We design, develop and grow mobile products.

Five is a mobile design and development agency building award-winning digital products that generate returns for our clients. Major brands trust us with their core mobile products and strategies, including Rosetta Stone, Marriott International, Crestron, AccuWeather, Penguin Random House, Napster, and Choice Hotels.

Since we started in 2007, we’ve perfected the way we think about digital products. Our product teams across our offices in New York and Croatia offer world-class product and growth strategy, design, development, quality assurance, and customer service and support.

We take great pride in building successful products that evolve our client’s business. We set the growth strategy, deliver the product, and continually track, analyze and optimize all the funnels. It all comes down to app revenue, and we relentlessly optimize engagement and retention.

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2008
Show all +
New York, NY
headquarters
other locations

Portfolio

Key clients: 

Rosetta Stone, Marriott International, Crestron, AccuWeather, Napster, Choice Hotels, Penguin Random House, Nanit, Illumina, Squarespace, Verve Mobile, erecruit, Web Summit, Vizzario

Nanit - Product design

Product design for the AI-powered baby monitor. Five provided mobile strategy, user-research, UX/UI design, usability testing and web development.

Napster

Napster’s leading streaming music services give millions of members ad-free access to more than 32 million songs. Whether they're listening on their phone, at home, at work, or in the car, Napster goes where they go.

 

Marriott International - Product Design

The Marriott Careers chatbot, MC, is the hospitality industry’s first virtual assistant for job seekers and is powered by data and specialized algorithms. Marriott International launched the bot to create a more personalized and efficient job search and application experience.  MC “converses” with job seekers, guides them to apply for open jobs based on discipline and location, and provides education on the company culture and values. Additionally, a brief quiz within the conversation offers job seekers a way to learn which of the 30 Marriott hotel brands may align more closely with their interests.

m.me/MarriottJobsAndCareers/

Five's work:

  • Chatbot strategy
  • UX design 
  • conversation design 
  • copywriting 
  • development 
  • job search algorithm 
  • NLP integration 

Rosetta Stone - Growth marketing

#1 challenge: Engagement

Inactive customers failed to return to the Rosetta Stone language learning products. We changed this.

Results

  • 25% revenue increase through Demo Users Upsell campaign 
  • 19% Android revenue increase by targeting inactive users 
  • 12% retention rate increase through Android Inactive campaigns 
  • 20% increase in opt-ins from iOS Push notifications 

#2 challenge: User acquisition 

Existing acquisition channels were not optimized: cost per install was high and acquired users weren’t purchasing the product which led to low return on advertising spend.

Results: 

  • 280% higher return on advertising spend (ROAS)
  • 190% higher revenue from acquired users 
  • 75% lower cost per install (CPI) 
  • 75% higher click-through rate (CTR)

Five's services:

  • Braze management - canvas and campaign set up, execution and optimization
  • ...

Moonlite - Product Design & Growth Marketing

Moonlite is an easy-to-use storybook projector for your mobile phone, that turns your child's favorite storybooks into an immersive and magical experience. 

Five's work

  • product design and development 
  • growth marketing focusing on UA and LTV increase. 

 

Rosetta Stone

Five redesigned and developed the world's leading language-learning software, which led to a significant increase in both user registration and engagement, app ranking and overall revenue.

From 2016-2017:

+82% revenue, +49% DAU's, 95% reduction in crashes

Featured in the Google Play store as Editors' Choice for Excellence

Reviews

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Native Mobile App Dev for Genetic Technology Provider

"They’re very responsive, flexible, and we developed a really good working relationship with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - July 2018
Project summary: 

Five designed and developed native Android and iOS mobile applications that enabled patients to learn more about, and take notes on, prenatal screening and testing options.

The Reviewer
 
5,001-10,000 Employees
 
San Diego, California
Patricia Winters
Senior Genetic Counselor, Illumina
 
Verified
The Review
Feedback summary: 

Five understood business needs and goals, and leveraged their technical expertise to provide technical guidance and effectively meet project requirements. Their app has received overwhelmingly positive feedback from users and health professionals.

BACKGROUND

Introduce your business and what you do there.

I’m a senior genetic counselor in market development at Illumina. We’re a company that provides genomic technologies to laboratories, and I specifically focus on the clinical arm on non-invasive prenatal testing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to create an educational app that patients could use to learn more about prenatal screening and testing options.

SOLUTION

What was the scope of their involvement?

We met with them and described exactly what we needed. The app had to be something that patients could use at their own pace and on their own time, and be able to share with other people invested in the pregnancy. Patients needed to be able to take notes and create a summary document so that they could bring any questions to their healthcare provider. Five really helped us figure out what we were trying to accomplish and how we could best accomplish it in a user-friendly manner.

Our first step was a weeklong design sprint where we started from nothing and walked away with a solid framework for what the app was going to look like in a very tangible output. From that point, Five’s team took over. We went through a design phase where we worked with a UI and a UX designer to produce an app that was appropriate for the market and meet the needs we were trying to address.

We had internal branding limitations, and they were able to take those guidelines and create something that had an individual look and feel.

The final stage was development; they created native Android and iOS apps. We did user testing throughout the process, and they were responsive to our feedback. We ended up with a product that we are proud of and have gotten many compliments on.

What is the team composition?

For the design sprint, we worked with a product manager—who was our main point of contact—a business developer, a UI and a UX developer, a design project manager, and a developing lead. I know that there were other developers involved, but those were the people that we interacted with.

How did you come to work with Five?

We went through a fairly extensive RFP process where we talked to a number of different app developers, many of whom we found on Clutch.co. We decided to work with Five because we felt like they listened to and understood our needs, and addressed them within a reasonable budget. Many other companies tried to inflate the product into something beyond the initial scope and weren’t addressing our needs or what we were trying to accomplish with the app.

How much have you invested with them?

We’ve spent around $135,000.

What is the status of this engagement?

We began working together in September 2017, and the app was officially published in July 2018. They had finished the app prior to that, but there were internal delays—on our side—that pushed back the date.

