The E-commerce & WordPress Experts | NY, USA
CONTACT US TODAY - Experts at Fokus LLC are ready to talk about your next project.
We connect design, technologies and brilliant ideas together. Our goal is to bring changes in future minds by developing impeccable digital stores. Fokus LLC is a full service web development agency with passion for design and development.
Not only will we do things right the first time around, but we also want our clients to think of us as an addition to their team - not a vendor. Working along with each other as partners is the best way to create, develop ideas into pixel-perfect projects. We create partnerships that last a lifetime.

headquarters
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Fokus LLC 211 E 43rd St 7th Flr #336 New York, NY 10017New York, NY 10017United States
other locations
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Avalon Plaza, Mall Rd, SaddarRawalpindi 46000Pakistan
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Portfolio

Web Development for Baby Product's Store
Fokus LLC was referred to United Collab by one of their business partners and we formed a great client-relationship by showcasing our technical expertise in development and reliability to produce quality results.
During the past 2 years, we have worked with United Collab on several various web development projects, including Shopify and Wordpress websites. One of the projects was “https://bubblybabyco.com”, the design file was shared in XD. The goal was to redesign a baby product’s store to a pixel-perfect front-end shopify store with all e-commerce capabilities. We kicked off doing a design review first with the emphasis on user-interaction and proportions. Then we worked on the front-end with detailed quality analysis.
After launching the site, their engagement metrics drastically increased. The website redesign was instrumental in increasing the client’s DTC.

Web Development for Full-Service Marketing Agency
DigiCRUSH was introduced to Fokus LLC by one of their business partners and we have maintained a great client-relationship with them since 2019. Reliability to produce quality results made us a valuable resource for DigiCRUSH.
Apart from working with DigiCRUSH on several different web development projects since 2019. We have also helped them with their existing site.
The website design was shared in Sketch. The goal was to create and add GSAP animations to their existing HTML/CSS website. We started with animations review with industry-based approach. Then we worked on developing the GSAP animations with detailed QA/QC.

Web Development for Broadcasting Company
On Time Telecom hired Fokus LLC on a freelance platform in 2018. We initially started working with them on their previous website and after exhibiting strong-dedication and excellent technical expertise, OTT decided to move forward with Fokus LLC to help them develop a completely new website.
The new site design was shared in FIGMA. The goal was to create a hand-coded flawless WordPress front-end that’s mobile-friendly. We kicked off doing a design research and strategy review with the priority on UI/UX. Then we created a hand-coded front-end. After completing the project, we also helped OTT with their Google Analytics for their site.
The project highlight was the admin-friendly and easily customizable options that we had created for them in the Wordpress admin panel.

Web Design & Development for Baby Product's Store
DigiCRUSH was introduced to Fokus LLC by one of their business partners and we have maintained a great client-relationship with them since 2019. Reliability to produce quality results made us a valuable resource for DigiCRUSH.
Since 2019, we have worked with DigiCRUSH on several different web development projects. One of the projects was “https://www.yeahbabygoods.com/”, the design file was shared in FIGMA. The goal was to redesign a baby product’s site to a user-interactive front-end shopify store, which specifically targets their DTA. We kicked off doing a design review first with the priority on user-interaction and user-experience. Then we worked on the front-end with detailed QA/QC collaborated both by the client and our development teams.

Web Design & Development for Real-Estate Company
Lapis.co initially hired Fokus LLC to redesign a skincare startup’s online store that was built a few years ago. After showcasing our technical expertise in development, as well as UX/UI-focused interactive design, Lapis.co decided to move forward with hiring Fokus LLC for a larger, mission-critical e-comm project.
One of the projects included "Left Lane". The design was shared in FIGMA. The goal was to create a hand-coded flawless WordPress front-end that’s mobile-friendly. We kicked off doing a design research and strategy review with the priority on UI/UX. Then we created a hand-coded front-end
After launching the site, their engagement metrics sky-rocketed. The visitors were spending more time on the site with fewer drop-offs.

Web Dev for #1 Beta Glucan Retailer in US
Better Way Health was introduced to Fokus LLC by DigiCrush in 2019 and we cultivated a strong client-relationship by showcasing our technical expertise, clear communication and the consistency with producing quality results.
BWH initially hired Fokus LLC to create a “Black Friday” page and theme for an event. Then we were tasked with creating their online shopify store. Recently, we were tasked with creating the front-end for their online store as they planned to move it to headless commerce.
We continue to work with Better Way Health on several various projects. The feedback has always been good for the value we bring to them.

Lithium Batteries Shopify store from scratch
Grandly and Fokus have been partners since 2020. Our development lead was introduced to Grandly’s CEO while we were working on a project together. Due to the project’s success, both agencies decided to form a partnership. Since then, Fokus and Grandly have worked together on several different projects.
https://floridalithium.com/ - was referred to us by Grandly. We were tasked with creating a fully-functional Shopify store, front-end and back-end of the website. Our team started with analysis and user-research and then worked on both ends of the store. After the project completion, extensive quality assessment was conducted before delivering to the client.
The client had positive feedback and was very satisfied with our work.

