FOXGROOVE

BACKGROUND

Please describe your company and position.

I am the Director - Product and Strategy for Well-Being Solutions of the company.

Describe what your company does in a single sentence.

Health advocacy and other employee benefits solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FOXGROOVE to accomplish?

• Design the UI for our digital well-being experience
• Assist with creating a program identity

SOLUTION

How did you find FOXGROOVE?

Online Search

Why did you select FOXGROOVE over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from FOXGROOVE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FoxGroove conducted a detailed competitive analysis of the well-being market to help guide our project. After understanding the market, their team of experts guided our team through digital branding workshops to identify the vibe and flow of our digital experience. They offered UX leadership and product planning guidance throughout the project and generated a robust design system and clickable prototype. 

The prototype was delivered using Figma and was critical to helping us continue to sell our product and win business during the development phase. FoxGroove excels at paying attention to the fine details and offers strategic UX guidance while never losing sight of the end user. Their team is innovative, flexible, creative, and a pleasure to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive feedback from existing clients 
• High interest from prospective clients 
• Increased product revenue 
• Design system 
• Clickable prototype 
• Our team was excited to sell this new member experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FoxGroove was responsive and delivered items on time. Communication was clear and reliable.

What was your primary form of communication with FOXGROOVE?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to stay cool and collected under pressure and to consider the needs of many different types of users. They were always able to generate alternate solutions and talk through their logic for specific design features.

Are there any areas for improvement or something FOXGROOVE could have done differently?

No. They are all-around amazing.

UPDATED REVIEW

This review was published on 09/10/2021: 

Marcia Otto
VP of Product, Health Advocate
Healthcare
501-1,000 Employees
Plymouth Meeting, Pennsylvania
$200,000 to $999,999
May 2020 - Jul 2021

Project summary

To improve site speeds, a healthcare advocacy provider tasked FOXGROOVE to redesign and update their website. This involved building an integrated experience that enhanced the website's UX.

Feedback summary

Thanks to FOXGROOVE's work, the deliverables met the company's branding, and the client was incredibly pleased with the results. The workflow between teams has been seamless with weekly meetings to go through project updates. They were pleasant to work with and their UI/UX skills were top notch.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Product for a company that helps Americans navigate the complexity of the healthcare system. The company is based outside of Philadelphia, PA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FOXGROOVE?

One of our competitive shortcoming is our digital experience lags and has not been meaningfully revised in 4+ years. We brought on Foxgroove to help us design a consumer grade engaging application.

SOLUTION

How did you select this vendor?

We identified 5 firms, four located geographically near the headquarters. After interviewing them, we chose Foxgroove based on leadership, methodologies, past projects, design skills, and cost estimate.

Describe the project in detail and walk through the stages of the project.

The scope of work was very large. Health Advocate has multiple solutions with different use cases, users, and features. We needed to build one integrated experience that enhanced the user experience regardless of the the solutions they have access to. The initial focus of the project was on the members experience who has Advocacy solutions and/or Employee Assistant Programs.

Foxgroove led us through their processes/methodologies including site map of current site, an Heuristic Evaluation, and digital brand workshops. Those activities led to the following deliverables: design system, site map, user journeys, interactive prototypes, visual design, and style guide. Foxgroove also designed and moderated usability testing.

How many resources from the vendor's team worked with you, and what were their positions?

Three Senior Experience Designers Two Senior Experience Designers as needed and requested One Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are incredibly pleased with the deliverables from their team. Their approach ensures the design meets our branding, client, product and member needs. Their work perfectly reflects the vision we had at the start for a consumer grade, engaging app. We've landed a few new clients due to the prototypes they've developed even before we launched the solution.

How effective was the workflow between your team and theirs?

The workflow between the teams has been seamless. We met weekly via phone to go through project updates and often had twice weekly design reviews over Zoom. The team was always available to respond to emails and meeting requests. Foxgroove interfaced with marketing, IT, and product and everyone raves about how professional and approachable they are.

What did you find most impressive or unique about this company?

Their approach and UI/UX skills are top notch. Plus the designers were very pleasant to work with. Best of all worlds.

Are there any areas for improvement or something they could have done differently?