In addition to this project, we have a maintenance contract with them so that they can provide app maintenance for 12 more months. We also have future development plans for the app that we would like their help on, such as upgrading to iPad compatibility and potentially using other languages.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have measurable metrics because we made it available in the app stores without any gatekeeping or marketing, but we are working on getting a study done that demonstrates the app is an effective educational tool.

We’ve had positive feedback from our health professional colleagues and other users. People have told us that the app is easy to navigate, that it breaks down the information into an easily digestible format, and that it’s clear and concise. I was expecting feedback that was a bit pickier, so I’ve been pleasantly surprised by the positive response the app has received.

How did Five perform from a project management standpoint?

They were always accessible through email, and we met on a weekly basis. During those weekly meetings, we would discuss our progress and upcoming milestones. There was good two-way communication, to the point that we knew exactly what they were working on and they could anticipate our needs. They were also incredibly organized.

What did you find most impressive about them?

Going into this with limited technical knowledge about the process, we were very impressed with how they listened to us and were able to convert what we were saying into a usable tool. We could speak very generally, and they would produce something that was exactly what we were trying to articulate. Because of their technical skill and knowledge, they were also able to anticipate things that we couldn’t. They’re very responsive, flexible, and we developed a really good working relationship with them.

Are there any areas they could improve?

We were very happy working with them and were thrilled with the results. I don’t have any concerns.

Do you have any advice for potential customers?

My biggest advice on any project is to make sure that you feel comfortable with the path you’re going down. Going through the extensive RFP process, and meeting with so many different companies, was really disheartening and made us start to question what we were doing. It was nice to land with Five, who was a partner that understood what we needed, respected our expertise in the field, and were able to utilize their technical skills to help us instead of reshaping the project. They understood the project and how to help us effectively reach our goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any delays in the schedule were from our end.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Re-Design for Consumer Research & Reviews Platform

“The workflow was so collaborative that they rarely felt like an external agency.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2016 - Dec. 2017
Project summary: 

Five conducted a research-based redesign to increase a site’s conversion rate. Their unique method included creative workshops for specific page categories. Internal design work supported enterprise marketing.

The Reviewer
 
51-200 Employees
 
Tulsa, Oklahoma
Former VP & Head of Product, Consumer Research Platform
 
Verified
The Review
Feedback summary: 

Five’s design approach solicited more useful and detailed click leads. Stakeholders and internal partners praised the new layout’s usability and aesthetic. The refresh quadrupled conversion rates from the automatic assistant. Exemplary project managers maximized the designers’ talent and creativity.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product at a B2B company. Our SaaS platform offers consumers and enterprise customers reputation management and lead generation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to improve both the quantity and quality of our online sales leads. Our website was aesthetically dated and overdue for a refresh. We hired Five to conduct our first redesign since the late 2000’s.

SOLUTION

What was the scope of their involvement?

Following “The Five Design Principle," we brought their resources into our office for weeklong design workshops. Rather than designing the entire site at once, we scaled these exercises to the smallest possible component. The weekly focus ranged from profile and category pages to mobile responsivity and product offerings. After each session, they compiled an executive summary of the ideal solution. Once we were fully in agreement, the team presented design options.

After conducting thorough research, Five refreshed the UI and heavily touched up the UX. Notably, they designed an algorithmic survey that matches users with their ideal enterprise partner. We assigned them a series of small tasks including internal designs for our enterprise marketing team. Improving our conversion rate required not only more online leads, but also more specific data. Click leads typically yield less personally identifiable information (PII) than the phone and email varieties. We used a design approach to gather more useful details from potential customers who visit our site.

What is the team composition?

Five contributed a full-time creative director, project manager, two graphic designers, and a UI/UX expert. We scaled up for time-sensitive tasks, adding one or two people as needed. There's an explicit amount of trust in our partnership, so they always assign us talented resources. They work as an extension of my team on a daily basis.

How did you come to work with Five?

I initially considered 38 different design agencies. My former job involved assessing a new acquisition’s mobile apps. That company’s founder gave Five a wholehearted recommendation. I’d heard glowing stories about their coding skills, so I took his advice and hired them. They made such a great impression that I used them again at my current company.

How much have you invested with them?

We’ve spent a monthly average of $20,000- $30,000 on their services.

What is the status of this engagement?Our project lasted from September 2016 to December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the deliverables. Five developed beautiful mobile app mechanics. The code was written so well that I had my internal engineering team study it. I’ve heard multiple partners praise the design during our calls. Based on feedback from panels we’ve held, users love the new look and feel. A handful of our staff disliked minor details. Since we templated it for 95 percent of the audience, this was to be expected. Certain clients have to make strategic choices about their account. About 99 percent of our internal stakeholders are very happy. The remainder probably just needed a scapegoat for unrelated problems.

Since launching the redesign, we’ve seen formal improvements in online conversions. It’s a smaller increase than I’d hoped for, but I can’t hold Five fully responsible. Google released four algorithmic changes over the course of our engagement. Their biggest achievement was the automatic assistant’s UX design. That conversion nearly quadrupled from entry to exit. This metric takes place inside the app and is decoupled from organic trends.

How did Five perform from a project management standpoint?

I held weekly status calls with the creative lead and project manager. They have standing instructions to pull me into a room for snap decisions. Interfacing is more effective than email for hashing out time-sensitive problems. Both leads provided regular feedback on my team’s performance and efficiency. Although I struggled with the 24-hour design reviews, everyone else seemed to meet those deadlines easily.

The workflow was so collaborative that they rarely felt like an external agency. I even embedded two of my UI/UX resources into their team. They practically worked for Five’s creative director. All three project managers I’ve been assigned were excellent. Whether I’m contacting the CEO or a graphic artist, I always get email responses within one business day. If they can't pick up a call, they'll immediately return it. I love that they confirm receipt of my messages. Not many agencies do that, and it gives me a sense of peace.

What did you find most impressive about them?

Their creative director, designers, UI/UX and mobile developers are all amazing. Despite being a design agency, Five’s singular driving force comes from their project managers. They have the finesse to promptly deliver excellent creative output. Their emphasis on data-based results keeps us honest about our satisfaction.

