Fifth Tribe

Fifth Tribe is a DC-based digital agency.

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2012
Show all +
Arlington, VA
headquarters
  • Arlington, VA 20330
    United States

Portfolio

Key clients: 

Oxfam America, EY, U.S. Air Force, The Vatican Challenge, Kaiser Permanente, The U.S. Peace Corps, KPMG, AARP, Viacom, The Hult Prize, The Los Angeles Department of Mental Health, Aetna Innovation Health

Reviews

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App Development for a Sales Staff

"The team is responsive via email, but we’ve had to guide them more than I expected."

Quality: 
4.0
Schedule: 
3.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
2016 - Ongoing
Project summary: 

Fifth Tribe designed and developed an enterprise sales application for iPad.The app design was clean and gave our current app a much-needed facelift. The app is utilized across our entire sales force for presentations to various groups. The team now provides support and updates.

The Reviewer
 
Reston, Virginia
Vice President of Marketing, Financial Company
 
Verified
The Review
Feedback summary: 

The app provides consistent messaging in compliance with brand guidelines. Fifth Tribe had crucially supplemented internal resources to provide a streamlined UX. However, the team required more guidance than expected and could have been more detail-oriented.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for a home financing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fifth Tribe?

They’ve worked with us on multiple projects. Most recently, Fifth Tribe created an iPad-based application for our sales force team’s presentations to customers, businesses, and real estate agents.

SOLUTION

What was the scope of their involvement?

We outlined the app’s flow and Fifth Tribe designed the UX. In collaboration, we considered our sales team’s experience in addition to the planned functionalities. Our internal design team then provided a template that detailed the solution’s flow and contents. Fifth Tribe built the app using that documentation.

Fifth Tribe completed development for iPad in six months. For security reasons, the app is not available for download; only current employees can access it. Currently, the team does support and content updates.

What is the team composition?

Asif (Co-Founder, Fifth Tribe) is my main point of contact.

How did you come to work with Fifth Tribe?

The team had a prior relationship with our organization. Originally, we found them through a reference for various marketing projects.

How much have you invested with them?

We started working together in 2016 and the partnership is ongoing.

What is the status of this engagement?

We’ve spent between $15,000–$20,000 for this specific project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The solution is consistent with our brand and serves as a tool for consistent company-wide messaging. Our 60–80 account executives and entire sales force—currently licensed in 30 states—utilize the app for presentations.

How did Fifth Tribe perform from a project management standpoint?

The team is responsive via email, but we’ve had to guide them more than I expected. I had reviewed everything page-by-page and wished their team had used the same approach. Fifth Tribe could push tasks forward in a more proactive and detail-oriented manner.

What did you find most impressive about them?

The simplified UX design is noteworthy because it has achieved overall simplicity for the app. That achievement was significant because we don’t have the internal resources or time to complete that deliverable without external help.

Are there any areas they could improve?

Make sure that Fifth Tribe sets the right expectations and follows through on those deliverables. Clients should also ensure the team stays detail-oriented and communicates on a regular basis.

3.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Development for an Educational Website

“The updated design they delivered has already improved our bounce rate, which has helped with sales overall.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Fifth Tribe redesigned a website after conducting company research, interviews, and providing wireframes. They also created some of the written content for the site.

The Reviewer
 
Arlington, Viriginia
Project Manager, Educational Website
 
Verified
The Review
Feedback summary: 

Fifth Tribe designed a beautiful, user-friendly site that's been well received by investors and users thus far. Despite some timeliness issues, their team has been good about communicating and delivering top-quality design work overall.

BACKGROUND

Introduce your business and what you do there.

I'm a business manager for an educational website that partners with universities and other institutions to design, maintain, and sustain income share agreements programs to help increase access and affordability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fifth Tribe?

Our website was outdated, so we engaged Fifth Tribe for a redesign that would help us better communicate our services and explain what income share agreements were to potential clients.

SOLUTION

What was the scope of their involvement?

Fifth Tribe initially conducted a lot of research, interviewing our team and becoming more familiar with the educational component of income share agreements. From there, they conducted user analysis to inform the user flow, creative sitemap, and overall design. They added content to the wireframes by creating and adding written content into the design. The website is now live we're just in the process of clearing up a few loose ends post-launch. 

What is the team composition?

I work directly with an account manager.

How did you come to work with Fifth Tribe?

A friend recommended them to us.

How much have you invested with them?

We've invested around $20,000.

What is the status of this engagement?

We started working together in March 2018 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've been very happy with the site overall and received lots of compliments on its design from our investors. The updated design they delivered has already improved our bounce rate, which has helped with sales overall.

How did Fifth Tribe perform from a project management standpoint?

We work very closely with our project manager and have had good communication with them overall despite a few timeline delays.

What did you find most impressive about them?

Even though we didn't intentionally engage them for any branding work, we're very happy with their designs, from the colors to the illustrations they created.

Are there any areas they could improve?

They were delayed on some timelines, so there's room for improvement there.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web Development for Nonprofit Aid Website

"They had the ability to hear our ideas, take our feedback on their work, and create something magnificent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

Fifth Tribe designed and tested two tools centered around UX/UI features. They accomplished this through Python coding on the backend and key demographic research. 

The Reviewer
 
Washington, DC
Program Analyst, Programs for a Nonprofit
 
Verified
The Review
Feedback summary: 

The research, design, and tests that Fifth Tribe executed resulted in a product that is accessible and digestible. Their team consistently adjusted to fit the budget and were receptive to feedback on their prototypes, resulting in a promising product that remains in the testing phase.

BACKGROUND

Introduce your business and what you do there.

I’m a program analyst for a 501(c)(3) nonprofit affiliate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fifth Tribe?

We wanted to create a user-friendly platform for people to apply for the various relief programs. We needed a program to help clients determine which program they can apply to and an easily accessible form for them to submit.

SOLUTION

What was the scope of their involvement?

They covered the bases of researching the programs, the target audiences, and the tools needed to make the idea a reality. They designed the program with UX/UI components to fit our audience’s skillsets. They tested the programs in the target demographic and made the necessary adjustments. They used Python on the backend of the site.

What is the team composition?

We worked work our account manager, Adam Motiwala, and the co-founder, Asif Kahn, working on the program design itself.

How did you come to work with Fifth Tribe?

They were recommended internally by colleagues who had worked with them in the past.

How much have you invested with them?

For this phase, we’ve invested under $100,000.

What is the status of this engagement?

We are currently on a break but we anticipate resuming our collaboration when we have results after the third quarter. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project is still in the testing phase, but their work has turned our ideas into a real product. Though we haven’t seen the exact numbers we’re aiming for, they’ve taken our idea from the drawing board to a real interactive, useful website. A small example of the impact of their work is the fact that we’ve helped users save an average of $1000 in property tax relief through testing the program on them.

How did Fifth Tribe perform from a project management standpoint?

They were fantastic at communicating about the project. They let us know how excited they were at every step and adapted their work to fit our needs. They were great in meeting our budget and understanding our financial limit. I couldn’t have asked for a better vendor relationship than the one I have with them.

What did you find most impressive about them?

They had the ability to hear our ideas, take our feedback on their work, and create something magnificent. They were able to make something exactly like what we had envisioned but better. Additionally, their ability to make a technology so simple to use that a computer-novice could use it by themselves was impressive.

Are there any areas they could improve?

There isn’t too much they can do to improve our relationship. There were sometimes gaps in the progress but most of it came from our side of the project.

Any advice for potential customers?

You should definitely reach out to Fifth Tribe if you are looking to promote any service or product. If you start working with them, give them as much information as possible about your goals and visions from the beginning.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We've never had any issues with the timeline.
  • 5.0 Cost
    Value / within estimates
    They met us at our budget every time.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already started referring them to people.