We help our clients create successful products

Five is a mobile design, development, and growth marketing agency building award-winning digital products that generate returns for our clients. Major brands trust us with their core mobile products and strategies, including Rosetta Stone, Marriott International, Crestron, AccuWeather, Penguin Random House, Napster, and Choice Hotels.

Since we started in 2007, we’ve perfected the way we think about digital products. Our product and growth marketing teams across our offices in New York and Croatia offer world-class product and growth strategy, design, development, quality assurance, and customer service and support.

We take great pride in building successful products that evolve our client’s business. We set the growth strategy, deliver the product, and continually track, analyze and optimize all the funnels. We develop a holistic approach when focusing on our growth marketing strategy and it all comes down to app revenue, and we relentlessly optimize engagement and retention.

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2007
Show all +
New York, NY
headquarters
other locations

Portfolio

Key clients: 

Rosetta Stone, Marriott International, Crestron, AccuWeather, Napster, Choice Hotels, Penguin Random House, Nanit, Illumina, Squarespace, Verve Mobile, erecruit, Web Summit, Vizzario

Penguin Random House - Game of Thrones mobile app update Image

Penguin Random House - Game of Thrones mobile app update

Five is behind one of the biggest additions to the app "A World of Ice and Fire — A Game of Thrones Guide" a robust content management system that enables Penguin Random House team to share new content on a regular basis. The app is now supported by a single code base for both iOS and Android platforms and has many added stability and overall enhancements, such as support for larger screens among many others.

Rosetta Stone Image

Rosetta Stone

Five redesigned and developed the world's leading language-learning software, which led to a significant increase in both user registration and engagement, app ranking and overall revenue.

From 2016-2017:

+82% revenue, +49% DAU's, 95% reduction in crashes

Featured in the Google Play store as Editors' Choice for Excellence

Marriott International - Product Design Image

Marriott International - Product Design

The Marriott Careers chatbot, MC, is the hospitality industry’s first virtual assistant for job seekers and is powered by data and specialized algorithms. Marriott International launched the bot to create a more personalized and efficient job search and application experience.  MC “converses” with job seekers, guides them to apply for open jobs based on discipline and location, and provides education on the company culture and

values. Additionally, a brief quiz within the conversation offers job seekers a way to learn which of the 30 Marriott hotel brands may align more closely with their interests.

m.me/MarriottJobsAndCareers/

Five's work:

  • Chatbot strategy
  • UX design 
  • conversation design 
  • copywriting 
  • development 
  • job search algorithm 
  • NLP integration 
Moonlite - Product Design & Growth Marketing Image

Moonlite - Product Design & Growth Marketing

Moonlite is an easy-to-use storybook projector for your mobile phone, that turns your child's favorite storybooks into an immersive and magical experience. 

Five's work

  • product design and development 
  • growth marketing focusing on UA and LTV increase. 

 

Nanit - Product design  Image

Nanit - Product design

Product design for the AI-powered baby monitor. Five provided mobile strategy, user-research, UX/UI design, usability testing and web development.

Napster  Image

Napster

Napster’s leading streaming music services give millions of members ad-free access to more than 32 million songs. Whether they're listening on their phone, at home, at work, or in the car, Napster goes where they go.

 

Rosetta Stone - Growth marketing Image

Rosetta Stone - Growth marketing

#1 challenge: Engagement

Inactive customers failed to return to the Rosetta Stone language learning products. We changed this.

Results

  • 25% revenue increase through Demo Users Upsell campaign 
  • 19% Android revenue increase by targeting inactive users 
  • 12% retention rate increase through Android Inactive campaigns 
  • 20% increase in opt-ins from iOS Push
notifications 

#2 challenge: User acquisition 

Existing acquisition channels were not optimized: cost per install was high and acquired users weren’t purchasing the product which led to low return on advertising spend.

Results: 

  • 280% higher return on advertising spend (ROAS)
  • 190% higher revenue from acquired users 
  • 75% lower cost per install (CPI) 
  • 75% higher click-through rate (CTR)

Five's services:

  • Braze management - canvas and campaign set up, execution and optimization
  • Ads design and copywriting 
  • Campaign evaluation and reporting 

Reviews

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Advertising & ASO for On-Demand Labor Platform

"Their team is always available and willing to help.."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020 - Ongoing
Project summary: 

Five provided digital advertising services for an on-demand labor platform. The team works to boost the installs on the company's two mobile apps, shifting their creative strategy.

