Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The fact that we're still working with Fearless Media, and have expanded their role, speaks to the quality of their work. We have multiple teams within the organization working with Fearless Media, which is also a testament to their quality.
Our games have been featured on a late-night show and a popular TV drama, as well as being promoted by various soccer and football stars. Fearless Media has been instrumental in terms of our ability to market massive hit and niche games alike. Beyond the games, much of the success comes from our ability to get the word out there and drive interest through advertising.
We've been able to reach a mass-market audience. While we don't use Fearless Media for creative work, they've certainly been instrumental in ensuring that our content is seen on Monday Night Football, in the NCAA tournament or during the season finale of a major TV show, when the show has its most views.
Fearless Media is very good at bringing these big opportunities to us, allowing our company to put creative content in front of large audiences.
How did Fearless Media perform from a project management standpoint?
Fearless Media has had to juggle many things. In 2017, we have 6 ongoing projects, and they will go through all aspects of those projects over time. These are not one-week jobs, but can last for 6 months, and can have a planning stage of more than a year. There are many assets to create, and many things to deliver. There have been hiccups here and there, but, for the most part, Fearless Media has managed things smoothly. Meeting deadlines has been good. Fearless Media is usually waiting for us to deliver creatives.
As companies, we're in communication at least daily, either via email or through the phone. I talk to Fearless Media's team at least once a week and know that my teams are also on the phone on a regular basis. We don't use any specific project management tools.
What did you find most impressive about Fearless Media?
Fearless Media's principal is a relentless worker, and she has built a good team. She is definitely a client first business owner, bending over backward to make sure that we're taken care of and happy. In many ways, we view Fearless Media as a part of our team, given that we work closely and have many conversations. Fearless Media understands our business and what we're trying to do. There's a level of service within their organization, which isn't always found with larger ones.
Are there any areas Fearless Media could improve?
There is an opportunity to implement more collaboration tools. We rely heavily on email and phone calls, and there is software which could probably make our work more efficient. All the benefits that can come from working with a smaller agency, including the personal attention and extra care, can offset some of the advantages that a large conglomerate can bring, like buying power or additional processes and structure.