We help our clients create successful products

Gold
VERIFIED

Five is a mobile design, development, and growth marketing agency building award-winning digital products that generate returns for our clients. Major brands trust us with their core mobile products and strategies, including Rosetta Stone, Marriott International, Crestron, AccuWeather, Penguin Random House, Napster, and Choice Hotels.

Since we started in 2007, we’ve perfected the way we think about digital products. Our product and growth marketing teams across our offices in New York and Croatia offer world-class product and growth strategy, design, development, quality assurance, and customer service and support.

We take great pride in building successful products that evolve our client’s business. We set the growth strategy, deliver the product, and continually track, analyze and optimize all the funnels. We develop a holistic approach when focusing on our growth marketing strategy and it all comes down to app revenue, and we relentlessly optimize engagement and retention.

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2007
Show all +
New York, NY
headquarters
other locations

Portfolio

Key clients: 

Rosetta Stone, Marriott International, Crestron, AccuWeather, Napster, Choice Hotels, Penguin Random House, Nanit, Illumina, Squarespace, Verve Mobile, erecruit, Web Summit, Vizzario

Penguin Random House - Game of Thrones mobile app update

Five is behind one of the biggest additions to the app "A World of Ice and Fire — A Game of Thrones Guide" a robust content management system that enables Penguin Random House team to share new content on a regular basis. The app is now supported by a single code base for both iOS and Android platforms and has many added stability and overall enhancements, such as support for larger screens among many others.

Rosetta Stone

Five redesigned and developed the world's leading language-learning software, which led to a significant increase in both user registration and engagement, app ranking and overall revenue.

From 2016-2017:

+82% revenue, +49% DAU's, 95% reduction in crashes

Featured in the Google Play store as Editors' Choice for Excellence

Marriott International - Product Design

The Marriott Careers chatbot, MC, is the hospitality industry’s first virtual assistant for job seekers and is powered by data and specialized algorithms. Marriott International launched the bot to create a more personalized and efficient job search and application experience.  MC “converses” with job seekers, guides them to apply for open jobs based on discipline and location, and provides education on the company culture

and values. Additionally, a brief quiz within the conversation offers job seekers a way to learn which of the 30 Marriott hotel brands may align more closely with their interests.

m.me/MarriottJobsAndCareers/

Five's work:

  • Chatbot strategy
  • UX design 
  • conversation design 
  • copywriting 
  • development 
  • job search algorithm 
  • NLP integration 

Moonlite - Product Design & Growth Marketing

Moonlite is an easy-to-use storybook projector for your mobile phone, that turns your child's favorite storybooks into an immersive and magical experience. 

Five's work

  • product design and development 
  • growth marketing focusing on UA and LTV increase. 

 

Nanit - Product design

Product design for the AI-powered baby monitor. Five provided mobile strategy, user-research, UX/UI design, usability testing and web development.

Napster

Napster’s leading streaming music services give millions of members ad-free access to more than 32 million songs. Whether they're listening on their phone, at home, at work, or in the car, Napster goes where they go.

 

Rosetta Stone - Growth marketing

#1 challenge: Engagement

Inactive customers failed to return to the Rosetta Stone language learning products. We changed this.

Results

  • 25% revenue increase through Demo Users Upsell campaign 
  • 19% Android revenue increase by targeting inactive users 
  • 12% retention rate increase through Android Inactive campaigns 
  • 20% increase in opt-ins
from iOS Push notifications 

#2 challenge: User acquisition 

Existing acquisition channels were not optimized: cost per install was high and acquired users weren’t purchasing the product which led to low return on advertising spend.

Results: 

  • 280% higher return on advertising spend (ROAS)
  • 190% higher revenue from acquired users 
  • 75% lower cost per install (CPI) 
  • 75% higher click-through rate (CTR)

Five's services:

  • Braze management - canvas and campaign set up, execution and optimization
  • Ads design and copywriting 
  • Campaign evaluation and reporting 

Reviews

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Design and Dev for Sports Discussion Solution

"The passion with which they worked on our project made it seem like it was their own." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2019
Project summary: 

Initially, Five provided concept validation and UX design. Then came the technical development of the app.  

The Reviewer
 
1-10 Employees
 
Houston, Texas
Alejandro Meljem Elias
CFO, Weblom, Inc.
 
