What was the scope of their involvement?
From the beginning, we worked very closely on designing the site and making sure it matched our brand. Foster modified our content to make the site easier to find and attract more clients. They built a site that’s beautiful, responsive, and easy to navigate. One key component we wanted was a call-to-action, so Foster included a video with large buttons right on the home screen to schedule an appoint, get free information, or come to a seminar.
Now that the site’s built, we have 20 hours a month with Foster that we can use however we see fit, to talk about online review strategy to videos or anything in between. With our other provider, it was a complex process to get things changed on the site, and often it was done incorrectly, but Foster made it so I can do simple changes when necessary. If it’s something big, I can email the dev team and they take care of it. For example, they created a portal where our clients can watch videos, and they made a slideshow for a ribbon cutting ceremony we did.
We also participate in Foster’s reputation management services, which allows me to monitor and respond to reviews placed nearly anywhere online. I get an email notification whenever someone reviews us, and Foster provides a platform where all the reviews are collected and I can respond in there instead of visiting each separate social media site.
What is the team dynamic?
I’ve talked to a few team members and gotten to know them, but Cody Moulton [Digital Marketing Strategist] is my main liaison, which I like because it’s streamlined and efficient.
How did you come to work with Foster Web Marketing?
I originally heard about Foster at a legal marketing conference, and I liked their positivity and knowledgeability. After we left our old provider, I did an RFP and made sure to include Foster in the process. We liked that they’re an American company and have a good reputation, so we hired them.
How much have you invested with them?
To date, we've spent approximately $60,000.
What is the status of this engagement?
We began working together in September 2016, and the partnership is ongoing.