Fellow Studio

BACKGROUND

Please describe your company and position.

I am the Director of The LOWE Group

Describe what your company does in a single sentence.

The LOWE Group specialises in transforming vacant properties into thriving, vibrant spaces that benefit both property owners and the community. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fellow Studio to accomplish?

• Clarifying and streamlining the value proposition
• Enhancing brand recognition and market position
• Differentiating from competitors
• Internal alignment and training

SOLUTION

How did you find Fellow Studio?

Met at event

Why did you select Fellow Studio over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Fellow Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Lowe Group was seeking a partnership with an agency capable of conducting an in-depth audit of their existing website and messaging. This essential first step will identify key areas for improvement, setting the stage for a subsequent phase focused on a comprehensive
website redesign and messaging overhaul. The goal is to enhance The Lowe Group's B2B positioning, ensuring their value proposition is effectively communicated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Conducting a discovery workshop
2. Producing an audit report
3. Producing content and wireframes
4. Finanlising a messaging framework

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication from start to finish. Very thorough and professional on-boarding and consistent communication throughout the process. Fellow Studio worked in a very timely manner and kept us in the loop with all their actions and next steps.

What was your primary form of communication with Fellow Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Professionalism
• Culture
• Attention to detail
• Efficiency 

Are there any areas for improvement or something Fellow Studio could have done differently?

No imprv

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Cambridge Education Group

Describe what your company does in a single sentence.

A global higher education and pathway provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fellow Studio to accomplish?

• Create a fresh brand identity for ONCAMPUS, our largest brand
• Create a comprehensive brand guidelines and messaging framework document

SOLUTION

How did you find Fellow Studio?

Online Search

Why did you select Fellow Studio over others?

• Pricing fit our budget
• Great culture fit
• Creative approach

How many teammates from Fellow Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• conduct research with internal and external stakeholders to provide brand insights
• hold ideation workshops
• create a brand strategy, including mission, vision, values, and messaging pillars, based on the current brand
• create the brand's new visual identity, including a new logo, colour palette, fonts and design elements
• provide sample print layouts, merchandise and website mock-ups

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

provision of brand identity and guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fellow ran the project meticulously, always aware of deadlines and dependencies and ensuring all feedback was collated in time. They were very responsive to our queries and accommodated various unforeseeable stumbling blocks that emerged during the project.

What was your primary form of communication with Fellow Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very thoughtful and strategic when it came to getting to know our brand, aspirations, and objectives. Their creative approach was refreshing, and they created a truly unique and inspiring brand that will get noticed in our industry space. Their team is lovely and personable, we found them very easy to work with.

Are there any areas for improvement or something Fellow Studio could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an executive at Travel Sentry Inc

Describe what your company does in a single sentence.

Travel Sentry creates standards to solve issues for airlines, airports, security agencies and passengers, making travel safer and simpler.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fellow Studio to accomplish?

• New Product Launch
• Website
• Brand campaign

SOLUTION

How did you find Fellow Studio?

Online Search

Why did you select Fellow Studio over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Fellow Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fellow was hired to support the launch of a new collection of products. The main deliverables were: 

1. Packaging: concept and final artwork files for 15 x products in 4 colours. 
2. Website Refresh : with new collection section, imagery & videography 
3. Digital Brochure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All the deliverables were beyond aesthetic expectations, on time and in line with the specs of the brief.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed with a lot of care by Paul, Anthony and the team. We felt listened to throughout the process. The team were understanding of our constraints, budgets and demanding standards. At each step of the development, from concept to final files, they were extremely professional and made sure we were pleased with the final delivrables.

What was your primary form of communication with Fellow Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What makes Fellow Studio stand out : 

1. their understanding of their clients brand's visual identity and values 
2. their attention to detail 
3. Lovely people to work with

Are there any areas for improvement or something Fellow Studio could have done differently?

The number of meetings and time needed at some stages of the project could be reduced.

BACKGROUND

Please describe your company and position.

I am the Owner/ Co-founder of Hermanos Colombian Coffee Roasters

Describe what your company does in a single sentence.

We are coffee roasters with a focus on bringing specialty Colombian coffee to the UK and international markets; we achieve this through our network of coffee shops in London and through our online store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fellow Studio to accomplish?