Verified
The Review
Feedback summary: 

User engagement and retention have both increased, as have positive product reviews. Five maintained contact through the project and regularly updated the client on their progress. The passion they had for the project was particularly noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Discuss TheGame is a sports platform based on user-generated content. We enable dedicated fans to express opinions, have discussions, and have their voices heard on a platform built specifically around sports. I'm the CFO, currently in charge of the financial management of the project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We engage with Five to validate future product concepts with our target audience and build a strong understanding of key features and values to deliver in the next product phase.

What were your goals for this project?

Be sure that we are on the right track in terms of the functionalities we wanted to build, as well as to implement a good design and UX in the app.

SOLUTION

How did you select this vendor?

From three different agencies in New York, we opted for the one that offered the best balance between quality and cost. We also based on different reviews that we found in Clutch.

Describe the project and the services they provided in detail.

We made a week-long design sprint, whose purpose was to fully understand the product, assume certain things, and once assumed, validate them with potential and current users through a prototype.

What was the team composition?

We worked with a product manager and a design director.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our numbers of engagement and retention increased, as well as the number of positive reviews of our product.

How was project management arranged and how effective was it?

Once the face-to-face design sprint was done, they proceeded to realize the deliverables of said activity. The project lasted approximately one month, and every week we had calls with Five to review the progress. The delivery of the work was on time and of quality.

What did you find most impressive about this company?

The passion with which they worked on our project made it seem like it was their own. 

Are there any areas for improvement?

No. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Dev for Hotel Alternative

"I find all of them to be very trustworthy and straightforward across the board." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

Five is developing a mobile app that automates many hotel services including booking, check-in and check-out, concierge services, and room access.

The Reviewer
 
11-50 Employees
 
New York, New York
Will Lucas
CEO, Mint House
 
Verified
The Review
Feedback summary: 

Initial feedback has been positive. Five has established a smooth workflow and regular meeting cadence. Their resources have proved to be honest and direct. A commitment to competency is particularly noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of Mint House, a hotel alternative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

To develop and design our mobile application.

What were your goals for this project?

We wanted to facilitate and improve our guests experience from the time of booking through their check-in and check-out. We’re automating the traditional hotel experience.

SOLUTION

How did you select this vendor?

We spoke with 10+ New York-based development agencies and had final rounds with three. We ultimately chose Five Agency, which was actually one of the easier processes that we've run because they were the clear answer.

Describe the project in detail.

We’re building a native mobile app that replaces all of the services and amenities that are performed by people in traditional hotels. This app allows for booking, check-in, building-access, keyless room access, in-app concierge services, in-room amenities (towel service, room service), and check-out.

What was the team composition?

We have about five staffed to our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently rolling the product out to great initial feedback.

How effective was the workflow between your team and theirs?

Very seamless. Weekly standing meetings are very efficient.

What did you find most impressive about this company?

Very professional across the board. I find all of them to be very trustworthy and straightforward across the board. They clearly have a culture of competency.

Are there any areas for improvement?

Nothing at the moment.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Development for Puppy Adoption Company

"I’ve worked with dozens of other offshore teams, but Five has been the most pleasant to deal with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Feb. 2019
Project summary: 

Five designed and developed a mobile application for Android and iOS using React Native for a pet adoption company. They provided product testing and helped facilitate the app’s launch in online stores.

The Reviewer
 
51 - 200 Employees
 
Jersey City, New Jersey
David Horowitz
Senior Vice President of Product, PuppySpot
 
Verified
The Review
Feedback summary: 

The applications have more than 2,000 followers, the result of an adoption rate close to 85%. Five provided impeccable code and delivered a bug-free product, creating a successful engagement. Led by a dedicated project manager, the team is responsive and accommodating.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior vice president of product at PuppySpot. We match breeders with people looking for puppies. We place healthy puppies in happy homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

Before we worked with Five, the biggest source of anxiety for our customers was the time between when they agreed to buy a puppy and when the dog arrived home. There was a lot of uncertainty regarding the location and the health status of the puppy, so our customer service calls were through the roof. We engaged Five to build a mobile application that tracked the puppy from the time it was bought until the time it arrives at its new home.

SOLUTION

What was the scope of their involvement?

Our teams collaborated to design the screens of the application. Those design discussions drove the development of iOS and Android apps using React Native. After the development phase, we relied on Five to QA the products and help us launch in their respective app stores. In addition to helping users track their new puppies, the app provides articles about how to prepare for and care for the pets.

What is the team composition?

