What was the scope of their involvement?
We started off having NOMONO take care of simple jobs such as redesigning already existing product packaging. They then started to take care of advertisements for newspaper and television. Currently, about 80% of our product range has been allocated to NOMONO.
After seeing their ideas, creativity, and the way they think regarding packaging, NOMONO has started to take care of new products that we plan to launch, from the conception of the product look to how that reflects in advertisements. Currently, there are brands that NOMONO takes care of completely in all ranges of marketing communication. They take care of the branding for about 15 of our new products and have created a new concept for about five or six products we already had, including the rebranding for our biggest brand. We have seen a difference in results from the rebranding.
NOMONO has worked on our marketing, starting from a concept and the production, until the moment it hits television. When we plan a campaign, we primarily present the product to them, they think of a concept, and they come back to us with at least two or three propositions following that to chose from.
How did you come to work with NOMONO?
When I came on board, Maspex was already in a relationship with NOMONO. They were a small company in the beginning, but grew very quickly.
How much have you invested in them?
This is confidential information.
What is the status of this engagement?
We started working together around four years ago, and the work is currently ongoing.