Filter

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of MarTech and websites for 123Dentist, a dental service organization. We support a network of over 450 locally operated dental practices across Canada by providing non-clinical services like HR, marketing, and operations, enabling dentists to focus on patient care.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Filter?

We needed help rebuilding our flagship website.

SOLUTION

What was the scope of their involvement?

We partnered with Filter to help design and build a scalable, best-in-class, SEO-optimized website with a seamless journey for our patients to find their dentist easily and book or contact them online. The website included a geolocation feature that allowed for the precise display of clinics close to the patient's location. Filter handled the design, UX, and development of the website.

What is the team composition?

We worked with 2–5 teammates from Filter.

How did you come to work with Filter?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from February–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Filter's work drove patient engagement, trust, and an increase in conversions. The website had a responsive design that worked mobile-first, allowing a smooth booking experience on both mobile and desktop devices. The clinic profile pages also had better visibility. Since the launch of the new website, monthly conversions for online booking, online contact forms, and phone calls to clinics increased by 74%.

How did Filter perform from a project management standpoint?

Filter was an amazing team. They were always willing to help and listen to our needs and recommend solutions that fit our needs. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Filter's daily catch-up calls close to the project's delivery and their availability were impressive. Even though we were in different time zones, they were always willing to find solutions for complex issues and eager to help.

Are there any areas they could improve?

They were great all the way.

BACKGROUND

Please describe your company and position.

I am the Digital Content Manager of The College of Optometrists

Describe what your company does in a single sentence.

The College of Optometrists is the professional body for optometry - we qualify and champion optometrists and the role they play by: developing their knowledge and skills; defining good optometric practice; supporting optical research and innovation; and educating and advising the public on eye health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

• To migrate, host and support a WordPress website with a tight deadline.

SOLUTION

How did you find Filter?

Referral

Why did you select Filter over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Filter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required an agency to migrate one of our existing WordPress websites to a new hosting provider within a tight deadline (less than two months) and to also provide: 

• the installation of Smart Plugin Manager for automatic plugin updates
• fixes for any defects/issues on the website
• ongoing support for any future issues or developments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To provide seamless migration of our patient-facing website on time and within budget. They were brilliant at helping us migrate a WordPress site quickly, efficiently, on time and within budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were told at short notice that one of our WordPress websites would no longer be hosted or supported. After we recruited Filter, they were able to migrate all the content quickly and efficiently. Any minor hiccups were dealt with and fixed straight away. 

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I can honestly say that I enjoyed working with every single person we came into contact with at Filter. They were all efficient and a pleasure to work with.

What could have been a stressful project due to the very short turnaround, turned out to be a breeze, thanks to Filter.

Are there any areas for improvement or something Filter could have done differently?

No, I wouldn't have changed a thing.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Laguna Tools

Describe what your company does in a single sentence.

Automated and industrial manufacturing of equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

• Improve CRO and buyer journey
• improve site navigation
• visual overhaul

SOLUTION

How did you find Filter?

Online Search

Why did you select Filter over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Filter were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We looked to partner and consult on our path forward as we sought to overhaul both the front-end of our site and bring it up to speed for modern standards in UX/UI as well as content, buyers journey and improved CRO. Filter also assisted in the backend mapping of our site so that once the project was completed we would have a lighter and simultaneously more capable and robust development ecosystem for repeated and optimal results .

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As we have begun finishing phase 1 of our project, we have seen improved search rank, increased page conversions and a reduction in bounce rates. We believe after phase two is complete we will see further growth in key areas of our wite, with reductions in other metrics as we move towards our most optimal build based on our roadmap. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional and clear, while allowing flexibility through various phases of discovery and as new info was brought to light. Being agile, while remainign focused was critical for working together and they did an excellent job.

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The speed at which they executed after discovery was impressive, and their thorough documentation and mapping was critical for my teams success and could not have happened without them .

Are there any areas for improvement or something Filter could have done differently?

None, absolute treat to work with the Filter team.

BACKGROUND

Please describe your company and position.

I am a department Head of Code Wizards Group

Describe what your company does in a single sentence.

Code Wizards Group helps games studios with their gametech, esports-tech, liveops, monitoring and reporting, and more!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

Website rebuild

SOLUTION

How did you find Filter?

