Name: IN Food Marketing & Design
Address: 600 N. Washington Ave. Suite C101, Minneapolis, United States, MN, 55401, US
Telephone: 6123533400
Price range: $150 - $199
Rating: 5.0

Heating up food sales for 25 years

We are a full-service ad agency that specializes in the food industry. Since 1995, IN has worked with food manufacturers (B2B and B2C) to help them launch and grow their brands. From developing a solid brand foundation and visual strategy, to creating compelling ad and social media campaigns, we are experts in marketing food products.

Min project size
$25,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Minneapolis, MN
Year founded
Founded 1995

Service Lines

Graphic Design: 25%
Advertising: 15%
Branding: 15%
Marketing Strategy: 15%
Media Planning & Buying: 10%
Social Media Marketing: 10%
Digital Strategy: 5%
Packaging Design: 5%

Select Focus Area

Advertising Focus

Other advertising: 85%
Print advertising: 15%

Media Buying Focus

Print Media Buying: 100%

Design Focus

Brochure & Pamphlet Design: 90%
Banner & Signage Design: 10%

Industries

Consumer products & services: 100%

Clients

Midmarket ($10M - $1B): 60%
Enterprise (>$1B): 35%
Small Business (<$10M): 5%

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.5 /5

What Clients Have Said

IN Food Marketing & Design is viewed as a cost-effective partner, with clients noting that their pricing aligns well with budgets. One client reported an annual investment of $600,000–$800,000, highlighting the value they provide through high-quality deliverables and strategic expertise.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 2 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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IN Food Marketing & Design Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.5
Willing to Refer 5.0

Top Mentions

Review Highlights

Effective Communication

Feedback highlighted the company's strong communication skills. Clients appreciated the timely and comprehensive updates, ensuring all necessary information was conveyed effectively throughout the project lifecycle.
Potential for In-House Expansion

Some clients noted that while the company is largely effective, reliance on third-party vendors for certain tasks occasionally led to slower project timelines. Expanding in-house capabilities could enhance efficiency.
Innovative Strategy and Execution

The team was recognized for their strategic thinking and ability to translate insights into innovative and effective marketing campaigns, particularly within the food service industry.
Flexible and Adaptable

IN Food Marketing & Design demonstrated a flexible approach, adapting to changing project needs and timelines, which was highly valued by clients facing dynamic business environments.
Strong Industry Expertise

IN Food Marketing & Design possesses deep expertise in the food industry, which clients found invaluable for crafting effective marketing strategies and creative solutions tailored to food service and related sectors.
Alignment with Client Values

Clients chose IN Food Marketing & Design due to their alignment with company values and culture. This cultural fit contributed to a more cohesive and productive working relationship.

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IN Food Marketing & Design Reviews

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Advertising Branding Content Writing Services Digital Asset Management Digital Strategy Direct Marketing E-Commerce Development Email Marketing Event Marketing Graphic Design Marketing Strategy Media Planning & Buying Other Marketing Packaging Design Search Engine Optimization Social Media Marketing Video Production Web Design Web Development
Confidential
Aug. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What I find most impressive is their unique combination of execution & strategy."

Oct 15, 2023

Sr. Brand Manager, Ruiz Foods, Inc.

Matt Marshall

Other industries
Frisco, Texas
1,001-5,000 Employees
Online Review
Verified

IN Food Marketing & Design was hired by a food service company to provide marketing strategies and creative design services.

So far, IN Food Marketing & Design has exceeded the client's expectations in every way. They have been responsive, thoughtful, and strategic thinkers. Moreover, they have a unique combination of execution and strategy.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Sr. Brand Manager of Ruiz Foods, Inc.

Describe what your company does in a single sentence.

At Ruiz Foods, good food always goes hand in hand with family. And it has since 1964, when Fred Ruiz made his first enchilada with his father, Louis, based on the family recipes of his mother, affectionately known as Grandma Rosie. We’ve grown to over 4,500 team members across facilities in California, Texas, and South Carolina.

And we’ve expanded beyond enchiladas to burritos, chimichangas, taquitos, tamales, quesadillas, breakfast burritos, and more! We have a legacy of making great food and a passion for making a difference. One of the biggest joys of our success is the ability to give back. We’re proud to support programs serving the educational needs of children and young adults in the communities in which we live and work.

