Franchise Consulting Firm Franchise Your Business

Franchise Marketing Systems is a franchise development and franchise marketing firm which supports brands in developing the strategic, functional, operational and management structure needed to franchise a business model effectively.  

Through a national network of franchise marketing professionals, Franchise Marketing Systems supports the marketing and sales of the client's brand into new markets.  

Franchise Marketing Systems consists of 27 franchise consultants located in key markets around the United States and Canada.  

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
Alpharetta, GA
headquarters
  • 6110 McFarland Station, 105
    Alpharetta, GA 30004
    United States

Portfolio

Key clients: 
Franchise Marketing Systems has worked with the following franchise brands: Franchise Marketing Systems Clients Ford, Baxter healthcare, Synergy, Anytime Fitness, Children's Miracle Networks, Shoney's, Hungry Howie's, Junk King, Mad Science Group, Matco Tools, Waxing the City among others.  
Magic Bubbles Pressure Washing Franchise Image

Magic Bubbles Pressure Washing Franchise

Magic Bubbles Pressure Washing franchise is a service franchise system that was developed with Franchise Marketing Systems in 2015.  The system expanded to almost 20 units primarily in the Southeastern U.S.  Today, Magic Bubbles is a leading brand in this niche service segment.  

Avendelle Assisted Living Franchise Development Image

Avendelle Assisted Living Franchise Development

Avendelle Assisted Living Franchise is the leader in residential property senior facility development for small to mid-sized homes.  Avendelle specializes in creating cozy and resident-centric facilities which are created by converting residential properties into smaller senior homes.  Avendelle has opened homes in States across the U.S. 

Reviews

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Franchise Support for Kayak Tour Group

"They did a great job of communicating and took a lot of weight off of my shoulders."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2018
Project summary: 

Franchise Marketing Systems made introduction calls, had site visits, created operation manuals, and drafted legal paperwork to help franchise a kayaking touring business.  

The Reviewer
 
11-50 Employees
 
Orlando, Florida
Justin Buzzi
Owner, Get Up And Go Kayaking
 
Verified
The Review
Feedback summary: 

With Franchise Marketing Systems’ help, the kayak touring business was able to establish several franchises. The team was supportive and helpful throughout the process. They outlined each step in detail, but were still able to adapt when needed.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Get Up And Go Kayaking started as a small idea in the summer of 2016. With so many people looking to enjoy a day in the natural springs we have here in Central Florida, it was no doubt that guests would love experiencing them in a completely clear kayak. Owner, Justin Buzzi, and his girlfriend, Tia, set out to be the first clear kayak tour company in all of Florida (which actually ended up being all of the USA)! Now approaching over 125,000,000 views on Facebook and social media, the company has surpassed expectations and continues to expand. Get Up And Go Kayaking is now the first clear kayak tour company to be a franchise in the entire world! With 8 different locations showcasing unique wildlife, marine life, and nature - there’s no shortage of memories to be made.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Franchise Marketing Systems?

I hired Franchise Marketing Systems to help turn my business into a franchise-ready system. They did everything from introduction calls, to site visits, operation manuals, legal paperwork, etc... they did it all!

What were your goals for this project?

I was hopeful we could make the franchise process easy and streamlined. They did a great job of communicating and took a lot of weight off of my shoulders.

SOLUTION

How did you select this vendor?

They were a referral from another company that used them in the past!

Describe the project and the services they provided in detail.

They made my company into a franchise from start to finish!

What was the team composition?

They had several people that helped in each step of the process from designers, to operations, to marketing, etc! I felt like they had every aspect covered that was needed.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

In year 1 we sold 7 franchise units which was incredible! So glad I used their company to help me create a franchise.

How was project management arranged and how effective was it?

They had every step of the process organized from start to finish and we went through each step in great detail.

What did you find most impressive about this company?

Their ability to adapt and be able to help suggest things I never would have thought of.

Are there any areas for improvement?

I do not believe there are any areas for improvement.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Franchise Marketing for Goat Rental Service

"Their professionalism and friendly demeanor were impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2020 - Ongoing
Project summary: 

Franchise Marketing Systems supported the creation of a franchise and continues to provide ongoing support.

The Reviewer
 
1-10 Employees
 
Vashon, Washington
Tammy J Dunakin
Owner, Rent-A-Ruminant LLC
 
Verified
The Review
Feedback summary: 

With the vendor's assistance, stakeholders have set up 4 franchises. The team's eager work ethic and detail-orientation foster a positive partnership. Their efficient workflow has been a highlight.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I own Rent-A-Ruminant Franchise LLC. My company provides eco friendly vegetation services utilizing goat herds.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Franchise Marketing Systems?

