What evidence can you share that demonstrates the impact of the engagement?
We used to only get a couple of calls every month from new clients; we currently get 300–400 per month because of the website. Once we began working with Foster Web, we saw almost immediate results. Absolutely, without question, we are on page 1 of Google time after time primarily because of their marketing DSS service.
I believe that the digital marketing consulting services, integrated contact management, and website content-publishing tools that Foster Web provides through their DSS tool are essential to guiding a business like ours toward success. The ability to work hand in hand with the programmers is another bonus: it's like having our own web services team right in our office.
How did Foster Web Marketing perform from a project management standpoint?
Every project is varied, and we’ve had different managers depending on the task. Some items are less rigorous like the design, which is more qualitative than quantitative. We have set deadlines, but some delays occur since it’s artistic work. The last major shift took place 2 years ago. We thought it would take 6–8 weeks, and it did.
Foster Web has made a big effort from the top down to understand our business. They’re not a law firm, so when we share our requirements, they take the time to explore aspects that they may not know. They know that this is required in order to build a working solution.
What did you find most impressive about them?
With our previous provider, I didn’t have access to the CEO or the programmers. Companies like that probably outsource support, so the people we spoke with didn’t even work for the company. With a group like Foster Web, we have access to the team. When we’re calling about a problem, the person we’re talking to has actually worked on the code, which makes a huge difference in getting to a solution or a product improvement.
In contrast, the law firm’s previous provider didn’t even write the software; they were buying it from a third-party. I tried to call the author company, but they said they weren’t allowed to talk to us since we weren’t a customer. I was calling from Microsoft, offering to help them solve a problem, and they didn’t want my help.
Are there any areas they could improve?
Anyone could improve and move faster in terms of internet marketing and Google search results. We don’t have the time to become experts or watch technology trends. But, it’s incumbent on me, as a customer, to communicate my needs and on Foster Web, as a provider, to be open to hearing those needs. They’ve been extremely open to those discussions.
Do you have any advice for future clients of theirs?
Someone who tends to sit silently when there’s a problem, instead of communicating, may have a totally different experience with Foster Web. I’ve worked out a good system with them.