We had worked with them previously on other projects

Why did you select Filter over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Filter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Filter were engaged to take existing designs and build Code Wizards Group a new, Wordpress-based, website. Work commenced in late April and the website was live in late June. Some further work and consultation was delivered after the site launch.

Key Deliverables:

• UI Design Review
• UI Design Approvals
• PDD Document Signed
• Planning Week & Dev Set up
• Development
• Filter QA Testing & Bug Fix
• Client UAT & Content Load
• Filter Bug Fix
• Packaged Site Provided to CW(Pt1)
• UI Design
• Development
• Filter QA Testing & Bug Fix
• Client UAT 
• Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately, a fully optimised website delivered exactly when they said it would be - which I've never encountered before! No website goes live on time! All key deliverables we delivered in a timely and consultative manner. This made each step a gradual part of the overall website project a success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been second-to-none. Allie has chased me and other stakeholders when needed and been responsive, friendly, and accommodating when I had requests of them. Everything delivered on time and the team made us feel like they genuinely enjoyed working with us and on the project itself. Whether that's true or not, that's how we were made to feel and that's excellent customer service.

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's a tired cliche, but: the people. Everyone I have spoken to at Filter is amiable, communicative, and knowledgeable. They were always honest - saying if they didn't have an immediate answer, rather than bluffing their way through one - and diligent - making every effort to ensure the work was executed to the highest standard and that communication was clear and consistent.

Are there any areas for improvement or something Filter could have done differently?

I would have benefited from greater tuition from their team to complete various tasks in the site's backend. If the UAT and onboarding had been covered in greater detail in the initial scope of work, I could have identified aspects that I felt needed more or less attention. That said, the tuition/onboarding I did receive was satisfactory if not quite all-encompassing.

BACKGROUND

Please describe your company and position.

I am the Senior Program Officer, Communications of Center for European Policy Analysis

Describe what your company does in a single sentence.

The Center for European Policy Analysis (CEPA) is a nonprofit, nonpartisan, public policy institution based in Washington DC, focused on strengthening the transatlantic alliance through cutting-edge research, analysis, and programs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

• Website Development

SOLUTION

How did you find Filter?

Online Search

Why did you select Filter over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Filter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website development: Continued improvement to our website after re-platforming including designing blocks, fixing bugs, and improving user journeys.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It has been a pleasure to work with the team at Filter over the past few months to help achieve CEPA’s website development goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 The team we work with is very responsive and completes outstanding tickets promptly with consideration of our organization’s priorities. As a non-profit organization, Filter provides realistic estimates and creative solutions for what is achievable within our budget. 

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has stood out during our work with Filter is their ability to listen to our needs and goals and distill them into new designs that incorporate our ideas and introduce new solutions. 

Are there any areas for improvement or something Filter could have done differently?

Throughout our project, their communication has been clear, flexible, and timely. We are satisfied with the work provided by Filter. We are excited to continue developing our website in collaboration with them.

BACKGROUND

Please describe your company and position.

I am the Director of Bright

Describe what your company does in a single sentence.

Bright builds innovative digital SaaS solutions that have a positive impact on work, people, and the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

• Build a new website for Bright
• Enable us to edit the content using a simple CMS

SOLUTION

How did you find Filter?

Referral

Why did you select Filter over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Filter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bright is the company behind two successful Digital Asset Management solutions, Asset Bank and Dash. These SaaS products each have their own brand and website. Because of this our company website, for Bright, we looking a bit out-of-date. We wanted to launch a new website to better reflect Bright as a community-oriented, socially-responsible company that builds SaaS products.

We did the visual design ourselves but wanted to outsource the build of the new site to an agency specialising in building websites in an easy-to-use CMS like WordPress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A new website, built in WordPress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided a clear specification and project plan at the start of the project, and stuck to the timescales. We communicated mostly via email, with video calls when required. Filter's project manager, Allie, was extremely responsive and helpful thorough the project and after the site was live.

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone we met from Filter was clearly very experienced and knew everything about building and launching a website in WordPress.

In the initial stages of the project Filter explained the process and helped us with all aspects of it, including discussing the design and layout with our designer and recommending an excellent copywriter.

They produced a very clear specification for the work to be done, and a project plan.

The site was delivered to us for testing on time and with very few defects. We were very impressed with the quality of what they built.

Allie, Filter's project manager, was very helpful throughout the project and even after the site had gone live.

Are there any areas for improvement or something Filter could have done differently?

No, it all went very smoothly :)

BACKGROUND

Please describe your company and position.

I am the Account Director of DAC Group

Describe what your company does in a single sentence.

We’re a leading global performance marketing agency that helps brands build, maintain and optimise their online presence. Utilising our Enterprise-to-Local methodology, we’re built for brands that want to connect with their audiences at mass awareness levels and drive traffic and conversions to their local stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

• We partner with Filter to drive performance for some our client's businesses through digital

SOLUTION

How did you find Filter?

Referral

Why did you select Filter over others?

• Referred to me
• Great relationship from working together

How many teammates from Filter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partner with Filter for a client in the UK to drive performance for their business and engage their customers. Filter manage the strategy and execution of our shared client's digital customer experiences which includes planning, design and development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• YoY traffic increases for our SEO projects. 
• Improved understanding of performance data by enhancing tracking. 
• Improved conversion of leads through online journey improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Filter are very well organised and deliver excellent work on time. They are understanding of the client's and our needs and are ready to go the extra mile in order to achieve our goals. They are a valuable partner with excellent expertise, and we can always rely on them to work collaboratively towards our targets.

What was your primary form of communication with Filter?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having worked with them for many years, they have a unique understanding of the performance of our role as a performance agency and how they are able to support with our needs. They work as an extension of our team, which is very valuable to our relationship.

Are there any areas for improvement or something Filter could have done differently?

I would honestly say no.

BACKGROUND

Please describe your company and position.

I am the Department Head of SiteVisibility

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

Website Build

SOLUTION

How did you find Filter?

Referral

Why did you select Filter over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Filter were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To design and build a website for a global HVAC client, which will generate leads for their new equipment hire services. We are working with Filter to develop a microsite for this client. It is a multi-agency project where we created detailed audience profiles, which has informed the design and build. Filter completed the UX/UI designs for the website, and they are now building this and implementing our SEO best-practice recommendations. The website will launch in March.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website will launch in a few weeks, but the project has been successful in terms of all milestones, and deadlines have been met. The success of the website will be measured by the volume of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have weekly project status meetings, which have kept all teams aligned, and we communicate frequently via email. This has been incredibly efficient, and the project has been an enjoyable one to collaborate on with Filter.

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're skilled, efficient, and very knowledgeable. A very friendly and approachable team, too, which always makes projects more enjoyable to work on.

Are there any areas for improvement or something Filter could have done differently?

I can't think of any, no.

BACKGROUND

Introduce your business and what you do there.

I'm the e-commerce manager of a hospitality company managing a portfolio of hotels and urban residential properties. We're focused on creating unique guest experiences in the heart of the city.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you have for this project?

We needed support to maintain and develop a website and become a long-standing partner ahead of the growth of our business.

SOLUTION

What was the scope of their involvement?

Filter provides UX, development, and project management services. The team has redesigned pages, created wireframe recommendations, and provided ongoing maintenance.

What is the team composition?

We work with 6–10 teammates from Filter.

How did you come to work with Filter?

We found them through a referral. We chose them because their pricing fit our budget and offered good value for the cost.

What is the status of this engagement?

We started working together in December 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Filter has delivered website development solutions.

How did Filter perform from a project management standpoint?

Filter's project management is satisfactory. We communicate via virtual meetings.

What did you find most impressive about them?

Filter has provided a good rapport via their account manager.

Are there any areas they could improve?

No, there's nothing they can improve.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Fundraising Everywhere

Describe what your company does in a single sentence.

Our friendly online community provides professional development, peer support and networking for fundraisers and future charity leaders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filter to accomplish?

• Website upgrade

SOLUTION

How did you find Filter?

Referral

Why did you select Filter over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Filter were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Filter has been tasked by Fundraising Everywhere to upgrade their existing WordPress platform for the fundraisingeverywhere.com site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This includes improving the front-end user experience, as well as the underlying infrastructure, migrating away from Elementor to the Block Editor, and streamlining integrations with 3rd party services such as Salesforce.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic project management.

What was your primary form of communication with Filter?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

All team members are so helpful and easy to work with.

Are there any areas for improvement or something Filter could have done differently?

n/a