Fokus LLC

BACKGROUND

Please describe your company and position.

I am the Director of Armageddon Gear

Describe what your company does in a single sentence.

We pride ourselves on American cut and sew manufacturing, using American materials and workmanship of the highest quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fokus LLC to accomplish?

• Integrate site for email marketing and affiliate marketing applications
• Improve navigation maximizing our ability to provide better shopping experience and improve AOV.
• Rebuild our problematic website

SOLUTION

How did you find Fokus LLC?

Referral

Why did you select Fokus LLC over others?

• Good value for cost
• Referred to me

How many teammates from Fokus LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had worked with 3 other developers in the past year. We started by migrating our site to WooCommerce / Wordpress. The transition was NOT smooth. The website was constantly breaking. We hired two other developers that did a good job selling their services and promising quick results but neither of them were capabile of delivering on thier promises. A close friend recommended Asif at Fokus. 
Asif listened well, understood the scope of work and gave us a good plan of attack with a realistic timeline. It was a breath of fresh air to work with someone that communicated well, worked hard and beat the timeline that we agreed to. We will continue to work with Focus for all of our website development needs and maintence. Asif is very trustworthy!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have gone from having a website that was prone to breaking (not an acceptable way to do busines) to having a site that is rock solid, fast and much easier for customers to shop.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked this projcect by having weekly virtual meetings, email excanges and google doc list. It was painless. 

What was your primary form of communication with Fokus LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered on the scope of work. It seems like this would be common, but we had others who had let us down horribly. It was refreshing to have a team that delivered more than asked and finished the scope of work before the agreed-upon timeline. 

Are there any areas for improvement or something Fokus LLC could have done differently?

No, we are very pleased with the work and will continue to be a client of Fokus.

BACKGROUND

Please describe your company and your position there.

People to People International is the non-profit established by US President Dwight Eisenhower in the 1960's to promote "Peace through Understanding" by establishing student chapters throughout the world designed to facilitate cultural exchanges amongst youth of different cultures.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fokus LLC, and what were your goals?

Fokus was hired to consult and build both the public-facing website as well as the administrative backend, including CMS and CRM, full e-commerce handling millions of dollars in transactions.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected Fokus because I have worked with Asif for years on different projects, and when he launched Fokus with all of the resources he was capable of bringing to the table, as well as the unique insights and marketplace

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The site was a Wordpress-based site with Jetpack CRM and WooCommerce on the back end. We had several deliverable steps, including design/look & feel, wireframes, e-commerce set up and management, chapter pages and functionality, and finally overall testing and review.

How many people from the vendor's team worked with you, and what were their positions?

3 people from the team were our contacts, including one of Fokus' partners., their head of UX, and a lead designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site surpassed all expectations, allowing for the successful completion of millions of dollars in revenue.

In addition, marketing automation successfully targeted previous customers and increased our repeat rate from 11% to 36%.

Describe their project management style, including communication tools and timeliness.

The management style was relaxed and collaborative. They never just identified problems. They presented 2-3 solutions for each roadblock we encountered.

They were extremely timely with milestones and feedback.

What did you find most impressive or unique about this company?

The level of dedication to the end result was what impressed me the most. Plenty of companies bait & switch you, and project creep is almost a given.

Not with Fokus. The pre-planning work helped avoid wasted time and allowed for incremental successes on our path to a great final product.

Are there any areas for improvement or something they could have done differently?

No. We really enjoyed the entire process of working with Fokus.

BACKGROUND

Please describe your company and your position there.

CEO / Owner, Operator (Web Master)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fokus LLC, and what were your goals?

We have been working with Asif for almost 2 years now and he has helped us out numerous times with implementing and redesigning several of our websites; his code is super clean and spot on.

Every deliverable has been submitted on time at a very budget-friendly rate. His aptitude far outweighed my expectations; we could not be happier with his performance/skill set.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Asif online and his experience with our tech stack was the leading factor in deciding to work with him. From there, he out performed other developers we were using and always delivered our assignments on time. He's always available to adjust / adapt to scope-creep / changes which is very convenient for our team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Asif has worked with us on a range of sites / technologies including WordPress, Shopify, Next.JS, TakeShape, Figma, and more. He's successfully delivered dozens of design changes and implementations for our team and works well with everyone on board.

How many people from the vendor's team worked with you, and what were their positions?

Asif has been the sole person we've communicated / worked with

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Time on Page and eCommerce Conversions have increase after implementing several new designs that Asif has been responsible for.

Describe their project management style, including communication tools and timeliness.

We mainly use Slack, Email, and Figma when working with Asif. HE's very responsive on all of the above.

What did you find most impressive or unique about this company?

They are super flexible and timely.

Are there any areas for improvement or something they could have done differently?

