Fintech Content Ltd

BACKGROUND

Please describe your company and position.

I am the Marketing Director of FundGuard

Describe what your company does in a single sentence.

Cloud-native, AI-powered Investment Accounting SaaS for asset managers and asset servicers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fintech Content Ltd to accomplish?

• Article writing for our content marketing program.

SOLUTION

How did you find Fintech Content Ltd?

LinkedIn

Why did you select Fintech Content Ltd over others?

• Great culture fit
• Good value for cost

How many teammates from Fintech Content Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Deborah meets regularly with FundGuard's head of marketing and internal SMEs to develop thought-provoking blog content and related social media promotions intended to build brand visibility, establish our industry expertise and engage our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent delivery month over month of well-written, engaging blog content and creative content marketing ideas for amplifying that content via social media. With Deborah's help, we've been able to launch a consistent, timely content marketing program that has helped to triple our website and social media engagement in the first year of collaboration. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management and communication skills, with all projects delivered on time - also  super-responsive to feedback with timely turnaround on requests for edits. 

What was your primary form of communication with Fintech Content Ltd?

Virtual Meeting

What did you find most impressive or unique about this company?

Deborah who leads FinTech Content, is a smart and intuitive content marketer with an enthusiastic interest in topics across the FinTech ecosystem. 

Are there any areas for improvement or something Fintech Content Ltd could have done differently?

Quite pleased with the collaboration and we continue to work together. 

BACKGROUND

Please describe your company and your position there.

I'm the VP of marketing at Freemarket. Freemarket works with businesses globally to accelerate their growth by giving them access to cross-border payments and currency exchange optimised for their treasury and operational needs to streamline processes, remove complexity and increase efficiency.

Unlock more currencies and markets for your business through a single, API-enabled connection point. Combining service aggregation and integrated technology, we make it faster and easier for businesses to move money around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fintech Content Ltd?

Content writing at a knowledge base level of our industry for short and long form content. We need external writers who had expertise in writing for our community at both a sophisticated and entry level.

SOLUTION

How did you select this vendor and what were the deciding factors?

Deciding factors were how they reached out to me, writing examples shared, timely delivery of assets in initial test phase and how quickly they adapted to our style, voice and expectations.

Describe the project in detail and walk through the stages of the project.

I needed an external ghost-writing service to write content pieces fpr our company at a basic but knowledgeable short form and long term level. Fintech Content Ltd has met my requirements. We started with one blog as a test and then moved to four more blogs. This scenario allowed us to amend and edit and explain our needs further to the point where the final blogs produced met with high quality approval from senior leadership and for Fintech Content Ltd to truly understand our needs.

As a result they have produced over 12 blog content pieces for us met with high levels of engagement on social media eg greater than 3% and better traffic quality to our website.

How many resources from the vendor's team worked with you, and what were their positions?

One main account manager contact followed by a designated writing resource.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Fintech Content Ltd. we've maintained a higher than average engagement rate on Linkedin and seen a continuous upward spike of visitors to our website.

How effective was the workflow between your team and theirs?

Very, Deborah B. made it very easy to liaise with her team and implement the changes needed. Great value for spend with this company! They didn't get it right off the bat, but they do have a good network of writers who got us there in the end!

What did you find most impressive or unique about this company?

My contact, Deborah B. She may be young but she's wise beyond her years, has tremendous industry knowledge and innovative! Looking forward to participating in her podcast series. Her can-do approach and willingness to rectify is what makes her and her company stand out.

Are there any areas for improvement or something they could have done differently?

In the beginning when we were getting acclimated, it was off kilter. But one email with what I wanted, what went wrong saw that fixed right away. However, this could be due to my financial services background. I would imagine that they struggle with people less trained, informed with the industry. However, their can-do approach and willingness to rectify is what makes them stand out.

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing and Sales for a new RegTech start-up, RiskSmart. I have another role as Head of Comms for thinkmoney. But I am in the midst of fully moving over to my new role. RiskSmart's software helps small to medium businesses to manage risk with confidence. We help centralise risk management, whilst the AI driven platform automates processes and provides valuable data, allowing people to focus where needed and make smarter decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fintech Content Ltd?

We reached out to a number of companies to help us prepare a content plan for launching our new business and product. After reviewing the options, Fintech Content Ltd was head and shoulders above the rest.

SOLUTION

How did you select this vendor and what were the deciding factors?

Deborah's experience, knowledge and energy worked well alongside our team and we developed a great relationship. Her personality aligned brilliantly with our values and she understood our business from day one. It was clear to see her adaptability with how quickly she started to generate ideas and helped lead the vision for the launch strategy.

Describe the project in detail and walk through the stages of the project.

We needed to build a content plan for the launch of our new start-up. We were launching a brand, presence and product. Not an easy task. However, Deborah's experience was pivotal in making it a much easier and enjoyable process. We'd provide briefs to Deborah, giving her an overview of the brand, product and tone of voice. She took these and started to research the industry we were entering. She came back to us with an initial three month content plan. As a first draft, it was awesome We have continued to collaborate on the plan and have now signed off the content plan for launch.

How many resources from the vendor's team worked with you, and what were their positions?

Just Deborah - multi tasking at an extremely high level. Couldn't have asked for anything more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still pre-launch so I can't share much right now. We should be launching later this month, so once we have I will update the review with some of the work and provide some metrics to highlight success.

How effective was the workflow between your team and theirs?

Communication and timeliness were key to the success of this project. And Fintech Content Ltd understood that and aligned with us from day one. I'm guessing they're like this with every customer too, but we were impressed. As a start-up we never had the biggest budget, but that wasn't a concern for Deborah. We were both fully focused on getting maximum value out of the piece of work.. and we did. Communication was clear and constant. All deadlines were met.

What did you find most impressive or unique about this company?

Deborah herself. Brilliantly talented at what she does. Humble with a passion for helping others succeed. It was like she was part of our company rather than an agency working with us.

Are there any areas for improvement or something they could have done differently?

Not from my experience. We're still working with them.

BACKGROUND

Please describe your company and position.

I am the Global Director of Marketing of a software development firm.

Describe what your company does in a single sentence.

Software consulting and development services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fintech Content Ltd to accomplish?

Writing content for financial services and technology.

SOLUTION

How did you find Fintech Content Ltd?

Referral

Why did you select Fintech Content Ltd over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was about creating and executing content for financial services in technology. The key deliverables included monthly content plans and blog posts about agreed upon topics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The company always fulfilled their obligation in terms of volume of words produced, number of blog posts, and quality of content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deborah, the owner, is highly responsive, adaptable, and generally extremely easy to work with. She always delivered high-quality work on time.

What was your primary form of communication with Fintech Content Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The specialization in financial services was key. We received high-quality writing about a niche area. Sometimes we asked the team to create other types of materials and the results were equally good quality.

Are there any areas for improvement or something Fintech Content Ltd could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am a founding partner of a Financial institute - Atmen. We are focusing on the underbanked in developing countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fintech Content Ltd, and what were your goals?

Writing blogs to engage our customers/users and to boost SEO.

SOLUTION

How did you select Fintech Content Ltd and what were the deciding factors?

Deborah's experience and knowledge within marketing but she's also a great down to earth person, her personality really was the deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

n/a

How many resources from the Fintech Content Ltd team worked with you, and what were their positions?

2 people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The blogs were well received which allowed us to speak to our customers via mailchimp and drive traffic to our website, this increased by 37%.

How effective was the workflow between your team and theirs?

We met via zoom occasionally but most correspondence was done via email.

What did you find most impressive or unique about this company?

Their high standard quality produced in an impressive timescale.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Finoxy is the leading provider of Open Banking and Open Finance products. I am heading the product department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fintech Content Ltd?

• Website content
• Pitch deck content
• Pitch deck video

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked with various vendor through linkedin but found the best discussion with them.

Describe the project in detail and walk through the stages of the project.

We had 3 requirements:

• content for website
• video for pitch deck
• content for pitch deck

We had an endless discussions and calls to work together to create amazing output. The team was very supportive and very open to discussions and amendments.

How many resources from the vendor's team worked with you, and what were their positions?

2 They are heading content and videography teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was amazing our content was well appreciated by everyone we got reviewed from.

How effective was the workflow between your team and theirs?

Workflow was smooth and amazing.

What did you find most impressive or unique about this company?

They were always open to new ideas.

Are there any areas for improvement or something they could have done differently?

Pitch deck was a bit too wordy by them, they can improve on it.

BACKGROUND

Please describe your company and your position there.

Chief Sales Officer CPQi, IT Services company and digital transformation

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fintech Content Marketing Ltd, and what were your goals?

To improve and enhance our digital presence

SOLUTION

How did you select this vendor and what were the deciding factors?

A combination of web, digital content, LinkedIn and high quality video content

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

A budget was set up each deliverable outlined in a project plan. This was a rapidly evolving project and required weekly touch points

How many resources from the vendor's team worked with you, and what were their positions?

4 marketing and video production

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased client engagement and feedback

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Their openness and transparency are impressive. The work quality has been exceptional.

Are there any areas for improvement or something they could have done differently?

None comes to mind