I am a customer of Franchise Marketing Service. They setup my franchise company back in 2015. Chris the owner is amazing!! He has done so much for me not only in putting the entire franchise together but also in ongoing support for the last 5 years at very little cost. I could not have afforded to develop a franchise without his company. His ethics and attention to detail are impeccable. He and his staff are very friendly and helpful.. I have been so fortunate to be working with this company and highly recommend them to anyone looking to start a franchise... Tammy Dunakin Owner/Franchisor

What were your goals for this project?

My goal was to get my franchise setup at a one stop shop which FMS provided at a very reasonable price and in a quick manner

SOLUTION

How did you select this vendor?

I was highly recommended this company by an acquaintance.

Describe the project in detail.

Once I contacted Chris he setup a phone conference with myself and his team. They decided from the info I gave them that my company would be a great franchise to setup. We are the first goat rental franchise in the world and they wanted to be a part of the franchise formation and were very excited about it. I decided to proceed withe the project. They sent me a series of questionnaires to fill out and from those put together all the aspects of the franchise including the franchise disclosure documents.

What was the team composition?

Chris the owner was the orchestrator and his team of marketing, finance, legal and office staff made up the rest of his team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the launching of the franchise I have opened 4 franchises. I have several more in the pipeline.

How effective was the workflow between your team and theirs?

Very effective in all aspects

What did you find most impressive about this company?

Their professionalism and friendly demeanor were impressive.

Are there any areas for improvement?

Not that I can think of

5.0
Overall Score lOVED MY ENTIRE EXPERIENCE
  • 5.0 Scheduling
    ON TIME / DEADLINES
    excellent
  • 5.0 Cost
    Value / within estimates
    Fantastic
  • 5.0 Quality
    Service & deliverables
    I am very pleased with them and highly recommend them to other companies
  • 5.0 NPS
    Willing to refer
    I will for sure

Franchise Consulting for Pizza Restaurant Chain

"Franchise Marketing Systems has a lot of experience."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Apr. 2019
Project summary: 

Franchise Marketing Systems developed documentation to enable franchising opportunities for a pizza chain. They created business plans, operations and systems manuals, and helped to establish franchise agreements.

The Reviewer
 
11-50 Employees
 
Bellingham, Washington
Chay Tan
President, Coconut Kenny's
 
Verified
The Review
Feedback summary: 

Franchise Marketing Systems delivered extensive and meticulous documentation that enabled the signing of two franchisees to support ideal growth. The team directed an organized project and met deadlines. They were dependable and provided industry expertise that ensured effective partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company’s called Coconut Kenny’s and we’ve been in business for a little over 20 years. We’re a small pizza chain in Washington state, currently owning and operating six Coconut Kenny’s locations in Whatcom and Skagit counties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Franchise Marketing Systems?

We wanted to develop a marketable franchise product. Our team entertained the idea of franchising but didn’t know how to do it. It’s a totally different world than owning and operating your own business only. We needed guidance from a competent company to help us through the franchising process.

SOLUTION

What was the scope of their involvement?

The owner of Franchise Marketing Systems met with us on-site and reviewed our concept. Collectively, we decided that our idea was worth franchising. The owner introduced us to his marketing team, which learned our systems and documented them. Their team created an operations manual that included six-parts and business plans for us to proof. There was a lot of back and forth between us until we had agreements and manuals that we were happy with. Their team also established our franchise agreements, which involved a lot of legal jargon, so we relied on their expertise. They set us up with legal partners with whom their team had a relationship.

They essentially put what we’d created on paper, which is a tough process for any business to do. Employees know the systems because leadership trained them, so it's hard to articulate. Their team documented our business concept and products for us to hand over to a franchisee. They helped us sort through the process to get to where we are today, which is having a concept that we are currently marketing and selling.

What is the team composition?

I worked with two members of the Franchise Marketing Systems team.

How did you come to work with Franchise Marketing Systems?

We met with a few other franchise development consultants over a 2–3-year period prior to signing with Franchise Marketing Systems. I ran into their team at a booth at a pizza expo in Las Vegas. We talked with Chris (Franchise Consultant, Franchise Marketing Systems) and decided to interview Franchise Marketing Systems. Chris flew out to meet us and we decided that the firm was a good fit for us. They had a lot of experiences to share and didn’t come from a position of do it our way or don’t do it at all. He respected what our team built and the growth model that we wanted to achieve.