Foxgroove is very detail oriented so nothing was dropped. I have no suggestions for improvements.

RATINGS
Overall rating: 5 
Quality: 4.5 - Exceeded our expectations
Cost: 4.5 
Schedule: 5 - Exceeded our expectations
Willing to refer: 5 - Undoubtedly

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital for Evolution Health Group, a large healthcare agency. We have three divisions: medical communications, speaker bureau, and technology enablement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FOXGROOVE?

We were redeveloping one of our primary software platforms to create a highly configured client rollout for one of the world’s largest pharmaceutical companies. Therefore, we hired FOXGROOVE to help us with UX and acceptance testing, as well as to design the functional requirement documents.

SOLUTION

What was the scope of their involvement?

I brought FOXGROOVE very early into the project, so they first ran a discovery process that included a number of internal workshops. They also reviewed the client-level documentation, and I had them interact directly with the client in a number of cases.

Then, FOXGROOVE went through a very rigorous process to develop the required documentation we needed to develop the software. Given that this was a highly specialized software platform, the user personas were fairly narrow in nature. Therefore, we had to understand how the users would use the software to develop the user personas.

Throughout the process, FOXGROOVE also made many design suggestions and articulated all the design work. Their scope didn’t include simple graphic design; they were also in charge of the UX design. Therefore, they used a variety of different applications for the different stages, from developing the functional requirement documents to creating screen-level designs.

What is the team composition?

We worked with around 4–5 teammates from FOXGROOVE at any given time, three of whom effectively worked on the project full-time for various months. Their team included David (Chief Experience Officer & Principal) and his design team.

How did you come to work with FOXGROOVE?

I’ve worked with David and his team for a number of years; I’ve brought them in to work with me at different agencies. They’ve always performed very well, so they’re one of my go-to service providers — they’re clearly better than other companies.

How much have you invested with them?

We’ve spent around $300,000–$400,000.

What is the status of this engagement?

We worked together from February 2021–February 2023 on this project. However, there’s more work FOXGROOVE will help us with coming up, so our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The software developed by FOXGROOVE has been very successful. They developed it in such a way that it has absolutely helped us increase sales for the product; when people see it, they’re amazed.

Moreover, the client for whom we implemented this product has now renewed their contract for two more years. This is a very expensive software package worth over $1 million for a year of licensing, so having a two-year license renewal has been wonderful.

Overall, FOXGROOVE’s work had, and continues to have, a change effect on our agency. They actually taught us how to operate better when handling our work. We feel like we didn’t pay them enough — I can’t stress how invaluable their work was.

How did FOXGROOVE perform from a project management standpoint?

FOXGROOVE helped us stay on time. We had a tendency to deviate from the schedule, but their team kept us in line. More than meeting the timelines, they drove them. We used Jira for project management, as well as Microsoft (MS) Teams and email to communicate. We also had some in-person meetings.

What did you find most impressive about them?

Based on my experience, FOXGROOVE is truly unique. Over the years, I’ve worked with many different UX designers and agencies, and I keep going back to FOXGROOVE because what they do is uniquely organized. Thanks to their process, they can deliver extremely thoughtful and high-quality work. More than experts, they’re the bleeding edge in their field.

One of the things that stood out the most about working with FOXGROOVE was that they participated in our strategy discussions, which was above and beyond what they were required to do. They helped to inform strategy, which was delightful to see. Additionally, they gave us directional thinking about how the software would be managed and used.

Are there any areas they could improve?

I can’t imagine how FOXGROOVE could have performed better — they hit it out of the park!

Do you have any advice for potential customers?

Bring them early into the engagement. They’ll help inform the project in unique and meaningful ways from the beginning.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of procurement at Community Options. We’re a nonprofit organization that provides housing and career opportunities to individuals with developmental and intellectual disabilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FOXGROOVE?

We needed a new ERP system.

SOLUTION

What was the scope of their involvement?

Our organization was in need of an updated ERP system to streamline our financial operations. Since we had to handle our expense management, payroll, and general ledger on top of our daily operations, we needed FOXGROOVE’s team to assist us by mainly focusing on our ERP system.

