FireArt Studio

Can you share any outcomes from the project that demonstrate progress or success?

Our team was very satisfied with their output. We also received very positive feedback during our early rounds of user testing. While we have not yet launched our product, we expect that it will meet our business goals and appeal to our user base.

How effective was the workflow between your team and theirs?

We used email, Skype, and Google Docs to manage the project. Communication took place primarily through email, but we also had Skype calls when we needed to go over some design concepts and open questions. While there were some unavoidable delays due to the time difference, our communication was satisfactory. They were quick to respond when we requested additional assets, such as the full source code repository and access to the build scripts they used to generate the final JavaScript bundles.

What did you find most impressive about this company?

We really appreciated their raw talent. They came up with an attractive design with minimal direction and inspiration from our team. They were also quite helpful, pointing out some usability issues that we were able to fix before our users encountered them.

We were also impressed with the quick turnaround time of the project. They even accommodated our tight deadline by sending us the final project assets prior to the final wire payment clearing into their account. We were grateful for their trust and flexibility in this regard.

Are there any areas for improvement?

They could provide a bit more structure when gathering initial requirements. While FireArt did give us a questionnaire to fill out, I'm not sure how useful it was. However, they still did a great job on this project.

Can you share any outcomes from the project that demonstrate progress or success?

Because we’ve had to delay the site’s launch due to the upcoming launch of our new app, we still can't share the link. So, we don’t have specific results of actual site traffic from the new landing page itself. However, we did use FireArt’s animations to advertise the new app through Facebook, and users are really reacting positively to these elements, resulting in a fairly low price per click.

We’ve also used FireArt’s designs and animations for two email campaigns and plan to launch more to re-engage some of our mobile users. This gave us incredible results, including a 60% open rate for both campaigns and an amazing 20% click-through rate. Additionally, we’ve received a lot of positive feedback from users who’ve contacted our customer support. We expect to promote the page made by FireArt heavily during the next year, which will boost our site traffic and app downloads.

How effective was the workflow between your team and theirs?

All four team members communicated constantly and provided punctual updates and comments. We collaborated over Slack and received weekly reports that showcased FireArt’s progress and the tasks remaining. We never had a problem communicating with FireArt. Because of our relaxed interactions, we could easily explain any changes we wanted and provide guidelines if needed. All in all, great communication paved the way for a great workflow, which resulted in a prompt delivery.

What did you find most impressive about this company?

I was amazed by how quickly they created the early sketches and pushed from the first draft to final deliverables in just two weeks. I can’t emphasize enough how important our deadline was and how much FireArt’s ideas helped us communicate certain features of our new app.

Since we don’t have many in-house designers, we do hire vendors from time to time. However, this collaboration with FireArt was truly an amazing experience. We’d like to hire them for future campaigns, especially because they’re expanding into areas like coding and development.

Are there any areas for improvement?

I honestly can't think of any issues. Their development team could be more involved in our future projects. FireArt is an amazing one-stop shop for web design and development.