Our team consisted of a project manager, a designer, and at least two developers.

How did you come to work with Five?

We learned about Five through one of our investors who worked with them during a different venture.

How much have you invested with them?

We spent between $50,000­–$100,000.

What is the status of this engagement?

Our engagement spanned October 2018­–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have more than 2,000 users on the app, which is pretty impressive because it’s still somewhat limited in what it offers to users. We plan to build it out even further and foster a community of users. For this first release, we were hoping for a customer adoption rate around 25–50%, but we’ve experienced an adoption rate closer to 85%.

How did Five perform from a project management standpoint?

Our project manager is very thorough and responsive. She pushes us to meet our goals, but she also understands when things come up. We receive regular updates and new documents that we can review. We communicate easily through Slack and Google Meet.

What did you find most impressive about them?

Quite simply, the quality of their code is excellent. I’ve worked with dozens of other offshore teams, but Five has been the most pleasant to deal with.

Are there any areas they could improve?

No, we’ve worked very well together.

Do you have any advice for potential customers?

Put your trust in their project management staff. They will help you refine and build your product.

5.0
Overall Score I am excited to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They haven't missed any deadlines, and they always delivered whenever we pushed them.
  • 5.0 Cost
    Value / within estimates
    They always remained true to their cost estimates.
  • 5.0 Quality
    Service & deliverables
    They provide excellent service.
  • 5.0 NPS
    Willing to refer
    I would not hesitate to recommend them.

Bug Fixes & Enhancements for Mobile App Rerelease

“Their team is very professional and passionate about the products they take on.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Apr. 2019
Project summary: 

Five revitalized an existing mobile app to reengage current users and attract a new audience. They performed a deep dive into the code, resolved outstanding bugs, and identified improvement opportunities.

The Reviewer
 
1,001-5,000 Employees
 
New York, New York
Product Manager, Publishing Company
 
Verified
The Review
Feedback summary: 

Five relaunched the site on time and has transitioned into a standby role to make further enhancements. The team was communicative throughout the development process, proposing alternative solutions and involving key stakeholders in discussions. Their strong work has secured a long-term partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a product manager at a leading publisher. In my role, I manage our app channel and work with external developers to maintain our products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We hired Five to revamp a legacy mobile app and breathe new life into it.

What were your goals for this project?

We wanted to engage our existing app users and appeal to new users.

SOLUTION

How did you select this vendor?

I have had the great fortune of working with Five on a number of projects. When we needed a developer to help us bring this app to market, Five was at the top of the list.

Describe the project in detail.

With Five, we conducted a deep dive into the legacy code, prioritized existing bugs, and identified opportunities for enhancement.

What was the team composition?

Our main contact was Five's product manager who was fabulously responsive, but we also reviewed tasks with their entire development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us successfully relaunch the project on time. Five continues to be a marvelous partner as we identify enhancements for our pipeline. I am always confident that we will reach total success when working with them.

How effective was the workflow between your team and theirs?

We conducted standups twice a week with the entire development team to review the tasks of each sprint. 

What did you find most impressive about this company?

Their team is very professional and passionate about the products they take on, and they have an impressive approach to problem solving. They often offer multiple solutions to any hurdle and are transparent in discussing the pros and cons of each option.

Are there any areas for improvement?

No, not that I can recall. Working with Five is always a pleasure.

5.0
Overall Score I hope to find a new project to collaborate with Five on in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Five is easy to work with and always available.
  • 5.0 Cost
    Value / within estimates
    Five is worth their weight in gold. Their prices are competitive, and you truly get what you pay for.
  • 5.0 Quality
    Service & deliverables
    Our code is clean and stable.
  • 5.0 NPS
    Willing to refer
    I have and will continue to recommend Five to colleagues on an ongoing basis.

Mobile App Dev for Children's Storybook Projector

"Five exceeded expectations, delivering a flawless product."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Five developed and designed an iOS and Android application with specialized and interactive features. The team also created a website. The engagement is ongoing.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Natalie Rebot
Inventor and Founder, Moonlite World Inc.
 
Verified
The Review
Feedback summary: 

Five went above and beyond. The app has received outstanding reviews and has become a top children’s reading product. User feedback has been positive. Their communicative team responded excellently to feedback. Customers can expect a professional and attentive creative team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the inventor and founder of Moonlite, a device that turns your cell phone into a storybook projector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We hired Five to build a mobile application and website.