We're more than satisfied with Asif's work.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a design and marketing agency. We help clients launch their brands and reach their customers online via websites, advertising, and e-comm channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fokus LLC, and what were your goals?

We hired Fokus LLC to redesign a skincare startup's online store that was build 4 years ago. The existing site was not customer or admin friendly. The goal was to hire a detail-oriented, reliable, and responsible team to build a performing, high-converting site with visual impact.

SOLUTION

How did you select Fokus LLC and what were the deciding factors?

Our relationship started from doing a much smaller development project. We learned quickly that Fokus LLC had great technical expertise in development, as well as UX/UI-focused design thinking about how the end customer will use the site. Afterward, we decided to hire the firm for a larger, mission-critical e-comm project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a design file ready in XD. The goal was to create a pixel-perfect front end in Shopify with all e-comm capabilities. We kicked off doing a design review first with an emphasis on proportions, resizing, and interactions. Then we worked on the front-end with detailed QA/QC managed both by our agency and the firm's project lead.

How many people from the Fokus LLC team worked with you, and what were their positions?

We worked with the firm's founder directly, as well as their Shopify specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our site, the engagement metrics clear went up. We were seeing fewer dropoffs and more time spent on site. Also the site was much more flexible and usable for client and our marketing team, making easy to launch a campaign landing page within two days. Combined with our digital advertising efforts, the new site was instrumental in driving better results on DTC.

Describe their project management style, including communication tools and timeliness.

We mainly communicate over Slack so we are real-time and on the same page. Due to their prompt and responsive communication, it felt as if we were working in the same office. The communication was always professional, efficient, and enjoyable to work with.

What did you find most impressive or unique about this company?

Their dedication to the project, prompt and clear communication, and proactive problem-solving skills were impressive. There are dev teams out there who only follow order per spec. Fokus's founder Asif and Ikram, the Shopify lead, really understood the platform and user experience.

When we had questions about functionality, they proactively suggested solutions which made the project successful.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the director of Ecom at an affordable skincare brand (D2C).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fokus LLC, and what were your goals?

First, we needed to give our website a facelift. It needed to speak to customers and tell them who we are as a brand and what our brand pillars are about. We also wanted to ensure we were increasing CVR and AOV throughout the process.

SOLUTION

How did you select Fokus LLC and what were the deciding factors?

Asif and team were well recommended via Toptal.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We ended up working together from the shopify site's relaunch in April and then spent the following months working on new feature upgrades. Features included - custom templates for collection pages & product pages, a bundle creator, upsells in cart, etc.

How many people from the Fokus LLC team worked with you, and what were their positions?

I worked with Asif on a full-time basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to launch the site per deadline and overtime have improved CVR & AOV. We improved AOV by focusing on bundle strategy.

Describe their project management style, including communication tools and timeliness.

Asif was great to work with via Slack. We chatted every single day and always had a clear understanding of the week's deliverables, goals, etc.

What did you find most impressive or unique about this company?

I loved how much Asif was able to take on without having formal designs to work from (just guidelines).

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

I am the marketing/support manager for mass texting and voice broadcasting SaaS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fokus LLC, and what were your goals?

We made the transition form an old html based website to switch over to WordPress and Fokus LLC was hired to help with the process as well as develop our WordPress website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed the vendor and decided they would be our best choice for the project at hand and we were right!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website conversion from standard html to WordPress which required moving all existing pages into the WordPress ecosystem and ensuring they worked properly.

How many people from the vendor's team worked with you, and what were their positions?

We had their WordPress developer working for us to implement, maintain and optimize our website within the WordPress ecosystem.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since changing our site to WordPress it has been a lot easier to update and add in new pages/sections for our customers.

Describe their project management style, including communication tools and timeliness.

We set up Slack and while the time difference did hinder communication a bit we are satisfied with the work we've received.

What did you find most impressive or unique about this company?

Quality of work and the turnaround time in which they completed the tasks as hand once assigned.

Are there any areas for improvement or something they could have done differently?

There were times when communication was delayed but we have been extremely happy with their work over the years!

BACKGROUND

Please describe your company and your position there.

I am Creative Director of a full-service creative agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fokus LLC, and what were your goals?

Fokus has helped us with several various web development projects, including Shopify and Wordpress websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

Fokus came recommended to us from a business partner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We discuss all projects via Zoom or Slack chat to talk requirements, timelines, and costs. Projects include either Shopify or Wordpress content management systems.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with a Full-Stack Developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All projects have been completed to our client's satisfaction and exceeded our expectations.

Describe their project management style, including communication tools and timeliness.

We typically communicate via Slack and use Trello if necessary.

What did you find most impressive or unique about this company?

Reliability and quality were what made Fokus LLC a valuable resource for us. Despite the time zone difference, we can always count on a timely response from their team as well a quality work.

Are there any areas for improvement or something they could have done differently?

None!