How much have you invested with them?

We spent between $25,000–$50,000 on their services. Compared to other companies, their fees were phenomenal.

What is the status of this engagement?

We started working with Franchise Marketing Systems in April 2018. We worked with them for a year, going back and forth. In June 2019, we finally started marketing Coconut Kenny’s as a franchise opportunity.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We signed two franchisees and are currently looking for real estate for them. I describe that as a win. We’re very happy with the results. Compared to the fees that other companies proposed to us, their prices were extremely fair for what their team delivered.

Franchise Marketing Systems respected our business and asked questions that made us a little uncomfortable, which we expected. Their questions led to a well-documented operations manual. They were thorough and wanted to make sure that the documents we hand over to our franchisees are good. We used their franchise agreement and it worked out great.  

How did Franchise Marketing Systems perform from a project management standpoint?

They met all their deadlines. We didn’t put a deadline on the project but set a goal of a packet to use for our franchisees. Everyone played their part and did what they needed to do to make that happen for us.

If we had everything that their team needed from start to finish in a timely manner, Franchise Marketing Systems could’ve gotten our project done in six months. Once we started the process, we learned that we didn’t have a lot of components in place to become a franchise. We had to create the items that their team needed. 

What did you find most impressive about them?

Franchise Marketing Systems has a lot of experience. There were questions that, had I not been speaking with someone who didn’t have Chris's experience, would’ve made us feel uncomfortable. When establishing a franchise, it's important to work with someone who has a lot of experience because so much can go wrong. Franchises open a business to people and investors, so the business has to trust they'll be successful. The documents protect a franchise owner. Chris always put as at ease, basing all of his answers on quality experiences. I would feel comfortable recommending them to anyone who’s looking to franchise their business and needs help.

Are there any areas they could improve?

I didn’t go into the relationship looking for them to provide stellar marketing materials. However, they could improve the quality of the marketing materials that their team provides to franchises. It’s an added feature to their services, so it’s not their forte.  

Do you have any advice for potential customers?

Work on your own timeframe. Franchise consulting companies enter relationships knowing exactly what they want to do. Your business is going to be different than the last one that they’ve worked with, so make sure that you take control of the project and its steps. Franchise Marketing Systems didn’t pressure us to go at their pace, but it could be easy for a franchisor to just roll with what a company says.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    From my experience, they are by far the most cost-effective option.
  • 4.5 Quality
    Service & deliverables
    I don’t do 5’s because then there’s no room for improvement.
  • 5.0 NPS
    Willing to refer

Franchise Development for Medical Rehabilitation Clinic

"...they know exactly what needs to be done, and they're very structured."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Mar. 2019
Project summary: 

Franchise Marketing Systems supported the creation of a medical franchise marketing system. 

The Reviewer
 
1-10 Employees
 
Ontario, Canada
Shahid Durrani
Employee, Medical Rehabilitation Clinic
 
Verified
The Review
Feedback summary: 

Internal stakeholders are happy with the partnership. The vendor was deadline-oriented, supportive, and focused on delivering high-quality results. Their depth of knowledge was a plus.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a medical rehabilitation clinic

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Franchise Marketing Systems?

They are developing our franchise

What were your goals for this project?

Needed to create all operational flows, get our license

SOLUTION

How did you select this vendor?

Searched online

Describe the project and the services they provided in detail.

They developed our franchise marketing system.

What was the team composition?

Large team to get the job done

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They are very professional and know how to get the job done, they have all the skills necessary under one roof

How was project management arranged and how effective was it?

Very effective, they know exactly what needs to be done, and they're very structured.

What did you find most impressive about this company?

There attention to timelines, quality of work and overall support

Are there any areas for improvement?

I felt I was in good hands, they are very knowledgeable in the process

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    One stop shop! Great team, I made the right choice by working with FMS
  • 5.0 NPS
    Willing to refer

Franchising Services for Contractor Business

"Franchise Marketing Systems' passion and commitment are impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Apr. 2016 - Ongoing
Project summary: 

Franchise Marketing Systems directed the entire franchising process. The team manages legal procedures, directs promotional services, and locates franchise owners.

The Reviewer
 
11-50 Employees
 
Toms river, NJ
Leo Goldberger
Founder & CEO, The Patch Boys
 
Verified
The Review
Feedback summary: 

Franchise Marketing Systems delivered 97 units in less than four years, helping to capture $4 million in revenue. They provide insightful suggestions that have encouraged growth. The team's communication and attention to detail make them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Founder / CEO of The Patch Boys (www.thepatchboys.com) we are a drywall-repair franchise company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Franchise Marketing Systems?