What were your goals for this project?

We needed a children’s reading app that goes along with our projector. The app needed to work seamlessly with our product while providing the reading and sound experience. This would be a core piece of our product experience.

SOLUTION

How did you select this vendor?

I looked on Clutch and was considering three different companies. Five seemed to have experience in the children’s product area. I enjoyed their style and the design proposal they put together. Five understood our brand and goals.

Describe the project in detail.

Five needed to develop an app that worked seamlessly with our projector and shop. The app had to display all text, play background music, have sound effects, and keep story content private. It needed to be unlocked for use. We partnered together to create the best flow. Five provided strategy, design, and developer. The mobile app was for Android and iOS. They also designed the website.

What was the team composition?

We were assigned a project manager, iOS developer, designer, and Android developer. There was also a team of developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Five exceeded expectations, delivering a flawless product. We get rave reviews on the fantastic app. We’re one of the top children’s reading products in the world. Users love the product.

How effective was the workflow between your team and theirs?

We had weekly check-ins. Our communication is done through Slack and email. They’re excellent at receiving feedback.

What did you find most impressive about this company?

I was blown away by their professionalism, attentiveness, and creativity. Five goes above & beyond, which shows in their work. Their team cares about your product and business as if it’s their own. A lot of companies aren’t like that.

Are there any areas for improvement?

There are none that I can think of.

5.0
Overall Score Five is one of the best companies I have worked with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was easy to schedule meetings.
  • 5.0 Cost
    Value / within estimates
    I feel they were very fair with their cost.
  • 5.0 Quality
    Service & deliverables
    Their quality of work was above and beyond what I ever expected.
  • 5.0 NPS
    Willing to refer
    I have already referred them to many friends.

Marketing Audit for Investment Advice App

"Their attention to detail and their thorough efforts to understand our business stood out to us the most."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Jan. 2019
Project summary: 

Five led a marketing audit of an investment advice app’s campaigns and strategies. After conducting a discovery phase, they reviewed each channel, app store listings, and competitors efforts.

The Reviewer
 
11-50 Employees
 
Dublin, Ireland
User Acquisition Manager, Investment Advice App
 
Verified
The Review
Feedback summary: 

The audit’s results and recommendations met all requirements and garnered praise from internal stakeholders. Five delivered high-quality suggestions that demonstrated in-depth marketing experience. Quick response times and flexibility despite time zone difference made for a smooth workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the user acquisition manager for an investment advice app. We help users invest in stocks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We’ve been running paid marketing campaigns for several years. We engaged Five to audit our efforts.

What were your goals for this project?

We wanted an objective third-party to review our campaigns thoroughly and to identify areas for improvement.

SOLUTION

How did you select this vendor?

A member of Five’s team sent us a proposal for digital marketing work. After some later discussions, we felt that they would be an excellent fit to meet our marketing needs.

Describe the scope of their work in detail.

Five first took time to understand our brand positioning as well as the company’s mission and voice. They made some introductory calls and reviewed our marketing efforts so far. The process was thorough and detailed. Five then began an in-depth audit. 

Once they completed the audit, Five presented their findings and recommendations. They created a detailed review of each channel, an overview of our competitors’ marketing efforts, and a review of our app store listings. The team also listed their recommendations in order of priority.

What was the team composition?

We worked with two members of their client services team and a data specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve started implementing Five’s recommendation and have already seen positive results. We expect their work to begin yielding dividends in a short while.

How effective was the workflow between your team and theirs?

The project went smoothly from start to finish. Five made communication straightforward and responded quickly to any inquiries or requests. The team demonstrated experience in project management and marketing at every step. They ensured that the project kept its momentum by setting agendas at meetings and running an efficient process.

What did you find most impressive about this company?

Their attention to detail and their thorough efforts to understand our business stood out to us the most. Five was the only agency we spoke to that asked for our business goals and quarterly goals in our initial interviews. They also went above and beyond our scope, offering feedback on how our apps onboard users. 

Are there any areas for improvement?

No, I don’t believe so. We made an excellent choice in working with Five.

5.0
Overall Score We had an excellent experience working with Five.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team was highly flexible and responsive despite time zone differences.
  • 5.0 Cost
    Value / within estimates
    Five delivered an excellent value for their services.
  • 5.0 Quality
    Service & deliverables
    We’re thrilled with Five’s work. Their quality clearly comes from years of experience.
  • 5.0 NPS
    Willing to refer
    I've already recommended their services to other companies’ marketing teams.

Native Mobile App Dev for Genetic Technology Provider

"They’re very responsive, flexible, and we developed a really good working relationship with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - July 2018
Project summary: 

Five designed and developed native Android and iOS mobile applications that enabled patients to learn more about, and take notes on, prenatal screening and testing options.

The Reviewer
 
5,001-10,000 Employees
 
San Diego, California
Patricia Winters
Senior Genetic Counselor, Illumina
 
Verified
The Review
Feedback summary: 

Five understood business needs and goals, and leveraged their technical expertise to provide technical guidance and effectively meet project requirements. Their app has received overwhelmingly positive feedback from users and health professionals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior genetic counselor in market development at Illumina. We’re a company that provides genomic technologies to laboratories, and I specifically focus on the clinical arm on non-invasive prenatal testing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to create an educational app that patients could use to learn more about prenatal screening and testing options.

SOLUTION

What was the scope of their involvement?

We met with them and described exactly what we needed. The app had to be something that patients could use at their own pace and on their own time, and be able to share with other people invested in the pregnancy. Patients needed to be able to take notes and create a summary document so that they could bring any questions to their healthcare provider. Five really helped us figure out what we were trying to accomplish and how we could best accomplish it in a user-friendly manner.

Our first step was a weeklong design sprint where we started from nothing and walked away with a solid framework for what the app was going to look like in a very tangible output. From that point, Five’s team took over. We went through a design phase where we worked with a UI and a UX designer to produce an app that was appropriate for the market and meet the needs we were trying to address.

We had internal branding limitations, and they were able to take those guidelines and create something that had an individual look and feel.

The final stage was development; they created native Android and iOS apps. We did user testing throughout the process, and they were responsive to our feedback. We ended up with a product that we are proud of and have gotten many compliments on.

What is the team composition?

For the design sprint, we worked with a product manager—who was our main point of contact—a business developer, a UI and a UX developer, a design project manager, and a developing lead. I know that there were other developers involved, but those were the people that we interacted with.

How did you come to work with Five?

We went through a fairly extensive RFP process where we talked to a number of different app developers, many of whom we found on Clutch.co. We decided to work with Five because we felt like they listened to and understood our needs, and addressed them within a reasonable budget. Many other companies tried to inflate the product into something beyond the initial scope and weren’t addressing our needs or what we were trying to accomplish with the app.

How much have you invested with them?

We’ve spent around $135,000.

What is the status of this engagement?

We began working together in September 2017, and the app was officially published in July 2018. They had finished the app prior to that, but there were internal delays—on our side—that pushed back the date.

In addition to this project, we have a maintenance contract with them so that they can provide app maintenance for 12 more months. We also have future development plans for the app that we would like their help on, such as upgrading to iPad compatibility and potentially using other languages.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have measurable metrics because we made it available in the app stores without any gatekeeping or marketing, but we are working on getting a study done that demonstrates the app is an effective educational tool.

We’ve had positive feedback from our health professional colleagues and other users. People have told us that the app is easy to navigate, that it breaks down the information into an easily digestible format, and that it’s clear and concise. I was expecting feedback that was a bit pickier, so I’ve been pleasantly surprised by the positive response the app has received.

How did Five perform from a project management standpoint?

They were always accessible through email, and we met on a weekly basis. During those weekly meetings, we would discuss our progress and upcoming milestones. There was good two-way communication, to the point that we knew exactly what they were working on and they could anticipate our needs. They were also incredibly organized.

What did you find most impressive about them?

Going into this with limited technical knowledge about the process, we were very impressed with how they listened to us and were able to convert what we were saying into a usable tool. We could speak very generally, and they would produce something that was exactly what we were trying to articulate. Because of their technical skill and knowledge, they were also able to anticipate things that we couldn’t. They’re very responsive, flexible, and we developed a really good working relationship with them.

Are there any areas they could improve?

We were very happy working with them and were thrilled with the results. I don’t have any concerns.

Do you have any advice for potential customers?