Initially, they conducted an interview to determine our ERP needs, the resources using our ERP system, and the tools they’d potentially need to rebuild it. They then processed over 300 of our organization’s documents, performed market research, and created a proposal based on their findings. After securing our approval, they then utilized NetSuite to implement all the ERP solutions needed to build our new system.

What is the team composition?

Our main point of contact was Patrik (Director of Program Management), but Dave (CEO) was also there to oversee their pipelines.

How did you come to work with FOXGROOVE?

We found FOXGROOVE online while looking for potential agencies to hire for this project. Once we shortlisted three companies, we had them go through a vetting process. FOXGROOVE’s team aligned their vision with ours and showed the willingness to partner with us from beginning to end, so we were happy to onboard them.

How much have you invested with them?

The project cost us almost $200,000.

What is the status of this engagement?

The project ran from November 2020–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FOXGROOVE generated an improved ERP system that stirred excitement in our organization. Our key stakeholders especially appreciated the platform, which streamlined our accounting operations in speed and accuracy — they even noted that our new ERP system would keep us in business for the next 10–20 years. Everyone in our team was looking forward to achieving positive results through this platform, and that was our main metric of success for FOXGROOVE’s work.

How did FOXGROOVE perform from a project management standpoint?

We kept track of research results and progress updates through an Excel spreadsheet managed by FOXGROOVE. They were a responsible team with outstanding project management skills. Their expert opinions and strong compliance with our timelines helped us remain on target with our goals. Additionally, they worked like a part of our team and gave us the comfort of having a partner that was always willing to see us succeed.

What did you find most impressive about them?

We were most impressed by FOXGROOVE’s professionalism and dedication. We always felt that they wanted what’s best for us throughout our partnership, and they were always willing to compromise and welcome our opinions.

Are there any areas they could improve?

They could work on refining their contract terms and timelines. We had to deal with adjustments in terms of budgeting and finished the project sooner than expected, but we still achieved what we wanted towards the end.

Do you have any advice for potential customers?

You can trust FOXGROOVE’s team to deliver everything you need with their full potential and efforts, so make sure you don’t hold anything back in return.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of software development at Runbeck Election Services. I’m responsible for the creation of products and execution of projects within our product roadmap.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FOXGROOVE?

In the most recent project that we engaged on with FOXGROOVE, we needed to develop an election management system called VoteCORE, which is essentially like an ERP for an election management organization at county and state stirs of action.

SOLUTION

What was the scope of their involvement?

I brought in FOXGROOVE in order to design the UI/UX capability of the new system that we were building. Their scope was to work hand-in-hand with the development team. They’ve worked as part of the overall software development team for the application, and they've defined what the design of the product would look like.

FOXGROOVE was instrumental in helping us define what their scope would look like to ensure consistency. They’ve also made sure that best practices are being followed for the design of the product itself and for how users will navigate through it.

This project is far larger than some of the others that we’d worked on. One of the key things that they did was to come up with the idea to develop a high-fidelity prototype that was used for sales and development simultaneously, which was brilliant for us.

FOXGROOVE was able to create a functional high-fidelity prototype. The sales team was able to use that prototype to acquire sales and show different interested parties what the product would look like. At the same time, in parallel, we were utilizing those wireframes for the development team to build out the functionality with good requirements definition.

They've done the design that we initially needed. Now, we have to catch up with the development. FOXGROOVE plays a role in making sure if there are more questions or if we need to tweak some parts as we develop stuff out. The designing side of their involvement is not as heavy now as it was several months ago.

What is the team composition?

I work mainly with three people from FOXGROOVE: David (CXO), Pete (Lead Experience Designer), and Cole (Senior Experience Designer). The three of them work together. David acts as the senior leader, and he has a fantastic knowledge of best practices. He has been helping us lead and navigate the design of the product — he’s more of a visionary on the development. Pete has been responsible for getting into the details and creating different screen images. He has been able to drive us through an approval process to make sure that the product was hitting the mark. Cole came in a little bit later on, and he has worked with Pete quite a bit to push things out. I work closely with David and quite a bit with Pete, but not as much with Cole.

How did you come to work with FOXGROOVE?