The Reviewer
 
11-50 Employees
 
Denver, Colorado
Jenay Sellers
Director of Marketing, GigSmart
 
Verified
The Review
Feedback summary: 

The engagement met the expectations of the internal team, providing a new focus for their campaigns and consolidating the efforts into one team. Five establishes a smooth workflow through open and honest communication. The team is knowledgeable, attentive, and dedicated.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at GigSmart - we have two apps (Get Workers and Get Gigs) that connect businesses to skilled, temporary labor. Since launching in Nov of 2018, we've already surpassed 300,000 downloads. I am in charge of building complex programs to generate demand, acquire, and retain loyal users for both of GigSmart's staffing apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We needed an intelligent, strategic, and responsive partner to help us improve our digital advertising strategies for app installs for our two apps (Get Gigs and Get Workers). Five was hired for their experience in the mobile app industry, their creative capabilities (they help ideate and produce our digital ads), and their analytical mindset. Currently, we engage with them on user acquisition campaigns and app store optimization initiatives.

What were your goals for this project?

We wanted to continue to reduce our CPIs while driving more qualified users to our apps. We have seen a reduction in across both of our apps for CPI and are currently working with Five to develop a strategy to test and measure CPA campaigns. In addition, we recently launched ASO updates to improve our overall conversion rate from app store to install.

SOLUTION

How did you select this vendor?

We went through a detailed evaluation with several vendors, ultimately inviting two to our offices for onsite presentations. Five's previous client roster, vision for our engagement, and pricing structure were most in alignment with what we were looking for in a GigSmart partner.

Describe the scope of their work in detail.

Our teams collaborate very well together. Five is a natural extension of our team. We use Basecamp as our project management tool. We also have weekly meetings to discuss the progress of our initiatives, review data, and discuss next steps.

They are responsible for helping us understand in app metrics to determine shifts in our ad strategy, creative, and messaging. We work very fluidly and they are very responsive to incoming requests. Ultimately all of the scope of our engagement is focused on helping us find higher quality app installs at lower costs.

What was the team composition?

We have a strategic account manager and a team comprising of various roles/specialties. There are several people we interact with many times throughout the week, and there are others that are brought in to engage with us as it makes sense. As previously stated, they were quick to onboard and know our business very well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to working with Five we managed our install campaigns through a different vendor. Five has been able to deliver CPIs for both apps at significantly lower costs than our other vendor. In addition, their deep expertise in mobile apps has proved valuable as they have used engagement data from our apps to help us define where to prioritize our efforts and what to do next.

How effective was the workflow between your team and theirs?

As described earlier, Five is very responsive. We use Basecamp and Slack to communicate and collaborate in real-time. We are good at working with each other to prioritize and complete deliverables. Five has also been very responsive, helping us shift strategy, creative, or ad campaigns as a direct result of user behavior.

What did you find most impressive about this company?

As a mobile app development and product UI/UX focused agency, we find their knowledge of engagement trends and their familiarity with data sources (like MixPanel) very valuable. Their team is always available and willing to help. They are helping us not only deliver results but also coming up with new ideas and strategies to help us continue to grow our business.

Are there any areas for improvement?

We are still in our infancy, so at this time, l do not have any negative feedback. So far we are very happy with the relationship, communication, and results produced.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Development & Design Services for Music Streaming Co

“Five is continually able to meet both time-based and quality-based goals.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Mar. 2011 - Ongoing
Project summary: 

Five provides comprehensive development and design services to a music streaming company. They do UI/UX design and client- and server-side development for native iOS, Android, and web apps.

The Reviewer
 
51-200 Employees
 
Seattle, Washington
Brian Ringer
Strategic Advisor, Rhapsody International (Napster)
 
Verified
The Review
Feedback summary: 

Five has sustained a long-term partnership and become an integral part of the company’s development and design efforts. Responsive and highly skilled, the team takes ownership of their work and meets deadlines. Internal stakeholders have been particularly impressed by their design capabilities.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the CTO and head of product for Rhapsody International for 15 years. I was in charge of everything the company designed, developed, and operated.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We were initially looking for an organization to provide capacity expansion for our development team, as we had new projects coming in. We had a Seattle-based team, but we needed to do more and go faster. We wanted a group in a European time zone because our business in Europe was expanding rapidly. That was our initial look at it, but we ended up dramatically expanding the Five’s role within our organization over the years.

SOLUTION

What was the scope of their involvement?

At the start, we were looking for capacity expansion around client development, which included Android, iOS, and web applications — the frontends of the Rhapsody services that consumers would use. Five built native apps in each case. For iOS, it was a partial Objective-C codebase, talking through a fairly rich RESTful API layer that we were using for all of our services.

The API layer provided all of the functionality needed for the remote development team, such as retrieving an artist’s discography and library, starting playback at a certain point in a track, pausing playback, and so on. It allowed us to break the work into client items, to be done separately from server ones.

We were so impressed with Five that we ended up adding some other functional areas as well, including app design. They had a real skillset, talent, and history there. We were originally going to continue doing all of the application design and UI work at our home office, but after seeing the Five team, the focus shifted completely to them. What started as just pure development on the client-side expanded to development and design, and some of the Five team expanded to server-side development and other functional areas.

What is the team composition?

When we started the engagement, it was primarily staff augmentation. We asked Five to find a solid technical and management lead in each area — iOS, Android, and web — as well as a local scrum master. Those technical leads reported directly to the technical leads in our home office in Seattle, and the scrum masters worked with our team and scrum masters in Seattle to coordinate all the efforts happening locally at Five. We knew we wanted to start small and watch how it went, but we felt strongly about hiring good leads so that we could expand those teams. The engagement started with 5–6 people and grew to over 30, with each of those three teams expanding their groups.

How did you come to work with Five?

We went through an extensive RFP process and requested proposals, statements of abilities, and rates from multiple companies. I’d known Five indirectly, in that people I knew had worked with them in a QA capacity, so I asked them to participate in the RFP. We had 50–100 responses, and, after a multi-round process, we ended up selecting Five as our partner.

How much have you invested with them?

The overall cost has been $1 million–$5 million.

What is the status of this engagement?

We started working with Five around March 2011, and it’s ongoing. In fact, many of the original leads that Five brought onboard in 2011 remain with the company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We set out a number of goals for application development in terms of delivery, quality, and timeliness. They always met individual milestones for scrums and stories, extending their work time if necessary. As we shifted more of the app responsibility to them, we set goals for app ratings on the app stores for a minimum of 4, ideally 4.2–4.3. That’s never easy with products like ours because some users expect it to be free rather than having to pay a subscription. It is a fairly high bar. We hold them to app store ratings and total bug counts, including releases that require production fixes. Five is continually able to meet both time-based and quality-based goals.

How did Five perform from a project management standpoint?

When we started with them, the bulk of the coordination was done by our team. Five was more of a staff augmentation team, coordinating just their local work. Now, there are scrum masters for every app based out of Five, and they coordinate stories. The API team is still based on the company side, so there are still challenges of them coordinating with people outside of their location, but that’s gone as well as could be expected in this sort of remote engagement.

The key people are just fantastic, and the level of dedication we feel from them is great. They feel like a part of the Rhapsody team, and not like a remote team. I’ve run 100% remote teams in India and China, but they truly like a part of our team. Something I’ve seen, especially with remote teams in India, is a very high turnover. We’ve seen super low turnover with the Five team. It’s been fantastic. Everyone’s available on Slack, and that’s the primary communication mechanism. We use Jira to keep track of what’s going to happen in each iteration, and of open bugs and items. We’ve used a handful of other scrum tools, but we’ve settled into Jira as the core controller.

What did you find most impressive about them?

Technically, they are fantastic. I feel like they are part of the team. They are some of the best engineers I’ve worked with and are able to solve some complicated problems. They have a real sense of ownership, which is what jumped out to me and separated them from other remote teams I’ve worked with.

Something else that stands out is the design work. Once we shifted design to them, they were fantastic, going through design proposals, executing user tests against those proposals, and running small A/B tests. They understand the world of user-testing and persona modeling. They really understand what we’re building and what the user reactions to features are going to be before we dig into them.

Are there any areas they could improve?

We’ve had normal time-zone challenges. We’re primarily based in Seattle, and Five is primarily in Zagreb. Being nine hours off is a bit difficult. The team there has been good in terms of hourly shifting and being available either early or late in their days for us. The fact that the team is always available on Slack helps mitigate that. We also do some work in Asia, and Five does as well, so they have a three-hour time zone split. Everyone is roughly eight hours off, so it’s really difficult. The Five team does a great job of being available, though.

Do you have any advice for future clients of theirs?

They should have as much face-to-face time as possible, especially early on. We had the team out to Seattle multiple times, and some people from Rhapsody went out to Zagreb once monthly, at least. Informal, in-person communication is invaluable in building strong relationships.

It was sometimes hard to scale up. We shifted to a more project-based focus as we brought in more projects. There could be multi-week lead times to add new staff, and we had to understand and work around that.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m doing that aggressively.

Mobile App Dev for Fitness Rewards Program

“Five provided a level of insight that was invaluable.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Ongoing
Project summary: 

Five designed and developed a mobile app for an international hotel chain. The platform provided a holistic wellbeing challenge for associates and included a leaderboard function.

The Reviewer
 
10,000+ Employee
 
Washington, DC
Leah Evert
Director of Associate Wellbeing, Marriott International
 
Verified
The Review
Feedback summary: 

The app has recieved positive feedback from participants on its design and usability. Five establishes a seamless workflow through consistent communication and active participation in feedback cycles. The team possesses the technical expertise and creativity to create high-quality products.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the director of global associate wellbeing for Marriott International.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We were looking to create a holistic wellbeing challenge for more than 500,000 Marriott associates across the globe. After doing a similar campaign in past years in an analog style, we decided to take the challenge online.

SOLUTION

What was the scope of their involvement?

Five developed and designed a mobile app for us to host our wellbeing campaign on. Their team built both an iOS and Android version of the platform. Since we had created the campaign internally, we had a simplified PDF version which their team digitized. They created a live leader board so that associates could compete to collect points and compare their standing to others. We have started a second contract with them to update the app and make changes for next year’s version.

What is the team composition?

I had one main point of contact at Five who I worked with on a day to day basis.

How did you come to work with Five?

Five was an approved vendor in our system, which entails a pretty significant review process. They had already done some projects for our team, who referred me to them.

How much have you invested with them?

We have invested about $100,000.

What is the status of this engagement?

Our ongoing engagement with Five began in December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have recieved a lot of positive feedback on the campaign, especially in comparison to our paper-based campaign. People found it really easy to use and the user interface is really simple. Five really hit the mark in bringing in the leaderboard; people love the competition aspect of the app.

It was really easy for us to ideate with their team. Five was really great at taking our concept and bringing it to life. We already had a vision for what this would look like, so it was a relatively easy process. Our teams worked well together because we were subject matter experts on our employees and they brought in a mobile perspective. The Five team understands how people interact with technology.

How did Five perform from a project management standpoint?

They have a great time in New York and a great team overseas. We have weekly meetings during implementation and also had a two-day design sprint. Five has a really productive method of going through feedback, making sure they get all of the necessary information. Their team kept us up to date throughout the process, going through timelines and wireframes with us.

What did you find most impressive about them?

They really have a knack for thinking through how a person would interact with the app. Five provided a level of insight that was invaluable. Their team understands how people use technology, especially given our global audience. They were thoughtful and super user-focused. Five really does their homework.

Are there any areas they could improve?

When we first started working with them, they had less of a presence in the US but that changed this year. Early on we had to deal with a time difference but now we get more support throughout the workday which is helpful.

Do you have any advice for potential customers?

If you’re a company where timelines and deadlines are changing, get together in the very beginning and set up a project plan with specific deliverables and deadlines. That is really helpful when things inevitably change.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design and Dev for Sports Discussion Solution

"The passion with which they worked on our project made it seem like it was their own." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2019
Project summary: 

Initially, Five provided concept validation and UX design. Then came the technical development of the app.  

The Reviewer
 
1-10 Employees
 
Houston, Texas
Alejandro Meljem Elias
CFO, Weblom, Inc.
 
Verified
The Review
Feedback summary: 

User engagement and retention have both increased, as have positive product reviews. Five maintained contact through the project and regularly updated the client on their progress. The passion they had for the project was particularly noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Discuss TheGame is a sports platform based on user-generated content. We enable dedicated fans to express opinions, have discussions, and have their voices heard on a platform built specifically around sports. I'm the CFO, currently in charge of the financial management of the project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We engage with Five to validate future product concepts with our target audience and build a strong understanding of key features and values to deliver in the next product phase.

What were your goals for this project?

Be sure that we are on the right track in terms of the functionalities we wanted to build, as well as to implement a good design and UX in the app.

SOLUTION

How did you select this vendor?

From three different agencies in New York, we opted for the one that offered the best balance between quality and cost. We also based on different reviews that we found in Clutch.

Describe the project and the services they provided in detail.

We made a week-long design sprint, whose purpose was to fully understand the product, assume certain things, and once assumed, validate them with potential and current users through a prototype.

What was the team composition?

We worked with a product manager and a design director.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our numbers of engagement and retention increased, as well as the number of positive reviews of our product.

How was project management arranged and how effective was it?

Once the face-to-face design sprint was done, they proceeded to realize the deliverables of said activity. The project lasted approximately one month, and every week we had calls with Five to review the progress. The delivery of the work was on time and of quality.

What did you find most impressive about this company?

The passion with which they worked on our project made it seem like it was their own. 

Are there any areas for improvement?

No. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Dev for Hotel Alternative

"I find all of them to be very trustworthy and straightforward across the board." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

Five is developing a mobile app that automates many hotel services including booking, check-in and check-out, concierge services, and room access.

The Reviewer
 
11-50 Employees
 
New York, New York
Will Lucas
CEO, Mint House
 
Verified
The Review
Feedback summary: 

Initial feedback has been positive. Five has established a smooth workflow and regular meeting cadence. Their resources have proved to be honest and direct. A commitment to competency is particularly noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of Mint House, a hotel alternative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

To develop and design our mobile application.

What were your goals for this project?

We wanted to facilitate and improve our guests experience from the time of booking through their check-in and check-out. We’re automating the traditional hotel experience.

SOLUTION

How did you select this vendor?

We spoke with 10+ New York-based development agencies and had final rounds with three. We ultimately chose Five Agency, which was actually one of the easier processes that we've run because they were the clear answer.

Describe the project in detail.

We’re building a native mobile app that replaces all of the services and amenities that are performed by people in traditional hotels. This app allows for booking, check-in, building-access, keyless room access, in-app concierge services, in-room amenities (towel service, room service), and check-out.

What was the team composition?

We have about five staffed to our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently rolling the product out to great initial feedback.

How effective was the workflow between your team and theirs?

Very seamless. Weekly standing meetings are very efficient.

What did you find most impressive about this company?

Very professional across the board. I find all of them to be very trustworthy and straightforward across the board. They clearly have a culture of competency.

Are there any areas for improvement?

Nothing at the moment.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Development for Puppy Adoption Company

"I’ve worked with dozens of other offshore teams, but Five has been the most pleasant to deal with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Feb. 2019
Project summary: 

Five designed and developed a mobile application for Android and iOS using React Native for a pet adoption company. They provided product testing and helped facilitate the app’s launch in online stores.

The Reviewer
 
51 - 200 Employees
 
Jersey City, New Jersey
David Horowitz
Senior Vice President of Product, PuppySpot
 
Verified
The Review
Feedback summary: 

The applications have more than 2,000 followers, the result of an adoption rate close to 85%. Five provided impeccable code and delivered a bug-free product, creating a successful engagement. Led by a dedicated project manager, the team is responsive and accommodating.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior vice president of product at PuppySpot. We match breeders with people looking for puppies. We place healthy puppies in happy homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

Before we worked with Five, the biggest source of anxiety for our customers was the time between when they agreed to buy a puppy and when the dog arrived home. There was a lot of uncertainty regarding the location and the health status of the puppy, so our customer service calls were through the roof. We engaged Five to build a mobile application that tracked the puppy from the time it was bought until the time it arrives at its new home.

SOLUTION

What was the scope of their involvement?

Our teams collaborated to design the screens of the application. Those design discussions drove the development of iOS and Android apps using React Native. After the development phase, we relied on Five to QA the products and help us launch in their respective app stores. In addition to helping users track their new puppies, the app provides articles about how to prepare for and care for the pets.

What is the team composition?

Our team consisted of a project manager, a designer, and at least two developers.

How did you come to work with Five?

We learned about Five through one of our investors who worked with them during a different venture.

How much have you invested with them?

We spent between $50,000­–$100,000.

What is the status of this engagement?

Our engagement spanned October 2018­–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have more than 2,000 users on the app, which is pretty impressive because it’s still somewhat limited in what it offers to users. We plan to build it out even further and foster a community of users. For this first release, we were hoping for a customer adoption rate around 25–50%, but we’ve experienced an adoption rate closer to 85%.

How did Five perform from a project management standpoint?

Our project manager is very thorough and responsive. She pushes us to meet our goals, but she also understands when things come up. We receive regular updates and new documents that we can review. We communicate easily through Slack and Google Meet.

What did you find most impressive about them?

Quite simply, the quality of their code is excellent. I’ve worked with dozens of other offshore teams, but Five has been the most pleasant to deal with.

Are there any areas they could improve?

No, we’ve worked very well together.

Do you have any advice for potential customers?

Put your trust in their project management staff. They will help you refine and build your product.

5.0
Overall Score I am excited to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They haven't missed any deadlines, and they always delivered whenever we pushed them.
  • 5.0 Cost
    Value / within estimates
    They always remained true to their cost estimates.
  • 5.0 Quality
    Service & deliverables
    They provide excellent service.
  • 5.0 NPS
    Willing to refer
    I would not hesitate to recommend them.

Bug Fixes & Enhancements for Mobile App Rerelease

“Their team is very professional and passionate about the products they take on.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - Apr. 2019
Project summary: 

Five revitalized an existing mobile app to reengage current users and attract a new audience. They performed a deep dive into the code, resolved outstanding bugs, and identified improvement opportunities.

The Reviewer
 
1,001-5,000 Employees
 
New York, New York
Product Manager, Publishing Company
 
Verified
The Review
Feedback summary: 

Five relaunched the site on time and has transitioned into a standby role to make further enhancements. The team was communicative throughout the development process, proposing alternative solutions and involving key stakeholders in discussions. Their strong work has secured a long-term partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a product manager at a leading publisher. In my role, I manage our app channel and work with external developers to maintain our products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We hired Five to revamp a legacy mobile app and breathe new life into it.

What were your goals for this project?

We wanted to engage our existing app users and appeal to new users.

SOLUTION

How did you select this vendor?

I have had the great fortune of working with Five on a number of projects. When we needed a developer to help us bring this app to market, Five was at the top of the list.

Describe the project in detail.

With Five, we conducted a deep dive into the legacy code, prioritized existing bugs, and identified opportunities for enhancement.

What was the team composition?

Our main contact was Five's product manager who was fabulously responsive, but we also reviewed tasks with their entire development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us successfully relaunch the project on time. Five continues to be a marvelous partner as we identify enhancements for our pipeline. I am always confident that we will reach total success when working with them.

How effective was the workflow between your team and theirs?

We conducted standups twice a week with the entire development team to review the tasks of each sprint. 

What did you find most impressive about this company?

Their team is very professional and passionate about the products they take on, and they have an impressive approach to problem solving. They often offer multiple solutions to any hurdle and are transparent in discussing the pros and cons of each option.

Are there any areas for improvement?

No, not that I can recall. Working with Five is always a pleasure.

5.0
Overall Score I hope to find a new project to collaborate with Five on in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Five is easy to work with and always available.
  • 5.0 Cost
    Value / within estimates
    Five is worth their weight in gold. Their prices are competitive, and you truly get what you pay for.
  • 5.0 Quality
    Service & deliverables
    Our code is clean and stable.
  • 5.0 NPS
    Willing to refer
    I have and will continue to recommend Five to colleagues on an ongoing basis.

Mobile App Dev for Children's Storybook Projector

"Five exceeded expectations, delivering a flawless product."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - Ongoing
Project summary: 

Five developed and designed an iOS and Android application with specialized and interactive features. The team also created a website. The engagement is ongoing.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Natalie Rebot
Inventor and Founder, Moonlite World Inc.
 
Verified
The Review
Feedback summary: 

Five went above and beyond. The app has received outstanding reviews and has become a top children’s reading product. User feedback has been positive. Their communicative team responded excellently to feedback. Customers can expect a professional and attentive creative team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the inventor and founder of Moonlite, a device that turns your cell phone into a storybook projector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We hired Five to build a mobile application and website.

What were your goals for this project?

We needed a children’s reading app that goes along with our projector. The app needed to work seamlessly with our product while providing the reading and sound experience. This would be a core piece of our product experience.

SOLUTION

How did you select this vendor?

I looked on Clutch and was considering three different companies. Five seemed to have experience in the children’s product area. I enjoyed their style and the design proposal they put together. Five understood our brand and goals.

Describe the project in detail.

Five needed to develop an app that worked seamlessly with our projector and shop. The app had to display all text, play background music, have sound effects, and keep story content private. It needed to be unlocked for use. We partnered together to create the best flow. Five provided strategy, design, and developer. The mobile app was for Android and iOS. They also designed the website.

What was the team composition?

We were assigned a project manager, iOS developer, designer, and Android developer. There was also a team of developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Five exceeded expectations, delivering a flawless product. We get rave reviews on the fantastic app. We’re one of the top children’s reading products in the world. Users love the product.

How effective was the workflow between your team and theirs?

We had weekly check-ins. Our communication is done through Slack and email. They’re excellent at receiving feedback.

What did you find most impressive about this company?

I was blown away by their professionalism, attentiveness, and creativity. Five goes above & beyond, which shows in their work. Their team cares about your product and business as if it’s their own. A lot of companies aren’t like that.

Are there any areas for improvement?

There are none that I can think of.

5.0
Overall Score Five is one of the best companies I have worked with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was easy to schedule meetings.
  • 5.0 Cost
    Value / within estimates
    I feel they were very fair with their cost.
  • 5.0 Quality
    Service & deliverables
    Their quality of work was above and beyond what I ever expected.
  • 5.0 NPS
    Willing to refer
    I have already referred them to many friends.

Marketing Audit for Investment Advice App

"Their attention to detail and their thorough efforts to understand our business stood out to us the most."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Jan. 2019
Project summary: 

Five led a marketing audit of an investment advice app’s campaigns and strategies. After conducting a discovery phase, they reviewed each channel, app store listings, and competitors efforts.

The Reviewer
 
11-50 Employees
 
Dublin, Ireland
User Acquisition Manager, Investment Advice App
 
Verified
The Review
Feedback summary: 

The audit’s results and recommendations met all requirements and garnered praise from internal stakeholders. Five delivered high-quality suggestions that demonstrated in-depth marketing experience. Quick response times and flexibility despite time zone difference made for a smooth workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the user acquisition manager for an investment advice app. We help users invest in stocks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We’ve been running paid marketing campaigns for several years. We engaged Five to audit our efforts.

What were your goals for this project?

We wanted an objective third-party to review our campaigns thoroughly and to identify areas for improvement.

SOLUTION

How did you select this vendor?

A member of Five’s team sent us a proposal for digital marketing work. After some later discussions, we felt that they would be an excellent fit to meet our marketing needs.

Describe the scope of their work in detail.

Five first took time to understand our brand positioning as well as the company’s mission and voice. They made some introductory calls and reviewed our marketing efforts so far. The process was thorough and detailed. Five then began an in-depth audit. 

Once they completed the audit, Five presented their findings and recommendations. They created a detailed review of each channel, an overview of our competitors’ marketing efforts, and a review of our app store listings. The team also listed their recommendations in order of priority.

What was the team composition?

We worked with two members of their client services team and a data specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve started implementing Five’s recommendation and have already seen positive results. We expect their work to begin yielding dividends in a short while.

How effective was the workflow between your team and theirs?

The project went smoothly from start to finish. Five made communication straightforward and responded quickly to any inquiries or requests. The team demonstrated experience in project management and marketing at every step. They ensured that the project kept its momentum by setting agendas at meetings and running an efficient process.

What did you find most impressive about this company?

Their attention to detail and their thorough efforts to understand our business stood out to us the most. Five was the only agency we spoke to that asked for our business goals and quarterly goals in our initial interviews. They also went above and beyond our scope, offering feedback on how our apps onboard users. 

Are there any areas for improvement?

No, I don’t believe so. We made an excellent choice in working with Five.

5.0
Overall Score We had an excellent experience working with Five.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team was highly flexible and responsive despite time zone differences.
  • 5.0 Cost
    Value / within estimates
    Five delivered an excellent value for their services.
  • 5.0 Quality
    Service & deliverables
    We’re thrilled with Five’s work. Their quality clearly comes from years of experience.
  • 5.0 NPS
    Willing to refer
    I've already recommended their services to other companies’ marketing teams.

Native Mobile App Dev for Genetic Technology Provider

"They’re very responsive, flexible, and we developed a really good working relationship with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - July 2018
Project summary: 

Five designed and developed native Android and iOS mobile applications that enabled patients to learn more about, and take notes on, prenatal screening and testing options.

The Reviewer
 
5,001-10,000 Employees
 
San Diego, California
Patricia Winters
Senior Genetic Counselor, Illumina
 
Verified
The Review
Feedback summary: 

Five understood business needs and goals, and leveraged their technical expertise to provide technical guidance and effectively meet project requirements. Their app has received overwhelmingly positive feedback from users and health professionals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior genetic counselor in market development at Illumina. We’re a company that provides genomic technologies to laboratories, and I specifically focus on the clinical arm on non-invasive prenatal testing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Five?

We wanted to create an educational app that patients could use to learn more about prenatal screening and testing options.

SOLUTION

What was the scope of their involvement?

We met with them and described exactly what we needed. The app had to be something that patients could use at their own pace and on their own time, and be able to share with other people invested in the pregnancy. Patients needed to be able to take notes and create a summary document so that they could bring any questions to their healthcare provider. Five really helped us figure out what we were trying to accomplish and how we could best accomplish it in a user-friendly manner.

Our first step was a weeklong design sprint where we started from nothing and walked away with a solid framework for what the app was going to look like in a very tangible output. From that point, Five’s team took over. We went through a design phase where we worked with a UI and a UX designer to produce an app that was appropriate for the market and meet the needs we were trying to address.

We had internal branding limitations, and they were able to take those guidelines and create something that had an individual look and feel.

The final stage was development; they created native Android and iOS apps. We did user testing throughout the process, and they were responsive to our feedback. We ended up with a product that we are proud of and have gotten many compliments on.

What is the team composition?

For the design sprint, we worked with a product manager—who was our main point of contact—a business developer, a UI and a UX developer, a design project manager, and a developing lead. I know that there were other developers involved, but those were the people that we interacted with.

How did you come to work with Five?

We went through a fairly extensive RFP process where we talked to a number of different app developers, many of whom we found on Clutch.co. We decided to work with Five because we felt like they listened to and understood our needs, and addressed them within a reasonable budget. Many other companies tried to inflate the product into something beyond the initial scope and weren’t addressing our needs or what we were trying to accomplish with the app.

How much have you invested with them?

We’ve spent around $135,000.

What is the status of this engagement?

We began working together in September 2017, and the app was officially published in July 2018. They had finished the app prior to that, but there were internal delays—on our side—that pushed back the date.

In addition to this project, we have a maintenance contract with them so that they can provide app maintenance for 12 more months. We also have future development plans for the app that we would like their help on, such as upgrading to iPad compatibility and potentially using other languages.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have measurable metrics because we made it available in the app stores without any gatekeeping or marketing, but we are working on getting a study done that demonstrates the app is an effective educational tool.

We’ve had positive feedback from our health professional colleagues and other users. People have told us that the app is easy to navigate, that it breaks down the information into an easily digestible format, and that it’s clear and concise. I was expecting feedback that was a bit pickier, so I’ve been pleasantly surprised by the positive response the app has received.

How did Five perform from a project management standpoint?

They were always accessible through email, and we met on a weekly basis. During those weekly meetings, we would discuss our progress and upcoming milestones. There was good two-way communication, to the point that we knew exactly what they were working on and they could anticipate our needs. They were also incredibly organized.

What did you find most impressive about them?

Going into this with limited technical knowledge about the process, we were very impressed with how they listened to us and were able to convert what we were saying into a usable tool. We could speak very generally, and they would produce something that was exactly what we were trying to articulate. Because of their technical skill and knowledge, they were also able to anticipate things that we couldn’t. They’re very responsive, flexible, and we developed a really good working relationship with them.

Are there any areas they could improve?

We were very happy working with them and were thrilled with the results. I don’t have any concerns.

Do you have any advice for potential customers?

My biggest advice on any project is to make sure that you feel comfortable with the path you’re going down. Going through the extensive RFP process, and meeting with so many different companies, was really disheartening and made us start to question what we were doing. It was nice to land with Five, who was a partner that understood what we needed, respected our expertise in the field, and were able to utilize their technical skills to help us instead of reshaping the project. They understood the project and how to help us effectively reach our goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any delays in the schedule were from our end.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer