San Diego Digital Agency

We’re a digital agency centered around social good and our mission is simple: see good causes and organizations reach a larger audience in mainstream culture.

Our creative collective is comprised of designers, writers, and developers, who are equipped to help with anything in the digital arena — website architecture & redesign, digital campaigns, and fundraising applications, to name a few.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2009
Show all +
San Diego, CA
headquarters
  • 629 J Street #207
    San Diego, CA 92101
    United States

Reviews

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Website Redesign for Educational Nonprofit

“Fifty & Fifty is very strong in terms of project management and customer service.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2016 - May 2017
Project summary: 

Fifty & Fifty helped to determine the website’s purpose through an investigative design process. Then, they built the site for a college access nonprofit organization, maximizing the user-friendliness and functionality of the backend.

The Reviewer
 
11-50 Employees
 
New York, New York
Gail Cooper
Director of Marketing and Communications, Oliver Scholars
 
Verified
The Review
Feedback summary: 

Fifty & Fifty’s work increased traffic to the site and enabled the organization to grow, giving it a professional legitimacy that encourages involvement. The team offers a full design service with a strong orientation toward effective solutions. They are an enjoyable and positive team to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications at Oliver Scholars. We are a college access organization that prepares black and Latino students for the academic rigor of independent middle and high schools. We assist with preparation and the admissions process, as well as offer social-emotional support after placement. Oliver then helps students find the college that best fits their goals, walks them with through the college application and placement process, and provides college-and-career-related support all the way through to graduation. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fifty & Fifty?

The organization had an extremely outdated website.

SOLUTION

What was the scope of their involvement?

Fifty & Fifty helped us reconceptualize what we wanted the website to accomplish. Then, they helped us build and launch the site.

First, they engaged in a design process where they dug into our mission and approach to the work. They helped us look at the landscape we were working within, helped us think through the aesthetics of the website, and they helped us think about our users.

Then, they helped us build a functional and user-friendly backend for the website. They handed it off as a finished product, which we were able to update easily. They created a collection of components for us to use to add content to the website.

What is the team composition?

There was a team of people working on the website, but Jacquie (Star Strategist, Fifty & Fifty) was my absolute go-to.

How did you come to work with Fifty & Fifty?

I have no idea how they were found, but I know that Fifty & Fifty stood out through the quality of the products that they developed. The price point was quite competitive, and the promise of a full-service experience was also attractive. Their customer service has been the best out of any institution I’ve worked with. These were the main three factors in our decision.

What is the status of this engagement?

I believe that the contract was signed in September 2016. It’s been a year since we launched. We continue to use Fifty & Fifty for hosting and maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our web traffic has increased by 75%. Our organization has gone through a huge expansion in the past couple of years. Prior to the web launch, we did not look professional enough. The feedback we’ve heard about the website is that it has brought us into the 21stcentury. It has given us a kind of legitimacy that we didn’t have before. The website became the main portal through which people connect to us for services, make donations, and learn about the organization. This is a direct result of it being clean and user-friendly.

The way in which Fifty & Fifty built our website out and the different components that they anticipated we would need were all great. The collection of components they gave us was particularly relevant to what we were trying to do. Since we launched, I have not needed anything more than what they offered. It’s been a great collection of options for us, and I’ve used around 95% of them.

How did Fifty & Fifty perform from a project management standpoint?

Jacquie gave lots of updates on the progress of specific elements of the project. Another team member served as her deputy. That person acted as the translator for how they did the build. She helped the people on my side understand how the pieces fit together, how they would perform testing, and how we could play around with the site’s backend before really getting started with adding content. There was a technical side along with the more big picture management. All of it was great.

We used email and Basecamp for communication. They were always responsive and pleasant, providing effective solutions and ideas. Fifty & Fifty met the goals of the project on time and on budget.

What did you find most impressive about them?

I’ve been impressed with their project management and customer service.

I also appreciated working with so many women in the technical realm. I know that Fifty & Fifty is not run solely by women, but, for the most part, our project was handled by women. I really appreciated that.