I originally met David through a mutual friend. This person recommended David, and he came and did multiple projects for us. His work was far superior to that of any other partner that we’d worked with in the past, and it was superior both from the leadership perspective in understanding UI/UX design and from being able to turn theory into practice — he has been heads and shoulders above the other people that I’ve worked with in the past. As FOXGROOVE did such a great job for us on previous projects, we brought them into this one.

How much have you invested with them?

We’ve spent around $300,000 on this project.

What is the status of this engagement?

We started working together on this project around March 2020, and the engagement is ongoing. This project is coming to an end, so FOXGROOVE’s involvement will probably go into a maintenance phase.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

First of all, we’ve measured the success of our engagement based on our development speed. We’ve been noticing how well we’ve been able to keep the developers moving and developing screens.

Before FOXGROOVE came on board, we were in a situation where we were bottlenecked by not having the designs ready far enough in advance to keep the development actively going. They came in and solved that problem for us. They’ve been able to pump out quality designs at a quick pace.

We’ve engaged in a very collaborative effort. We’ve shared the product with the owners and the sales organization within the company, and they’ve been extremely happy with how it looks. They’ve been able to show it to customers, and we’ve gotten very positive feedback. FOXGROOVE has played a key role in both positive feedback and development speed measurements.

How did FOXGROOVE perform from a project management standpoint?

FOXGROOVE has great project management. Even though we incorporate their pieces into our overall project management, they’re in charge of managing their own portion of it to make sure everything is going well.

They’ve typically been one step ahead of us. They’ve pointed out to us when we need to finish certain requirements in order to avoid slowing them down. In a way, they manage us while we manage the overall project, which has been extremely helpful.

We use our own tools for the overall project management, and FOXGROOVE uses its own tools as well. They share them with us, but I don’t remember the names. We’re using Agile methodologies and practices, so we use Microsoft Teams and all the associated tools that go with Agile practices. It all has been working really well.

What did you find most impressive about them?

FOXGROOVE’s greatest qualities are the leadership they bring to the project, a strong foundation in UI/UX design, and their ability to have creative ideas that have helped us do things that we would never have thought of — they’ve made our product better.

We worked with another company before engaging with them, and we ran into problems with this other company. It wasn’t because the other company didn’t have good skills, but that they didn’t have UI/UX leadership — this caused us a lot of problems.

FOXGROOVE knows how to lead while at the same time fits into our broader team. David, especially, is a great leader. He comes in and gives ideas and options that we talk through. Being able to lead and say things as they are is what sets him apart. He doesn’t ruffle the feathers; he does this in a way that’s very respectful to people that might have different opinions, and we can talk through those ideas.

Are there any areas they could improve?

There are always areas for improvement, but the issues that we’ve run into have been more related to what we’ve had to do outside of the UI/UX area. I can’t think of anything that FOXGROOVE could improve on.

Over the years, we’ve had areas where we've refined our processes, and we’ve figured out how to work together better and better — it has been pretty smooth sailing. They’ve done an amazing job, so I don’t have any constructive feedback to add.

Do you have any advice for potential customers?

FOXGROOVE is our expert in UI/UX. They know what they’re doing and how to balance, trade-off, and share different options. The more a company can let them drive, lead, and do what they do best, the better. I’m not talking about letting them do whatever they want, but you need to look at the options that they provide and take their advice.

For example, we ran into a problem where we were discussing internally whether to just copy some of the stuff over and repeat them. FOXGROOVE was recommending going a certain way for us to have the best design given our timeline and other considerations. If we had listened to their advice from the start, we wouldn’t have wasted three months of the project on making up our minds.

If you´re bringing FOXGROOVE in, you’re bringing them for their UI/UX leadership and expertise. Don’t sit there and second guess what they tell you — let them do what they do best.

BACKGROUND

Introduce your business and what you do there.

We are a global chemical company with three divisions: health care, life sciences, and performance materials. Health care is the pharmaceutical part of the company, while the life sciences division provides supplies, processes, and custom products for health care. 

I’m in charge of the UI/UX group for life sciences, but I also have oversight of things that’s going on in other parts of the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove Interactive?

