RevX

BACKGROUND

Please describe your company and position.

I am the Strategy Director of EveLab Insight

Describe what your company does in a single sentence.

AI Skin Analysis

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractional CMO to accomplish?

• Build up Martech Stack
• Create MQL scoring
• Separate out SQLs & MQLs

SOLUTION

How did you find Fractional CMO?

Referral

Why did you select Fractional CMO over others?

• Pricing fits our budget
• Good value for cost
• Company values aligned

How many teammates from Fractional CMO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a comprehensive MQL scoring system across leads from both online and offline activities.  Sync the scoring systems from web, app, and other sources into Salesforce Marketing Cloud

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Able to build up a complete MQL scoring system that is currently being integrated across several different mediums.  Still early in filling out our martech stack but results have been positive

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work has always been delivered on time, and any issues we've run into have been promptly handled.

What was your primary form of communication with Fractional CMO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team is in constant communication and they are very quick to action.  They are also quite good at offering alternative solutions when our first ideas aren't working out as expected or we hit a technical hurdle.

Are there any areas for improvement or something Fractional CMO could have done differently?

We had some early issues with the first version of our scoring during a trade show.  However, the prompt response and fix by the FractionalCMO team outweighed any major issues we had.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Colorful Concrete Solutions

Describe what your company does in a single sentence.

Colorful Concrete Solutions provides concrete floor coatings in residential and commercial settings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractional CMO to accomplish?

• Customize and implement workflows within the system to improve time management when with prospects and clients.
• Research and implement options for calling and texting within the system with Hubspot tracking.
• Help us better understand how to use and work within Hubspot to maximize our investment.

SOLUTION

How did you find Fractional CMO?

LinkedIn Post/Comment from Representative

Why did you select Fractional CMO over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• Strong communication

How many teammates from Fractional CMO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were setting up Hubspot from scratch and needed additional functions and workflow systems to be built out that went beyond our administrator's skillset. Fractional CMO was hired to streamline the process by researching and implementing solutions to maximize the functions available through the CRM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved time management and communication with prospects. 
• Improved communication and tracking of sales/project activity for operations and production team members.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Excellent communication and updates.
• Timely project turnaround.
• Friendly service.
• Itemized time-based billing.

What was your primary form of communication with Fractional CMO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Despite the time difference, they are committed to finding solutions to our unique needs. Their timeliness of project progress was impressive. The team has continued to support our changing needs with great communication, friendly engagement, clear direction and training on how to use the system, and reasonable pricing.

Are there any areas for improvement or something Fractional CMO could have done differently?

None that come to mind.

BACKGROUND

Please describe your company and position.

I am the Co-Founder, CEO of Outco, Inc.

Describe what your company does in a single sentence.

Train software engineers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractional CMO to accomplish?

• Hubspot system overhaul
• Website build
• Adwords management

SOLUTION

How did you find Fractional CMO?

Referral

Why did you select Fractional CMO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Solid understanding of our issues and goals, along with clear proposal for solution

How many teammates from Fractional CMO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Overhauled our severely under-performing Hubspot setup. This included significant custom external software integrations. Paid and social media marketing implementation and oversight, and consulting ranging from high-level strategic to low-level execution. Branding and website design and build from scratch. Many of these implementations done on mission-critical timelines, with great success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Our Hubspot system went from an unreliable, generic disaster to a finely tuned, highly customized solution that fit our very unique and demanding needs -- and the system has sustained successfully after FCMO completed it.
2. Our lead acquisition cost was lower than any of our competitors thanks to FCMO's management of our marketing portfolio spanning both paid and social.
3. We had several websites built by FCMO, on tight timelines. The delivery from both a design and function perspective were first-rate, and very competitively priced for the outstanding quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were consistently completed on time, often with aggressive deadlines. Their responsiveness is always excellent.In addition, they provide a granularity to their billing that I've only seen with law firms before.

What was your primary form of communication with Fractional CMO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A combination of expertise and caring. In my experience when someone reaches a high level of expertise, it often either comes with the baggage of a degree of arrogance, or a degree of disengagement. You will find neither with FCMO -- they know what they are talking about, they're humble enough to know/recognize on the rare occasions when they don't. No project is beneath them if it helps the client, and they're deeply committed to delivering excellence to their customers.

Are there any areas for improvement or something Fractional CMO could have done differently?

I spoke regularly with the team so this wasn't really applicable to me, but I suspect a brief weekly written digest at the end of each week of work completed (and maybe hours billed) could be something clients might benefit from. Otherwise, as someone who routinely has mountains of feedback for everyone, I honestly can't say I have much for FCMO.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing.

Describe what your company does in a single sentence.

Venture Capital firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractional CMO to accomplish?

• increase user engagement
• find a new email marketing platform
• migrate to the new email marketing platform

SOLUTION

How did you find Fractional CMO?

Online Search

Why did you select Fractional CMO over others?

• Pricing first our budget
• Great culture fit
• Company values aligned

What was the size of Fractional CMO’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Fractional CMO to assist in increasing user engagement in our emails, finding the right email marketing platform to switch to, and migrating to that platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• higher CTR on emails
• found a new platform
• migrated to new platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fractional CMO delivered beautifully. They were efficient, helpful, and communicative. They are experts at what they do but also helped us learn the ropes so we could do it ourselves in the future if we so desired.