There was endless positivity. When going through this kind of a project, spending a relatively large sum of money, working with both technical and nontechnical people, and trying to convey the vision to people who aren’t visual and don’t have the imagination for it, it was great having a company like Fifty & Fifty to break things down in a way that didn’t feel simplistic or condescending. They were able to break the scope down so that our team—from the CEO to our development person—could really understand what the overall look was going to be. They were great, and they continue to be great.

Are there any areas they could improve?

They could have done a better job offering the big picture overview during the implementation phase.

Do you have any advice for future clients of theirs?

Prospective customers should be aware that there is a design and information-gathering process that may feel onerous and overly-detailed, but they should bear with it. It’s key to them actually getting what they want.

5.0
Overall Score They’re professional and good at what they do, and they run an organized and efficient agency.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Digital Campaign Strategy for International Foundation

“Our community has doubled in size in the period we worked together. The site is easier to share than ever before.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014 - May 2017
Project summary: 

Fifty & Fifty helped rebrand a campaign for a multinational organization. They assessed the target constituency and created a contemporary, mobile-friendly site with improved interactivity and functionality.

The Reviewer
 
201-500 Employees
Senior Director, Communications, International Foundation
 
Verified
The Review
Feedback summary: 

Fifty & Fifty established a brand identity that works well and maintains a contemporary feel. They were responsive, supportive, and transparent about pricing and deadlines. They are creative and their design sensibilities are effective.

BACKGROUND

Introduce your business and what you do there.

I am the senior director for communications for a private foundation that runs a number of campaigns and initiatives for a multinational organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fifty & Fifty?

One of our campaigns is for a group of mothers around the world. The branding was too similar to other, unrelated initiatives and we wanted our brand identity to be more accurate and descriptive. Also, our old website wasn’t attractive or mobile-friendly and we wanted to completely redo it.

SOLUTION

What was the scope of their involvement?

They started with a full assessment of our organization, our target constituency, and the message we wanted to convey. They fit all those elements into a brand redesign. They created a new logo, color palette, and overall design sensibility.

They also designed a microsite for a digital fundraising activation we've run for five years. It looks different to the larger site and has different interactivity and functionality. We needed it to work with specific relationships with NGOs and corporate partners. It had to be unique but also needed to relate to the overall brand identity. Users can navigate to it from the larger site or via a Google search.

What is the team composition?

I worked closely with two members of their team.

How did you come to work with Fifty & Fifty?

We were the first group within our organization to work with them. They were recommended by a colleague who knew them from a previous position.

What is the status of this engagement?

We started working together in January 2014 and the latest version was completed around May 2017. We still work with them for ongoing maintenance and minor changes.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had aggressive deadlines and they delivered a brand identity we love. It still feels contemporary and we’re still using it as we progress as a community. We’ve made minor adjustments to the site in the last six months but have no compulsion to overhaul it. It holds its value and our community has doubled in size in the period we worked together. The site is easier to share than ever before and is much more socially friendly.

How did Fifty & Fifty perform from a project management standpoint?

They did very well. It was a really big project that had a very short time frame. After we worked out a couple of expectation wrinkles, they were incredibly responsive. Their technical support is amazing and they set clear parameters around what changes would be included. Their pricing and deadlines were always transparent.

What did you find most impressive about them?

The design is gorgeous and they come up with great ideas. They’re very creative and have great design sensibility. Their vision and integration let us execute our ideas and their coding abilities are significant. We thought that a time difference would be a problem but having them slightly behind us allowed us to resolve issues that arose at the end of our business day. They had a couple extra hours to fix things each day.

Are there any areas they could improve?

We didn’t have the same sort of clarity at the beginning that we developed as we got to know each other. Once we built up that understanding, things went smoothly.

Do you have any advice for potential customers?

Make sure the discovery process is long enough and deliver any information they need. The more insight you can provide, the stronger your end result.

5.0
Overall Score They’re great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • N/A Cost
    Value / within estimates
    Money is always tricky for a nonprofit, but we got a lot of value from them.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them.