Another agency redesigned the UI/UX of our e-commerce site in 2019, and our stakeholders weren’t exactly happy with the end result.  We put a billion and a half dollars to our site every year, so having a UI/UX design that gets in the way of conversion was a serious concern. 

SOLUTION

What was the scope of their involvement?

We hired FoxGroove Interactive to do a serious evaluation of the site’s UI/UX and give us another point of view on the visual design. A large part of what they did was augmenting our internal team, which worked directly with them and helped them create the deliverables. 

Initially, we provided them with both Adobe XD and Sketch files. We walked them through the files, and they provided a holistic evaluation of the UI/UX. There were periodic reports for six or seven months about where we had problems and what we were going to do.

Then, they took on the redesigning of the experience and showed exactly how they would handle it. We would come back with some designs and give them feedback. 

What is the team composition?

We worked primarily with two people: David (UI Director/Chief Experience Officer, FoxGroove Interactive) and Elana (Creative Director, FoxGroove Interactive). We also had two additional designers when needed. 

How did you come to work with FoxGroove Interactive?

I had worked with one of their principals 12 years ago at a different company. 

How much have you invested with them?

We’ve invested around $225,000, although our budget was $250,000. 

What is the status of this engagement?

We worked with FoxGroove Interactive from February–July 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, the feedback from stakeholders — everyone from the development teams to product owners to stakeholders and management — has been positive. Now we have a component library that is very well-defined and everybody’s operating off of it. We’ve cleared up a lot of little issues we had. 

How did FoxGroove Interactive perform from a project management standpoint?

FoxGroove’s project management was absolutely perfect. They were a part of daily standups and twice-weekly design reviews. The communication was also phenomenal every step of the way, helping us fix the problems we had.  

They came in and really took control. Their designers worked directly with stakeholders when needed. The team did an excellent job and didn’t miss a beat, and the best thing for me is I’ve got stakeholders, product owners, and leadership that are happy. That makes a world of difference. 

What did you find most impressive about them?

What I liked most about working with David and Elana was they weren’t just simply telling you what they like. They showed why something would work, where it could fail, and what the best practices were in the industry. 

There was data behind almost all of the decisions. That’s key when you’re dealing with any agency that’s going to help you with the UI/UX design. It wasn’t about what they like; it was about what’s best for the project. 

Are there any areas they could improve?

They could offer cheaper prices. Other than that, we walked away with exactly what we needed. 

Do you have any advice for potential customers?

My advice is to have tools where you could work with FoxGroove’s team remotely so you can walk them through the experience— something like Zeplin, where you could store your files. We used Adobe XD and Sketch, and having the ability to co-edit was fantastic for the project. 

BACKGROUND

Introduce your business and what you do there.

I am the VP of software development at an election services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove Interactive?

We were looking to develop an online application that enables constituents to endorse petitions without having to sign anything.

SOLUTION

What was the scope of their involvement?

FoxGroove Interactive developed a web app for us. Before we even awarded them the contract they helped us create a prototype with screen designs. The team was also responsible for all of the UI/UX aspects of the project and the requirements definition. The team built a React frontend for the application and a Node.js backend. 

FoxGroove Interactive included all key features and functionality, ensuring security was at the forefront. We plan on moving into a second phase, implementing workflows and integrating our existing archiving solution.

What is the team composition?

We worked with one team of software developers working on coding, a QA team, a scrum master, and a design team.

How did you come to work with FoxGroove Interactive?

Originally, I found them through a mutual contact. We have worked with FoxGroove Interactive on several projects in the past. They’ve performed exceptionally well on all of the projects we’ve worked on with them, so we knew they have the capabilities and expertise we needed. 

How much have you invested with them?

We have invested between $75,000–$100,000.

What is the status of this engagement?

Our engagement ran from December 2019–May 2020. Phase two starts in August.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although the web app has only just gone live, but our customers have absolutely loved the design. The quality of the end product is high. It has been extremely well accepted by our customers and brings in all of the UI?UX principles we wanted. FoxGroove Interactive accomplished all of our requirements.

How did FoxGroove Interactive perform from a project management standpoint?

We had daily standups and regular meetings with FoxGroove Interactive. 

What did you find most impressive about them?