• New brand identity and tone of voice (rebranding)
• Product packaging design and development
• Advisory support for brand refresh and relaunch

SOLUTION

How did you find Fellow Studio?

• Online Search
• Clutch Site

Why did you select Fellow Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Fellow Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Identity Overview: Working with key stakeholders to develop a quality and meaningful brand identity. 
• Fellow to conduct a style boards workshop to confirm initial direction. Agenda will include: 
• Brand audit: Fellow to identify the Pros and Cons of the Hermanos’ current visual collateral and assets. 
• Competitor review: Identify similarities, differences, and key opportunities. 
• Industry review: Identify benchmark brands and key trends. Fellow to present 
• Current brand audit: 
• Style board exercise. 
• Provide 2-3 initial concepts for client review. 
• Refine selected concept based on client feedback 
• Concept to consider: Brand colours, Typography, Image styling, Graphic styling and Iconography, and Proof of concept examples 
• Amends [2 rounds] 
• Project management included 02 Tone of Voice Guidelines Overview: Based on the approved brand, Fellow to provide Tone of Voice guidelines. 
• Desktop Research and audit of existing collateral 
• Development of Tone of voice guidelines 
• Amends (2 rounds) 
• Project management included 03 Brand and environmental Collateral Overview: Based on the approved brand, provide rollout of brand and environmental collateral. Content development (copywriting and images) to be provided by client. 
• Lite style guide 
• Social 
• Social profile images (Facebook, Twitter, Instagram). Final JPG/PNG to be supplied on approval. 
• Social media banners (Facebook, LinkedIn, Twitter). Final JPG/PNG to be supplied on approval. 
• Social media Application Examples 
• Photo + captions style. Design to be demonstrated in brand guidelines, artwork files can be supplied on request. 
• Graphic/illustration style + caption style. Design to be demonstrated in brand guidelines, artwork files can be supplied on request. 
• IG story (e.g. font/graphic usage). Design to be demonstrated in brand guidelines, artwork files can be supplied on request. 
• IG Cover highlights (X4-5). Final JPG/PNG to be supplied on approval. 
• Website 
• Hero banner. Final JPG/PNG to be supplied on approval. 
• Core service page banners. Final JPG/PNG to be supplied on approval. 
• Subscriptions. Final JPG/PNG to be supplied on approval. 
• Coffee. Final JPG/PNG to be supplied on approval. 
• Physical / Product 
• Coffee bags. Final files to be supplied on approval. 
• 250g bags. Final files to be supplied on approval. 
• 1KG bags. Final files to be supplied on approval. 
• Coffee cups 
• Classic (small & large). Final files to be supplied on approval. 
• Plastic. Final files to be supplied on approval. 
• Coffee description cards. Final files to be supplied on approval. 
• Environmental (In-Shop) 
• Table talker/ small bar notice board. Final files to be supplied on approval. 
• Gift cards. Final files to be supplied on approval. 
• Loyalty Cards (Stamps). Final files to be supplied on approval. 
• Coffee A-boards (outside the shop). Final files to be supplied on approval. 
• Shop signage (logo). Final files to be supplied on approval. 
• Internal (on bar/wall facade). Final files to be supplied on approval. 
• External (on shops). Final files to be supplied on approval. 
• Coffee menu (above bar). Final files to be supplied on approval. 
• Coffee menu (on tables). Final files to be supplied on approval. 
• Office/Internal 
• Letterhead - Wholesale quote breakdowns/proposals. Fellow to provide letterhead + 1 x variation (wholesale quote breakdown). Final Word Templates and Print Ready PDFs to be supplied on approval. 
• Merchandise/fun items 
• Canvas bags. Final files to be supplied on approval.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful relaunch of the refreshed brand identity and all products/collateral within agreed timescales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fellow Studio was an invaluable brand design partner for us through the entire journey. The provided us with dedicated account manager for the brand refresh and laid out a clear approach to get us to the end state. We established regular meetings to track progress, and all dependencies managed. Across all deliverables, Fellow demonstrated flexibility to accommodate changes and update designs to meet tight deadlines.

What was your primary form of communication with Fellow Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team from Fellow has been great to work with and they really made the effort to understand us, our business and our values. The initial design concepts were spot on and really got us to focus on the new brand identity. They invested time in developing an understanding of Colombia and its culture, and developed creative design solutions that incorporated them. They went over and above the contractual requirements and became both a design and delivery partner with us to get the best outcome for the brand.

