Flow Studio

Introduce your business and what you do there.

I’m the head of customer experience at an interactive training company. We design virtual learning experiences in high-complexity environments.

What challenge were you trying to address with Flow Studio?

As a software company, we needed a good website that would establish our credibility within the tech space.

What was the scope of their involvement?

My team sent Flow Studio some things we liked about their site and others that we’d come across, and they created mood boards. Our teams kept an open dialogue, commenting back-and-forth on things we liked in the designs. From there, they designed the site. The team worked on the UX and focused on how users would navigate through the page.

What is the team composition?

We had one main point of contact who was very helpful, collaborative, and open to our feedback.

How did you come to work with Flow Studio?

We did a Google search of website awards, and Flow Studio showed up. We had a shortlist of about fifteen websites that we really liked, and we narrowed that down to six. We reached out to the six vendors who had developed those sites, one of which was Flow Studio, and went through a quote process.

After an initial conversation, we wanted to give Flow Studio a chance; they were young and not yet well-established, and we liked the idea of working with them over a more established provider.

How much have you invested with them?

My company spent €15,000–€20,000 (approximately $16,600–$22,100 USD).

What is the status of this engagement?

Our work together spanned October 2018–January 2019.

What evidence can you share that demonstrates the impact of the engagement?

One thing they did very well was designing a website with a cutting-edge and interactive look and feel. We didn’t even ask for it, but they implemented cool little features that pop up as the page loads. We’ve gotten only positive feedback regarding the site.

How did Flow Studio perform from a project management standpoint?

Although project management and communication could’ve been a bit better overall, we’re comfortable with how it went because we knew they were a small team going into the project. They couldn’t have been more accommodating to our requests.

We had weekly calls with our main point of contact. If he couldn’t answer our questions, he had someone with more development experience join the calls. We primarily used Slack to stay updated on how things were going.

What did you find most impressive about them?

We’re both small companies, and we appreciate the culture that comes with that. Flow Studio wanted to help us. Working with them was a collaborative, easy, and fun process.

Are there any areas they could improve?

Once they finished the project, I gave them some minor feedback, but nothing was ever out of line. We understood that they were a young firm trying to get started. They were learning along the way, which is natural.

Any advice for potential customers?

I don’t know the extent to which they’ve grown, but if you’re going to work with them, I’d recommend taking on some of the project management yourselves, or just be very clear about certain deadlines and things of that nature.

Please describe your company and your position there.

I’m the founder of BookLocal, a blockchain-based hotel distribution and operations management company that partners with hotels. We’ve developed a direct booking aggregator for member hotels that can be accessed by both hotel operators and travelers. This greatly simplifies inventory distribution and automatic, multi-party commission payouts.

For what projects/services did your company hire Flow Studio?

We needed to design an animated, informational landing page.

What were your goals for this project?

We wanted to communicate the value our services provide simply to the average, non-technical visitor 

How did you select this vendor?

We viewed their past work online and interviewed their team.

Describe the project and the services they provided in detail.

They developed, configured, and installed the front- and backends of our new site. They also provided a style guide of colors and fonts. The finished product was a storyline with animations that explained the benefits BookLocal provides for both hotel operators and travelers.

What was the team composition?

The team consisted of more than five people. I had direct communication with the project lead, designers, and developers.

Can you share any information that demonstrates the impact that this project has had on your business?

We’ve seen a tremendous increase in traffic and prospect sign-ups. The results exceeded our expectations.

How was project management arranged and how effective was it?

They were very accommodating to our preferences regarding communication. We used a shared channel on Slack, on which it was convenient to engage all our team members and theirs. This resulted in direct connectivity with all developers and decision makers and real-time responsiveness by all. They paid detailed attention to our needs and quickly adjusted the product according to our feedback.

What did you find most impressive about this company?

Their professionalism in managing and showcasing our vision was outstanding. Their technical abilities also stood out to us.

Are there any areas for improvement?

I would definitely hire them again for our next project. There were no downsides to our partnership.