What evidence can you share that demonstrates the impact of the engagement?
They summarize ROI in regular meetings, make adjustments to campaigns, and demonstrate how much traffic we are pulling from our competitors. I have access to all the details, and we see all the registrations for our courses. They represent the results well, and they pivot easily.
On average, we reap 2.87 times our investment in returns. In terms of brand awareness, their work brings in millions of impressions. We make more money and are much more visible than before.
How did FG Marketing Co perform from a project management standpoint?
Their support is fantastic. They're very responsive to emails, phone calls, or Skype meetings. I've met with them frequently, and their turnaround times are amazingly fast. Their work is high-touch, customized, and sensitive to our particular business needs.
What did you find most impressive about them?
They are very attentive, and they will change their processes to best suit our needs. They take time to understand our business to be most effective in their marketing.
Are there any areas they could improve?
I like their new billing structure, which is much cleaner and easier to manage. Right now, I don't have any criticism for them. They quickly make changes based on what we want.
Do you have any advice for potential customers?
Make sure to communicate your needs clearly, and have the proper infrastructure to maximize the benefit of this kind of marketing. FG Marketing can assist with those things, but having structures in place will improve the effectiveness of your campaigns.