I used Franchsie marketing Systems for the entire set-up of the franchise process, to promote us, to the legal work for us and find us franchise owners across the USA

What were your goals for this project?

my goals were to hit 40 locations in the first 5 years - needles to say, we are not even 4 years old, and they delivered 97 units in less than 4 years. They are absolutely amazing :)

SOLUTION

How did you select this vendor?

we searched and interviewed 6-7 companies but there was "something" missing, once we met Chris Connor, we fell in love with his passion for what he does and he delivered more than what he promised

Describe the project in detail.

for the first 6 months, he updated us weekly with the process, he gave us ideas on how to move forward with many different situations, and he helped us along on every little detail ( and also has amazing connections that he recommended us and saved us lots of money)

What was the team composition?

Chris Connor was the lead man, but his team were very vital in all the details. His office kept us in the loop and followed up on monthly reminders, filing paperwork, registering all the necessary renewals, and helping us get free publicity in many great portals and magazines

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we have done in 2018 over 4 million in business, and 2019 looks even much better than that, all thanks to Chris and Franchise Marketing Systems team

How effective was the workflow between your team and theirs?

simple: 110% and absolutely amazing

What did you find most impressive about this company?

Franchise Marketing Systems' passion and commitment are impressive.

Are there any areas for improvement?

not that i can think of

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Operations Manual Creation for Bakery

"They gave 100% to everything that I asked of them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2016 - Feb. 2019
Project summary: 

Franchise Marketing Systems created a franchising package and operations manual that included company values, policies, and procedures. 

The Reviewer
 
11-50 Employees
 
Conroe, Texas
Marlene Stubler
Owner & CEO, Pie in the Sky Pie Co.
 
Verified
The Review
Feedback summary: 

Employees and franchisees loved the comprehensive manual, which streamlined operations and addressed major issues. Franchise Marketing Systems was always friendly and helpful. They communicated clearly and developed smart, efficient solutions. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Pie in the Sky Pie Co. is a full-service restaurant and bakery. I'm the owner. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Franchise Marketing Systems?

Franchise Marketing Systems created a franchise package for my company. 

What were your goals for this project?

My goal was to put my franchise package together and have the right tools to teach and educate franchisees about my vision, policies, and procedures. 

SOLUTION

How did you select this vendor?

I met the founder at a restaurant trade show. He was easy to talk to and trust, so we quickly put a plan together. 

Describe the project and the services they provided in detail.

First, we discussed my vision for the future of my company. They visited my location to get a feel for the business, then picked my brain to understand the policies and procedures that needed to be documented and shared with my future franchisees.

This process forced me to analyze how I did everything. Even if I hadn't gone forward with franchising, just publishing a correct operational manual was worth it. After this was done, they built a website for the franchise. It was a simple, clean process.

What was the team composition?

They had a team member for each step of the process.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

By creating an operational manual, Franchise Marketing Systems made my company stronger and gave me the comprehensive tools to use with franchisees and employees. We use the manual every day. My employees appreciate the structure we developed and the solutions we created. Our procedures are factual, and everyone on the team knows where to find answers.

How was project management arranged and how effective was it?

Their communication and organization were top-notch.

What did you find most impressive about this company?

All of the staff were kind and patient. They gave 100% to everything that I asked of them. Their team made this project easy and were there for me at every step of the way.

Are there any areas for improvement?

Honestly, I can't name anything. They're really that good.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Franchise Consulting Services for Restaurant Group

"The team is organized and provides incredible service across the entire company, from legal to marketing."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Ongoing
Project summary: 

Franchise Marketing Systems arranged legal documentation in compliance with state-level regulations. The team has filed disclosure forms and set up meetings with investors.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Owner, Seafood Restaurant
 
Verified
The Review
Feedback summary: 

The project is on track as a result of the team’s organization and comprehensive service. Franchising efforts have already achieved serious interest. Although scheduling could be more consistent, customers can expect competitive rates and a close partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own a seafood restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Franchise Marketing Systems?

We wanted to franchise across the country.

SOLUTION

What was the scope of their involvement?

The team prepared documentation including disclosure forms. Franchise Marketing Systems processed these documents in compliance with different state regulations. They then provided marketing services and arranged meetings with interested parties—whether an individual or group of investors. The team continues to send weekly updates.  

What is the team composition?

I have one local point of contact, but have interacted with at least 10 people.

