Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I first worked with Karl in 2008 to relaunch a whole department and he produced a significant amount of marketing materials for a trade show. We continued to use those materials for years. He created new logos, marketing collateral, and giveaways. For example, we gave away USB sticks that looked like medicine bottles. Karl even designed all of the paperwork. It was just brilliant and people still talk about it. It's a campaign that has been universally well received. It's great work and, more importantly, it's innovative and stands out.
How did The Forest Studio perform from a project management standpoint?
I'd say their project management is excellent. What's very good about it is that they ask all of the right questions up front. Karl and the team took a huge amount of time to understand our brief and our intended audience. They interrogated us about our intention and ambition. That process led to a much quicker and better delivery. They didn't just present three designs, with none of them being suitable. We did not have to go back repeatedly. Things always need tweaking and changing, but they never took a swing and missed completely. Whenever they came back with a response, it was absolutely in the zone.
What did you find most impressive about The Forest Studio?
I was impressed by their innovation. I've seen design companies in the past where they just produced generic iterations. Clearly, a design company is there to make you stand out, and it's amazing how many of these things look exactly the same. Working with The Forest was always fun, surprising, and innovative. Their work was always well thought out and thought through. They have all the things one would want to have from any design company.
Are there any areas The Forest Studio could improve?
No, because I've been so thoroughly pleased with their output and the outcomes of what they've delivered. I just think they're great.