What evidence can you share that demonstrates the impact of the engagement?
In June 2016, my previous creative agency wanted to me run a $6,000 AdWords campaign, but I ended up shutting it down because I only received two customers from it. We started a new campaign with Firebrand in June 2017 and have received nearly 350 customers. It’s been so dramatic that it's almost difficult to keep up and get enough resources to service the customers. We’ve been hitting both our targeted keyboards and demographics, so we only have good problems now.
How did perform from a project management standpoint?
I’ve worked with a few different creative agencies over the years, and getting answers or a timely response out of them was painful. I’d have to follow-up with them several times, whereas, with Firebrand, they’re on it immediately. They’ll often call me before I need to call them. They get things done quickly so I’m not waiting around for them at all.
What did you find most impressive about them?
They do well in identifying the needs of your market, especially for Google Adwords advertising. I’d also say that their project management is excellent. They have somebody on your particular project and they don't feel as if they’re constantly stressed or overwhelmed or don't have enough time for you, no matter whether the project is $300 or $10,000.
I've found that they've been honest and don't try and overbill me. A lot of creative firms that I’ve seen try to bill as many hours as possible, whether you need it or not. I'm not finding that with either of the guys from Firebrand; they've actually come under budget several times.
Are there any areas they could improve?
At this point, I don't have anything. Normally, I would, but I've seen really good stuff out of them. Everybody would like to see a little bit better price, but I get what I pay for.
Any advice for potential customers?
Tell them everything you want to accomplish and let them know how much money you've got to spend on the process. That's key because they can offer services that are relatively basic or they can offer anything you could possibly manage. Make sure that everybody's on the same page, knowing what do you want to accomplish and how much money you have to spend to do it.