My biggest advice on any project is to make sure that you feel comfortable with the path you’re going down. Going through the extensive RFP process, and meeting with so many different companies, was really disheartening and made us start to question what we were doing. It was nice to land with Five, who was a partner that understood what we needed, respected our expertise in the field, and were able to utilize their technical skills to help us instead of reshaping the project. They understood the project and how to help us effectively reach our goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any delays in the schedule were from our end.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Re-Design for Consumer Research & Reviews Platform

“The workflow was so collaborative that they rarely felt like an external agency.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2016 - Dec. 2017
Project summary: 

Five conducted a research-based redesign to increase a site’s conversion rate. Their unique method included creative workshops for specific page categories. Internal design work supported enterprise marketing.

The Reviewer
 
51-200 Employees
 
Tulsa, Oklahoma
Former VP & Head of Product, Consumer Research Platform
 
Verified
The Review
Feedback summary: 

Five’s design approach solicited more useful and detailed click leads. Stakeholders and internal partners praised the new layout’s usability and aesthetic. The refresh quadrupled conversion rates from the automatic assistant. Exemplary project managers maximized the designers’ talent and creativity.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product at a B2B company. Our SaaS platform offers consumers and enterprise customers reputation management and lead generation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to improve both the quantity and quality of our online sales leads. Our website was aesthetically dated and overdue for a refresh. We hired Five to conduct our first redesign since the late 2000’s.

SOLUTION

What was the scope of their involvement?

Following “The Five Design Principle," we brought their resources into our office for weeklong design workshops. Rather than designing the entire site at once, we scaled these exercises to the smallest possible component. The weekly focus ranged from profile and category pages to mobile responsivity and product offerings. After each session, they compiled an executive summary of the ideal solution. Once we were fully in agreement, the team presented design options.

After conducting thorough research, Five refreshed the UI and heavily touched up the UX. Notably, they designed an algorithmic survey that matches users with their ideal enterprise partner. We assigned them a series of small tasks including internal designs for our enterprise marketing team. Improving our conversion rate required not only more online leads, but also more specific data. Click leads typically yield less personally identifiable information (PII) than the phone and email varieties. We used a design approach to gather more useful details from potential customers who visit our site.

What is the team composition?

Five contributed a full-time creative director, project manager, two graphic designers, and a UI/UX expert. We scaled up for time-sensitive tasks, adding one or two people as needed. There's an explicit amount of trust in our partnership, so they always assign us talented resources. They work as an extension of my team on a daily basis.

How did you come to work with Five?

I initially considered 38 different design agencies. My former job involved assessing a new acquisition’s mobile apps. That company’s founder gave Five a wholehearted recommendation. I’d heard glowing stories about their coding skills, so I took his advice and hired them. They made such a great impression that I used them again at my current company.

How much have you invested with them?

We’ve spent a monthly average of $20,000- $30,000 on their services.

What is the status of this engagement?Our project lasted from September 2016 to December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the deliverables. Five developed beautiful mobile app mechanics. The code was written so well that I had my internal engineering team study it. I’ve heard multiple partners praise the design during our calls. Based on feedback from panels we’ve held, users love the new look and feel. A handful of our staff disliked minor details. Since we templated it for 95 percent of the audience, this was to be expected. Certain clients have to make strategic choices about their account. About 99 percent of our internal stakeholders are very happy. The remainder probably just needed a scapegoat for unrelated problems.

Since launching the redesign, we’ve seen formal improvements in online conversions. It’s a smaller increase than I’d hoped for, but I can’t hold Five fully responsible. Google released four algorithmic changes over the course of our engagement. Their biggest achievement was the automatic assistant’s UX design. That conversion nearly quadrupled from entry to exit. This metric takes place inside the app and is decoupled from organic trends.

How did Five perform from a project management standpoint?

I held weekly status calls with the creative lead and project manager. They have standing instructions to pull me into a room for snap decisions. Interfacing is more effective than email for hashing out time-sensitive problems. Both leads provided regular feedback on my team’s performance and efficiency. Although I struggled with the 24-hour design reviews, everyone else seemed to meet those deadlines easily.

The workflow was so collaborative that they rarely felt like an external agency. I even embedded two of my UI/UX resources into their team. They practically worked for Five’s creative director. All three project managers I’ve been assigned were excellent. Whether I’m contacting the CEO or a graphic artist, I always get email responses within one business day. If they can't pick up a call, they'll immediately return it. I love that they confirm receipt of my messages. Not many agencies do that, and it gives me a sense of peace.

What did you find most impressive about them?

Their creative director, designers, UI/UX and mobile developers are all amazing. Despite being a design agency, Five’s singular driving force comes from their project managers. They have the finesse to promptly deliver excellent creative output. Their emphasis on data-based results keeps us honest about our satisfaction.

Are there any areas they could improve?

I’m a firm believer in “The Five Design Principle.” It’s based on the premise that surveying five percent of persona audience will reduce the risk by five percent. Since other clients might not see it that way, being flexible could help secure more business.

5.0
Overall Score They're very pleasant and professional.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I've never had them run late or call me to extend a deadline.
  • 5.0 Cost
    Value / within estimates
    Their rates are especially good for a domestic developer.
  • 4.5 Quality
    Service & deliverables
    You can never be 100 percent satisfied with creative work, so 4.5 is the highest I'd give any agency.
  • 5.0 NPS
    Willing to refer
    It's easy to refer them. They’re currently working with one of my friends and two former colleagues.

React Native Mobile App Dev for Workout Platform

“They think strategically about a project and take ownership of it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Feb. 2018
Project summary: 

Five developed a fitness application for Android and iOS from scratch using React Native. They linked the app to an existing backend platform. A workout player is one of the app’s key features.

The Reviewer
 
1-10 Employees
 
New York, New York
Co-Founder, Just Tempo
 
Verified
The Review
Feedback summary: 

Although the product has yet to be launched, those users who’ve experienced it love it. Five developed a high-quality app with a smooth delivery process and very few bugs. Alongside a well-made app, they also impressed with excellent project management and communication skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We make fitness apps that allow influencers to monetize their following.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to build a new app from scratch.

SOLUTION

What was the scope of their involvement?

Five handled everything about our app except the backend engineering, which was an existing part of our platform. They designed and built the app using React Native. It was developed for Android and iOS. One of its features is a click-through workout player.

What is the team composition?

They assigned four members including a project manager, a designer, and two engineers. The project manager was our main point of contact, but we communicated with everyone else.

How did you come to work with Five?

I was referred to Five by someone who had worked with them in the past and said that they were fantastic.

How much have you invested with them?

The cost of their services was around $35,000–$40,000.

What is the status of this engagement?

We started working with Five in September 2017. The project was delivered in January or February 2018. We plan to launch it in a week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Five produced a trendy design. It was a simple project, but their development skills were outstanding. We’ve shared the app with some trainers and users who’ve loved it. There have been a couple of tweaks to do, but, for the most part, the development was much smoother compared to the apps we’ve built in-house. Three of the four people in our company are engineers, so we know how to build apps. It was impressive to have Five produce such a high-quality, well-designed app with very few bugs.

How did Five perform from a project management standpoint?

The timing, speed, and quality of the work were excellent. They managed the process, and they stood out in terms of project management. Five has been very responsive in terms of communication. We communicate through email for the most part but also have video calls using Google Hangouts. The whole team was involved in meetings.

What did you find most impressive about them?

Throughout the process, they showed initiative in terms of business thinking. They caught items that we should have been catching ourselves by thinking about what we were trying to solve for our users. They were truly engaged in the project and cared about our success and that of the product. This showed in their performance. Five solved problems that were not delegated to them. They think strategically about a project and take ownership of it. This quality felt unique and powerful.

They incorporated analytics functionalities into the app, so we can analyze it beyond the revenue generated. Five asked to follow up about the app because they tie their success with ours.

Are there any areas they could improve?

Nothing comes to mind. I’ve been very happy with the experience.

Do you have any advice for future clients of theirs?

It’s important to find a partner through a trusted network, whether it’s a platform with multiple ratings or someone who used the company in the past. Checking references is fundamental for a collaboration.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They did a fantastic job of keeping us involved and setting deadlines.
  • 5.0 Cost
    Value / within estimates
    I got a few quotes, and Five had the lowest cost by far. I couldn’t believe how high the quality was.
  • 5.0 Quality
    Service & deliverables
    The quality was terrific. We’ve built a few apps, and this was by far the smoothest project we’ve had.
  • 5.0 NPS
    Willing to refer

Digital Job Seeker Assistant Chatbot for Hospitality Company

"They brought fresh, actionable ideas to the table."

 

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Oct. 2017
Project summary: 

After providing an assessment of existing technologies, Five built a new artificial intelligence tool – a Chatbot. They developed a set of recommendations and did all of the development from start to finish.