Are there any areas they could improve?

I’m a firm believer in “The Five Design Principle.” It’s based on the premise that surveying five percent of persona audience will reduce the risk by five percent. Since other clients might not see it that way, being flexible could help secure more business.

5.0
Overall Score They're very pleasant and professional.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I've never had them run late or call me to extend a deadline.
  • 5.0 Cost
    Value / within estimates
    Their rates are especially good for a domestic developer.
  • 4.5 Quality
    Service & deliverables
    You can never be 100 percent satisfied with creative work, so 4.5 is the highest I'd give any agency.
  • 5.0 NPS
    Willing to refer
    It's easy to refer them. They’re currently working with one of my friends and two former colleagues.

React Native Mobile App Dev for Workout Platform

“They think strategically about a project and take ownership of it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Feb. 2018
Project summary: 

Five developed a fitness application for Android and iOS from scratch using React Native. They linked the app to an existing backend platform. A workout player is one of the app’s key features.

The Reviewer
 
1-10 Employees
 
New York, New York
Co-Founder, Just Tempo
 
Verified
The Review
Feedback summary: 

Although the product has yet to be launched, those users who’ve experienced it love it. Five developed a high-quality app with a smooth delivery process and very few bugs. Alongside a well-made app, they also impressed with excellent project management and communication skills.

BACKGROUND

Introduce your business and what you do there.

We make fitness apps that allow influencers to monetize their following.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to build a new app from scratch.

SOLUTION

What was the scope of their involvement?

Five handled everything about our app except the backend engineering, which was an existing part of our platform. They designed and built the app using React Native. It was developed for Android and iOS. One of its features is a click-through workout player.

What is the team composition?

They assigned four members including a project manager, a designer, and two engineers. The project manager was our main point of contact, but we communicated with everyone else.

How did you come to work with Five?

I was referred to Five by someone who had worked with them in the past and said that they were fantastic.

How much have you invested with them?

The cost of their services was around $35,000–$40,000.

What is the status of this engagement?

We started working with Five in September 2017. The project was delivered in January or February 2018. We plan to launch it in a week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Five produced a trendy design. It was a simple project, but their development skills were outstanding. We’ve shared the app with some trainers and users who’ve loved it. There have been a couple of tweaks to do, but, for the most part, the development was much smoother compared to the apps we’ve built in-house. Three of the four people in our company are engineers, so we know how to build apps. It was impressive to have Five produce such a high-quality, well-designed app with very few bugs.

How did Five perform from a project management standpoint?

The timing, speed, and quality of the work were excellent. They managed the process, and they stood out in terms of project management. Five has been very responsive in terms of communication. We communicate through email for the most part but also have video calls using Google Hangouts. The whole team was involved in meetings.

What did you find most impressive about them?

Throughout the process, they showed initiative in terms of business thinking. They caught items that we should have been catching ourselves by thinking about what we were trying to solve for our users. They were truly engaged in the project and cared about our success and that of the product. This showed in their performance. Five solved problems that were not delegated to them. They think strategically about a project and take ownership of it. This quality felt unique and powerful.

They incorporated analytics functionalities into the app, so we can analyze it beyond the revenue generated. Five asked to follow up about the app because they tie their success with ours.

Are there any areas they could improve?

Nothing comes to mind. I’ve been very happy with the experience.

Do you have any advice for future clients of theirs?

It’s important to find a partner through a trusted network, whether it’s a platform with multiple ratings or someone who used the company in the past. Checking references is fundamental for a collaboration.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They did a fantastic job of keeping us involved and setting deadlines.
  • 5.0 Cost
    Value / within estimates
    I got a few quotes, and Five had the lowest cost by far. I couldn’t believe how high the quality was.
  • 5.0 Quality
    Service & deliverables
    The quality was terrific. We’ve built a few apps, and this was by far the smoothest project we’ve had.
  • 5.0 NPS
    Willing to refer

Digital Job Seeker Assistant Chatbot for Hospitality Company

"They brought fresh, actionable ideas to the table."

 

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Oct. 2017
Project summary: 

After providing an assessment of existing technologies, Five built a new artificial intelligence tool – a Chatbot. They developed a set of recommendations and did all of the development from start to finish.

The Reviewer
 
10,000+ Employees
 
Washington, District of Columbia
Former Senior Brand Manager, Hospitality Company
 
Verified
The Review
Feedback summary: 

Built within the Facebook Messenger, the Chatbot serves as a digital assistant for jobseekers. The job search function has been highly used, accomplishing the initial goal, while the user survey revealed promising results. Remaining proactive, they brought structure and new ideas to the project.

BACKGROUND

Introduce your business and what you do there.

I was employed at a major hotel chain when I started working with Five. We were leading a project on using digital technology to connect with both job seekers and our existing employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We had a lot of digital touch points in technology that we were using at the time to connect with job seekers and current employees. We needed a company to do an audit and an assessment of existing tools and touch points to ensure that they were still providing value to job seekers and to us as a company.

SOLUTION

What was the scope of their involvement?

We brought in Five to take a look at one specific digital technology, which had been developed a couple years in the past, but was not providing value. Revamping it would be a very large investment. Five helped us decide whether we should consider refurbishing it or shut it down and switch our allocation of resources to a new technology. We eventually decided to focus on an emerging technology, which turned out to be artificial intelligence. Then we worked with Five to bring that to life from start to launch.

We worked with them to develop a set of recommendations to be presented to our global leadership about what would be the right direction we should head to maximize our investment in digital and social. With those recommendations, accepted by the global leadership, Five did the actual development – the creation of a Chatbot. 

They helped us with all of the discovery that was necessary to develop a strategic plan for the Chatbot. They also worked on the user experience, outlines, some of the content development, and a bit of the design. We did it within the Facebook Messenger environment, so the design opportunities were limited. But they helped us leverage the Facebook platform despite the design limitations.  

What is the team composition? 

Throughout the course of the project, we worked with an account manager, a project manager, a creative lead, a user experience expert, and about three developers.

How did you come to work with them?

We went through a long process to select the right partner: we looked at partners we worked with in the past and searched online (which is where we found Five initially). We reached out to them and requested a proposal describing how they could contribute to our needs.

What is the status of this engagement? 

We started working with them in June 2016 and the product was launched in October 2017, but our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we launched the product, there were two metrics we looked at: the number of users and the amount of time they spent using it – both showed good results.

We wanted the Chatbot to be a digital assistant for job seekers who were interested in working at our company. We hoped to provide an interactive resource that would answer the common questions about the job application process or about the work environment and the workplace culture. The priority for us was the job search functionality, which was the most used functionality within the line. Based on the architecture and the recommendations Five had given us, we knew that we were on the right track – the function we wanted to use most ended up being the most used. Also, the most used terminology that was being fed to the Chatbot was accurate and relevant for what we were trying to accomplish. 

Another success was the favorable results we got from the survey within the Chatbot (we asked people to indicate whether they found what they were looking for).

There are definitely some improvements and enhancements to be made over time, but the Chatbot was launched and positioned in the right direction.

How did they perform from a project management standpoint? 

We had a dedicated and consistent team of account managers and project managers. We were impressed with their responsiveness given that their team is primarily located in Croatia and we're in the United States. They've been accessible during all times of day and late at night and open to working around our schedule. Also, their team was very organized in terms of the administrative side of the account.

What did you find most impressive about them?

It was one of the first times that either of us worked with Chatbot, so we had to learn along the way, but they remained proactive, presenting us with solutions and bringing new ideas to the table.

They brought a lot of structure and organization to the project, which is uncustomary for agencies. They built different types of template materials for us and could turn things around quickly. The project was very collaborative and they did very well at it. 

Are there any areas they could improve?

The only thing I would like them to look at more thoughtfully is bringing third parties into a project. They recommended some third parties to enhance certain aspects of the Chatbot. We were open to that and let Five manage those third party relationships, but we'd prefer it if they introduced those partners to us earlier on in the engagement – so that we know who else is working on our business and whether we'll have any additional costs for further integrations.

4.5
Overall Score They were dependable, responsive, and open to negotiating the scope of work and the budget. They brought fresh, actionable ideas to the table.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were organized and proactive in developing the timelines and sticking to them.
  • 4.0 Cost
    Value / within estimates
    They're very competitive, but their costs made sense to our initial engagement. They worked with our budget and stayed within the confines.
  • 4.5 Quality
    Service & deliverables
    The quality was very high. English is their second language, so we had to check that documents they created made sense, but the quality was superior.
  • 5.0 NPS
    Willing to refer
    I will definitely recommend them to others.

Mobile App Dev for Fraud Protection Platform

"They are willing to work above and beyond."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2014 - Ongoing
Project summary: 

Five has done three updates on an existing mobile app that features asset management, password management, and search functions. Five also recently began providing UX design on a separate project.

The Reviewer
 
11-50 Employees
 
Baltimore, Maryland
Director of Product Management & Development, Identity Theft Protection Services Provider
 
Verified
The Review
Feedback summary: 

Five was instrumental in reducing the number of crashes in the system. The team was creative about sticking to the budget and communicating when advanced features may exceed the allotment. They were proactive about time management and adapted well to unforeseen consequences.

BACKGROUND

Introduce your business and what you do there.

We are a software-as-a-service company. We provide identity theft protection services through providers and other large distribution channels. I am the director of product management and development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to revitalize our mobile application, and we wanted to hire a third-party development firm to do that.

SOLUTION

What was the scope of their involvement?

We have used them for three different versions of our pre-existing mobile app. They are our monthly maintenance troubleshooting team. For any iOS or Android updates that are software related, we utilize Five to do that. We started using them late last year in a separate platform strictly from a UX perspective and client side design. We have development onshore who codes and stands up our APIs and Five works on the client side to absorb those APIs and stands up the UI. I have contact with four or five members of the Five team. My main point of contact is the lead project manager.

Our mobile app is an extension of our web platform. It provides subscribers with the ability to look up data, add assets, and password management into their mobile app. We alert users on a frequent basis to notify them of potential changes or threats to their identity and they’re able to view that on their mobile app instead of logging into a computer.

How did you come to work with Five?

They were recommended through a LinkedIn connection of mine. Being in the development field for a while now and having a lot of connections, I requested referrals to offshore development teams. I had a few folks recommend Five as a company they had worked with and had success with. I did research on every company that was recommended and narrowed the search to five or six firms. I did an RFI into an RFP which narrowed it down to two companies, one of which was Five. Through their presentation and discussions with key stakeholders in my own organization, we decided to hire Five.

What is the status of this engagement?

We started working with them in June 2014, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Since we started using Five, the number of crashes we’ve had has been minimized drastically. That said, I also have a lead engineer who is in charge of our API development on the internal side so it’s definitely a collaboration of the two teams coming together. Our original mobile app was us putting something into the store and then moving onto another project. Now, we’re doing continual development with Five on the mobile app.

How did Five perform from a project management standpoint?

They’re really good. We’ve had to work through some challenges around timelines and finances. I have a budget and there’s certain features or functionalities that may exceed the budget. They’re very good at being creative around that. They’re very good at executing and achieving the milestones. In fact, they go above and beyond because if they understand the critical nature of some features and functionalities, they do what needs to be done in order to meet the timeline. They’ve allowed us into their JIRA ticketing system. We also use Slack to communicate with them hourly.

What did you find most impressive about Five?

They are willing to work above and beyond. They’re in Croatia so there’s definitely a time difference. I’ve seen them put in incredible off-peak hours. We had two major changes within the last six months. We had to change a third-party vendor that we used within the mobile app to do all the notifications. Another provider we used for our internal services was going through an acquisition and making significant structural changes so we were given very narrow timeframes around both of those initiatives and Five worked tirelessly during both of those projects. They also listen to feedback. We’ve had different teams come in and had structural changes on our side, but they’re very adaptable to feedback.

Are there any areas Five could improve?

No, they’re very good.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely want them to be part of any RFP a colleague would be involved in.

Mobile App Dev for Global Technology Conference

"I found them personable and professional, which I respected."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2015 - Dec. 2016
Project summary: 

After successful bug fixes and rebranding for legacy conference apps, Five designed and developed the next generation for iOS and Android. Features included scheduling, networking, discovery, and registration.

The Reviewer
 
51-200 Employees
 
Dublin, Ireland
Former Head of Product, Global Technology Convention
 
Verified
The Review
Feedback summary: 

The app was adopted to a far greater extent than was anticipated, with more downloads, more in-app conversations, and more time spent in the app. Despite some third-party integration issues, Five was a consistent and passionate team. They were available 24/7 and met very aggressive deadlines.

BACKGROUND

Introduce your business and what you do there.

My business manages and launches multiple conferences in the tech space throughout the world, including the leading tech conference in Europe and one of the leading tech conferences in America and Asia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

Previously, we had a mobile application that was outsourced for one of our conferences in 2013 or 2014. There were a lot of issues that arose from that. For instance, they didn't scale as quickly as we wanted to as a conference. So we wanted to work with a new agency and figure out who we could work with on the current application to improve the app, fix bugs, etc., and then also work with us on another version of the mobile application that would kind of extend everything that we wanted for the next four to five years. The apps we developed are for iOS and Android. 

SOLUTION

What was the scope of their involvement?

Initially, when we hired Five, we did a review and kind of got them to evaluate our current mobile app. For the first one or two apps, they did bug fixing and rebranding. Based on this, we got quite excited about doing the new version of the mobile app with them. The idea was to have a complete conference app that did scheduling, networking, discovery, registrations, etc. I think we only had an average of around six months from an idea in my head to actual delivery and launch.

After speaking with their team, it was decided that we’d do a workshop in Croatia so I could meet them face to face. I met the project manager, the UX team, the UI team, the development team, and the founder. We went through a workshop to understand what the business objectives were, some kind of patterns that we could use, what we didn't like, and the direction of where we were going to go. It was quite interesting.

From there, I worked closely with the UI and UX teams. At that point, I think there were around 10 UI and 10 UX team members. There were about four engineers on the engineering team — two dedicated and two more senior. We worked with them in getting a few prototypes of what visually should work from a few iterations from that. It got signed off, and we worked on the technology aspects and the API requirements. This was a completely new application for them to develop and for us with new API. As they were doing the frontend and mobile app, we internally were doing the complete architecture for the API. Throughout this period, we were doing QA testing and weekly builds.

We communicated constantly on where we were and what that delivery was. We went through the process in sprints. On top of getting daily updates on weekly builds, the sprints were on a two-week basis. In this case, every two weeks we had a final build ready and a significant feature would be released. This was quite successful and it was quite interesting to be able to constantly talk to Five’s team and readjust features, requests, and any concerns that any of the stakeholders had. 

How did you come to work with Five?

There was another person that was in charge of the mobile apps before myself. He decided to outsource to Holland. That didn't go too well, so I decided to go a different direction.

I reached out to a few friends and colleagues of mine. We built a list of 10 companies from Ireland, where we’re based, and then 10 within Europe. There were two companies that were highly rated within Croatia. Through all the evaluations and applications we tested, I got an understanding of Five’s approach and the direction that they take. It really resonated with me. When we compared Five to the other companies that also did the evaluation, I felt a lot more comfortable with having one team build an app from scratch and understand the business and technical aspects as well as the user experience. That experience solidified my goal for the application. It was very easy to choose Five at that point.

How much have you invested with Five?

I got lots of good deals, which is quite cool. I think we had around six or seven different conference apps over two years, and I think that cost us around €200,000 ($219,700).

What is the status of this engagement?

I think the first app we did with Five was at the end of 2014 or the start of 2015. I’m terrible with dates. I left the company a couple of months ago, and I delivered the project to another party within the company, and that information was within those contract documents. I think our work with Five stopped around December 2016. For the last couple of months though, Five and the new agency and team have been working on those apps in regard to providing support, documentation, any additional feedback, etc.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I know all the data that Five has on a case study is valid. Some of the interesting data was that at a conference, most people were spending at least 10 minutes per session on the app, which was a lot more than we were expecting. I think over 90% of conference attendees downloaded the app and used it each day of the conference. This isn't necessarily public, but around 3 million unique conversations and chats happened using the applications over the last year. 

The feedback that we got from the UI/UX was really fantastic. We had a lot of high CEOs appraising it and saying how much they loved it. The bugs and issues we had were because the API wasn’t integrating with the app. One of the big issues was that when the Android users downloaded the app, there was an issue with how they downloaded the attendee database. Because one of the requirements that we had was that everything should work offline, that would mean that the app would need to cache around 30,000 attendees. One of the problems was that one of my colleagues internally, the day before we publicly launched the app, changed how the adjacent was returned to the app. When we announced the app, a lot of the attendees that were using Android were having a lot of problems downloading the database and being able to log in. Those are some of the issues we had.

Another one was from a third-party service in which the framework that we needed to integrate with them wasn’t being considered and was quite problematic in regard to storing the messages and conversation. I've spoken directly to the third party about a loss through the iterations that we’ve done, and we’ve resolved all of those issues. I think those would be the main ones. 

How did Five perform from a project management standpoint?

I think Five has done fantastically well from a project management standpoint. I’d definitely work with them again. There were a couple of things that made this project a challenge. We were working with a team that was in another country and time zone, and we also were dealing with a code base without ever changing features or functionality, and that’s really difficult. They work constantly though, and they’re really passionate about what they do. It was kind of refreshing to not have all of that pressure just to myself. I was managing these projects and other projects at the time, and I really appreciated the fact that I could kind of talk about this application or these features and get an honest opinion from Five. It felt like we were able to work toward these goals as part of a team rather than in a customer-client kind of relationship. I found them personable and professional, which I respected. We mainly used Slack, Skype, and email to communicate.

Because of the way the business and conferences work, we have extremely tight deadlines. When working with Five, we’ve always had a strategy of having a minimal amount of requirements, and then releasing the app a month or two before the event as a soft launch. I’d say around 89% of the time we’ve launched on time. The other percentage would be more because of our organization rather than Five’s and because of additional requests and issues with the API from our end.

What did you find most impressive about Five?

I thought everyone at Five was super passionate. They understood the full product cycle of what we were trying to achieve compared to other agencies that we had reached out to. I think they have a great sales team as well, and they didn’t just work from nine to five. If I had an issue or concern in the middle of the night, they would be there, even though I wasn’t expecting them to reply to me. They would talk to me, and we’d discuss the issues we were having. They seemed to be invested in what they were working on, and I think when you have people who are really invested, you get the best quality of work. That’s why we chose them rather than any other agency.

Are there any areas Five could improve?

In the future, I think Five should support their team as much as possible and probably fight back when the client is demanding more than what’s possible. It’s a bit of a weird answer.

5.0
Overall Score My experience working with Five was great. I really enjoyed working with these guys. I'd love to work with them in different environments and in different apps.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I'd speak to [our project manager] for 30 or 40 minutes every day. She had everything on time, and even if I missed them myself, she would be a backup. She was prepared for all of those things.
  • 5.0 Cost
    Value / within estimates
    We were able to speak to Five and look at the project as a business opportunity, and we were able to work on a partnership and evolve the relationship that way. The cost, especially when compared to agencies in Ireland, was fantastic.
  • 5.0 Quality
    Service & deliverables
    Everything that they’ve done for all the different apps has been delivered on time and within expectations. The one thing that really stands out to me was being able to deliver a completely new mobile application and new backend for Android and iOS.
  • 5.0 NPS
    Willing to refer
    I've already recommended Five about three times in the last two weeks.

App Dev for Mobile Marketing Platform

"They have the ability to get anything done and will find a way to accomplish anything we ask for."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2013 - Ongoing
Project summary: 

Five created a mobile app SDK in iOS, developing a customizable solution for third-party publishers. They provide a continuous team of engineering resources for software and UI/UX design.

The Reviewer
 
201-500 Employees
 
New York Metro Area
VP of Engineering, Mobile Marketing Platform
 
Verified
The Review
Feedback summary: 

Through Five’s proactive workflow, the firm successfully pushes an SDK version to the public repository each month. The team’s ability to accommodate multiple demands, timely deliverables, and consistent pricing ensure a productive relationship. 

BACKGROUND

Introduce your business and what you do there.

We provide a mobile marketing platform and have evolved from mobile apps to a mobile SDK [software development kit]. The data we process are primarily location-based. I am the vice president of engineering, focusing on the mobile side of things. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We offer a platform to publishers, which they can use to build customized mobile apps. We had a local development partner in the US but wanted to switch. 

SOLUTION

What was the scope of their involvement?

Five is developing our mobile apps, as well as the SDK for ads—both on the iOS side. They’ve brought in an app framework, which we use in combination with other tools in order to customize and configure our solution for different publishers. We are using Objective-C as well as Swift, more recently.

We are using a small engineering team on a continuous basis. They primarily provide software development, but we have engaged them for UI/UX design from time to time. There has been paywall development, as well as a custom app which Five developed for us.

How did you come to work with Five?

The decision was made before I joined the company. There were some good references for Five from some people on our team.

What is the status of this engagement?

I personally started working with Five around August or September of 2013. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Five is working with our team on a daily basis, so all the metrics are co-owned. We have gone through several different versions of the apps and SDK and two different versions of the iOS environment, and we have built different features. On average, we’ve pushed one version of the SDK to the public repository each month. This gives an idea of the pace of work we have. The quality of Five’s resources is excellent, and what we’re getting from them reflects what we want. From working with the engineers to working with the company itself, we’ve always been comfortable. Five is a considerate, courteous, and accommodating team with respect to our demands and pressures. We’ve had critical issues over the weekend, but Five’s engineer was willing to fix it, even though it was his time off. Five has really taken ownership of our product.

The quality of the work is good, but it’s based on our cases. We will sometimes ask Five’s team to cut corners. Any issues have been due to us pushing things, rather than Five not being up to the mark.

How did Five perform from a project management standpoint?

We don’t use Five for project management since we handle this ourselves. There’s never been an issue on their side. We use JIRA and Confluence on the pooling side, and we also have regular email exchanges. We use Skype for daily standups with Five’s team.

They’ve always conformed to our budget and timeline. We work on a retainer basis.

What did you find most impressive about Five?

They have the ability to get anything done and will find a way to accomplish anything we ask for, even if it is outside of the norm. Technically, Five’s team is very sound.

Are there any areas Five could improve?

We have been working with Five for a long time, and things have been working well. We will communicate any changes or improvements we identify, and Five will do them. If an engineer leaves the company, Five will provide a replacement. Even in terms of supplemental items, which fall outside of our regular statement of work, Five has been very responsive. 

5.0
Overall Score The experience has been awesome. I’ve been asked whether I wanted to move development onshore, but I value Five’s contribution too much and want to remain engaged with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Five has stepped up to the plate, putting in extra effort at times. Last weekend, we needed one of their engineers, and he came in even though it was his day off. Five has always delivered.
  • 5.0 Cost
    Value / within estimates
    Five has been honoring the pre-existing arrangement we’ve had with them.
  • 5.0 Quality
    Service & deliverables
    Five is always there for our standups. When we communicate that we need to get something done by a certain date, they deliver. From their side, Five has been ahead of us. We have also had open communication with Five’s CEO when we needed it.
  • 5.0 NPS
    Willing to refer
    I have done it multiple times.

Mobile App Development for Rosetta Stone

"They’re a lot more than a vendor; Five truly is a partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Feb. 2017
Project summary: 

Seeking improvements on their mobile app's user experience, the client partnered with Five to rebuild the app from scratch for both iOS and Android platforms, including its backend development and frontend design.

The Reviewer
 
1001-5000 Employees
 
Arlington, Virginia
Phillip Dunne
Head of Consumer Division, Rosetta Stone
 
Verified
The Review
Feedback summary: 

Since the app's launch, the client's user base in the app store has more than doubled. Five takes a true ownership over their projects, leading them to deliver quality work that reflects the care they have for meeting and exceeding the business goal.