Their ability to envision a final solution and build patterns that are intuitive is really helpful.  

Are there any areas they could improve?

No, everything went very smoothly.

Do you have any advice for potential customers?

Bringing them early was a huge win for us. If you can pull them in during the RFP stages, I highly recommend doing so.

BACKGROUND

Introduce your business and what you do there.

I’m the director of communications at a pharmaceutical company. We create cancer therapy for patients typically in stage 3–4. We recently acquired the company I used to work at.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove Interactive?

Initially, we needed help evaluating different corporate intranet options.

SOLUTION

What was the scope of their involvement?

They helped us evaluate different corporate intranet options as well as our .com websites, digital signage, and internal monitors. They were hired in the discovery phase and evaluating the different stakeholders. We did that in Europe, as well as in the US. They helped gather all the data that was collected and helped present it with a great design.

More recently, they helped us integrate our enterprise search tool. They really had a lot to offer with their user interface skills and complemented what we didn’t have in-house.

What is the team composition?

We work with 1–3 people from their team.

How did you come to work with FoxGroove Interactive?

My IT business partner introduced us.

How much have you invested with them?

The first project was around $150,000. The second project was less than $500,000.

What is the status of this engagement?

We started working together in January 2017, and we wrapped up in November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve worked with a lot of vendors, and they’re one of the better vendors that I’ve had the pleasure of working with. They’d be a nine on a ten-point scale.

How did FoxGroove Interactive perform from a project management standpoint?

They’re very meticulous with staying on top of things. The team is also very good with email communication. Overall, their design work is excellent.

What did you find most impressive about them?

Their personalities and the ease of working together were the best part. The team came on-site sometimes and they were very friendly. They always went above and beyond for us so we never had to play catch up. It was a very pleasant experience.

They were very flexible, especially during our last project when we were going through an acquisition. They made whatever adjustments needed for our timelines.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

They take the time to get to know your business before jumping to a solution. That being said, it’s really important to communicate, on the client-side, the challenges, and what you’re looking for.

BACKGROUND

Introduce your business and what you do there. 

I'm the VP of software development for Runbeck Election Services. We produce a combination of software and hardware products for the election industry, as well as provide services such as ballot printing and mailing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove Interactive? 

When I joined the company about a year ago, one of the first things I realized was that our products didn’t have good UI/UX design. They were disjointed and didn’t have good flow. There was no usability designed into the products. I needed external assistance in creating a line of products that deliver an improved user experience.

SOLUTION

What was the scope of their involvement? 

FoxGroove Interactive started off with an introductory conversation. I showed them our products, and we talked about what I was trying to accomplish. After providing them with a demo and some documentation, they put together a statement of work that outlined a plan to create products with the flow we envisioned.

For each product, they do a usability analysis to determine a solution that would work best. Then, they use that information to design wireframes that illustrate both layout and functionality. My team gives feedback on what does and doesn’t work, and they make necessary modifications. We follow this iterative process until each wireframe matches our vision.

The first product they worked on is for petition processing. The interface originally resembled a client-server model, but FoxGroove converted it to look more like the frontend of a website. They've since moved to the next product in our pipeline.

What is the team composition? 

We primarily work with David (Principal, FoxGroove Interactive) and Peter (UX Architect, FoxGroove Interactive). 

How did you come to work with FoxGroove Interactive? 

They were a referral. I reached out to a former colleague who was responsible for UI/UX, and he put me in touch with David. 

How much have you invested with them?

I don't know the exact figure because we've done multiple projects. It's probably in the $100,000–$140,000 range. They work with us quite effectively on ways to stay within our budget. 

What is the status of this engagement? 

Work started around May 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It's been extremely successful thus far. Our products wouldn’t be as successful as they are today without FoxGroove Interactive.

The petition processing product is going live at the end of this month. We’ve designed the entire look and feel of the product based on their input. It’s gone through user acceptance testing and received positive results from customers. When we compare what it used to look like to what it is today, everyone is blown away by the improvement. 

In addition, David and Peter regularly generate ideas that we’d never come up with ourselves. Their creativity and innovation results in better layouts and functionality. Now, we have a really cool wireframe that’s totally different but completely meets our needs. 

