Please describe the scope of their involvement in detail.
First Page SEO has done our web design as well as SEO on existing websites. We've done pay-per-click campaigns with them through the past several years, and we have a maintenance contract with them. They issue regular press releases for us. They anticipate everything, for example Google's updates, among other things.
Whatever is new and coming forward, First Page SEO is automatically moving us into that arena. They help us reach the optimum level within the contract we have. They do some fundamental stuff for us that gets us ranked. As you can see, we're number one organically.
We don't actually even do pay-per-click anymore because we rank so well, organically. Not to sound arrogant, but through other campaigns, we will do digital ad placements in lieu of the pay-per-click. Last year and the year before, we did extensive pay-per-click campaigns with them, and they were extremely successful. In terms of the reports First Page SEO gives us, the follow up is strong.
How did you come to work with First Page SEO?
We spent time with many companies during the selection process. We had a website when it first became the thing to do, but we didn't work with First Page SEO in those days. They became a supplier to the industry, we became familiar with them as individuals, and then they started working with some of our members. When we ran into problems, we went to them.
We found out through their assistance solutions, before HTML coexisted with CMS [content management system], they would say to us, "Your site is built in Cold Fusion, which is an old language. We recommend that you look at the following things, because these are the elements that are going to take you to your goals." They always addressed our goals.
We were trying to bring the traffic in and get our site's visitors to our members, and we needed to look at a system that made it easy for the consumer, and positioned the website to be a top performer as such. In time, we knew they were very knowledgeable in their areas. The last site we built with Cold Fusion was probably built around eight years ago, and First Page SEO got in there and fixed it.
They replicated the site, but they made it a performing site because we plunged, we went to page 26. They warned us about it with time to spare. Again, they were close to the industry because they've worked extensively in tourism and hospitality, and they know us as well. After that, we've been with them and we haven't left.
Could you provide a sense of the size of this initiative in financial terms?
It's hard to tell, because each year has been a little different. I would say it's probably between $10,000 and $20,000 a year that we spend with them.
What is the status of this engagement?
We started working with them about ten years ago, and the relationship is ongoing.