How did you come to work with Franchise Marketing Systems?

A friend recommended the team and cited their affordable rates. I then reached out over the phone and met them in person.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working together in October 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We completed the documentation stage and are waiting for approval from one state. Potential investors have expressed serious interest in two Western states.  

How did Franchise Marketing Systems perform from a project management standpoint?

The team performs well in this area. They stay on top of the project.

What did you find most impressive about them?

The team is organized and provides incredible service across the entire company, from legal to marketing. They take care of us as a client.

Are there any areas they could improve?

Since I haven’t worked with a franchising consultant before, I’m unable to compare services and performance. But the team is doing great for me.

Do you have any advice for potential customers?

Regular communication such as weekly check-ins keeps everyone on the same page as the engagement progresses.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Nobody is perfect. Some departments don’t move as fast as others. They were also late for a recent 8 am call.
  • 5.0 Cost
    Value / within estimates
    Rates are competitive.
  • 5.0 Quality
    Service & deliverables
    This is my first time doing this. And I think they're doing excellent.
  • 5.0 NPS
    Willing to refer
    I’m highly likely to refer the team and even hire them again

Franchise Consulting for Seasonal Christmas Store

“Franchise Marketing has helped expand our business and significantly improved internal efficiencies.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Franchise Marketing guided the company through the franchising process, advising on FDDs and creating marketing collateral as needed.

The Reviewer
 
1-10 Employees
 
Smithtown, New York
Howie Frank
President, Everything Christmas
 
Verified
The Review
Feedback summary: 

Franchise Marketing has helped the company navigate all aspects of the franchising process seamlessly. Highly responsive and attentive to client needs, working with them continues to be a great experience. Their team implements effective strategies to help businesses thrive as they grow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Everything Christmas, a seasonal retail store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Franchise Marketing?

We wanted to determine whether our store was viable as a franchise business or not, since it's only open two months out of the year. We engaged Franchise Marketing to help us navigate how to get started. 

SOLUTION

What was the scope of their involvement?

Franchise Marketing walked us through every step as we set up our business as a franchise, including the FDD process. They've created a manual and marketing collateral, including a brochure to give out to candidates interested in franchising. They've also helped us close franchises over the years as needed, acting as a consultant and providing any guidance as needed.

What is the team composition?

I work directly with the president and a few of his staff. 

How did you come to work with Franchise Marketing?

I researched vendors online and reached out to a few, but Franchise Marketing was by far the most reasonably priced.

How much have you invested with them?

We invested about $20,000.

What is the status of this engagement?

We started working together in 2014 and wrapped up the initial franchise work in about 6 months, but we continue to work with them on an ongoing basis as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Franchise Marketing has helped expand our business and significantly improved internal efficiencies.

How did Franchise Marketing perform from a project management standpoint?

They're excellent. They've helped me with anything I've ever asked for and been very responsive to our needs.

What did you find most impressive about them?

They're very personable compared to other companies I've spoken to and very affordable. I've never heard any complaints from anyone who's worked with them.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Be patient, because building a franchise business takes time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're very responsive and timely.
  • 5.0 Cost
    Value / within estimates
    Their rates are significantly lower than other competitors I spoke to.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Franchising Strategy for Inspection & Franchising Companies

“Thanks to Franchise Marketing's efforts, we're about to sell our third franchise in just seven months.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Ongoing
Project summary: 

Franchise Marketing compiled necessary franchising legal documentation for the company and designed marketing collateral and a webpage. They also oversee direct ad marketing campaigns.

The Reviewer
 
11-50 Employees
 
Boulder, Colorado
Greg Fowler
Co-Owner, HERO Inspections & Environmental
 
Verified
The Review
Feedback summary: 

Franchise Marketing's team is extremely knowledgeable and dedicated to helping clients achieve franchising goals. Highly professional and candid in their communications, working with their team is seamless. They've helped the company successfully start franchising under compressed timelines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder and co-owner of Hero Inspections & Environmental.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Franchise Marketing Systems?

We wanted to franchise our business, so we needed help putting together all the legal documentation and creating an investment package.

SOLUTION

What was the scope of their involvement?

Franchise Marketing helped us put together our story and all of the necessary legal documentation in order for us to franchise the business, helping us navigate regulations throughout the process. Through a series of interviews with their team and filling out different worksheets, they compiled a 100-page investment document, or franchise disclosure document (FDD). 

They then designed a franchise brochure, based on our branding, as well as a webpage to meet certain disclosure requirements. They now manage direct ad marketing campaigns for the business.

