What was the scope of their involvement?
They were responsible for coming up with the concepts and the overall image of the website and helping us to update our branding in a digital sense. They presented us with 3 or 4 different looks of website, and we chose our favorite. They were also responsible for the copywriting, and that’s an important part of a website.
They did have challenges, but they took their time to do the project right the first time. It was a collaborative effort where they were constantly in touch with us and kept the communication open. We supplied them with the imagery that was needed for the project, and they selected the imagery which would tell our story best. I found an amazing photographer and tried to keep the imagery consistent with the site. FINE created a site that tells our story through imagery, as well as the copywriting, and they designed a creative and unique interactive homepage unlike any other in the wine industry.
We’ve been in business for 25 years, so we weren’t looking for them to design a logo for us, but we were looking for them to use our existing logos and incorporate them into an updated design.
FINE also recently worked with us to give our site the ability to post video blogs.
What is the team dynamic?
They have such a great team spirit and I truly love working with every member of the team, starting with Steve Fine who owns the company. Allyson Marrs [Writer and Project Director, FINE] is excellent and did the bulk of the work on the site; she is extremely talented and is a pleasure to work with. If I send her an email, I have an email response within 30-seconds. The whole team is great.
How did you come to work with FINE?
When I was looking for a company to redesign our website, I looked at other winery websites and saw which sites really caught my eye. When I researched the website designer on these particular sites, I found that both my favorites were created by FINE. I reached out to them and expressed what we wanted to do, and they were able to take what was in my head and bring it to life.
There are so many website design companies, and they vary in price. FINE was not one of the less expensive companies. They charge for their services appropriately, but I was beyond happy with them.
How much have you invested with them?
We paid $175,000 in total.
What is the status of this engagement?
We started working with them in March or April 2016. They worked quickly and they were realistic about their timelines. As the client when you hire someone, you want the website done in a month. It doesn’t work that way; it’s a huge undertaking as they were redesigning and rebranding a site that was outdated.