Zack is a UC Berkeley graduate who grew up in northwestern Connecticut. Zack came to California to attend college, and resides in the San Francisco Bay Area – largely due to the abundance of early-stage and tech startups.
Zack is among a few marketers who recognize that Internet search has fundamentally changed the way we buy. Experts like Mark W. Schaefer, Gary Vaynerchuk, Marcus Sheridan, and Joe Pulizzi, agree: ads and brochures – seller-centric copy (companies talking about themselves, rather than offering help to customers as they search) – has never had less value than it does today. We all dodge ads. We avoid something like 7,000 ads a day.
Buyers begin their ‘Buyer’s Journey’ with search, and want to be left alone as they search. Just like you. Only at the very end of the Buyer’s Journey, when their decision is effectively (80%) made, do they want to see, read, or hear you talking about yourself in ads or brochures.
The irony of this is that we have never had more intelligence about what buyers want, where they go, and how they behave. Rather than interpreting the almost universal avoidance of ads and brochures as a problem, marketers typically apply technologies in ever-more-interruptive ways. In this way, marketers have weaponized marketing.
FlashPointLabs accepts the reality that buyers drive the sales cycle and seek helpful content as they research knowns and unknowns, as they include and exclude, as they consider fit and value, through the messy and wending process that is the Buyer’s Journey. The best a smart company can do is produce and offer that very content that buyers seek – content that is buyer-centric, for a buyer-driven sales cycle. We handle all marketing needs, but we focus on producing thought-leading, buyer-centric, content for buyer-driven sales.
"Their flexibility, affordability, ingenuity, determination, and attitude exceeded my expectations."
Dec 21, 2021
Owner, AMillionMums.com
Jason Olbourne
Verified
Media
Newcastle, Australia
1-10 Employees
Online Review
Verified
FlashPointLabs created a website for a media company. This platform was expected to showcase a broad-based information resource of social media.
FlashPointLabs successfully created and launched a seamless and result-driven website that increased the client's web traffic and users. The team communicated well to provide progress updates, feedback, and quick responses. They were cost-effective, dedicated, and versatile in the workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of World Series News and A Million Mums for Informed Consent. We wanted to build our own presence on the web with some interesting websites and excellent contnent.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire FlashPointLabs, and what were your goals?
We wanted to be able to make an engaging site for our users who we bring across from social media platforms and present a broad based information resource independent of social media.
SOLUTION
How did you select FlashPointLabs and what were the deciding factors?
Zack is the smartest guy in the room and extremely courteous, thorough and dedicated.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a meeting online and subsequent follow ups where I told Zack hat I hoped to achieve and he came back to me with an outline, some developments which I really liked. From there I let him build it his way because I trusted him to deliver the goods. He most certainly did.
How many people from the FlashPointLabs team worked with you, and what were their positions?
I only dealt with Zack as he understood the limitations of times and business whilst working across the Pacific.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We launched the website and received a high amount of traffic and subscribers. Our visitor are clearly looking to engage.
Describe their project management style, including communication tools and timeliness.
We would meet up weekly with updates sent via email throughout the week as need be.
What did you find most impressive or unique about this company?
Their flexibility, affordability, ingenuity, determination, and attitude exceeded my expectations.
Are there any areas for improvement or something they could have done differently?
There will always be bugs in the system and Zack got to the bottom of them all
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