What evidence can you share that demonstrates the impact of the engagement?
Our web traffic has increased by 75%. Our organization has gone through a huge expansion in the past couple of years. Prior to the web launch, we did not look professional enough. The feedback we’ve heard about the website is that it has brought us into the 21stcentury. It has given us a kind of legitimacy that we didn’t have before. The website became the main portal through which people connect to us for services, make donations, and learn about the organization. This is a direct result of it being clean and user-friendly.
The way in which Fifty & Fifty built our website out and the different components that they anticipated we would need were all great. The collection of components they gave us was particularly relevant to what we were trying to do. Since we launched, I have not needed anything more than what they offered. It’s been a great collection of options for us, and I’ve used around 95% of them.
How did Fifty & Fifty perform from a project management standpoint?
Jacquie gave lots of updates on the progress of specific elements of the project. Another team member served as her deputy. That person acted as the translator for how they did the build. She helped the people on my side understand how the pieces fit together, how they would perform testing, and how we could play around with the site’s backend before really getting started with adding content. There was a technical side along with the more big picture management. All of it was great.
We used email and Basecamp for communication. They were always responsive and pleasant, providing effective solutions and ideas. Fifty & Fifty met the goals of the project on time and on budget.
What did you find most impressive about them?
I’ve been impressed with their project management and customer service.
I also appreciated working with so many women in the technical realm. I know that Fifty & Fifty is not run solely by women, but, for the most part, our project was handled by women. I really appreciated that.
There was endless positivity. When going through this kind of a project, spending a relatively large sum of money, working with both technical and nontechnical people, and trying to convey the vision to people who aren’t visual and don’t have the imagination for it, it was great having a company like Fifty & Fifty to break things down in a way that didn’t feel simplistic or condescending. They were able to break the scope down so that our team—from the CEO to our development person—could really understand what the overall look was going to be. They were great, and they continue to be great.
Are there any areas they could improve?
They could have done a better job offering the big picture overview during the implementation phase.
Do you have any advice for future clients of theirs?
Prospective customers should be aware that there is a design and information-gathering process that may feel onerous and overly-detailed, but they should bear with it. It’s key to them actually getting what they want.