What is the team composition?

I interface a lot with Chris (President, Franchise Marketing Systems), but he's also put me in touch with people on his sales, operational, and marketing teams as needed.

How did you come to work with Franchise Marketing Systems?

I believe someone recommended them to us and they were among a few other firms we interviewed. We liked them the best because they seemed to have the most balanced approach and were the most candid with us.

How much have you invested with them?

We've invested over $30,000 in total fees. They're also on a commission-based structure for deals that they bring to us. Their services have been very competitively priced compared to other vendors we spoke to.

What is the status of this engagement?

We've been working with them since November or December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For the amount of work they've produced in such a short time frame, we've been able to achieve a lot. Thanks to Franchise Marketing's efforts, we're about to sell our third franchise in just seven months.

How did Franchise Marketing Systems perform from a project management standpoint?

Project management is one of their greatest strengths. They delivered the FDD ahead of schedule and the whole process was relatively seamless. They're very organized and each person on their team has a very defined role. They were also good about bridging any gaps in our education, taking a consultative and productive approach to each element. Overall, their team is very task-driven, highly professional, and organized.

What did you find most impressive about them?

Their candor and real-world expertise coupled with their honest evaluation of client projects are truly unique. They genuinely understand the industry and how to help their clients succeed.

Do you have any advice for potential customers?

Be responsible for tasks on your end. It's an interactive, collaborative process that requires both parties to be fully engaged.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They're very flexible.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They helped us sell our first franchise in no time.
  • 5.0 NPS
    Willing to refer

Franchise Marketing for a Lawn Care Company

"Don't be scared that the price seems too good to be true because the service and the results are phenomenal."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

Franchise Marketing Systems is providing legal and promotional services. They’ve created a franchise disclosure document and marketing via brochures and live events. Video production is planned as well.

The Reviewer
 
Atlanta, Georgia
Josh Wise
CEO, GrassRoots Tree and Turf Care
 
Verified
The Review
Feedback summary: 

Their services have spurred growth and positively impacted stakeholders’ morale. The team is personable, professional, and responsive. They produce results in short order and expect the same efficiency from partners. Customers can expect quality work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of GrassRoots Tree and Turf Care, a lawn service company that specializes in fertilization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Franchise Marketing Systems?

After 16 years in business, I decided that franchising was the best route for growth. I hired Franchise Marketing Systems as consultants to guide me through that process.

SOLUTION

What was the scope of their involvement?

The team then did on-site research—in the field and in the office—over a few days to learn everything about our business. I've done numerous teleconferences with them to create manuals on our company’s operational side. They helped me create a franchise disclosure document (FDD) and market the company via brochures and live events, including local expos. We just started doing a video.

What is the team composition?

Chris Conner (President, Franchise Marketing Systems) is my main point of contact.

How did you come to work with Franchise Marketing Systems?

I did an online search and spoke with different companies before finding Franchise Marketing Systems. I spoke with Chris via phone and met him in person. He was honest and a gentleman. His impressive conduct sold me on the business.

How much have you invested with them?

We’ve spent approximately $25,000. That figure includes the initial agreement to make us franchise-ready and the subsequent commission fees. We paid another $5,000 to a third-party video production vendor.

What is the status of this engagement?

We started working together in April 2018 and the partnership is ongoing. We’ll use them as long as we need, but the relationship is not subscription-based.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My employees’ morale is high because they can see how our company and their roles will grow—new locations and training opportunities—in the near future. We had fun and good camaraderie during yesterday’s video shoot. Our positive experience inspired us to tweak processes and update manuals. We want to ensure best practices before franchising the business out to other people.

How did Franchise Marketing Systems perform from a project management standpoint?

They assign staff to different franchising segments. If Chris isn’t immediately accessible via email or phone, the appropriate resource will follow up within minutes. Since Franchise Marketing Systems is 30 minutes from our office, Chris occasionally visits the shop to learn new things about the business. The team is also quick; they’ve had to wait on me. They hold me accountable to provide prompt responses and complete everything I need to in a timely manner.

What did you find most impressive about them?

They were about half the price of other vendors, which made me skeptical at first. But now that I’ve seen their excellent work, everyone else feels like a rip-off.

Are there any areas they could improve?

While everyone has room for improvement, I haven’t been unhappy with anything. Chris is very responsive; he returns calls immediately.

Any advice for potential customers?

Don't be scared that the price seems too good to be true because the service and the results are phenomenal. They stay on top of the client to get everything done in the agreed timeline.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer