What evidence can you share that demonstrates the impact of the engagement?
Our partnership with Flexsin has consistently decreased our monthly budget and increased our ROI. Each week, they provide metrics on site-generated revenue. These statistics encapsulate our business’s success and reflect the quality of their work. We find this more useful than web traffic figures, since many site visitors never purchase our products. Many of our sites are currently ranked on the first page of Google. We expect these metrics to continuously improve as we go forward.
After our first two years working together, I was comfortable and happy. They’ve completed everything we've asked of them so far and delivered what I envisioned for the site. We’ve never needed to make drastic changes. The team is great at formulating ideas to foster continuous growth. This is a major reason we’ve worked with them for five years and invest the money we do. I've already referred them to other companies and have no problem doing so in the future.
How did Flexsin perform from a project management standpoint?
They performed very well. On a scale from one to 10, I'd give them an eight. The team worked promptly and synergistically. Although many resources spoke English as a second language, general communication was never an issue. We keep in touch between a weekly basis and every 10 days. We use email to receive updates or pass along new ideas. For more detailed discussions, we videoconference on Skype.
Our assigned project manager handles the business aspect. The lead developer manages the build team and answers questions about specifics. We requested that the design, development, and SEO teams all work together. Once we started targeting the new platform’s SEO, we didn't want to experience any site complications. Those processes go hand in hand.
What did you find most impressive about them?
Even though it’s my project, Flexsin often invested the most time and effort to make it work. They never complacently waited for my directions. I'm often busy with my business’s demands, so I appreciate how well they work independently. They’ll fix bugs or add blog content without being asked. Oftentimes, they’ll actually prompt me to take action and send reminders to deliver materials. They always make time for me and are available for discussions. Whenever I point out issues to prioritize they promptly book a Skype call.
Are there any areas they could improve?
I still want to see a further increase in sales, so we can't afford to stand still. I expect our Magento site to be well-known and highly ranked on Google within the next 12-15 months. By then, Flexsin will have had several years to collate data from PPC campaigns and increase the ROI. Christmas is our busiest sales period and I’d like to generate comparable income throughout the entire year.
The significant revenue we generate from eBay and Amazon indicates our potential to establish a comparable international market on our two branded sites. Once we achieve these goals, I’ll say it's a success story. E-commerce is the most important aspect of our business and I rely on them as my sole marketing team. They could be even more proactive and regularly offer suggestions.
Do you have any advice for potential customers?
Have a clear idea about your goals for the project from the offset. Fully communicate what you want in detail. Once they provide specs, look through them intensely, ask questions, and voice your concerns. As you go through the build, it’s critical to point out any issues straight away.
Most people will experience discrepancies with overseas developers. For example, some features we’d agreed upon in the budget were missing. We had to renegotiate with the consultant who’d given us the original quote. This breakdown in communication might not happen with a domestic vendor. To their credit, Flexsin mitigated many challenges by using screen mirroring effectively. Ultimately, they saved us a lot of money.