Brand Strategy and Design

When we founded Fiction Design back then in 2016, we did it with the sole purpose to create a beautiful and minimalistic design for the needs of our clients. But thаt’s not quite the whole story.

We also established ourselves intending to affect customers mindset and their attitude towards terms like aesthetics and innovation. We’re here to improve brands by helping them reach their audience with the necessary confidence, understanding, and humanity.

We do this by applying our simple yet sensual approach to the process of branding strategy with fully effective final results. Preferring to work with developing brands and start-ups gives us the ability to get inspired and deliver an original and purposeful product with enduring influence.

With our combined working experience and a strong grasp of detail, it would be fair to say that we’re not just dressing up brands nicely - we’re their long-term partners. 

 
$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2016
Show all +
Berlin, Germany
headquarters
other locations

Portfolio

Key clients: 
FocusVision, Arco Vara, XAIN, LimeChain, Progress, Omnius
LimeChain Outdoor Image

LimeChain Outdoor

A pioneer in the development and application of blockchain technologies for startups and corporate clients.

LimeChain Logo Image

LimeChain Logo

Oblik Photo Campaign Image

Oblik Photo Campaign

Oblik Photo Symbols Image

Oblik Photo Symbols

Zed Online Magazine Image

Zed Online Magazine

TatChat Rebrand Image

TatChat Rebrand

TatChat is the first living, social, walking and talking body art gallery available to over 1 billion tattooed people worldwide and also potentially useful for people that want to acquire tattoos at some point in the future. Also the version of the app introduces a new feature — Dating.

Reviews

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Brand Design & Strategy for Real Estate Development

"This outcome gave us a glimpse of what a difference it makes when working with dedicated professionals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Feb. 2019
Project summary: 

FictionDesign created a brand and identity for a new real estate development. Deliverables included a unique design and a brand book to outline standardized logos, texts, and fonts.

The Reviewer
 
1-10 Employees
 
Sofia, Bulgaria
CEO, Real Estate Company
 
Verified
The Review
Feedback summary: 

FictionDesign succeeds in offering sustainable branding options at a competitive price. They set themselves apart with a focus on a primary service line, and they excel because of a honed creative sense. The team consists of organized and engaged professionals.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the head of development at a regional branch of a real estate group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FictionDesign?

We hired FictionDesign to create the brand for a new development project in our region.

What were your goals for this project?

We hoped that FictionDesign would give our project a unique and distinctive identity, one that sets us apart from competitor developments.

SOLUTION

How did you select this vendor?

FictionDesign came recommended by another designer as a strong brand and development studio.

Describe the scope of their work in detail.

Our engagement began with an introductory meeting and a discussion of our expected results. FictionDesign used this time to ask all of their questions and workshop several details of the project, which became the basis of a creative brief. Their team later provided three different brand designs for our consideration. We selected one and then turned our focus to developing it. FictionDesign further expanded the chosen design and created a brand book to include standardized texts, colors, fonts, logos, and the like.

What was the team composition?

We worked with one lead designer, one junior designer, and one copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company was very receptive of the final brand. We had not engaged vendors in this way before. This outcome gave us a glimpse of what a difference it makes when working with dedicated professionals.

How effective was the workflow between your team and theirs?

We utilized a cloud service to communicate and share documents, which worked very well.

What did you find most impressive about this company?

I admire their chosen path of focusing only on creating brands and corporate identities and not distracting themselves with various other services. Their creativity and design abilities make them stand out.

Are there any areas for improvement?

No, they met all of our requirements.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all deadlines.
  • 5.0 Cost
    Value / within estimates
    The cost aligns with the quality we received.
  • 5.0 Quality
    Service & deliverables
    They deliver excellent quality.
  • 5.0 NPS
    Willing to refer

Branding for Digital Marketing & Consulting Company

“They offered high-quality services at an affordable price.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
May 2018 - July 2018
Project summary: 

FictionDesign helped a digital marketing and consulting company implement strategies to establish a strong brand identity and communicate their values to their target audience.

The Reviewer
 
1-10 Employees
 
Berlin, Germany
Jacob Zangel
Founder & CEO, Digital Marketing Consultancy
 
Verified
The Review
Feedback summary: 

FictionDesign created a playful and engaging identity that aligned with all expectations and requirements. They managed an effective workflow and demonstrated a high level of customer service. Overall, it was a positive engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of my own digital marketing and consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FictionDesign?

I needed a vendor to help me strategically build my brand identity.

What were your goals for this project?

I wanted a message that communicated our values to our audience while positioning us well in the market.

SOLUTION

How did you select this vendor?

They offered high-quality services at an affordable price.

Describe the project in detail.

FictionDesign helped turn my ideas into a working brand strategy. We went through a back-and-forth process, making changes and revising communication strategies until we landed on a final brand identity. The engagement was pretty smooth.

What was the team composition?

Because they’re such a small studio, I was able to work directly with the founders of FictionDesign. It was a huge benefit because they’re very experienced in the branding space.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of FictionDesign, we now have a playful brand identity that communicates our message exactly the way we envisioned.

How effective was the workflow between your team and theirs?

They managed the project pretty efficiently.

What did you find most impressive about this company?

I really appreciate the open access I had to the founders. It was like working with experienced resources from a large agency with the flexibility and efficiency of a small studio—all at an affordable price. With bigger companies, you’d have to pay at least three times as much for the same level of service I received from FictionDesign.

Are there any areas for improvement?

There’s room for improvement with every company. FictionDesign could’ve provided more detailed progress updates during the project. They implemented management tools to track their tasks after finishing my project.

4.5
Overall Score They have room to grow, but they're a great company.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Their scheduling skills were near perfect.
  • 5.0 Cost
    Value / within estimates
    I have no complaints about the cost compared to the quality of their work.
  • 4.5 Quality
    Service & deliverables
    The quality was pretty high.
  • 4.5 NPS
    Willing to refer
    I'm very likely to refer them.