We accelerate your marketing

Founded in 2017, Fractional CMO is a full-stack marketing automation agency. Customer-First approach has been our mantra since our inception. Based out of Seattle and with operations in India, we serve SaaS, Real Estate, Manufacturing companies’ digital marketing needs.

With a shared passion for marketing coupled with technology experience, we enable organizations crushes their marketing and sales goals.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2017
Show all +
Seattle, WA
headquarters
  • 4250 W Lake Sammamish PKWY NE, D-2019, Redmond
    Seattle, WA 98052
    United States
other locations
  • Fortune Towers
    Hyderabad 500081
    India

Portfolio

Key clients: 

Aviso, Turnitin, VBHC, Agile CRM, Unlock Insights, Maisonette Holdings, ZipSchools, ComTech Inc,

Fractional CMO helps Agile CRM clock 200% growth in revenue Image

Fractional CMO helps Agile CRM clock 200% growth in revenue

Agile CRM is world's leading SaaS based CRM company that focuses on SMB market. Fractional CMO's multi-pronged approach helped Agile CRM to increase its visibility and revenue.

Turnitin witnesses 250% increase in leads Image

Turnitin witnesses 250% increase in leads

Turnitin is a plagiarism detection software used by over 30 million students in 15,000 institutions in 150 countries. 

Fractional CMO's digital marketing startegy helped Turniting penetrate into APAC market and create a niche for itself.

VBHC witnesses a 300% spike in leads Image

VBHC witnesses a 300% spike in leads

Incorporated in 2008, VBHC is a real estate company based in India that offers good quality homes at a reasonable cost in cities such as Mumbai, Bangalore, NCR, and Chennai.

VBHC was finding it difficult to generate genuine sales qualified leads. Fractional CMO helped VBHC to generate 1300+ leads from Facebook Advertising. 

 

Unlock Insights unlocked the potential of Inbound Marketing with Fractional CMO Image

Unlock Insights unlocked the potential of Inbound Marketing with Fractional CMO

Unlock Insights is a US-based IT company that offers Robotic Process Analytics and Retail Analytics solutions to Fortune 1000 companies across the globe.

Leveraging inbound methodology, Fractional CMO created 89 website pages, 70 blogs, and create over 860+ social media postings for Unlock Insights resulting in 234 MQLs and 80 sales leads.

 

 

BakeMate increases lead generation by 30% Image

BakeMate increases lead generation by 30%

Bakemate is a highly reputed FMCG brand which manufactures and distributes Cookies and Confectioneries across continents.

With no digital presence, Bakemate faced a challenge in lead and demand generation. Fractional CMO increased lead generation by 30%

Maisonette Holding Witnesses 40% Increase in Leads Image

Maisonette Holding Witnesses 40% Increase in Leads

Maisonette Holding is a UAE-based company that designs and develops tailor-made software packages to help the real estate industry in its daily functioning.

Fractional CMO's inbound marketing strategy helped Maisonette in lead generation by 40% while reducing the Cost Per Lead by 50%

 

 

Reviews

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Digital Marketing for SEO SaaS Product

"I would say they are experts in many areas."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Ongoing
Project summary: 

Fractional CMO developed a growth strategy for an SEO SaaS product. The team worked to devise a method for gaining quality leads and traffic.

The Reviewer
 
11-50 Employees
 
Hyderabad, India
Rahul Mehta
CEO & Founder, Growth Robotics
 
Verified
The Review
Feedback summary: 

The engagement has led to a steady increase in traffic and conversions. Fractional CMO establishes a smooth workflow, understanding the vision of the client and producing quality results to fit their needs. The team is hard-working and talented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am CEO and Founder of Growth Robotics. Growth Robotics is a SaaS product that helps marketing agencies generate leads in a very unique way. Our Product RoboAuditor is a white label SEO audit tool that can be embedded on any website in just a few minutes. We are now being used by more than 3000+ agencies and are one of the top apps on HubSpot Ecosystem.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractional CMO?

SEO Audits is a super crowded market and it's like we are selling Diamonds to Merchants. So it's not easy. We needed some experienced team to help us scale with low cost and more experimentation with new growth hacks.

What were your goals for this project?

The Goal of the project was pretty clear. We wanted to grow in the North America region. So Quality Traffic, Qualified Leads were two-point agenda for the project.

SOLUTION

How did you select this vendor?

