What was the scope of their involvement?
Franchise Marketing helped us put together our story and all of the necessary legal documentation in order for us to franchise the business, helping us navigate regulations throughout the process. Through a series of interviews with their team and filling out different worksheets, they compiled a 100-page investment document, or franchise disclosure document (FDD).
They then designed a franchise brochure, based on our branding, as well as a webpage to meet certain disclosure requirements. They now manage direct ad marketing campaigns for the business.
What is the team composition?
I interface a lot with Chris (President, Franchise Marketing Systems), but he's also put me in touch with people on his sales, operational, and marketing teams as needed.
How did you come to work with Franchise Marketing Systems?
I believe someone recommended them to us and they were among a few other firms we interviewed. We liked them the best because they seemed to have the most balanced approach and were the most candid with us.
How much have you invested with them?
We've invested over $30,000 in total fees. They're also on a commission-based structure for deals that they bring to us. Their services have been very competitively priced compared to other vendors we spoke to.
What is the status of this engagement?
We've been working with them since November or December 2017.