Five to Sixty

BACKGROUND

Introduce your business and what you do there.

I’m the senior producer at a creative agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five to Sixty?

We were working on a few campaigns for a large brand launching a new platform. We hired Five to Sixty to partner with us in creating these video campaigns.

SOLUTION

What was the scope of their involvement?

Five to Sixty collaborated with our team in producing three campaigns for this project. They provided both pre- and post-production support too. Hiring the right crew, directing the shoots, and editing the videos were all handled by their team. 

What is the team composition?

Nic (Executive Producer, Five to Sixty) worked with his team of 5–6 people, but they also hired a crew of over 20 people to complete the job.

How did you come to work with Five to Sixty?

We found Five to Sixty through some connections I had in the industry. Another producer I worked with recommended them for our project. 

How much have you invested with them?

Between the three campaigns, we invested over $200,000.

What is the status of this engagement?

We worked together on the campaigns from March 2017–2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The deliverables they produced for the campaigns exceeded our client’s benchmarks. Their completion rate was great, and the level of engagement and impressions made our client very happy. 

How did Five to Sixty perform from a project management standpoint?

The main producer was very communicative and timely with their responses. From an organization perspective, the team was great. 

What did you find most impressive about them?

The production value they brought was strong. Their vision throughout the collaboration made them a great creative partner. From the creative to the edits, we were happy. Their team used top-notch equipment, which was an added bonus for our team. 

Are there any areas they could improve?

Having a post-production supervisor would have been helpful, but, for the most part, it was seamless. 

BACKGROUND

Introduce your business and what you do there.

I’m the former senior account executive for Endeavor Global Marketing, and we do marketing and PR services for brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five to Sixty?

We were doing an influencer marketing campaign for a wine brand, and we hired Five to Sixty to capture video content at a few of the events.

SOLUTION

What was the scope of their involvement?

Five to Sixty attended these events and activities and captured video content. They handled the video direction, editing, and ultimate delivery of the final videos. Each one ranged between 30-seconds, 60-seconds, and 90-seconds. These videos were posted across the brand’s social media accounts and for the influencers to use on their own channels, as well. 

What is the team composition?

Nic (Executive Producer, Five to Sixty) handled the project and directed the videos, but there was also a production assistant and other individuals.

How did you come to work with Five to Sixty?

I met Nic at a networking event and he sent me all of the information on his company and services they provide. Once I realized we had a need for his services, I remembered our meetings and communication and felt they would be the right fit for our budget. 

What is the status of this engagement?

We worked together in July 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything they delivered was of the utmost quality. The brand was very happy with the videos, which performed extremely well on social media channels. The influencer’s postings led to the brand receiving more requests from people to become influencers. The videos did a great job of exhibiting the fun experience at these events.

How did Five to Sixty perform from a project management standpoint?

Nic was great to work with. The team delivered everything on time and had great communication. We couldn’t have asked for anything more. Giving and receiving feedback was perfect and easy. 

What did you find most impressive about them?

Their team was very lean, so they were able to get work done quicker and better. Nic was determined and motivated to suit our needs. They were a very personable team and it made us happy to work with them. 

Are there any areas they could improve?

No, I didn't think there was anything they could improve.

Do you have any advice for potential customers?

I’d recommend working with them. They give a great experience, so you definitely won’t regret it. Their team produces great quality content and are an amazing group to work with. 

BACKGROUND

Please describe your company and your position there.

Viacom Influence, Creative Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five to Sixty?

Production Services

What were your goals for this project?

Create memorable, impactful social media video content.

SOLUTION

How did you select this vendor?

Five To Sixty offers expertise in their field at competitive market rates. Nic and his team are solution-oriented and work tirelessly to make great products.

Describe the scope of their work in detail.

We selected Five To Sixty with very little time left in our process, knowing they were capable of pulling together the right crew that would be able to make our robust plan happen. From assembling an all-star team of talented crew, to troubleshooting timeline and budget issues along the way, Nic's team did everything humanly possible (and even a bit more) to ensure we got the results we hoped for.

What was the team composition?

I worked directly with Nic, the owner, and his head of production to connect with our selected director and we worked through the production plan as a team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos delivered over 1000% above our engagement KPI (a signal of great content quality) and beat all projections for Impressions (a signal of shareability).

How effective was the workflow between your team and theirs?

The workflow was very simple and straightforward. No production of this magnitude goes without bumps, but Nic and his team were always capable of finding solutions.

What did you find most impressive about this company?

Five To Sixty's ability to pull together a talented crew and manage tight timelines for budgets that are much too small for the project goals, speaks to their professionalism and dedication to their craft.

Are there any areas for improvement?

No production is without room for improvement. In this case, scoping expectations in more detail upfront may have saved some communication headaches down the road, but in general, any issues that came from that were handled appropriately and without detriment to the project itself.

BACKGROUND

Introduce your business and what you do there.

I’m a freelance agency producer. Essentially, I handle the bids and estimations for productions, as well as finding the right vendor for the project.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five to Sixty?

For various projects at the agencies I’ve worked at, I hired Five to Sixty to provide full production services.

SOLUTION

What was the scope of their involvement?

Five to Sixty, throughout multiple projects, provided custom content. Depending on the customer’s needs, they’d create everything from ads or commercials to longer-form videos to convey stories. The videos ranged from 30 seconds to over four minutes. 

Nic (Executive Producer, Five to Sixty) was involved in the pre-production, as well. He put together decks for meetings, helped with finding talent, scouted locations, and essentially served as a producer and director. 

What is the team composition?

Nic was my day-to-day contact. We also worked with a great director of photography, line producer, and editor. 

How did you come to work with Five to Sixty?

I’d worked with Nic previous to him starting a production company. Once he went off on his own venture, I thought Five to Sixty would be well suited to work with us. 

How much have you invested with them?

We worked together roughly between May–December 2017. 

What is the status of this engagement?

Our budgets ranged from $30,000–$100,000 per project, depending on the client.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The work they produced was very top-notch and professional. 

How did Five to Sixty perform from a project management standpoint?

Their whole team was super responsive. Everyone got back to me quickly when I needed them and delivered on their promises. If any issues arose, they handled everything behind closed doors, so the whole process was very professional. 

What did you find most impressive about them?

They were a very efficient, nimble team to work with. One of the benefits of working with a smaller agency is that they could move quickly without needing several layers of clearances and policies. Their team was great at getting in, making it work, and producing the final product. 

Are there any areas they could improve?

I don’t have any suggestions for improvement. I think they’ll just continue evolving into the company they’re destined to be.

Do you have any advice for potential customers?

It’s a great idea to work with Five to Sixty. Whether you’re filming a talking-head interview, an action-oriented video, graphic animation, or a comedic video, they’ll be able to figure it out.