Medical Swimwear store from scratch
Grandly and Fokus have been partners since 2020. Our development lead was introduced to Grandly’s CEO while we were working on a project together. Due to the project’s success, both agencies decided to form a partnership. Since then, Fokus and Grandly have worked together on several different projects.
https://bittyfish.com/ - was referred to us by Grandly. We were tasked with creating a fully-functional Shopify store, front-end and back-end of the website. Our team started with analysis and user-research and then worked on both ends of the store. After the project completion, extensive quality assessment was conducted before delivering to the client.
The client had positive feedback and was very satisfied with our work.

Web Development for Botanical Skincare store
https://www.cocokind.com/ - hired Fokus LLC on a freelance platform in 2020. Our development teams were tasked with creating a fully-functional Shopify store from the design provided by the client.
The new store design was shared in FIGMA. We kicked off doing a design research and strategy review with the priority on UI/UX. Then we worked on creating the front-end. After the project completion, extensive quality assessment was conducted before delivering to the client.
The client shared positive feedback and was very satisfied with their new online store.
Reviews
the project
Web Dev for Youth & Culture Nonprofit
"They were extremely timely with milestones and feedback."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
People to People International is the non-profit established by US President Dwight Eisenhower in the 1960's to promote "Peace through Understanding" by establishing student chapters throughout the world designed to facilitate cultural exchanges amongst youth of different cultures.
For what projects/services did your company hire Fokus LLC, and what were your goals?
Fokus was hired to consult and build both the public-facing website as well as the administrative backend, including CMS and CRM, full e-commerce handling millions of dollars in transactions.
How did you select this vendor and what were the deciding factors?
I selected Fokus because I have worked with Asif for years on different projects, and when he launched Fokus with all of the resources he was capable of bringing to the table, as well as the unique insights and marketplace
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The site was a Wordpress-based site with Jetpack CRM and WooCommerce on the back end. We had several deliverable steps, including design/look & feel, wireframes, e-commerce set up and management, chapter pages and functionality, and finally overall testing and review.
How many people from the vendor's team worked with you, and what were their positions?
3 people from the team were our contacts, including one of Fokus' partners., their head of UX, and a lead designer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The site surpassed all expectations, allowing for the successful completion of millions of dollars in revenue.
In addition, marketing automation successfully targeted previous customers and increased our repeat rate from 11% to 36%.
Describe their project management style, including communication tools and timeliness.
The management style was relaxed and collaborative. They never just identified problems. They presented 2-3 solutions for each roadblock we encountered.
They were extremely timely with milestones and feedback.
What did you find most impressive or unique about this company?
The level of dedication to the end result was what impressed me the most. Plenty of companies bait & switch you, and project creep is almost a given.
Not with Fokus. The pre-planning work helped avoid wasted time and allowed for incremental successes on our path to a great final product.
Are there any areas for improvement or something they could have done differently?
No. We really enjoyed the entire process of working with Fokus.
the project
Web Design for E-Commerce Company
"They are super flexible and timely."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO / Owner, Operator (Web Master)
For what projects/services did your company hire Fokus LLC, and what were your goals?
We have been working with Asif for almost 2 years now and he has helped us out numerous times with implementing and redesigning several of our websites; his code is super clean and spot on.
Every deliverable has been submitted on time at a very budget-friendly rate. His aptitude far outweighed my expectations; we could not be happier with his performance/skill set.
How did you select this vendor and what were the deciding factors?
We found Asif online and his experience with our tech stack was the leading factor in deciding to work with him. From there, he out performed other developers we were using and always delivered our assignments on time. He's always available to adjust / adapt to scope-creep / changes which is very convenient for our team.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Asif has worked with us on a range of sites / technologies including WordPress, Shopify, Next.JS, TakeShape, Figma, and more. He's successfully delivered dozens of design changes and implementations for our team and works well with everyone on board.
How many people from the vendor's team worked with you, and what were their positions?
Asif has been the sole person we've communicated / worked with
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Time on Page and eCommerce Conversions have increase after implementing several new designs that Asif has been responsible for.
Describe their project management style, including communication tools and timeliness.
We mainly use Slack, Email, and Figma when working with Asif. HE's very responsive on all of the above.
What did you find most impressive or unique about this company?
They are super flexible and timely.
Are there any areas for improvement or something they could have done differently?
We're more than satisfied with Asif's work.
the project
Web Design for Design & Marketing Agency
"Their dedication to the project, prompt and clear communication, and proactive problem-solving skills were impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of a design and marketing agency. We help clients launch their brands and reach their customers online via websites, advertising, and e-comm channels.
For what projects/services did your company hire Fokus LLC, and what were your goals?
We hired Fokus LLC to redesign a skincare startup's online store that was build 4 years ago. The existing site was not customer or admin friendly. The goal was to hire a detail-oriented, reliable, and responsible team to build a performing, high-converting site with visual impact.
How did you select Fokus LLC and what were the deciding factors?
Our relationship started from doing a much smaller development project. We learned quickly that Fokus LLC had great technical expertise in development, as well as UX/UI-focused design thinking about how the end customer will use the site. Afterward, we decided to hire the firm for a larger, mission-critical e-comm project.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a design file ready in XD. The goal was to create a pixel-perfect front end in Shopify with all e-comm capabilities. We kicked off doing a design review first with an emphasis on proportions, resizing, and interactions. Then we worked on the front-end with detailed QA/QC managed both by our agency and the firm's project lead.
How many people from the Fokus LLC team worked with you, and what were their positions?
We worked with the firm's founder directly, as well as their Shopify specialist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching our site, the engagement metrics clear went up. We were seeing fewer dropoffs and more time spent on site. Also the site was much more flexible and usable for client and our marketing team, making easy to launch a campaign landing page within two days. Combined with our digital advertising efforts, the new site was instrumental in driving better results on DTC.
Describe their project management style, including communication tools and timeliness.
We mainly communicate over Slack so we are real-time and on the same page. Due to their prompt and responsive communication, it felt as if we were working in the same office. The communication was always professional, efficient, and enjoyable to work with.
What did you find most impressive or unique about this company?
Their dedication to the project, prompt and clear communication, and proactive problem-solving skills were impressive. There are dev teams out there who only follow order per spec. Fokus's founder Asif and Ikram, the Shopify lead, really understood the platform and user experience.
When we had questions about functionality, they proactively suggested solutions which made the project successful.
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind.
the project
E-Commerce Dev for Skincare Brand Company
"We chatted every single day and always had a clear understanding of the week's deliverables, goals, etc."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the director of Ecom at an affordable skincare brand (D2C).
For what projects/services did your company hire Fokus LLC, and what were your goals?
First, we needed to give our website a facelift. It needed to speak to customers and tell them who we are as a brand and what our brand pillars are about. We also wanted to ensure we were increasing CVR and AOV throughout the process.
How did you select Fokus LLC and what were the deciding factors?
Asif and team were well recommended via Toptal.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We ended up working together from the shopify site's relaunch in April and then spent the following months working on new feature upgrades. Features included - custom templates for collection pages & product pages, a bundle creator, upsells in cart, etc.
How many people from the Fokus LLC team worked with you, and what were their positions?
I worked with Asif on a full-time basis.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We were able to launch the site per deadline and overtime have improved CVR & AOV. We improved AOV by focusing on bundle strategy.
Describe their project management style, including communication tools and timeliness.
Asif was great to work with via Slack. We chatted every single day and always had a clear understanding of the week's deliverables, goals, etc.
What did you find most impressive or unique about this company?
I loved how much Asif was able to take on without having formal designs to work from (just guidelines).
Are there any areas for improvement or something they could have done differently?
Nope!
the project
WordPress Web Dev for Mass Notification Provider
"We are satisfied with the work we've received."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing/support manager for mass texting and voice broadcasting SaaS.
For what projects/services did your company hire Fokus LLC, and what were your goals?
We made the transition form an old html based website to switch over to WordPress and Fokus LLC was hired to help with the process as well as develop our WordPress website.
How did you select this vendor and what were the deciding factors?
We interviewed the vendor and decided they would be our best choice for the project at hand and we were right!
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Website conversion from standard html to WordPress which required moving all existing pages into the WordPress ecosystem and ensuring they worked properly.
How many people from the vendor's team worked with you, and what were their positions?
We had their WordPress developer working for us to implement, maintain and optimize our website within the WordPress ecosystem.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since changing our site to WordPress it has been a lot easier to update and add in new pages/sections for our customers.
Describe their project management style, including communication tools and timeliness.
We set up Slack and while the time difference did hinder communication a bit we are satisfied with the work we've received.
What did you find most impressive or unique about this company?
Quality of work and the turnaround time in which they completed the tasks as hand once assigned.
Are there any areas for improvement or something they could have done differently?
There were times when communication was delayed but we have been extremely happy with their work over the years!
the project
Web Dev for Full-Service Creative Agency
"Reliability and quality were what made Fokus LLC a valuable resource for us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Creative Director of a full-service creative agency.
For what projects/services did your company hire Fokus LLC, and what were your goals?
Fokus has helped us with several various web development projects, including Shopify and Wordpress websites.
How did you select this vendor and what were the deciding factors?
Fokus came recommended to us from a business partner.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We discuss all projects via Zoom or Slack chat to talk requirements, timelines, and costs. Projects include either Shopify or Wordpress content management systems.
How many people from the vendor's team worked with you, and what were their positions?
I work directly with a Full-Stack Developer.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
All projects have been completed to our client's satisfaction and exceeded our expectations.
Describe their project management style, including communication tools and timeliness.
We typically communicate via Slack and use Trello if necessary.
What did you find most impressive or unique about this company?
Reliability and quality were what made Fokus LLC a valuable resource for us. Despite the time zone difference, we can always count on a timely response from their team as well a quality work.
Are there any areas for improvement or something they could have done differently?
None!
Thanks to Fokus LLC, the company was able to acquire millions of dollars in revenue, and increase their customer retention from 11%–36%. The team was highly collaborative and internal stakeholders were particularly impressed with how they went above and beyond to achieve success.