It was not easy. We have gone through a lot of them but they were more of the internet knowledge than the practical experience. We got to know about Fractional CMO when were doing our online search for SaaS marketing specialists. We were impressed with their background of Technology + Marketing and also their previous works in the SaaS industry. Hence we went ahead with Fractional CMO

Describe the scope of their work in detail.

Our goal was clear and hence we gave the team a free hand to understand our product, vision clearly. We had lot of discovery calls and then decided on the plan. We were surprised to see that the FCMO team also gave us the right metrics to measure and not to go after vanity metrics. We had weekly meetings on the activities completed and the plan for the coming week and how are we moving towards our goals.

What was the team composition?

They had a very good blend of Technology, Marketing, and Creative people. So they understood the marketing automation, email deliverability, technical SEO, creative design and social media pretty well. The Good thing is they were more focussed on the product and the messaging than just doing some activity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After a couple of months, we have seen a steady increase in website traffic from the required countries i.e. North America and also there was a good percentage (>12%) conversion of website traffic to Qualified Leads i.e. Signups. We also saw a steady increase in our social media followers. Our email open rates were more than 30% consistently even for a large audience. The growth was steady and always moving NORTH.

How effective was the workflow between your team and theirs?

It was very smooth. When the other team understands your product and vision, things become smooth. We also had the weekly calls so the scope of going wrong was reduced.

What did you find most impressive about this company?

Their amazing knowledge of growth hacking, technical skills, and marketing automation setup on different products. I would say they are experts in many areas.

Are there any areas for improvement?

You can never measure creativity hence i feel yes creatively it can always go a level up.

5.0
Overall Score wonderful team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Never faced an issue. Always were then on a very short notice.
  • 5.0 Cost
    Value / within estimates
    we felt they delivered for more than what we paid them for :)
  • 5.0 Quality
    Service & deliverables
    Understanding our product and vision and then taking the work foward with the right blend of tech, marketers and creative people.
  • 5.0 NPS
    Willing to refer
    anytime i can refer them to anyone

Marketing Strategy & Consultation for Academic Software

“They were hands-on and always told us what they could deliver.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Aug. 2019
Project summary: 

Fractional CMO provided consultation services to an academic software company, curating an account-based marketing strategy. They also helped optimize their website and marketing tech stack to boost traffic.

The Reviewer
 
201-500 Employees
 
Noida, India
Shantanu Mishra
Former South Asian Marketing Manager, Turnitin
 
Verified
The Review
Feedback summary: 

Fractional CMO imparted incredibly helpful expertise on the sales cycle, heatmapping, and site analytics, facilitating a successful engagement. Once internal stakeholders delegated work, the team worked independently. They communicated seamlessly using Asana and various Google tools.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the former South Asian marketing manager at Turnitin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractional CMO?

My company needed help with digital marketing and consultation. We wanted a vendor that would be responsive and progressive. 

SOLUTION

What was the scope of their involvement?

Fractional CMO provided dynamic consultation on our creative cycle and digital marketing. They let us know how they felt about our approach, and we were very open to their insights. The team also helped optimize our website and marketing tech stack.

What is the team composition?

They brought in a content manager and someone to oversee the tech stack. There was also a servicing partner and the owner.

How did you come to work with Fractional CMO?

They were referred to me. They were also classmates of mine almost 20 years ago.

How much have you invested with them?

My company spent about $3,000 per month.

What is the status of this engagement?

We worked together from September 2017–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fractional CMO was pretty solid when it came to understanding the sales cycle. They were hands-on and always told us what they could deliver. They didn’t overpromise and then later say they couldn’t do something.

How did Fractional CMO perform from a project management standpoint?

We had ZOOM calls with the team every 2–3 days. We used Asana, Google Drive, and Google Calendar. They ensured there was a Google Sheet or Excel Sheet to track the project’s progress. They were particular about following timelines. We were able to delegate the work, and they did it independently.

What did you find most impressive about them?

The knowledge they brought on board of heatmapping and how we can use analytics on the site was impressive.

Are there any areas they could improve?

The team is pretty new. I would’ve liked to see more data insights. They were good at an intermediate level of data mining, but there was quite a lot of handholding. I’m a very data-savvy person; initially, their data mining capabilities were limited, although they worked through this. 

Do you have any advice for potential customers?

Make them understand the product to the fullest and what the business cycle is going to be. Be quite open to their feedback. If you provide them good product training and make them understand the field cycle and what the marketing objectives are, they should be able to deliver.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer