What was the scope of their involvement?
The first phase was early design, which involved designing core functionalities, such as the ability to watch videos, listen to podcasts, and read the Bible. That also included market research, market comparables, validating assumptions, and thinking through user stories, which we did together.
That took about 6 months, and Fishermen Labs is now going into 6 months of build. They will be delivering an alpha version of the working mobile apps for iOS and Android towards the end of Q1 2020.
The second phase of design is kicking off in October 2020, and it will cover value-added features. These aren’t core functionalities; they are features that will elevate the product. The team will begin building that shortly after the core functionality build has begun.
One of the features that the team has helped us build is having sharing experiences that are specific to each social media platform. For example, how a user shares our content on Tik Tok will be different from how they do that on Snapchat, based on how we know users like to share.
The goal is to have a fully functional app by the end of 2021. The only work Fishermen Labs hasn’t done is the content management system. We have an existing one and our internal developers are working on that.
What is the team composition?
It varies depending on the stage of the project. For design, I primarily interact with Bryce (UX Director) and Lexi (Designer). For the second phase, I may have three contacts. I've also interacted with, Brian (Project Manager), who works with the iOS and Android developers.
In total, they have at least six teammates who are actively working on the project at any given time. There was also a business development teammate who helped kick off the project and helped define the scope at the beginning.
How did you come to work with Fishermen Labs?
I know the original founder of Fishermen Labs, who isn’t at the company anymore. I wanted a team that was aware of what the millennial and Gen Z audiences are interested in.
I also wanted a team that had experience with mobile development because it’s so product-centric. After looking at their portfolio, I ultimately felt that they were a good fit.
How much have you invested with them?
The size of the contract is about $1 million.
What is the status of this engagement?
We started talking in the fall of 2019, but we kicked off the project in January 2020.