What evidence can you share that demonstrates the impact of the engagement?
We're completely sold out of territory, in terms of selling any more franchises, and that was through some of their creative. All of our franchise partners comment on our branding: the logo, the look and feel of it in general - they say that's what stands out in our industry. That's why I feel like we're so successful with selling and how we’ve generated a cult following.
How did Flipp Advertising perform from a project management standpoint?
They always meet deadlines and they work really quickly. If I need something they get back to right away, either over phone or email.
What did you find most impressive about them?
They were easy to approach and they definitely feed on collaboration. They were much more flexible than another agency we worked with and took the time to know our look and feel. They sat down with us and dedicated time to learning how to reflect our brand and our company culture in their work.
Their Partner Account Lead provided a lot of mentorship, which helped us because, as a new company, we don’t know as much as they do. They’re really good at providing feedback and the right resources to make sure that we’re successful. They never leave us hanging.
Are there any areas they could improve?
I would suggest that they let us meet the entire team: the developers, designers, whoever is behind our branding. We do have a main point of contact, but, on a more personal level, we could have a little bit more confidence if we put a face with the artwork.
Any advice for potential customers?
When we joined, we didn’t have much of a breakdown of our personas—who our customers were going to be. It would have a lot of value for them to walk their clients through the process of how they came up with certain designs or elements or colors.