What evidence can you share that demonstrates the impact of the engagement?
We’ve seen an increase in leads every month, and the quality of leads are pretty good. Unfortunately, we haven’t had meetings, which is our goal, but that’s due to the COVID-19 outbreak. The campaigns weren’t up until mid-February, so all things considered, we’re happy with the increase in leads we’ve gotten.
Before this, we didn’t have any digital marketing strategies. They helped us get off the ground, get organized, and track our success. HubSpot made a big difference with that. We’ve established a lot of processes that we didn’t have before.
How did Fractional CMO perform from a project management standpoint?
I would rate their project management very high. They’re very responsive. We have bi-weekly touchpoints. They’re always on time and quick to respond. In terms of communication overall, they’re great. They always ask the right questions.
What did you find most impressive about them?
Everything they’ve promised us, they’ve delivered. The traction and momentum is there, despite everything else going on right now. I’d also like to highlight their communication. They’re so responsive, and we’ve really needed that. They’ve been able to execute right away.
Are there any areas they could improve?
They were upfront about their copywriting ability. I’ve provided the content, but they’d send me the ad with the copy included, and there would be a few grammatical mistakes. I suppose that’s just because they’re working quickly and that’s normal for most organizations. They just need to have multiple eyes on it.