The Reviewer
 
10,000+ Employees
 
Washington, District of Columbia
Former Senior Brand Manager, Hospitality Company
 
Verified
The Review
Feedback summary: 

Built within the Facebook Messenger, the Chatbot serves as a digital assistant for jobseekers. The job search function has been highly used, accomplishing the initial goal, while the user survey revealed promising results. Remaining proactive, they brought structure and new ideas to the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was employed at a major hotel chain when I started working with Five. We were leading a project on using digital technology to connect with both job seekers and our existing employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We had a lot of digital touch points in technology that we were using at the time to connect with job seekers and current employees. We needed a company to do an audit and an assessment of existing tools and touch points to ensure that they were still providing value to job seekers and to us as a company.

SOLUTION

What was the scope of their involvement?

We brought in Five to take a look at one specific digital technology, which had been developed a couple years in the past, but was not providing value. Revamping it would be a very large investment. Five helped us decide whether we should consider refurbishing it or shut it down and switch our allocation of resources to a new technology. We eventually decided to focus on an emerging technology, which turned out to be artificial intelligence. Then we worked with Five to bring that to life from start to launch.

We worked with them to develop a set of recommendations to be presented to our global leadership about what would be the right direction we should head to maximize our investment in digital and social. With those recommendations, accepted by the global leadership, Five did the actual development – the creation of a Chatbot. 

They helped us with all of the discovery that was necessary to develop a strategic plan for the Chatbot. They also worked on the user experience, outlines, some of the content development, and a bit of the design. We did it within the Facebook Messenger environment, so the design opportunities were limited. But they helped us leverage the Facebook platform despite the design limitations.  

What is the team composition? 

Throughout the course of the project, we worked with an account manager, a project manager, a creative lead, a user experience expert, and about three developers.

How did you come to work with them?

We went through a long process to select the right partner: we looked at partners we worked with in the past and searched online (which is where we found Five initially). We reached out to them and requested a proposal describing how they could contribute to our needs.

What is the status of this engagement? 

We started working with them in June 2016 and the product was launched in October 2017, but our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we launched the product, there were two metrics we looked at: the number of users and the amount of time they spent using it – both showed good results.

We wanted the Chatbot to be a digital assistant for job seekers who were interested in working at our company. We hoped to provide an interactive resource that would answer the common questions about the job application process or about the work environment and the workplace culture. The priority for us was the job search functionality, which was the most used functionality within the line. Based on the architecture and the recommendations Five had given us, we knew that we were on the right track – the function we wanted to use most ended up being the most used. Also, the most used terminology that was being fed to the Chatbot was accurate and relevant for what we were trying to accomplish. 

Another success was the favorable results we got from the survey within the Chatbot (we asked people to indicate whether they found what they were looking for).

There are definitely some improvements and enhancements to be made over time, but the Chatbot was launched and positioned in the right direction.

How did they perform from a project management standpoint? 

We had a dedicated and consistent team of account managers and project managers. We were impressed with their responsiveness given that their team is primarily located in Croatia and we're in the United States. They've been accessible during all times of day and late at night and open to working around our schedule. Also, their team was very organized in terms of the administrative side of the account.

What did you find most impressive about them?

It was one of the first times that either of us worked with Chatbot, so we had to learn along the way, but they remained proactive, presenting us with solutions and bringing new ideas to the table.

They brought a lot of structure and organization to the project, which is uncustomary for agencies. They built different types of template materials for us and could turn things around quickly. The project was very collaborative and they did very well at it. 

Are there any areas they could improve?

The only thing I would like them to look at more thoughtfully is bringing third parties into a project. They recommended some third parties to enhance certain aspects of the Chatbot. We were open to that and let Five manage those third party relationships, but we'd prefer it if they introduced those partners to us earlier on in the engagement – so that we know who else is working on our business and whether we'll have any additional costs for further integrations.

4.5
Overall Score They were dependable, responsive, and open to negotiating the scope of work and the budget. They brought fresh, actionable ideas to the table.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were organized and proactive in developing the timelines and sticking to them.
  • 4.0 Cost
    Value / within estimates
    They're very competitive, but their costs made sense to our initial engagement. They worked with our budget and stayed within the confines.
  • 4.5 Quality
    Service & deliverables
    The quality was very high. English is their second language, so we had to check that documents they created made sense, but the quality was superior.
  • 5.0 NPS
    Willing to refer
    I will definitely recommend them to others.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
4250635
Date of Formation
May 25, 2012
Source
NYS Department of State
Last Updated
Dec 21, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
25
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
July 10, 2019