BACKGROUND

Introduce your business and what you do there.

I head up the global consumer division of Rosetta Stone, the language-learning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We were looking to improve our mobile app experiences.

SOLUTION

What was the scope of their involvement?

We had an app for both Android and iOS, and it was a cross-compiled app. Over the past year or so, Five has helped us build and launch a native app for iOS and Android. We rebuilt them from scratch. Five did the backend work and also the design of the customer experience. We launched the iOS version last May, for which we received an excellent review. Less than a month ago, we launched on Google Play, where we’re currently featured as a leading new app for language learning. We had delays on our side because we had to be careful in how we rolled it out to avoid disruptions in the school systems where the app is used.

We had a core team of about six people from Five. I was more exposed to those on the design side, but there was also a project manager and three or four developers on the backend. They have a very robust process which starts with the customer and the user experience. We do a lot of brainstorming and concept work around what that user experience is, and then we put those concepts in front of users for usability testing. Once we’re comfortable, we sign off on the user experience and then proceed to build and test as we go along. It has proved very beneficial, and our customers and external reviewers have reacted very positively to the user experience we delivered.

How did you come to work with Five?

We did a review of several providers. Five had done some work for a company that Rosetta Stone acquired, Fit Brains. The head of that business division thought very highly of Five and made the introduction. What really attracted us to Five was their customer-centric approach. They sit down, have a workshop, and test the experience with customers. We were very happy with the experiences they had built for Fit Brains.

What is the status of this engagement?

We began working with Five in October of 2015, and the project was completed in February of 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

They delivered quality work ahead of schedule and below budget. They truly are a partner, not just a vendor. There aren’t many companies you can say that about. They took the time to understand our business and our challenges. They were proactive in recommending business improvements, and they’ve worked with our team very closely. We include them in our internal meetings around the apps and our product planning. While we work with many companies, Five is one of the few that is integrated so tightly.

We surpassed our business projections for what we expected from the apps. The signup rates were much higher than expected; they probably doubled our expectations. We’ve been able to grow our user base in the app store. I think it has doubled since we launched the new app. We’ve generated through the app store probably double the amount of money than we had before. It’s been successful all around.

From a customer review perspective, our app is very highly reviewed. I think we’re at 4.6 or 4.7 stars out of 5. From a business economics side of things, it’s paid for itself quite handsomely.

How did Five perform from a project management standpoint?

Our project manager is exceptional. He works very closely and keeps a detailed schedule of everything that’s due on both sides. We have a lot of cross-coordination to make sure we’re tightly aligned. Project management is one of the strongest skills that Five brought to the table. I’m very pleased with how the project was managed.

What did you find most impressive about Five?

They’re a lot more than a vendor; Five truly is a partner. They took the time to understand our business. They feel the same ownership we feel around the product experience. They go above and beyond to build the best possible experience for our customers. Their employees sometimes even worked on their own time to improve things. They pushed to deliver more than we had asked for and made sure we had an exceptional user experience. The involvement of Luca, who runs Five, made sure that we were more than satisfied. They’ve over-delivered on everything we’ve asked for. Our product team has been exceptionally pleased with the work Five has done and views them as an extension of the team.

Are there any areas Five could improve?

I can’t think of any. They’ve surpassed our expectations all around. I’ve recommended Five to others, and I don’t do that for many companies.

5.0
Overall Score I’m very pleased. I don’t give out perfect ratings much, but I couldn’t be happier with our relationship with Five.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They brought things in ahead of schedule. We had some complicated engineering things to accomplish, and we thought some of their deadlines were on the aggressive side, but Five either met them or beat them.
  • 5.0 Cost
    Value / within estimates
    Given the return we’ve seen from the development work that Five has done, we’re very happy.
  • 5.0 Quality
    Service & deliverables
    They surpassed expectations. The reaction of our audience to the product experience Five delivered has been phenomenal. Also, reviews of the app have been phenomenal. We couldn’t have asked for better.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended Five on multiple occasions.

Mobile and Web App Dev for Data Exchange Platform

"They consider their work a representation of themselves and that was meaningful to us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Ongoing
Project summary: 

Using a product design sprint method, Five developed a gamified iOS and web app for a data exchange platform. The apps are currently beta testing.

The Reviewer
 
1-10 Employees
 
San Francisco Bay Area
CEO/Founder, Computer Software Business
 
Verified
The Review
Feedback summary: 

Five’s team is dedicated to making a high-quality product and is very responsive regarding requests and project challenges. Their cost is reasonable and provides a high value for the quality of their work.

BACKGROUND

Introduce your business and what you do there.

We’re a platform technology focused on AI [artificial intelligence] for vision. We have a data exchange platform, and we quantify and model vision behavior. One way we do that is through apps. I’m the CEO and founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We needed to integrate a very complex technology into an application. A lot of that involved our software development kit.

SOLUTION

What was the scope of their involvement?

We created a gamified application with Five. The user plays games similar to Lumosity, and we’re able to get very powerful insights around the user’s vision behavior and performance. It was a big challenge to integrate some deep vision science into the interface. Our anchor partner is Vision Service Plan (VSP), which is the largest vision care provider in the country. They asked us to create a mobile app solution for them. It was a very professional approach, with Five doing a product design sprint in person in collaboration with VSP and ourselves. From that, we started on development. We’re currently focused on iOS and web apps. Five had two teams of developers, one for each platform. The app is going through beta testing right now. We did an alpha testing and made some changes based on the feedback received. We updated the UI [user interface], and now we’re releasing it internally to the VSP ecosystem. It’s not going to go directly to the consumer. It will be more on the corporate health and wellness side. VSP provides vision care for over 50,000 companies, so we’re going through partners that way.

How did you come to work with Five?

We were introduced through a mutual connection and then did some further research. We looked on Clutch for mobile app developers and reviewed about a dozen. We decided on Five for a number of reasons. They had done similar gamified applications, and they presented a good balance of both design and gaming expertise.

How much have you invested with Five?

We’ve invested $150,000–$175,000.

What is the status of this engagement?

The project began in March of 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I don’t have specific metrics. They’re very responsive, and they have the ability to communicate challenging problems. They’re reasonable in terms of cost and willing to negotiate in some areas. I got the sense that they were invested in the success of this app, rather than just wanting to get things done. They consider their work a representation of themselves and that was meaningful to us.

How did Five perform from a project management standpoint?

I have no complaints. We’ve worked with remote groups before and that was a nightmare. In contrast, these guys were very responsive. The time difference wasn’t much of a constraint. If they say they’re going to deliver at a certain time, they usually deliver at that time, if not before. We use Slack and JIRA for communication, and they share the code through GitHub.

What did you find most impressive about Five?

They’re willing to take risks. We’re introducing a new technology, and it was imperative that we get it fully functional. They were willing to take this on and work with us. I think that speaks to their innovative approach as a team. I’ve noticed that some of their new projects are also in that area. They’re very quick to take in new technologies and incorporate them into their business. I like that they’re early adopters, so they’re not just spinning out the same things. They put skin in the game, which set us at ease in terms of a potential long-term partnership. You want to work with people who would go to battle with you and are looking long-term, so they’re willing to sacrifice on the short-term. That sets them apart from others I’ve worked with in the past.

Are there any areas Five could improve?

Early on, we had some communication mismatch between teams. However, Five was very adaptive and responded with an effective solution with their project management team.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    There were some delays during the time we had communication issues. Today, I would give them a perfect score.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We’ve recommended them to VSP.

UI/UX and Website Design for Financing Platform

"Everyone on FIVE's team was dedicated to our work."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

FIVE inherited a web platform that lacked responsiveness. They took the platform provided and built a mobile-friendly site utilizing their expertise in UI/UX to create a design that is more informative for users.

The Reviewer
 
11- 50 Employees
 
Dublin, Ireland
Bhairav Patel
CTO, PayMe
 
Verified
The Review
Feedback summary: 

FIVE delivered a mature product that is visually pleasing and adaptable for backend operators. FIVE's ability to understand users' needs is notable and is a standout of the project.

BACKGROUND

Please describe your organization.

PayMe is an online platform. It allows us to provide early-pay financing to suppliers around the globe. A supplier of goods for a large company can gain early financing for the invoicing raised with that company, from us. We do this primarily by integrating with the invoicing providers, offering an online portal to suppliers, on which they're able to request funding as and when they require. We are very different from invoice discounting or factoring companies in that we don't have any limits, there are no additional fees, and we provide funding on-demand. 

What is your position?

I am the chief technology officer of the company. I joined the company from its very beginning, and have been responsible for building our platform and taking it through various situations.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with FIVE?

The original UI had been built based on our old platform, but, as we evolved our strategy, the site evolved as well, but not in the best way. I wanted to take an external viewpoint, find experienced people in terms of UI/UX and build a more user-friendly site which also worked well on tablets and smartphones. We wanted to make as much information available to the user as possible so that we could reduce calls to our customer center. The whole experience needed to be made easy for the supplier, and require as few clicks as possible.

SOLUTION

Please describe the scope of their involvement in greater detail.

FIVE worked on our initial site, and also revamped the UI and supplier user-experience. We're still in the middle of that implementation, so I couldn't say if we've hit our goals or not, but the design produced by FIVE is something that can achieve those goals.

How did you come to work with FIVE?

I have worked with FIVE for a number of years, since I was the IT director of an e-commerce business prior to my current position. I used them for some redesign work at that company, including the development of our responsive HTML5 site. I initially found FIVE through another contact in Croatia, who was working as an ERP and finance specialist and was helping my former company implement a new finance system. I asked him if he knew anyone in the app UI/UX space, and he put me in touch with FIVE's principal. I always take recommendations from good people.

Could you provide a sense of the size of this initiative in financial terms?

The cost of FIVE's work has been between $10,000 and $50,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

FIVE performed quite well with my previous company, back in 2010. We were an ecommerce business and had seen that the trend was moving towards mobile and tablet. We chose FIVE specifically because of their experience in this area, and ended up building a good solution. We could see this through the increased number of people transacting through that e-commerce platform. We did a lot of work on the checkout process of putting items into a basket and paying for them, so the login and purchase times were greatly reduced.

On our original platform, the big issue was easily and quickly registering suppliers, and having them transact through their phones. We were working with many countries which didn't have good broadband infrastructures in place, but did have mobile ones, so offering clients an alternative to spending time on their slow broadband connections was a big selling point for us.

The new UI/UX skin developed by FIVE provides a more definite sense that our product is solid. It's a much more matured offering, and it's a big departure from our previous version, not necessarily in functionality, but in terms of visuals and flow. The platform allows for many more permutations than were previously possible around the different legal aspects of the countries within which we operate. The skin gives us the ability to be more flexible, so that we can easily add in whatever quirks a certain jurisdiction has, without breaking up the flow too much.

How did FIVE perform from a project management standpoint?

We tried to make everything as simple as possible when it came to the communication between our teams. We used Slack, which worked well for communicating in real-time, compared to emails. We also used Google Docs and JIRA, so there were actually too many tools being used, in my opinion. Everyone on FIVE's team was dedicated to our work.

What distinguishes FIVE from other providers?

I've worked with FIVE across different domains and industries. Any partner will require some time to really understand concepts like invoice discounting and invoice factoring, but FIVE was always quick to pick up the key points of the business, and where a user might get stuck in the transaction process, whether we were working on different e-commerce models or anything else. There was never a situation where I needed to explain the same thing over and over again. FIVE's members put themselves in the shoes of our users.

Is there anything FIVE could have improved or done differently?

FIVE was strong in all the typical areas of this type of project. The work took a bit longer to complete, but that was down to me more than anyone else, since I didn't have the time to answer questions as promptly as I should have.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There is some room for improvement in this area. There was some slippage in our deadlines.
  • 5.0 Cost
    Value / within estimates
    We remained within our budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have done so already.