How did FoxGroove Interactive perform from a project management standpoint? 

Their team is excellent. They meet every deadline—even if it means working extra hours because we added a key deliverable late in the process. I can't think of a single timeline or deliverable they’ve missed. They work very well with an agile methodology. When they've had to redesign wireframes, it’s usually because we didn't give clear requirements on what we were trying to achieve. 

The frequency of communication does vary, but it’s almost always weekly—sometimes more frequently during the design phase. At a bare minimum, they’d come back with different wireframes and flows once a week. FoxGroove Interactive responds extremely fast to our feedback and suggested changes. We’ll usually receive a revised version within a day or two. 

What did you find most impressive about them? 

FoxGroove Interactive has a deep knowledge of design principles and patterns. That enables them to offer innovative solutions that we’d never think of ourselves. Their level of professionalism and ability to hit the deadlines are also fantastic.

Are there any areas they could improve? 

I always have areas for improvement, yet I'm struggling to come up with anything. I can't think of anything they can do better or that should be done differently. Nobody's perfect, but they’re as close as you can get. It’s just fantastic to work with them. 

Do you have any advice for potential customers? 

Have a detailed conversation upfront about your goals and what they're trying to achieve, but don’t box them in. If you tell them exactly how you wanted your solution to be designed, you're taking away some of the creativity that they can provide.

UPDATED REVIEW

This review was updated by the client on July 28, 2020. New content is below:

BACKGROUND

Introduce your business and what you do there.

I am the VP of software development at an election services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove Interactive?

We were looking to develop an online application that enables constituents to endorse petitions without having to sign anything.

SOLUTION 

What was the scope of their involvement?

FoxGroove Interactive developed a web app for us. Before we even awarded them the contract they helped us create a prototype with screen designs. The team was also responsible for all of the UI/UX aspects of the project and the requirements definition. The team built a React frontend for the application and a Node.js backend. 

FoxGroove Interactive included all key features and functionality, ensuring security was at the forefront. We plan on moving into a second phase, implementing workflows and integrating our existing archiving solution.

What is the team composition?

We worked with one team of software developers working on coding, a QA team, a scrum master, and a design team.

How did you come to work with FoxGroove Interactive?

Originally, I found them through a mutual contact. We have worked with FoxGroove Interactive on several projects in the past. They’ve performed exceptionally well on all of the projects we’ve worked on with them, so we knew they have the capabilities and expertise we needed. 

How much have you invested with them?

We have invested between $75,000–$100,000.

What is the status of this engagement?

Our engagement ran from December 2019–May 2020. Phase two starts in August.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although the web app has only just live, but our customers have absolutely loved the design. The quality of the end product is high. It has been extremely well accepted by our customers and brings in all of the UI?UX principles we wanted. FoxGroove Interactive accomplished all of our requirements.

How did FoxGroove Interactive perform from a project management standpoint?

We had daily standups and regular meetings with FoxGroove Interactive. 

What did you find most impressive about them?

Their ability to envision a final solution and build patterns that are intuitive is really helpful.  

Are there any areas they could improve?

No, everything went very smoothly.

Do you have any advice for potential customers?

Bringing them early was a huge win for us. If you can pull them in during the RFP stages, I highly recommend doing so.

BACKGROUND

Introduce your business and what you do there.

I am the CTO [chief technology officer] of Poln. We’re a startup based in New York City. Our primary product is a plug-in for the Shopify e-commerce platform. We provide Shopify store owners with automated Facebook campaign capabilities.

Through the plug-in, we connect to Facebook and some other ad platforms and generate accounts for them, manage their product catalogue and create a simple interface for them to submit campaigns. Through some business intelligence and automated processes we have, we then operate with the Facebook API to generate campaigns for them based on the information we have gathered from their store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove Interactive?

We were in search of a UX [user experience] resource that could come in and help us do an evaluation.

SOLUTION

What was the scope of their involvement?

One of our goals for 2018 is to improve our client’s onboarding process, and we realized that there were probably some UX issues that were standing in the way of clients installing and following through on the entire install process and then continuing to use the app.

They typically work on much larger projects, and to get their expertise and to engage with them at the level I needed to engage with them, as well as with the budget I had, I didn’t expect a lot other than a quick evaluation and to get familiar with the product so that in the future it would be easier to bring them in for smaller chunks of time if we needed them.

They gave us some different remediation options for certain areas, and we are integrating those into the roadmap for the immediate future. We didn’t have a lot of time on this project as it was around 40 hours of work, but I hope to use them more in the future.

What is the team composition?

We worked with Dave DeBonis [CEO, FoxGroove Interactive].

How did you come to work with FoxGroove Interactive?

I have worked with Dave in the past and have a good relationship with him. I pulled him in on this project based on that.

How much have you invested in them?

The total was around $5,000.

What is the status of this engagement?

We worked on the project in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As I had worked with Dave in the past, I knew exactly what I was getting which is why I reached out to him. It is always a challenge with UX for business owners and stakeholders understanding the need to spend the money on UX.

It was a bit of a challenge to convince Dave that it was worth it to do the heuristic evaluation, but in my role as CTO, I knew that I needed to have the evaluation done so that I can do what I needed to do. I think it was worth it, and I am very satisfied with the technical capabilities as well as the end deliverable.

How did FoxGroove Interactive perform from a project management standpoint?

I called him and asked him if he had some availability. Two days later he was on the phone conducting interviews with people, and then he came up to the office to give his final presentation. Everything happened within the course of one and a half weeks.

What did you find most impressive about them?

I like that Dave takes the time to really understand the business objectives, the goals that we have, and to ultimately provide UX guidance in such a way that it translates a path of least resistance for our users to get where we want them to be.

Are there any areas they could improve?

We had no issues at all.

BACKGROUND

Introduce your business and what you do there.

I’m president of BNO, which is a creative agency with many major corporate clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FoxGroove?

They are our exclusive UX design partner for client projects because we do not have enough relevant work to justify an in-house team. They supplement our internal resources as needed.

SOLUTION

What was the scope of their involvement?

While they offer additional services, we only engage them for UX design, heuristic analysis and usability testing. Their works includes both mobile and web-based applications. Recently, they did a digital property usability analysis for international education institutions.

An 8-minute end-to-end credit card processing system was among the most complex tools they’ve developed. Dave, the owner, designed the system to take payments via smart watches or chip cards; it also helps companies set up underwriting.

Since we use them on a client-by-client basis, we pay both retainers or hourly rates. Occasionally, Dave collaborates with us on pitches to prospective clients. He’ll upsell his company’s services, such as additional usability testing, to help land the account.

The team also developed a proprietary digital heuristic analysis system with their own IP. It rates, ranks, and categorizes different consumer digital experience functions across multiple devices and languages. They delivered it for us to pitch to major brands.

What is the team composition?

We've worked with 4 different employees, including Dave. He scales each project with his own team and can bring in additional talent when necessary.

How did you come to work with FoxGroove?

and I have known each other for 20 years. We used to work at the same agency and I’ve used his services at subsequent companies.

What is the status of this engagement?

Work with BNO started in 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client that Dave designed the credit card tool for came back to us after another company acquired them. They explained that Dave’s design made them more attractive to the buyer. This one case exemplifies why we put Dave in front of our clients. He exudes credibility. I can absolutely count on him.

How did FoxGroove perform from a project management standpoint?

They’ll work nights and weekends to make deadlines. For one client, we worked over Fourth of July at the end of an 8-week engagement to complete a 40-page clickable prototype.

But they’ll be honest when requests are unreasonable. In those cases, Dave will suggest an alternative solution to keep the project on schedule.

What did you find most impressive about them?

They’re very thorough and constantly conceive ways to add value. I always feel I’m getting more than I paid for when working with them.

For example, Patrick, one of Dave’s developers, called the customer service line for a device they developed. He had a representative troubleshoot a scenario, which ensured that the offline customer experience matched the excellent digital one. Patrick’s foresight and dedication were very impressive because offline experience exceeded the scope of UX design.

Are there any areas they could improve?

While they’re extremely passionate and scientific in approach, they should dial it back more when the client does not have the resources or desire to execute everything they recommend.