What was the scope of their involvement?
We’re a small company, so we lean on Flawless Inbound as our entire department, working with our vendors, and taking on all of these aspects. They even help build proposals for our vendors. The other thing that Flawless Inbound brought to the table was the ability to tell a story, to take the client down that journey, and to first determine who are our key markets, the personas of whom we want to target, and what their pain points are. They helped us identify how we could solve our customer's problem and what the best way to tell that story was.
The advantage with Saher Ghattas [Sales and Marketing Strategist, Flawless Inbound Inc], for us in particular, is that he comes from an IT background. It was unheard of to have someone who understands that space. We needed a technical person who can convert it down to the most basic level. This is where Flawless Inbound can come in and articulate it effectively. It’s an art in itself, and very few can get that story. Flawless Inbound helped us rework our blog and website, created content for the website itself and gave us direction on what the best avenues are. They’re helping us focus on the messaging on our blog and Facebook, bringing it together in one aspect. I had started to lose faith in that space, but, after sitting down with Flawless Inbound, I was reassured that there are people who get it. They created call-to-actions for us and other pieces that had never been addressed by our previous partners.
We’d always wanted to do an e-book, but we didn’t really have the writers and resources to put one together. Flawless Inbound sat down with us, asked us all the right questions and extracted the information they needed. From there, they talked to some of our clients. My engineers were worried that this would be a time-consuming and arduous process, but, at the end of the day, it wasn’t as bad as expected.
How did you come to work with Flawless Inbound?
It is almost an art in itself to deliver this message to the marketplace, and we’ve tried 4-5 firms over the years, each one good at particular pieces, small aspects of the overall marketing piece, but unable to help us reach our audience. They relied on our existing customer base and didn’t really understand the digital marketing aspect of it, but I’ve always recognized that this is the area where we needed to create a story. The previous company we worked with was a bit more aggressive in how it approached LinkedIn and channels like that, which didn’t fit our culture.
One of my engineers had worked with Saher directly when he was a large US vendor and spoke quite highly of his skill set on the technical side. He told me to talk to him, after I expressed my frustration with my existing firm. He told me that Saher had started Flawless Inbound and that he could offer what I was looking for. I sat down with him and was very impressed by his whole strategy. It was well in-line with the other marketing initiatives I’d been reading up on and wanted to tackle. Flawless Inbound was a perfect fit for what we needed—an agency which understood our business, who could spend the time giving us the special attention we needed, who wanted to learn our business and who could cover the aspects I was looking for, from Facebook to LinkedIn, e-books, creating CTAs, and all other aspects of the social media piece. Many others could perhaps do one little piece, but they couldn’t tell the story properly, along with that.
How much have you invested with them?
The cost has been around $72,000 so far.
What is the status of this engagement?
We started working with Flawless Inbound around March 2017.