What evidence can you share that demonstrates the impact of the engagement?
Their attitude at the beginning of the project was invaluable because it created a lot of confidence on our team that we would be able to accomplish something that we previously hadn’t been entirely sure whether or not we would be able to accomplish.
On top of that, they were able to turn a video about lights in a steel cutting factory and the inside of a ship into a really cool visual spectacle by working with the background and some of the shots to maximize the visual appeal and really highlight our products in the best possible light. The feedback and excitement from our CEO and sales department was fantastic.
We posted the videos to our social media page and gained a lot of traction there, but they have also been really useful as a sales tool on our website. Since some of our products are shown in such detail there, it is nice to be able to point our customers in that direction so that they could see the features and options much more clearly.
How did Fluid Films Productions Inc perform from a project management standpoint?
The people we were working with weren’t actors, and Fluid Films did a great job of setting the tone so that our clients were at ease during the filming process. That allowed the final videos to feel much more like a conversation than a constructed interview.
Because it was such a tight timeline, Paul came down really early on to get to know our owners and understand their view and more about our organization. It was clear from the get-go that they really cared about getting this right for us.
From the moment we set out our milestones, we were the only ones who ever caused delays in the timeline, because they were always on top of what they needed to do. And even while doing that, they were persistent without being pushy, which we really appreciated.
What did you find most impressive about them?
For this project, the best thing they provided was the ability to understand our goals and then take the video beyond that. We needed testimonial videos that showed our lights and showed the facility, which they were able to accomplish, but they added effects and meaning that made a mundane commercial something that was actually visually catching and impactful in the end.
Are there any areas they could improve?
I’m sure everyone can improve in some way, but at the end of the day, they delivered more than what we asked for and stuck to our deadlines completely, so I don’t have anything negative to say about their work.