FLOV Brand design studio.

BACKGROUND

Introduce your business and what you do there.

I am the brand manager of Maspex, and we are one of the biggest F&D companies in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NOMONO?

We wanted to rebrand what we had in terms of packaging and branding.

SOLUTION

What was the scope of their involvement?

We started off having NOMONO take care of simple jobs such as redesigning already existing product packaging. They then started to take care of advertisements for newspaper and television. Currently, about 80% of our product range has been allocated to NOMONO.

After seeing their ideas, creativity, and the way they think regarding packaging, NOMONO has started to take care of new products that we plan to launch, from the conception of the product look to how that reflects in advertisements. Currently, there are brands that NOMONO takes care of completely in all ranges of marketing communication. They take care of the branding for about 15 of our new products and have created a new concept for about five or six products we already had, including the rebranding for our biggest brand. We have seen a difference in results from the rebranding.

NOMONO has worked on our marketing, starting from a concept and the production, until the moment it hits television. When we plan a campaign, we primarily present the product to them, they think of a concept, and they come back to us with at least two or three propositions following that to chose from.

How did you come to work with NOMONO?

When I came on board, Maspex was already in a relationship with NOMONO. They were a small company in the beginning, but grew very quickly.

How much have you invested in them?

This is confidential information. 

What is the status of this engagement?

We started working together around four years ago, and the work is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work NOMONO have completed for us has definitely increased our sales. In comparing branding we had from a previous partner, NOMONO’s work has been much more successful. The feedback has been positive and people are happy with the product. NOMONO creates clean and pure designs that look good and follow the direction in which the market is going.

How did NOMONO perform from a project management standpoint?

I have had a really good experience working with NOMONO. They respond well to feedback. In terms of communication with their team, I have had no problems. If there is an issue or something isn’t going as planned, they always call or email to make us aware.

What did you find most impressive about them?

I appreciate the way they think and the way they always look for the best solution for us, even if the budget sometimes isn’t large enough. We appreciate that budget isn’t the number one factor when completing the work. Other firms haven’t been able, or wanted to create something special with a lower budget.

Are there any areas they could improve?

Only perhaps by having a bigger team. Occasionally, timelines can be slightly delayed due to them being very busy.