Fishermen Labs

BACKGROUND

Introduce your business and what you do there.

Veritas Press is a 20-year-old classical education company. We have over 100 teachers, educators, and staff members. We're the first company to ever develop a new way of buying educational curriculum.  Books, live courses, and self-paced courses are available on the same platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fisherman Labs?

Our challenge was selling three very different products and services. We had to figure out how to present them and help parents, our customers, discover them in ways that make sense.

SOLUTION

What was the scope of their involvement?

Fishermen Labs helped us with the designs for our mobile platform and desktop core page. They worked on presenting our ideas in a beautiful and intuitive way. Following the wireframes that we made, they helped us bring these ideas to life. They thought of better ways to present our products, allowing our customers to discover and interact with them better.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I'm very satisfied with the work that Bryce at Fishermen Labs produced. He made every change we asked him to make and thought up some great functionality for the search bar on our new website.

How did Fisherman Labs perform from a project management standpoint?

We are very satisfied with the amount of work that was done in such a short amount of time.

What did you find most impressive about Fisherman Labs?

Bryce worked incredibly fast, especially considering the short timeframe for the project.

BACKGROUND

Please describe your organization.

Our company sells jewelry that has empowering words on them. 

What is your position?

I'm the e-commerce manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Fishermen Labs?

Our main goal was to get a blog launched based off what our designer had created.

SOLUTION

Please describe the scope of their involvement in detail.

We worked with Fishermen Labs to incorporate a new blog into our brand. We were looking to launch a completely new blog. We had a very quick turnaround. I think it was a week or less. 

How did you come to work with Fishermen Labs?

Fishermen Labs came to us through a personal connection with the director of marketing here. 

Could you provide a sense of the size of this initiative in financial terms?

The blog was a good amount less than $10,000.

What is the status of this engagement?

Our work with Fishermen Labs is complete.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since we kicked off the blog, it has brought more than 1,000 people to our site. In terms of conversions, there's been a healthy amount there as well. It's not as intuitive as we would have liked, but it's definitely doing the job.

What distinguishes Fishermen Labs from other providers?

The Fishermen Labs team was extremely responsive. They were asking for all of the necessary assets to get the project done in time. 

Is there anything Fishermen Labs could have improved or done differently?

There were a few breakdowns in communication. It would have been helpful if they had set a project briefing beforehand and then we could've sent everything to us in one big drop. They could come up with a sheet that tells you what to expect and an idea of their preferred channels of communication. 

BACKGROUND

Please describe your organization.

I work at Apolis, an e-commerce clothing company.

What is your position?

I'm the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Fisherman Labs?

The e-commerce channel has become very competitive, so we were looking for best practices in terms of conversion optimization, improving traffic, increasing average order value, and everything related to improving e-commerce sales.

SOLUTION

Please describe the scope of their involvement in detail.

We were preparing to re-platform to Shopify, but needed help optimizing our current platform. Fishermen Labs helped our site move faster for the customer and improved conversion. They did a lot of optimization to our current site.

How did you come to work with Fisherman Labs?

We met with multiple agencies, and I was very impressed with Fishermen Labs. Whereas other agencies were very hesitant to share results or ideas without compensation, Fishermen Labs was very up front with tangible ways that we could improve what we were doing without any expectation of moving forward. We had a great level of trust with them from the outset, and I could tell that they would actually listen and understand our needs, which stood out to me.

Could you provide a sense of the size of this initiative in financial terms?

We spent less than $10,000 with them. They got a sense of what we needed and focused on that, it was great.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

In general, we saw conversion increase. They helped us with our social media and affiliate marketing efforts as well as optimizing our email marketing tactics. They implemented many best practices for our entire e-commerce experience and helped us simplify our processes. They were a total package.

How did Fisherman Labs perform from a project management standpoint?

They got us to use Slack right away, which was out of our comfort zone, but was an amazingly efficient improvement. It allowed us to interact with their team seamlessly without feeling like we were annoying them. Fishermen Labs was extremely accessible while still respecting everyone's desire to have a personal life. It was all incredibly holistic. They understood that they were serving a small company that wants to grow fast.

What distinguishes Fisherman Labs from other providers?

What sticks out to me is that Fishermen Labs is a group of developers. I am often frustrated with these types of agencies in the e-commerce world because they may understand design best practices, but they don't look at data or run tests to improve further. Fishermen Labs are sticklers for data and A/B testing. If the data doesn't support their idea, then it's not worth it. I was thankful for how in-depth they were.

Is there anything Fisherman Labs could have improved or done differently?

I love when people allow me to access them 24/7, but I almost want Fishermen Labs to protect their personal time more. They're such studs to be so available. I want people to know they're as legit as they come as far as handholding, and that's what stood out to me.