What evidence can you share that demonstrates the impact of the engagement?
We signed two franchisees and are currently looking for real estate for them. I describe that as a win. We’re very happy with the results. Compared to the fees that other companies proposed to us, their prices were extremely fair for what their team delivered.
Franchise Marketing Systems respected our business and asked questions that made us a little uncomfortable, which we expected. Their questions led to a well-documented operations manual. They were thorough and wanted to make sure that the documents we hand over to our franchisees are good. We used their franchise agreement and it worked out great.
How did Franchise Marketing Systems perform from a project management standpoint?
They met all their deadlines. We didn’t put a deadline on the project but set a goal of a packet to use for our franchisees. Everyone played their part and did what they needed to do to make that happen for us.
If we had everything that their team needed from start to finish in a timely manner, Franchise Marketing Systems could’ve gotten our project done in six months. Once we started the process, we learned that we didn’t have a lot of components in place to become a franchise. We had to create the items that their team needed.
What did you find most impressive about them?
Franchise Marketing Systems has a lot of experience. There were questions that, had I not been speaking with someone who didn’t have Chris's experience, would’ve made us feel uncomfortable. When establishing a franchise, it's important to work with someone who has a lot of experience because so much can go wrong. Franchises open a business to people and investors, so the business has to trust they'll be successful. The documents protect a franchise owner. Chris always put as at ease, basing all of his answers on quality experiences. I would feel comfortable recommending them to anyone who’s looking to franchise their business and needs help.
Are there any areas they could improve?
I didn’t go into the relationship looking for them to provide stellar marketing materials. However, they could improve the quality of the marketing materials that their team provides to franchises. It’s an added feature to their services, so it’s not their forte.
Do you have any advice for potential customers?
Work on your own timeframe. Franchise consulting companies enter relationships knowing exactly what they want to do. Your business is going to be different than the last one that they’ve worked with, so make sure that you take control of the project and its steps. Franchise Marketing Systems didn’t pressure us to go at their pace, but it could be easy for a franchisor to just roll with what a company says.