 Fellow were quick to take on feedback and iterate designs, to ensure that it aligned with expectations, but at the same time provide challenge and advice on the right steps forward. Both Paul and Anthony were ready to jump on a call whenever we needed their support and made the whole process a lot easier for us.

Are there any areas for improvement or something Fellow Studio could have done differently?

Fellow helped us through a critical part of the business strategy and really came through as a brand design partner. As a business with both an online and physical store presence, we could have worked more on the digital aspects of the brand with Fellow as well, and built a scope of work more representative of that. In areas of product packaging, we could have worked more with them earlier on in the process to source the right printing partners and test production feasibility.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Wayra UK

Describe what your company does in a single sentence.

Backed by 10+ years of experience, We unlock business opportunities with an innovation method that pushes industry leaders and top start-ups further, faster, together.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fellow Studio to accomplish?

• Build a website to aid with our re-positioning strategy
• Build a website in line with the wider Wayra brand and vision
• Build a website with good UX and ability to convert leads

SOLUTION

How did you find Fellow Studio?

Linkedin inbound message

Why did you select Fellow Studio over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Other

How many teammates from Fellow Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discovery - Kickoff meeting, workshop, desktop research, tech audit, Information Architecture, and final recommendations. 
• Copy Content - Initial draft and amends (2 rounds) 
• Design - UX design, UI design, desktop and mobile, and developer handover 
• Development - Development on Webflow CMS, content upload to key pages only. 
• Deployment - User training, testing and UAT, Deployment to live Project Management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reduced bounce rate 
• Converting Leads 
• Time on spent on website 
• Having brand consistency 
• People understanding our services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with project manager's Nadine' and Sophie to keep track of the project and make sure that the project moved forward. They gave us a clear structure for the project timeline and would update this frequently when timelines needed to change. On this project items were delivered on time and timelines were adapted to fit to our needs. They were flexible with delays on our side and took on feedback when we needed to pivot in the project.

What was your primary form of communication with Fellow Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their trustworthiness, patience, understanding, and ability to take on a lot of feedback.

Are there any areas for improvement or something Fellow Studio could have done differently?

Our launch went really well. However one point for improvement would be to have more pre-launch information, steps on how to prepare for the website launch.

BACKGROUND

Please describe your company and your position there.

Head of Financial Crime for a multi-service business outsourcing and professional services organisation, with a global business portfolio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fellow Studio?

We were aiming to create a range of digital media assets for an internal awareness campaign aimed at informing our staff about financial crime - what it is, how it affects our organisation and our expectations on them.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met with Anthony to discuss the scope of our project. It was encouraging at this point that there seemed to be genuine enthusiasm at the topic and some good input on the range of options for how this could be delivered. Ultimately there were numerous deciding factors in the decision to use Fellows. The prompt replies, warm approach, understanding of how the material fit into the end campaign, a willingness to go further to make the campaign effective and clear plans / timescales submitted for delivery.

Describe the project in detail and walk through the stages of the project.

The project was an internal campaign for all our staff. We have 55000 staff across numerous jurisdictions and we wanted to get a consistent message about what financial crime is, how is affects the areas they work in and what we expect (as an organisation) of them when they encounter this. The project was split into 6 separate areas - general financial crime intro, fraud, money laundering, tax evasion, bribery and sanctions. For each topic we were hoping to get a range of material to deliver to our group over the course of 5 working days. This included videos, infographics, images and creation of dedicated portals to house the assets.

How many resources from the vendor's team worked with you, and what were their positions?

My understanding is that there were 4 key resources involved in this project - Anthony and Paul - the two co-founders, and Nadine and Dan - project manager and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At this current time the campaign is awaiting full rollout to our entire group (scheduled before end of June), but our senior leadership team have had sight of the material and have remarked on it's good quality.

How effective was the workflow between your team and theirs?

Very. We had weekly catch up calls and regular updates throughout the project to advise on how things were progressing. We had 2 in-person visits to the studio for presentation and creation of material and any queries along the way were promptly replied to and worked on.

What did you find most impressive or unique about this company?

I was very happy with how enthusiastic they were about the topic of the campaign. It's not the easiest of content to understand and condense, but the team was great at knowing what was needed and offered really useful suggestions on how we could present it.

Ultimately the material produced reflected this. It is great balance of design and readable content. I would also add that I was very impressed with the communication and personable approach throughout.

Are there any areas for improvement or something they could have done differently?

Nothing immediately springs to mind. We found out as the assets were being sent over that our firewalls did not support and shared data spaces (e.g. Google drive), so this required us to setup a portal from our end, but this is not really the fault of Fellows. They were understanding and sent the material promptly here instead.

BACKGROUND

Please describe your company and your position there.

I am the Director of Software Solutions and Telco. Our business is connected to the global consumer channel whether that be Retail, Telco, Wallet or App and is the conduit to global brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fellow Studio?

We are a fantastic technology company but struggle to convert this technology into consumer facing sales decks. We needed Fellow to understand our technical value add and turn this into a compelling consumer proposition.

SOLUTION

How did you select this vendor?

Fellow came highly recommended by a global brand that we work with.

Describe the scope of their work in detail.

The initial sessions were set up for us to explain more about our business and our business challenges. We then went through in great detail the technical solution we are trying to deploy and what the consumer benefits are.

Both Nadine and Anthony @ Fellow lead us through this process and took the time to understand our challenge and to then go away and turn this into a sales proposition. We then worked on both internal and external sales decks to drive adoption and lead generation.

What was the team composition?

Fellow not only provided top line support to address the key problem statements we had but also ongoing support throughout the project. They have never been more than a phone call away and having this intermate relationship is for me why I will use Fellow again.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our project has now delivered more than 2,000,000 sales and projected to sell over 3,000,000 in 2022. This would not have been possible without the key decks being able to quickly scale up our external and internal stakeholders.

How effective was the workflow between your team and theirs?

We made it clear at the start of the project that we did not have all of the answers and needed to be lead through a project like this. We are a technical company at heart. Fellow lead us through how we turn this from a technical vision into a sales solution that will drive the future of our business.

What did you find most impressive about this company?

For me, the key reason was having the credibility and support of a much larger agency combined with the intimacy of a smaller organization. It was wonderful to be able to have a single point of contact and to build up a relationship with someone. I felt she really took the time to understand us and what we were trying to achieve. Thank you Nadine!

Is there any area for improvement or anything that could have been done differently?

Not really. What i would say was the speed that we delivered the second project shows how quickly we learnt how to get the best out of Fellow but equally how they learnt to get the best from us.

BACKGROUND

Introduce your business and what you do there.

I work at a company called iSoftBet, an iGaming company offering a rich set of slots and table games, along with player engagement solutions. I'm the CMO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fellow Studio?

Fellow Studio provides support for a range of branding and creative projects. Their services include creative conceptualization, video creation, and branding initiatives.

SOLUTION

What was the scope of their involvement?

In the last 12 months, we worked with Fellow Studio on a few projects. They handled everything from pre- to post-production, editing the footage and mixing the audio for all of the videos.

At the beginning of the year, they delivered our first corporate video. This involved everything from conceptualization to creating storyboards and bringing our new corporate expression to life. The output of that was a corporate video that is now sitting on our website. 

The second project entailed the recent launch of our new product called the jackpot tool. We needed some content for the launch, primarily a video. This again involved thinking about the concepts all the way to storyboarding, but it also involved 3D technology. We did 3D modeling for this particular video and it was launched at a conference keynote in front of 5,000 people last month. It’s also featured on our website. 

We had some difficulty with our third project. We were in the middle of COVID-19 and couldn’t shoot, so we needed to repurpose all of our B rolls for a new corporate story. This is in line with the internal launch of our newly rebranded corporate expression. Fellow Studio matched all of the available footage and segmented it into different portions. The team also changed the way our logo moves such that the last three letters mimic a slot machine. 

What is the team composition?

We worked with 4–5 people, which included the two owners of Fellow Studio, project managers, and creative directors. 

How did you come to work with Fellow Studio?

It was an obvious choice because I had heard really good recommendations about their two owners. They used to work for very credible agencies in the past before deciding to create their own.

How much have you invested with them?

We work with them on a project basis, each costing around £10,000–£20,000 (approximately $13,000–$27,000 USD).

What is the status of this engagement?

We’ve been working regularly with Fellow Studio for a year now. Within this time period, there have been 3–4 projects. Right now, they’re working on another project for us that will be delivered by the end of the year. It all started in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m a very demanding client, so the fact that the quality of the videos was good enough for me to put them on our website is a really strong testament to Fellow Studio’s work. The videos they’ve created have been very impactful to us. The product launch video, in particular, has been very well received at the conference where it was aired. In fact, it was even featured in the sizzle reel that organizers created.

How did Fellow Studio perform from a project management standpoint?

They work on time and within budget. The few times we’ve exceeded the budget was due to my numerous change requests, and even then, Fellow Studio informed me why we were going over. They always tell me in advance what they can accommodate for free, what needs much more work, and if I’m okay with being quoted for the change.

We have a Gantt chart in Excel and we communicate through that chart or through virtual calls and emails, depending on the urgency. They’re very flexible with the kind of communication that we use.

What did you find most impressive about them?

Fellow Studio’s expertise in content strategy and creative concepts is very strong. They’re able to challenge my brief and make suggestions on how we to make our brand and products look more premium. They keep the long-term goal in mind, but they make a lot of helpful recommendations along the way.

Are there any areas they could improve?

No, I don’t have anything to say in this regard. They’re a boutique agency but they could pass as a larger company because they are very strong. 

Do you have any advice for potential customers?

If you have never used a creative agency, you’ll be in really good hands with Fellow Studio. They will tell you exactly what they need and it will be an easy onboarding.

BACKGROUND

Please describe your company and your position there.

I'm a Senior Project Manager at Mail Metro Media - the commercial division of the Daily Mail Group. We run all of the advertising and brand partnerships across DMGT - Daily Mail, The Mail on Sunday, Metro, mailonline.co.uk etc

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fellow Studio?

A brand we were partnering with need a complicated microsite build. Fellow had to design and build the site.

What were your goals for this project?

To create a microsite the client was happy with to house all of the content from this year and last years partnership.

SOLUTION

How did you select Fellow Studio?

We had heard great things about the team and what they'd produced in the past. We need efficiency, speed and accuracy on top of a strong design team and we felt confident Fellow could deliver on everything.

Describe the scope of their work in detail.

Build a microsite:

• Homepage template
• Article templates
• Needed to house video, gallery, webforms

What was the team composition?

My day to day contact was an Account Director - she managed all of the amends process, however Anthony and Paul were across all comms which made us feel reassured that we had design director level input across all proofs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client and MMM were extremely happy with the result - it looks like a second partnership could be on the horizon to build on the hub - it's always a good sign when there is repeat business.

In the post campaign analysis we could see that dwell time was high and the bounce rate was low - yes we produced good content, but credit to Fellow for the strong UX design and making the content easily found.

How effective was the workflow between your team and theirs?

Very smooth. There was an internal KO between us and Fellow followed by a client facing KO. A timeline was share by Fellow which I fed into my wider timeline and no deadlines were missed. I kept the team in the loop if I knew the client needed longer and they adjusted accordingly.

What did you find most impressive about this company?

They were very personable - nothing felt like too much. I know these campaigns can be high pressure and stressful but they never made us feel like we were getting in the way! I can honestly say they went above and beyond.

Are there any areas for improvement?

I was really pleased with the process - no improvements from our side.

BACKGROUND

Please describe your company and position.

I am the CFO of Quor.

Describe what your company does in a single sentence.

Commodities Trading and Risk Management (CTRM) software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fellow Studio to accomplish?

• Brand voice, collateral and strategy
• Rebrand following carve out
• New name

SOLUTION

How did you find Fellow Studio?

Recommended by brand consultant

Why did you select Fellow Studio over others?

• Pricing fit our budget
• Great culture fit
• In sync with ideas

How many teammates from Fellow Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete rebrand to move away from previous company. Deliver: 

• new name
• website
• CGI artwork
• brochures
• presentation template
• brand voice and strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered initial landing page on time
• Delivered website on time and cost
• All collateral delivered on time and cost

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very good project management
• communicative
• pushy without being rude (to move the project forward)
• collaborative
• accommodating
• They worked under pressure to deliver on time and within budget.
• Responded well to needs
• Heard customer's voice
• collaborative but maintained creative integrity

What was your primary form of communication with Fellow Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• great energy
• great ideas
• able to work across many industries
• genuine interest to find out about our business

Are there any areas for improvement or something Fellow Studio could have done differently?

Not really. Super team and led very well by Paul and Anthony.