At Ruiz Foods, our desire to be the best drives everything we do. For our team members, that means a comprehensive compensation and benefits package designed to reward those who embody the Ruiz Foods philosophy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IN Food Marketing & Design to accomplish?

Elevate Ruiz Foodservice through marketing strategies & creative design

SOLUTION

How did you find IN Food Marketing & Design?

Referral

Why did you select IN Food Marketing & Design over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Strategic Expertise

How many teammates from IN Food Marketing & Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IN Food Marketing & Design is our strategic partner that delivers impactful creative and solutions to help drive short-term and long-term growth within prioritized foodservice channels/segments. They assists with a full breadth of capabilities, understanding of the foodservice industry and evolving dynamics within prioritized channels and creative solutions to win and drive impactful results. They are a full-service provider that proactively leads and manages four key areas…

Creative and account management services,
Media agency providing strategic media planning, buying and placement against approved media
Social media and advertising
Ruizfoodservice.com external website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With IN Food Marketing & Designing being a one-stop-shop for us, there's so many different KPI's to measure, depending on the project. But I can say that we're exceeding expectations in every way. From paid/trade media, social media, consumer campaigns, leads, impressions, click-through, and industry recognition - IN Food Marketing & Design is doing an incredible job for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are nimble, yet thoughtful and strategic. They have never missed a deadline. They have been extremely receptive to each and every brief and nail it (which reduces the amount of variations). They are strategic thinkers, and can provide great recommendations and suggestions (many of which we usually take).

What was your primary form of communication with IN Food Marketing & Design?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive is their unique combination of execution & strategy. Their team knows foodservice inside and out and their creative team understands creative messaging and execution. They're able to take their expertise and transcribe it into winning and effective campaigns.

Are there any areas for improvement or something IN Food Marketing & Design could have done differently?

IN Food is an excellent partner, and I cannot come up with any real areas of opportunity of gaps in their skill set.

RATINGS

5.0

Branding Graphic Design
Brochure & Pamphlet Design
$50,000 to $199,999
Oct. 2024 - Aug. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"IN Food Marketing & Design's team is cohesive and genuinely enjoys their day-to-day."

Aug 22, 2025

Product & Market Dev Specialist, Forever Green Initiative

Katharine Chute

Other industries
Saint Paul, Minnesota
11-50 Employees
Online Review
Verified

IN Food Marketing & Design provided branding and graphic design services for a sustainable food research and innovation platform. The team created a branding B2B marketing toolkit and guides.

IN Food Marketing & Design completed all deliverables with high quality. The team managed the project exceptionally well, communicated clearly and effectively, was flexible with the client's evolving timelines, and had a cohesive and can-do attitude. IN Food Marketing & Design was kind and talented.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Product and Market Development Specialist of Forever Green Initiative

Describe what your company does in a single sentence.

We are a research and innovation platform housed within the University of Minnesota that works to introduce novel, sustainable crops and ingredients to the food, fiber, feed, and fuel industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IN Food Marketing & Design to accomplish?

Create a set of B2B marketing materials for Kernza perennial grain to include 4 how-to-use guides, a nutrition guide, environmental benefits guide, overview guide, branding kit, customer success stories, and updates to the website.

SOLUTION

How did you find IN Food Marketing & Design?

RFP

Why did you select IN Food Marketing & Design over others?

Pricing fit our budget
Great culture fit
Company values aligned
Demonstrated skill/portfolio

How many teammates from IN Food Marketing & Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IN Food Marketing & Design was engaged to create a B2B marketing toolkit for Kernza perennial grain. The scope included project planning; website review and recommendations for improvement (PDFs of recommended new content and organization for web developer to use);brand kit based on existing assets; point of sale stickers, posters, and table tents; four "how to use Kernza guides"; 3 stories; and recommendations of photography. IN Food also executed a food products photoshoot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

IN Food Marketing & Design completed all scoped deliverables with a high level of quality and professionalism.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IN Food's project management was exceptional. Over the course of a long project, they never missed a detail. Communication was clear, effective, conscise, timely, and positive. The team demonstrated impressive flexibility for the evolving timelines inherent in our project.

