Flair

BACKGROUND

Introduce your business and what you do there.

We’re a SaaS subscription model business that provides a data service. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flair Digital?

We hired Flair Digital to perform UX & UI design on our web interface.

SOLUTION

What was the scope of their involvement?

We supplied them with rough sketches and wireframes, but their team used those as references before designing the work. The team helped with theming, figuring out color schemes, icons, and fonts, and crafting the overall look & feel of the whole site.

What is the team composition?

We probably had four people working on the project at a time. We had a primary point of contact, but also communicated with others on the team.

How did you come to work with Flair Digital?

We found Flair Digital on a site that features graphic designers. After viewing their work, we spoke with them before meeting with them in-person. Since we liked their work, we went with them.

How much have you invested with them?

We started working with Flair Digital in October 2018, and the main part of the project wrapped up in April 2019.

What is the status of this engagement?

I believe we spent around $20,000.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from our customers on the ease of use of design. This is due to the look & feel Flair Digital created for the site.

How did Flair Digital perform from a project management standpoint?

From a project management standpoint, they were extremely responsive. The main point of contact was always on top of things. We mainly communicated over Slack. We also used a mockup tool.

What did you find most impressive about them?

Flair Digital can come up with creative solutions for issues. This ability complements their responsiveness.

Are there any areas they could improve?

No, I don’t have anything.

Do you have any advice for potential customers?

For any engagement, it’s important to talk about the project’s vision and expectations upfront. The team at Flair Digital is full of good communicators. You can solve problems together, but it’s important to have an upfront understanding of what to do.

BACKGROUND

Please describe your company and your position there.

Director of  a growth marketing agency based out of Perth

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flair Digital?

We hired Flair to handle the illustrations, UX/UI on the web build.

What were your goals for this project?

We wanted to create a unique web identity that aligned with our mission of growing business.

SOLUTION

How did you select this vendor?

We came across Flair through their strong portfolio of work on Dribbble and thought they would be a strong cultural fit to partner with us on this extensive project.

Describe the project in detail.

The balance of visual design, user experience and SEO were key considerations in the design.

What was the team composition?

Account manager, 2 illustrators, UX designer, animator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has only been live for a short period of time, however, the reception from any forum in which we have presented it, either online or in-person has been overwhelmingly positive.

How effective was the workflow between your team and theirs?

No complaints in workflow.

What did you find most impressive about this company?

Flair Design is committed to their modern aesthetic and has unique design talents.

Are there any areas for improvement?

Project management & communication could be further refined, expansion of agency animation (or other interactive) capabilities.