What evidence can you share that demonstrates the impact of the engagement?
Fractional CMO was pretty solid when it came to understanding the sales cycle. They were hands-on and always told us what they could deliver. They didn’t overpromise and then later say they couldn’t do something.
How did Fractional CMO perform from a project management standpoint?
We had ZOOM calls with the team every 2–3 days. We used Asana, Google Drive, and Google Calendar. They ensured there was a Google Sheet or Excel Sheet to track the project’s progress. They were particular about following timelines. We were able to delegate the work, and they did it independently.
What did you find most impressive about them?
The knowledge they brought on board of heatmapping and how we can use analytics on the site was impressive.
Are there any areas they could improve?
The team is pretty new. I would’ve liked to see more data insights. They were good at an intermediate level of data mining, but there was quite a lot of handholding. I’m a very data-savvy person; initially, their data mining capabilities were limited, although they worked through this.
Do you have any advice for potential customers?
Make them understand the product to the fullest and what the business cycle is going to be. Be quite open to their feedback. If you provide them good product training and make them understand the field cycle and what the marketing objectives are, they should be able to deliver.