What was your primary form of communication with IN Food Marketing & Design?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The team and their can-do attitude! IN Food Marketing & Design's team is cohesive and genuinely enjoys their day-to-day. They are talented, kind, and impressively efficient. Their depth of expertise in the food world is a huge asset to anyone looking for a firm in that space.

Are there any areas for improvement or something IN Food Marketing & Design could have done differently?

None I can think of. I would hire them again in an instant.

RATINGS

5.0

Branding Marketing Strategy Web Design
Confidential
Oct. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They deliver items on time and are extremely responsive."

Mar 4, 2025

Digital Marketing Manager, BakeMark

Ryan McCoy

Food & Beverage
Los Angeles, California
1,001-5,000 Employees
Online Review
Verified

IN Food Marketing & Design has revamped the website of a bakery ingredients supplier. The team has also created the client's branding guidelines, including logo options and guidelines for using the logo.

IN Food Marketing & Design has delivered the project on time and within budget. The team boasts the ability to work efficiently without compromising the quality of their outputs. Moreover, they go beyond the call of duty to ensure that all the necessary information is communicated with the client.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of BakeMark

Describe what your company does in a single sentence.

BakeMark is North American's largest manufacturer and distributor of bakery ingredients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IN Food Marketing & Design to accomplish?

Redo our Website
Create a branding guidelines document

SOLUTION

How did you find IN Food Marketing & Design?

Online Search

Why did you select IN Food Marketing & Design over others?

High ratings
Pricing fit our budget
Focus on Food Industry

How many teammates from IN Food Marketing & Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

InFoods was brought on initially to redo our company website as well as put together branding guidelines and strategy.

For the Website the key initiatives were as follows:

New look to co-incide with our branding project.
Create dynamic charts based on potential customers geographic locations.
Create a multi-language website with an ease to changing languages and not work too much on the back end.
Create back end ease to updates for the recipes and added pages for internal use.

For the Branding Guidelines the key initiatives were:

Create guidelines for people to use the company logo.
Create logo options for other uses within media.
Create a cohesive look and message to launch and take to market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

InFoods ability to meet tight deadlines and stay on track on major projects is a HUGE thing that has demostrated success for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver items on time and are extremely responsive. I am always able to get informaiton from them when we need it and they go above and beyond in making sure they communicate back with all pertinent information.

What was your primary form of communication with IN Food Marketing & Design?

Email or Messaging App

What did you find most impressive or unique about this company?

InFoods has really been able in a very short perios time capture the essence of what BakeMark is all about. They have been able to take the information we shared with them in what we are looking for and were able to provide a precise cohesive take to market strategy on who we are with a fresh look.

Are there any areas for improvement or something IN Food Marketing & Design could have done differently?

Nothing that we have run into yet.

RATINGS

5.0

Branding
$1,000,000 to $9,999,999
July 2014 - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They helped us test and learn about things we’d never done before..."

Jan 28, 2020

National Account Sales Manager, T. Marzetti Company

Lee Halmagy

Other industries
Columbus, Ohio
501-1,000 Employees
Phone Interview
Verified

IN Food Marketing & Design provided full-service branding including web development, content creation, collateral design, and more. When they brought in a third-party they acted as the go-between.

Statistics improved across the board, from click-throughs and engagement to time-on-page and sales leads. IN Food Marketing & Design instituted a highly organized process featuring weekly progress reviews and monthly analytics reports. They made adjustments throughout based on results to date.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the national account sales manager of T. Marzetti Company, a specialty food service company. When I worked with IN Food I was the marketing director, though.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IN Food Marketing & Design?

We needed help with our branded product portfolio.

SOLUTION

What was the scope of their involvement?

Initially, they provided a roadmap and brand guidelines, and then they refreshed our creative, came up with the new brand tagline. We moved onto creating content, which included launching a blog and several social media platforms. They also managed all of our media buys and creative for publication. They rebuilt our website, too, though they used a third-party for the technical part. They still handled the creative on that and acted as our point of contact/project manager with the third-party.

With new product launches, they handled branding: everything from creative to packaging, design, and the media push behind it. They also pitched in on segmentation and targeting different channels, being more specific, and creating collateral for the field sales teams.

What is the team composition?

There are close to 20 people in the office, including account assistants, creatives, designers, and account managers, but we had three main contacts: Anita (President & Owner, IN Food & Marketing), Emily (Account Strategist, IN Food & Marketing) and Lori (VP & Creative Director, IN Food & Marketing). Emily was our day-to-day contact and Lori was the creative director. Their whole team worked well together, and we could tell the culture in their office was very strong.

Emily was our main point of contact and passed through any creative work, drafts of blogs, and articles. Her passion is social media and driving engagement and ideas. we loved her excitement, wealth of ideas, and passion for stewarding our brand through new territory.

How did you come to work with IN Food Marketing & Design?

We didn’t have brand awareness in the state, and the agency we’d historically used was just a media buyer. We were looking for someone to be an extension of our marketing team to help create a cohesive brand strategy.

We looked for someone with food-service experience. Not retail or consumer, but food service. After narrowing it down to a couple of agencies through an RFP, they became the clear frontrunner of the ones we interviewed.

How much have you invested with them?

We spent $600,000–$800,000 annually with them, including media buying and all the creative services.

What is the status of this engagement?

We worked with them from July 2014 until December 2019. When I moved into sales, my replacement hired a different agency.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We did quarterly analytics reviews, but they still sent me monthly ones. We saw success in click-through rates, engagement, and time spent on site. There was also an uptick in certain placements in our e-newsletter, so we tweaked our spend that way and saw more traffic come in.

We also saw an influx in the amount of sales leads. We have a “contact us” section where we drove people to inquire or get a free sample. Sales leads from that tripled.

How did IN Food Marketing & Design perform from a project management standpoint?

They excelled at nimbly shaping our efforts based on analytics to make sure we went forward based on what was working and not working.

We had a biweekly call, and they maintained an Excel workbook. It had every project we were working on broken down by what needed approval, what was still on the docket, what they still owed us and what we owed them. They’re very organized, and we went through the workbook every week. I never felt like I didn’t know what was going on. If I was particularly busy, it helped me know where everything was.

What did you find most impressive about them?

They helped us test and learn about things we’d never done before, and they were awesome at seeking out new opportunities in media and social media. Additionally, they’re extremely hardworking, humble, passionate about solving our problems, and genuine.

When we were interviewing diff agencies, a lot of the questions people asked us were high-level. IN Food & Marketing, on the other hand, wanted to know my challenges in a detailed manner. They were more about problem-solving, rather than trying to meet their own needs. Finally, we felt we could trust them, and, being a smaller marketing team, that was so important.

Are there any areas they could improve?

It’s a smaller office, which works well in a lot of ways, but they do rely on a third-party for some things. Whenever you have a middleman, it slows things down a tad or causes a miscommunication sometimes. The cost also goes up a bit. If they could expand and do more in-house, it would help them. They’re still a full-service firm though.

Do you have any advice for potential customers?

Be transparent with them about what’s going on within your company and the challenges you’re facing. This way, they can bring solutions that help more and open a long-term plan. The additional context helps.

RATINGS

5.0

Showing 1-4 of 4 Reviews

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Verified Client Reviews: 4

Overall Review Rating: 5

Source: Clutch

Last Updated: August 22, 2025

Business Entity

Business Entity Name	IN Food Marketing & Design, Inc.
Source	Office of the Minnesota Secretary of State
Jurisdiction of Formation	Minnesota
Date of Formation	January 13, 1995
Status	Active
Last Updated	September 25, 2025
ID	8N-601

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	September 25, 2025

Learn More About The Clutch Verification Process

Locations (1)

600 N. Washington Ave. Suite C101 Minneapolis, MN, United States 55401

10 - 15

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University of Minnesota

(1)

Katharine Chute

IN Food Marketing & Design

Heating up food sales for 25 years

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

IN Food Marketing & Design Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Effective Communication

Potential for In-House Expansion

Innovative Strategy and Execution

Flexible and Adaptable

Strong Industry Expertise

Alignment with Client Values

Reviews mentioning:

IN Food Marketing & Design Reviews

Marketing Strategy & Creative Design for Food Service Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Design for Food Research & Innovation Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Web Revamp & Branding for Bakery Ingredients Supplier

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Creative, Branding Support for Food Service Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

Connect with IN Food Marketing & Design on Social

Connections

University of Minnesota