What was your primary form of communication with Fractional CMO?

Virtual Meeting

What did you find most impressive or unique about this company?

The company is largely based in India, but they communicate constantly. They never let their time zone interfere with their communications. They were transparent about what they were working on and how long it would all take. We loved working with them — they were extremely helpful, friendly, and efficient.

Are there any areas for improvement or something Fractional CMO could have done differently?

Nothing comes to mind- they were wonderful.

BACKGROUND

Introduce your business and what you do there.

My business is Bewakoof, an e-commerce portal. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

We needed someone to write our content. 

SOLUTION

What was the scope of their involvement?

Fractional CMO wrote the content for our website. They wrote product descriptions.

What is the team composition?

There are 2–3 people.

What is the status of this engagement?

We started working together in September 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team does good work for us. They provide all the content on time and offer good services.

How did Fractional CMO perform from a project management standpoint?

Project management is good, and they manage everything nicely. We provided all the requirements and they delivered on time. We communicate via email or phone.

What did you find most impressive about them?

They actively take care of the project. They’re always available, and I can reach them at any time.

Are there any areas they could improve?

Fractional CMO could work on timeliness. Sometimes we need the content within 1–2 days, but they aren’t able to deliver that fast. They usually need 1–2 weeks.

BACKGROUND

Introduce your business and what you do there.

I’m the director of global demand generation at Aviso, an AI platform that supports sales teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

We had multiple items. They’re a very comprehensive agency, and we started working with them for programmatic retargeting ads on the SEM piece of our strategy.

SOLUTION

What was the scope of their involvement?

We work multichannel, and Fractional CMO is managing ads on LinkedIn, Facebook, and Google Ads.

We initially made a plan for them to help us with upper funnel advertising. Their first assignment was to increase top-of-the-funnel conversions through our web pages, in terms of white papers, subscriptions, and registrations. We made a 30-day plan and assigned a budget based on their recommendations. We gave Fractional access to all of our tools, including HubSpot, so that they could track registrants to our accounts, like Google Ads, and do everything they needed to do without asking us. We’re adding them into more of our automation workflows now. Specifically, they’re helping us with HubSpot.  

What is the team composition?

We’re working with two people from their team.

How much have you invested with them?

We started with one specific asset or tactic, with a retainer of $1,000 per month. We’re giving them more work, so we’re scaling the retainer up.

What is the status of this engagement?

We started working with Fractional in April or May 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re shooting for more conversions. The number of submissions on our landing pages went from 50 to 80 in the first month, and we’ve just reached 100 per month. Fractional was able to basically double our conversions in the span of 60 days.

How did Fractional CMO perform from a project management standpoint?

They’re very organized. I’m working with a project manager, and they also bring a project coordinator to our calls, who’s responsible for launching and executing everything we discuss in our calls. We use our own management tools, including Asana. Fractional was able to adjust to that. They’re autonomous and don’t require much maintenance. We just have a weekly meeting where they present reports and results.

What did you find most impressive about them?

They’re very stringent. Their owner understands companies’ needs, and he makes sure he brings results before spending more money. Fractional sees the customer as a partner and not just as a new account. They learn our needs and focus the campaigns based on that.

Are there any areas they could improve?

As we continue acquiring more services from Fractional, I’m sure that we’ll see some bottlenecks. They’re a small and growing team, but we’re good so far.

Do you have any advice for future clients of theirs?

With Fractional CMO or any other agency, what matters the most is for the client to understand their own goals and needs. This way, they can be clear in sharing what they’re looking to achieve through the partnership.

The second thing is to be prepared for each call so that everyone can make the most of that time. I review Fractional’s reports before our meetings so that we can have meaningful conversations.

BACKGROUND

Introduce your business and what you do there.

I’m the director at Replete Business Solutions Pvt. Ltd., a software development and digital agency. We provide app development, website development, design, digital marketing, SEO, and branding services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

We needed a partner to help with various SEO and content projects.

SOLUTION

What was the scope of their involvement?

Fractional CMO is helping us with SEO and content writing. We collaborate on multiple projects for different clients. We involve them right from the start up until the client communication. 

They help create a complete strategy, they target keywords, and they do complete client and competitive client analyses. So far, the team has worked on 8–10 projects.

What is the team composition?

I interact with one teammate.

How did you come to work with Fractional CMO?

They were referred to us.

What is the status of this engagement?

We started working together in June 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I continue working with Fractional CMO because I’m happy with their work.

How did Fractional CMO perform from a project management standpoint?

I’m satisfied with the communication. Their response time is good, and they’re very collaborative, adaptable, and financially flexible. We communicate via Skype and WhatsApp. We also have weekly meetings, but they’re available immediately when we need them. Additionally, the team addresses issues properly.

What did you find most impressive about them?

I’m very confident about working with them because I like their way of working and their deliverables. The team’s communication is good, and they’re friendly.

Are there any areas they could improve?

No, not that I can think of. They’re doing well.

Do you have any advice for potential customers?

Be upfront with what you are looking for. If anything needs to be improvised, just talk to them and they will address it properly.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a tea company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

We needed someone to develop our e-commerce website.

SOLUTION

What was the scope of their involvement?

Fractional CMO designed and developed our e-commerce website, where we sell all of our luxury teas. They used WordPress. The team uploaded all of our products and put in a payment integration. 

What is the team composition?

There are 3–4 people. We have two points of contact.

How did you come to work with Fractional CMO?

I found them through my network.

How much have you invested with them?

My company has spent 150,000 Indian Rupees (approximately $2,000 USD). 

What is the status of this engagement?

We started working together in January 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is very good. The rest of the team is happy with it as well. We’re on our way to doing social media marketing and all types of digital marketing; once we do that, we’ll have more results.

How did Fractional CMO perform from a project management standpoint?

Project management is very professional. Everything has been delivered on time. We haven’t faced any issues. We use email and phone to communicate.

What did you find most impressive about them?

Everything is very good. Once we start digital marketing, it will be beneficial for us.

Are there any areas they could improve?

There could be more features on the backend. 

Do you have any advice for potential customers?

They’re very professional.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Shree Durga Enterprise. We deal with spices, which we procure from farmers, clean, and sell to our distributors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

We had some designs in mind for our packaging materials, and we hired Fractional CMO to create those designs.

SOLUTION

What was the scope of their involvement?

Fractional CMO has done 3–4 jobs for us. They designed all of our packaging materials from scratch according to how we wanted them to look. Since we sell spices, we needed designs that would work with small packaging materials. Fractional CMO did our logo design as well. 

What is the team composition?

I work with 1–2 of their sales representatives. I’m not sure how big the team if; if there are any issues, I contact the sales reps.

How did you come to work with Fractional CMO?

One of my friends had done business with Fractional CMO and recommended them to me. When I contacted them, they sent me some of their previous designs to look at. I liked their work and started doing business with them.

How much have you invested in them?

I have spent more than 50,000–60,000 Indian rupees (approximately $660–$780 USD).

What is the status of this engagement?

Our work together started in January 2019, and I am still working with them. I plan to design a website for my company, so I’ve been in touch with them about that. We would’ve started already, but it’s been delayed 2–3 months because of COVID-19.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am very satisfied with their designs. While preparing to design my website, I asked them to provide me with examples of websites they have designed for other people. I have been going through those websites, and I am finding that their work is very good. For that reason, I have decided to have them create my website.

How did Fractional CMO perform from a project management standpoint?

The communication is very good; I have had no issues. They are always available.

What did you find most impressive about them?

Their work is very good, and they are responsive. There were times when I required a lot of changes in the design, and they never backed out. They continued to support me and send me the updated designs. Their response was always really, really good.

Are there any areas they could improve?

It is very hard for me to say where they can improve; I am in the spice industry, and they are in the design industry. However, their work is good.

Do you have any advice for potential customers?

I have referred 1–2 friends to them. They are very responsive, and they will not let you down.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for a NextGen digital transformation consultancy. Our practice includes everything from cloud computing to UI/UX. We do IoT, AI machine learning, and manage services for clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

We were trying to increase the number of qualified leads coming in. Basically, we needed help with all things regarding digital marketing.

SOLUTION

What was the scope of their involvement?

We’ve started campaigns with Google Ads and Microsoft Bing ads. Then they used social media sites like Twitter, LinkedIn, Facebook. We’ve also done some email marketing campaigns. They got us set up on HubSpot as well.

What is the team composition?

We worked with the CEO, an operational lead, and a few others. I think in total, there are 4–6 people working on our project.

How did you come to work with Fractional CMO?

We narrowed it down to two companies. We went with Fractional CMO because they already had experience with our target audience and had been successful. We also liked their bottom line offer‑if things didn’t work out, we weren’t locked into an agreement.

What is the status of this engagement?

The project started in January 2020 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in leads every month, and the quality of leads are pretty good. Unfortunately, we haven’t had meetings, which is our goal, but that’s due to the COVID-19 outbreak. The campaigns weren’t up until mid-February, so all things considered, we’re happy with the increase in leads we’ve gotten.

Before this, we didn’t have any digital marketing strategies. They helped us get off the ground, get organized, and track our success. HubSpot made a big difference with that. We’ve established a lot of processes that we didn’t have before.

How did Fractional CMO perform from a project management standpoint?

I would rate their project management very high. They’re very responsive. We have bi-weekly touchpoints. They’re always on time and quick to respond. In terms of communication overall, they’re great. They always ask the right questions.

What did you find most impressive about them?

Everything they’ve promised us, they’ve delivered. The traction and momentum is there, despite everything else going on right now. I’d also like to highlight their communication. They’re so responsive, and we’ve really needed that. They’ve been able to execute right away.

Are there any areas they could improve?

They were upfront about their copywriting ability. I’ve provided the content, but they’d send me the ad with the copy included, and there would be a few grammatical mistakes. I suppose that’s just because they’re working quickly and that’s normal for most organizations. They just need to have multiple eyes on it.