What evidence can you share that demonstrates the impact of the engagement?
They've done a terrific job in understanding our intention and executing it in a way that's really effective and connects with our audience. The videos are very well-produced and arresting, and they always garner good results on social media. They have a quality that's certainly eye-catching and gives people something interesting to watch. It's just always top marks and praise from us. They've become a consistent part of how we promote our campaigns.
How did Flow Video perform from a project management standpoint?
I've found them to be great collaborators and great partners with us. They're always very receptive to our thoughts and input, always willing to engage in productive conversations, and willing to go the extra mile to solve our challenges. They're very customer-oriented in the relationship we have. We communicate via phone, email, and in-person team meetings.
What did you find most impressive about them?
They're really committed to doing great work and beyond trying to meet the need of their clients, they're really trying to make sure their videos are as well made and impactful as possible. They're always pushing for new ways to make it more compelling and deepen the connection.
Scott really thinks about the big picture, the audience and what we're trying to accomplish. He never just wants to accomplish a task, he's always thinking of our overall objective and how his work is supporting that over time. For example, if he creates a video for an event, he will always show up to see how that video performed at the event and I really appreciate that; it shows how invested he really is. It's clear he's thought through who we are, who the audience is and how the video works in that relationship.
Unlike other companies, it takes very little for them to understand the goal of an individual project. They're very professional and with each project being completed successfully. It's been a really positive working relationship.
Are there any areas they could improve?
As more people see his work, and his company grows, it'll probably a challenge to maintain the same level of personal involvement and connection. It'll be interesting to see how he chooses to expand the work and serve more people.
Do you have any advice for potential customers?
My advice is to be as clear as possible with what you're trying to accomplish. Giving Flow Video the time and the room to bring their own insights, you'll get by far the best results. Let it develop as a partnership and view them as a collaborative spirit. The results will definitely exceed those expectations.