.

We have started relaying the message from our marketing campaign to our actual patient encounters, making sure that each one would be exceptional. When the campaign first launched, we received many comments from the community saying that it was excellent. It takes something which seems daunting and overwhelming, like living a healthy lifestyle, and makes it something manageable, taking it one step at a time. People have said that this is the best health-issue campaign they have seen.

Hospital visitors are saying that we aren't the same hospital they remember. Changing our messaging and actually living it has certainly helped change the community’s perception.

How did Frederick Swanston perform from a project management standpoint?

We have a small internal team, so Frederick Swanston has helped keep me on-task, beyond just staying on-task on their end. We have a weekly status meeting going over every project on the list, taking care of any open ends. Each project stays on the list until it's completely closed, which is phenomenal.

What did you find most impressive about Frederick Swanston?

Frederick Swanston is easy to work with. Our communication, although business-oriented, is very conversational. We work as a team. Instead of Frederick Swanston giving me things to sign-off on, they work with my ideas and feedback. More than anything, Frederick Swanston is an extension of our hospital's marketing department. We have come together in order to make the best possible product.

Are there any areas Frederick Swanston could improve?

I can't think of anything.

Overall Score
  • 5.0 Scheduling
    Frederick Swanston has set timelines and stuck to them.
  • 4.0 Cost
    Value / within estimates
    I'd always like the cost to be lower, but Frederick Swanston is definitely a good value.
  • 4.5 Quality
    Service & deliverables
    Nobody's perfect, but the product we've received from Frederick Swanston has been high-end, without a high-end cost.
  • 5.0 NPS
    Willing to refer