Could you share any statistics or metrics from this engagement?
Website sales increased nearly 100 percent throughout the year after the new site was launched by Forge.
How did Forge Media + Design perform from a project management standpoint?
They've been good, they're very responsive, and they get back to me right away. I would say they are thoughtful about giving me the straight goods on what they can do and what my expectations should be, which is good. That's better in the long run. They don't say, "Oh, I can have it then tomorrow," if they can't, so I appreciate that. They're very thorough, which I also appreciate.
They will be flexible in how they do things. If one way isn't working or the client changes direction mid-stream, which happens pretty consistently, they are able to deal with that, and they don't get too agitated. It's important to me that I work with partners who are pleasant and easy to deal with from that perspective. It just makes the whole process a lot less stressful, particularly if we're on a tight deadline or the client is very demanding.
What distinguishes Forge Media + Design from other providers?
I guess what I like about Forge Media + Design is their great attention to detail. Particularly with some of these larger clients, I know that I'm going to get a team who are paying attention to all of the little details. In working with these larger companies and larger brands, that's very important. There's a whole level of things that I don't have to worry about because I know somebody on their team is worrying about it for me. If it's down to finding the right photograph, making sure that there's a change in the interface, or a button needs to be adjusted, I know that call to action is going to be in line with the rest of the website and the rest of the brand.
They're going to pay attention to details at that micro level, and that's very important to me. Right now, because we're designing for so many different platforms, being able to take that attention to detail and use it for the website as it appears on a computer screen is important. They are able to take all of that and apply it to the mobile experience or the tablet experience, so I know that all of those pieces are going to integrate well. Also, they finish what they start. I know that all of the components are going to be taken care of, and there's going to be a very thorough approach to all of the aspects of the projects.
Is there anything Forge Media + Design could have improved or done differently?
As they grow, the project management piece continues to be important. I know they've got good people in place, and they're beefing things up. As they grow and evolve, I'm sure they'll continue to grow and evolve that piece as well.