Flow Asia

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications Manager of Spruson & Ferguson

Describe what your company does in a single sentence.

Spruson & Ferguson is your strategic intellectual property (IP) partner in the Asia Pacific region. We work collaboratively with clients to build and maximise the value of their IP portfolio, ensuring our tailored solutions are strategically managed and aligned with their business goals. 
Specialising in IP since 1887, we are one of the largest intellectual property (IP) service providers in the Asia-Pacific and the first IP firm in the Asia Pacific to fully integrate our structure across 10 offices. Clients have seamless access to almost 500 highly qualified IP professionals & support staff across the region to advise and assist in effortless IP portfolio management. 
Supported by sophisticated technology, our highly skilled and experienced teams provide end-to-end IP services that are individually tailored to our clients’ needs. Our people operate from offices in Australia, China (Beijing and Hong Kong), Indonesia, Malaysia, Philippines, Singapore and Thailand and we have direct filing capabilities in Brunei, New Zealand and Papua New Guinea. 
Over the years Spruson & Ferguson has established itself as a regional IP hub, offering the highest standard of service to our clients throughout the Asia-Pacific region. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Asia to accomplish?

• WeChat Official account Setup and verification, WeChat account Management

SOLUTION

How did you find Flow Asia?

Online Search

Why did you select Flow Asia over others?

• Pricing fit our budget
• Good value for cost
• Responsive and knowledgeable

How many teammates from Flow Asia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Following research into several marketing companies specialising in the China market, Flow Asia was engaged to assist in the setup, registration and ongoing management of our WeChat account. The team are in regular contact with us regarding posts and analytics, and are always very responsive. Their assistance with advice and explaining the platform has also been invaluable. Gontran and the team have been fantastic and we highly value their input and services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WeChat account followers growth and engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As mentioned, they are responsive, communicate well, answer questions and when needed, provide advice. All extremely valuable when operating outside of China!

What was your primary form of communication with Flow Asia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were responsive, helpful, and positive.

Are there any areas for improvement or something Flow Asia could have done differently?

Could be more proactive with optimisation suggestions for posts.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and visibility manager of a non-profit organisation. We support European small and medium-sized enterprises in China by offering expert advice, reports, training, and advocacy services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flow Asia?

We needed help with the redesign and upgrade of our website.

SOLUTION

What was the scope of their involvement?

Flow Asia redesigned and reorganised our website. The team also migrated a lot of content from the previous version of the website and added new features, such as video streaming. Flow Asia advised us on the best options that would work both in China and Europe and integrated a third-party service on our behalf. Moreover, Flow Asia coded a full custom theme, created dedicated pages for various categories of posts, and integrated plugins in the custom theme.

What is the team composition?

We worked with 2–5 teammates from Flow Asia.

How did you come to work with Flow Asia?

Our organization launched a call for tender for the redesign and upgrade of our website. Flow Asia participated in the call for tender and submitted a bid that we evaluated with the other bids we received. Their offer was ranked highest, so we selected them for the project.

What is the status of this engagement?

We worked together from September–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our new website has brought a much higher level of engagement from our target audiences. Flow Asia's work on SEO also contributed to improving organic and direct search results. We also regularly get very positive feedback from stakeholders on the website. User experience has improved immensely.
For our team working in the back office to publish posts of all kinds, the experience is also much better than before.In the year following the launch, the number of new users of the website doubled. Our bounce rate went down significantly, and our average session duration went up. Moreover, several partner organisations asked us for Flow Asia's contact details because they were interested in using their expertise to upgrade their own websites.

How did Flow Asia perform from a project management standpoint?

Flow Asia was very clear on timelines from the very beginning and also explained to our in-house team what would be needed to achieve the results we wanted by the launch date. We had a tight and strict deadline for launch, and Flow Asia's team delivered entirely. We communicated via virtual meetings, emails, and workflow apps.

What did you find most impressive about them?

Flow Asia's team was very willing to involve us at every stage of the project, and their communication was smooth and reliable. We were able to bounce ideas with them on design, content management, and UX. The team listened to our needs while advising us on what would work as we wanted it and what other options we could consider.

Are there any areas they could improve?

No, there weren't any.

BACKGROUND

Please describe your company and position.

I am the Liaison Coordinator Manager of Angelantoni Mechanical Equipment

Describe what your company does in a single sentence.

Sales and service in China for ACS, testing chamber supplier from Italy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Asia to accomplish?

• Establish ACS digital presence in China and manage ACS China website and WeChat account

SOLUTION

How did you find Flow Asia?

• Online Search
• Referral

Why did you select Flow Asia over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Flow Asia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ATT China SEO and WeChat account management, including onsite and offsite search engine optimization, 24 WeChat posts design, layout and publication 24 articles selection, transiation,copywriting, localization Monthly reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WeChat Account followers growth, Website traffic and ranking improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, communicated effectively, and quickly addressed any issues or feedback. Their communication is clear, their strategies are effective, and they take the time to understand the client’s goals. Overall, a great experience and a company I would happily recommend to others.

What was your primary form of communication with Flow Asia?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personalized service, especially for the niche product we sell and the location we have (China with all the difficulties it entails). And a great appreciation for the translation quality, always spot on.

Are there any areas for improvement or something Flow Asia could have done differently?

Actually can't think of anything

BACKGROUND

Introduce your business and what you do there.

I’m a senior business development engineer for China at Glencore Technology. We’re a mineral processing equipment design, manufacturing, technology, and solution provider for mineral processing and metallurgical processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Asia to accomplish for Glencore Technology?

We hired Flow Asia for the setup and maintenance of our Chinese website and WeChat account.

SOLUTION

What was the scope of their involvement?

Flow Asia has completed our WeChat platform and provides daily maintenance. The team has also set up our Chinese website, including ICP registration, frame design, content translation, and news updates.

What is the team composition?

We work with 2–5 teammates from Flow Asia.

How did you come to work with Flow Asia?

We found them through an internal company channel. We chose them because they were close to our geographic location and provided good service and a quick response.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Flow Asia has published our website and ensured our WeChat account operates normally. We’ve already received three RFQs from the WeChat channel.

How did Flow Asia perform from a project management standpoint?

Flow Asia provides a quick response and good time management. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Flow Asia has a clever way of solving problems when we meet difficulties.

Are there any areas they could improve?

They just need to keep the way they’re going.

BACKGROUND

Please describe your company and position.

I am the Strategy of blu fennec

Describe what your company does in a single sentence.

high-end tour operating

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flow Asia to accomplish?

• logo design and VI
• website design

SOLUTION

How did you find Flow Asia?

we worked together previously for another tour operator in china

Why did you select Flow Asia over others?

i like the way they work, and trust

How many teammates from Flow Asia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

new brand (tour operator) to design from schratch based on a preliminary idea (a poem). to design logo and VI, and an original website able to convoy the right vibe

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

well... the measure is my personal satisfaction in the outcome. Fulfilled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

we have a chat on the topic. Follow advancement on which i am invited to comment > enhancement and progress based on exchange of views. They followed up on the project in a positive and constructive way, adding up value and sharing their knowledge/point of views.

What was your primary form of communication with Flow Asia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

total flexibility - creativity - speed of action

Are there any areas for improvement or something Flow Asia could have done differently?

make a better coffee?