How did you select this vendor?
I worked with FINIEN at my last job for almost three years. We worked on many projects and I was always impressed by the deep level of creativity, professionalism and knowledge they brought to our projects. The FINIEN team was also very flexible, jumping on last minute projects while never sacrificing the high level of work they produced.
Describe the scope of their work in detail.
The project started with me meeting with Fabian Geyrhalter, the Principal at FINIEN for an exploratory meeting where I explained the company and my vision to him. Next, we participated in FINIEN's Resonaid workshop, which has been one of the best experiences we've had working with FINIEN.
In the workshop, FINIEN pulls the entire company out of its founders, the mission, vision, core values, target market, tone of voice, and so much more. Next, FINIEN provided me with options for the name of the company. After the name, they start working on the logo.
Within a few weeks of the workshop, FINIEN provides a well-thought out and beautifully crafted brand sheet which is a very powerful internal document that we plan on using for years to come as we make decisions and bring on new hires. On this document, they showcase the entire brand which can be used by everyone from graphic designers, content writers, marketers, all the way to our warehouse workers.
What was the team composition?
I worked with Fabian Geyrhalter, the founder and Principal of FINIEN in the beginning. As the project went on, I worked with his awesome Designer, who helped create the visual assets.