Your Digital Edge

For the last 5 years, Digital advertising has been the pinnacle of sales and marketing for the Boating industry. Using this digital landscape is important as companies are trying to find new ways to get the industry more in tune with reaching out to a more diverse audience. Thanks to platforms like Facebook, Instagram, Google, and YouTube they've created more touchpoints than ever to attract new families and generations into boating. FG Marketing Co.

is a Bespoke digital marketing agency that is focused on building diverse marketing plans that fit your company plans and future goals.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2017
Show all +
Phoenix, AZ
headquarters

Portfolio

Protein House

Protein House is a healthy fit kitchen with locations across the united states. We worked directly with the arcadia location in Phoenix AZ with a plan to get more customers through the door with social media. With top of the line video content being displayed to an active target market we were able to help Protein House go from six figures annually to over seven figures annually within 90 days.

ILWTI Grows Average Order Value By 69%

ILWTI is an international Lymphedema & Wound certification training company who sells courses online.


The client identified that digital was becoming more and more important as a marketing channel, as opposed to traditional promotional methods such as expos and print advertising. They were looking for an integrated digital strategy that would produce results in excess of the natural migration to online

channels.


Objectives

The client’s key objectives included the following:

  • Develop and execute an integrated digital strategy that achieves an increased purchase rate online and make the best use of available marketing resources.
  • Install a tracking and measurement system to accurately track the Return On Investment on marketing expenditures
  • Increase new customer acquisition
  • Boost average transaction size


How the objectives were achieved
  • Devising a web marketing strategy addressing the areas of traffic generation, conversion optimisation and customer lifetime value optimisation.
  • Building a metrics dashboard and reporting system for comparing lotteries over time.
  • Introducing new traffic sources, including Google AdWords and Facebook Advertising campaigns to augment existing traffic.
  • Launching a social media campaign to showcase award winning courses, engage the community and reach new audiences.
  • Conducting Conversion Rate Optimisation and A/B split testing on key conversion pages and the shopping cart in order to lift conversion rates and average customer value.


Key Results
  • Transactions on website increased by 61% year on year
  • Sessions with conversions grew by 173% year on year
  • Average Order Value improved by 69% year on year

One of the most exhilarating projects we have taken on as a company is Bravada Yachts, a custom lake yacht manufacturer located in Tolleson Arizona just a few miles out of downtown Phoenix. Our team made a significant impact on Bravada’s website through creating an experience that is aesthetically pleasing, functional & mobile friendly. Through this process we also took their SEO to a new level to ensure that they always

appear at the top of Google to compliment their PPC ads. To top it off we drastically reduced their bounce rate from an average 40% to a mere 3% as an average user spends multiple minutes browsing through the website learning about what Bravada offers. After our team finished reconciling and making the final changes to the website it was time for us to set up their Google & Facebook ads. The consistent drive to be the best at what we do, has allowed us to scale Bravada quickly and return a ROAS (return on ad spend) upwards of 20x. It's not often you get the opportunity to drive leads to a product that ranges from $1M-$4M dollars, so we really pushed the limits to build out ad campaigns that have generated hundreds of leads, thousands of social engagements, and millions of impressions. After re-evaluating Bravadas data from running ads and having the new website up and running, we were able to make a few adjustments to their sales process. We implemented an automated email marketing campaign to capture 400+ new subscribers within 2 1/2 months and increase the LTV (Lifetime Value) of their customers through the long buying process. On top of this email automation we were able to automate the lead flow from the website to their CRM, Minimizing human error and miniscule tasks for the sales team.

Reviews

Sort by

Digital Marketing for Medical Training Company

“Their work is high-touch, customized, and sensitive to our particular business needs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

FG Marketing Co manages social media marketing and brand awareness for a medical certifications and training company. They built a Shopify platform, and they oversee paid advertising and video assets.

The Reviewer
 
11-50 Employees
 
Atlanta Metro Area
CEO, Medical Training Company
 
Verified
The Review
Feedback summary: 

Brand impressions are up by millions of views, and ROI is nearly three times greater than initial costs. FG Marketing Co is attentive, and their turnaround times are fast. They take time to understand the market and target audiences, and their support is strong.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We provide professional certifications and medical training for healthcare professionals in lymphedema and wound care. I'm the founder and CEO & president of the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FG Marketing Co?

They help us boost brand awareness and fill seats in in our certification courses.

SOLUTION

What was the scope of their involvement?

The courses we offer are costly, but they act as continuing education credits and certifications for medical specialists. FG Marketing did all the social media marketing through Facebook and Google searches. Most of their involvement is in paid advertising. They also helped me set up a web platform in Shopify, with a number of integrated systems. They retargeted and refined our image on Facebook, and they tracked our outcomes on an objective level. Another part of this project includes filming professional videos for use in our marketing campaigns. 

What is the team composition?

Their team is growing, but I interact with a core group of three people.

How did you come to work with FG Marketing Co?

I'm related to their founder and CEO, and I've followed their growth for some time now. It's fun to work together from a business standpoint. I know their team very well, and we have a lot of history together. I trust them and know how hard they're willing to work.

How much have you invested with them?

On average, we spend about $1,000-$3,000 in management fees each month.

What is the status of this engagement?

We started working together in November 2017, and their work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They summarize ROI in regular meetings, make adjustments to campaigns, and demonstrate how much traffic we are pulling from our competitors. I have access to all the details, and we see all the registrations for our courses. They represent the results well, and they pivot easily.

On average, we reap 2.87 times our investment in returns. In terms of brand awareness, their work brings in millions of impressions. We make more money and are much more visible than before.

How did FG Marketing Co perform from a project management standpoint?

Their support is fantastic. They're very responsive to emails, phone calls, or Skype meetings. I've met with them frequently, and their turnaround times are amazingly fast. Their work is high-touch, customized, and sensitive to our particular business needs.

What did you find most impressive about them?

They are very attentive, and they will change their processes to best suit our needs. They take time to understand our business to be most effective in their marketing.

Are there any areas they could improve?

I like their new billing structure, which is much cleaner and easier to manage. Right now, I don't have any criticism for them. They quickly make changes based on what we want.

Do you have any advice for potential customers?

Make sure to communicate your needs clearly, and have the proper infrastructure to maximize the benefit of this kind of marketing. FG Marketing can assist with those things, but having structures in place will improve the effectiveness of your campaigns.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    I never have to worry about any of their work.
  • 4.5 NPS
    Willing to refer