Damned Good Content.

Forge & Spark Media is a Vancouver-based content agency delivering practical strategy and premium, story-rich content to purpose-driven organizations. 

We know that telling the right stories strategically across channels at a high level takes time, a variety of skillsets, and the right tools and processes. So we step in to partner and support your team in developing or refining smart strategy, and with premium content development across a variety of channels.

We're on a mission to elevate content marketing, and to help you tell the stories that will delight, help and earn the trust of your audience--making it as easy, rewarding and fun as possible for you and your team along the way.  

Our core services include done-with-you workshops, where we dive in--with your stakeholders--to create strategy and actionable plans FAST; and story campaigns that tell focused stories and get results. 

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2013
Show all +
Vancouver, Canada
headquarters
  • 290-1275 Venables St.
    Vancouver, BC V6A 2E4
    Canada

Portfolio

Key clients: 

Forge & Spark Media has served clients including: Science World (Telus World of Science) L'Arche International London Drugs CPA Canada  Radcliffe Foundation  Creative Artists Agency Hospital Show Alinker

Science World Content Marketing Strategy Image

Science World Content Marketing Strategy

Forge & Spark Media supported ECHO Storytelling Agency in 2018/2019 creating a content marketing strategy for Science World that would unite and guide Science World’s internal teams and stakeholders in crafting and sharing the kinds of stories and marketing content that will effectively communicate a redefined vision and mission to the world.

THE WORK
We spent nearly a year with

this thoroughly lovely crew, identifying its brand stories, determining how to best express them online, identifying and implementing the tools needed to do the job, and training the internal teams in ideating, creating, publishing and promoting content that speaks for the brand. The world involved an intensive Discovery phase interviewing 25+ stakeholders; crafting Strategy to address key stories to tell, optimal content types and channels; and creating operational and governance recommendations to ensure the right people are in the right roles, using the right tools, and measuring all of the beautiful success together.

THE OUTCOME
Science World now has an efficient content marketing machine running smoothly–in the form of ten or so talented, science-smart team members who have also become content marketing pros. In a few short months since setting target goals for things like website sessions, social media followership and engagement, and donor engagement, they surpassed almost all. They’re encouraged, invigorated, and generally on fire.

WHY WE LOVE ‘EM
This is an organization that wants to build thriving BC communities rooted in science innovation, and a deep connection to nature. These are people who genuinely love science. We adore ‘em.

Hospital Show Launch Campaign Image

Hospital Show Launch Campaign

Canadian producer, actor and director Adam Greydon Reid created a hilarious, cynical and warm web series about a group of broken, deluced, neurotic, narcissistic, addicted and loveable actors who play TVs most respected doctors. So. Meta. He invited Forge & Spark Media to help create an online marketing plan to win a Bell Media Fund (we did!) and to execute on the marketing plan (we did that,

too!). The Work

In addition to creating a content marketing campaign and plan that would relaunch a website, and create hundreds of video and social media visual assets, our team spread the word about Hospital Show, building viewership across channels, targeting YouTube and Instagram as well as overseeing a paid advertising campaign for the series across YouTube, Google AdWords, Facebook and Instagram. 

Reviews

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Social Media Marketing for Production Company

"Through careful and creative planning, their posts built our social media presence from the ground up."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Jan. 2020
Project summary: 

Forge & Spark Media Ltd. used stills and video footage to market the series on Instagram, YouTube, Facebook, and Twitter. They also led ad-buying efforts.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Director, Production Company
 
Verified
The Review
Feedback summary: 

The work done by Forge & Spark Media Ltd. led to increased follower-count, lead generation, and views on the YouTube channel. Their passion, honesty, and risk-taking made them an effective partner throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Producer, Writer and Director of a digital series. I received funding from The Bell Fund, IPF and Telus to produce our series in 2018.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forge & Spark Media Ltd.?

I engaged Forge & Spark Media Ltd. to run our social media and marketing campaign for the pre-launch and launch of our Digital series.

What were your goals for this project?

  1. High view count
  2. Engagement from fans
  3. Industry recognition.
SOLUTION

How did you select this vendor?

I was recommended to them by the graphic designer that works with them (who I knew).

Describe the scope of their work in detail.

Forge & Spark Media Ltd. signed on in the initial stages, before I received funding for the series, and helped with the initial proposal. I had never produced a digital series like this, and they had never marketed one - so this was new territory for both of us.

First, there was a level of transparency and honesty that I appreciated from them as we made our way through the process together. Once we received funding, they began by documenting the set experience with stills and video which we would later use for social media posts. From these stills and videos, and from finished footage from the show, they generated wonderfully creative IG STORIES to tease at each episode before their release.

Through careful and creative planning, their posts built our social media presence from the ground up. They were enormously successful - over Youtube, IG, FB and Twitter we ended up with roughly 10k followers and 500k views on our channel. They were also instrumental in the launch as we navigated Youtube, helping to upload videos, install closed captions and create buttons and tags that led viewers to other videos.

Finally, they were in charge of the ad buys. This was a huge endeavour. We had an initial bump on the ad buys that created the need to pivot from the direction we were going, so they replaced their ad buyer with someone new, and the new ad buyer helped deploy ads and generate views with incredible expertise.

One of the things I appreciated most about working with them was their ability to acknowledge when something wasn't working. They weren't afraid to change directions and let someone go, which was critical to our success. In fact they did this twice during our process.

What was the team composition?

Shannon (Forge and Spark's owner) oversaw and produced the process. Taryn Hardes ran the weekly social media posts and helped with any process involving Youtube. She also oversaw ad-buys and budgeting. Lara Kroeker was our graphic designer and social media content creator. And Alina Anghel was their media buyer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

10 K new followers and 500k views over a 3 month period on our Youtube Channel.

How effective was the workflow between your team and theirs?

Very effective. They used a scheduling program that made it easy for me to review and approve their work.

What did you find most impressive about this company?

They were honest and transparent. Willing to try new things. Ability to pivot and change direction if something wasn't working out. Creativity. Above-and-beyond effort and contributions to the project because they were passionate about it.

Are there any areas for improvement?

no

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer