Clarify • Create • Amplify

Farinella LLC is a boutique agency that helps clients clarify, communicate, and amplify their brand's promise. We match our client's passion and energy at every step to help them become noteworthy.

We launch brands. We clarify messaging. We build relationships. Our clients trust us to create work that will inspire and engage.

Our capabilities include advertising, branding, communications, digital, and engagement.

 

 

 

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
1990
Show all +
Emeryville, CA
headquarters
  • 1195 Park Avenue Suite 202
    Emeryville, CA 94608
    United States

Portfolio

Key clients: 

Libratone The North Face Everi Williams-Sonoma, Inc. Mechanics Bank Devereaux, Kuhner, & Co. Lucasfilm Microsoft Oakland International Airport Avid Akamai Compass Made

Everi ~ Identity Suite Image

Everi ~ Identity Suite

Everi ~ Business Cards Image

Everi ~ Business Cards

Everi ~ Website Image

Everi ~ Website

Farinella worked with Everi to launch an end-to-end branding campaign. Everi needed a solid brand identity and a new streamlined look.

Through extensive market research and interviews, Farinella helped Everi define an effective new brand catered towards their customer base.

The result of this branding campaign was a new logo, redesigned website, strong brand identity, and social media presence. Shortly after the

completion of this campaign, Everi debuted on the NYSE. 

Libratone ~ Rise & Shine Video Ad

Here is one of the ads in an ongoing Facebook awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.

Libratone ~ Dinner & Dancing Space Image

Libratone ~ Dinner & Dancing Space

Here is one of the ads in an ongoing awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.

Libratone ~ Match Any Mood Video Ad

Here is one of the ads in an ongoing Facebook awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.

Libratone ~ Get Away From It All Image

Libratone ~ Get Away From It All

Here is one of the ads in an ongoing Facebook awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.

Libratone ~ Ants in Your Pants Video Ad

Here is one of the ads in an ongoing Facebook awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.

The North Face ~ Print Newsletter Image

The North Face ~ Print Newsletter

We produced a magazine-style print newsletter for The North Face Store Operations team. We were responsible for editorial, design, print, and delivery.

Mechanics Bank ~ That's Why I'm a Mechanic Image

Mechanics Bank ~ That's Why I'm a Mechanic

"That's Why I'm a Mechanic" was a print and outdoor campaign produced for Mechanics Bank. 

Reviews

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Marketing Strategy & Branding for Lumber Company

"All their team members are responsive, and more often than not, they are the ones keeping us on track."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Ongoing
Project summary: 

Farinella LLC provided Google Analytics management as well as branding and digital marketing work for a lumber company. They refreshed their website and provide market research to inform their strategy.

The Reviewer
 
51-200 Employees
 
California
Marketing Director, Lumber Company
 
Verified
The Review
Feedback summary: 

The project has been very successful, giving the client the ability to track all of the activity on their site and helping them increase their e-commerce activity and engagement on various social media sites. Farinella LLC’s team is attentive and hardworking, delivering personalized service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My organization is a retail lumber company based out of the Bay Area. We serve all of California, especially the northern part of the state, and as the Marketing Director of the company, I work directly with Farinella.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farinella LLC?

We were looking to enhance our Google Analytics and digital marketing strategy and efforts.

SOLUTION

What was the scope of their involvement?

Farinella helped us consolidate our Google Analytics efforts and tracking so that we could take better advantage of the information and track how various pages and efforts were performing. We also worked with them to help better define our brand, creating a brand guide and refreshing the website.

What is the team composition?

I worked directly with David on brand and image strategy at least twice a month and included other team members as needed before deploying a project. We connected weekly to discuss strategy on Google analytics, and then on a monthly basis to review our progress and next steps with his experts.

How did you come to work with Farinella LLC?

We were working with a large third-party team that was changing, and we were not getting our full value out of our efforts. In our search for a new partnership, David and his team were recommended by another retail partner. I liked that David’s team was more boutique, local, and able to customize their efforts to be more strategic for our business.

How much have you invested with them?

We have spent about $25,000 with them so far.

What is the status of this engagement?

We started discussions in August and executed projects in October 2019 and our work together is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

David and his team bring top-notch marketing expertise and can apply that to any industry. They were able to understand our niche industry quickly and enhance our marketing strategy in such a short time period. They are open to listening and learning about our organization and industry. Because of that, we built a great rapport for communication and idea exchange of what would work well for our business. For example, we are in a much better position to measure our e-commerce activity, and their work has helped us increase our digital presence. We have had more yelp reviews, more social media likes and followers, and generally better engagement than we had in the past.

How did Farinella LLC perform from a project management standpoint?

Farinella does a great job of managing the projects. They are a boutique firm, so they are always on top of exactly what they need to be doing and give us clear expectations for timelines and deliverables. All their team members are responsive, and more often than not, they are the ones keeping us on track.

What did you find most impressive about them?

The level of attention that they are able to deliver to each client is really unique. There are a lot of third parties who fall off once the contract has been signed, but Farinella is the exact opposite of that. They are always willing to meet with us and put in the time to do research on what works in our industry and give us feedback about how we can continue to improve.

Are there any areas they could improve?

Nothing at the moment. They have become a part of our business family and continue to provide a high level of service.

Do you have any advice for potential customers?

Be clear and straightforward about your goals and expectations. This will allow David and his team to navigate and find the right strategy to help you meet your goals and deliver the best experience possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Facebook Advertising for Speaker Website

"Farinella LLC acted like a true partner from start to finish."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2017 - June 2018
Project summary: 

Farinella LLC served as a speaker manufacturer’s Facebook advertising partner for over a year. They made creative materials, launched and tested campaigns, and recommended courses of action based on results.

The Reviewer
 
1-10 Employees
 
California, US
Mike Culver
Former President, Libratone Inc.
 
Verified
The Review
Feedback summary: 

The client saw an ROI from Facebook Ads for the first time within just a few months. Farinella LLC also played a key role in testing and advertising a new successful product line. The team offered a high level of expertise, initiative, and customer service thanks to executive-level involvement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the former president of Libratone Inc. We manufacture speakers and headphones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farinella LLC?

Farinella LLC was our Facebook advertising agency.

SOLUTION

What was the scope of their involvement?

Farinella LLC developed our strategy for Facebook advertising. They made the creative materials—including the ads, copy, and even some videos. They then measured the results, reported them, and advised us on what campaigns were more profitable to invest in further. 

What is the team composition?

We mainly worked with David (Principal/Creative Strategist, Farinella LLC).

How did you come to work with Farinella LLC?

We already had Google advertising well in hand, so we were looking for someone who could help us exclusively with Facebook. After an extensive agency search and interview process, we found that Farinella LLC had the expertise and resources to make our goals happen. They’re a boutique agency, so they can mobilize a lot to implement our campaigns, but we still get to interact with senior people directly about our project.

How much have you invested with them?

We spent over $100,000 on creative materials. Farinella LLC also managed about $500,000–$1 million in ad spend.

What is the status of this engagement?

Farinella LLC was our agency of record from April 2017 until the time I left the company, which was about June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we brought on Farinella LLC, we never turned a profit in Facebook advertising. A few months after they took over, we saw a positive ROI for the first time. Farinella LLC was also instrumental in launching our advertising campaigns announcing our new headphone line. Thanks in part to their creative testing and spend optimization, we found that it had a better ROI than our speakers. We couldn’t have found that out without Farinella LLC.

How did Farinella LLC perform from a project management standpoint?

They did an excellent job. Their account management was top-notch, and they achieved all our deadlines on time and on budget.

What did you find most impressive about them?

David’s personal involvement stood out the most to me. He took the time to understand our business, learn our problems, and propose solutions. Farinella LLC acted like a true partner from start to finish. 

Are there any areas they could improve?

No, not that I recall.

Any advice for potential customers?

If you’re looking for a hands-on boutique agency that gets involved right after the pitch, Farinella LLC is a great choice. They have the ability to do good work at scale and still make you feel like an important client.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

Digital Marketing for Contract Manufacturing Company

“They made sure that everything moved forward as smoothly and quickly as possible.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2018 - Sept. 2019
Project summary: 

Farinella LLC helped plan and execute a complete brand refresh for a contract manufacturing business, including a website redesign, brand name consolidation, and a coordinated marketing campaign.

The Reviewer
 
11-50 Employees
 
Fremont, California
Joe Ayala
SVP of Sales and Marketing, Compass Made
 
Verified
The Review
Feedback summary: 

The brand work delivered by Farinella LLC helped their client strategically redirect their resources and increase market penetration Their team was organized and driven throughout the process, maintaining progress at all times and convincing internal team members to approve the changes.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company is Compass Made. We are in the contract manufacturing business, and we primarily work on system integration as well as cable and harness assembly. My position is senior vice president of marketing and sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farinella LLC?

We wanted to rebrand ourselves and come up with the marketing materials required to improve our position in the marketplace.

SOLUTION

What was the scope of their involvement?

We started with an effort to identify who our competition was and what our current niche was. They really broke it down in terms of the kind of business we are going after and evaluated how to market different aspects of our business to those demographics.

After that, we came up with a plan for becoming more competitive in our weakest areas. That included developing a singular new logo because our logo and brand name were scattered across five different web domains that had collected and ages over about 35 years. Their team then helped us pitch those changes to the leadership of the company, who in some cases were very reluctant to change things so significantly.

In order to completely refresh that look and messaging, they redesigned all of our branded material and rebuilt our website from the ground up. Once we had the refresh in place, they conducted an extensive social media campaign including videos on Twitter, Facebook, and LinkedIn to help increase traction.

What is the team composition?

I worked directly with David (Founder, Farinella LLC) for the majority of the project.

How did you come to work with Farinella LLC?

We were referred to them by another company that had worked with them on a rebranding project in the past.

How much have you invested with them?

We’ve spent just over $100,000 at this point.

What is the status of this engagement?

The project lasted from September 2018–September 2019, almost exactly one year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We refocused our marketing efforts toward harnesses, and we definitely found more attention in that area than we had before using our new marketing materials. Their work for us made the market a lot easier to penetrate.

How did Farinella LLC perform from a project management standpoint?

They performed very well in that regard. Frankly, they were on top of reminding me about all of our various tasks and milestones during the project. They made sure that everything moved forward as smoothly and quickly as possible.

What did you find most impressive about them?

One of our more difficult asks was to create internal company presentations on top of the rest of their work to help sell people within our company on the changes we were trying to implement. Their efforts to deliver those as well and quickly as possible really impressed us.

Are there any areas they could improve?

David could definitely give up on the Dodgers. That’s the best business advice I have for him.

Do you have any advice for potential customers?

I found a lot of value from listening to an expert and following his advice. Anyone looking to work with Farinella LLC should be willing to do the same.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy for Cloud Computing Company

“…his team demonstrate a critical balance between tactical marketing know-how and a deep knowledge of the media space”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2012 - 2014
Project summary: 

From leading event communications to delivering whitepapers, Farinella LLC executed all media communications for a cloud computing company. The team lead drove the core messaging for the firm.

The Reviewer
 
1001-10,000 Employees
 
Los Angeles, California
Former Vice President, Global Emerging Mobile, Akamai
 
Verified
The Review
Feedback summary: 

Farinella LLC showcased its scintillating industry wit while successfully delivering tactical marketing. Their journalism background endows with them deep industry knowledge and makes them outstanding storytellers. Consistently hitting milestones, they’ll continue to be a reliable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Although I’m at a different company now, I was the vice president of global film and media for Akamai. Akamai is a cloud computing company and the premier content delivery network for digital content and media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farinella LLC?

At the time, I was working to position Akamai as a leader in the shifting digital landscape. That required us to determinedly market to our target audiences. I brought on David (Principal & Creative Strategist, Farinella LLC) to provide marketing support for our media division.

SOLUTION

What was the scope of their involvement?

Farinella LLC managed our marketing communications: everything from product and event marketing to whitepapers. They oversaw the package that we compiled before reaching out to our key constituents in the media marketplace.

While it was long before social media management became an industry norm, David drove the initial and core messaging that became an integral asset for our in-house social media team.

What is the team composition?

David was my primary point of contact.

How did you come to work with Farinella LLC?

I’d worked with David in my various positions at different companies. David has great communication skills and a deep knowledge of the industry from his background as a media writer. I continuously rely on his services because of his ability to build the appropriate narrative to reach audiences.

What is the status of this engagement?

If I recall correctly, that specific engagement lasted from 2012 until mid-2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been so long so I don’t have any concrete metrics.

I know that David and his team demonstrate a critical balance between tactical marketing know-how and a deep knowledge of the media space. They understand all the market challenges and have solutions to offer. They were extremely effective at building a narrative that connects with our target audience.

How did Farinella LLC perform from a project management standpoint?

They were excellent. They hit every deadline and milestone. They work very quickly and are flexible all around.

What did you find most impressive about them?

Their extensive and nuanced understanding of the media entertainment space is pretty outstanding. As journalists who used to cover the industry, their communications acumen is razor-sharp.

Are there any areas they could improve?

No, they always do a great job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Accounting Firm

He truly cared whether we were happy with the product he was providing.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
August 2016 - Ongoing
Project summary: 

Farinella LLC rebranded a boutique CPA firm, delivering a new logo and fresh materials. They also redesigned their WordPress website and added new content—like company headshots—to reframe the business.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Cynthia Bonavia
Partner, Devereaux, Kuhner & Co LLP
 
Verified
The Review
Feedback summary: 

The engagement was an extremely smooth one that resulted in an effective business reorientation. The affable team lead was especially a pleasure to work with, who eased the PR process with his friendly personality. The client continues to rely on Farinella LLC for their insight and talent.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a tax parter at Devereaux, Kuhner & CO LLP, a boutique CPA firm in San Francisco, providing tax preparation and consultation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farinella LLC?

We engaged Farinella LLC during a transition stage, as one partner was leaving and another had just joined. We thought it was an appropriate time to refresh our logo and letterhead. In addition to the rebranding, we also wanted to refresh our website.

SOLUTION

What was the scope of their involvement?

Starting from wireframes, David (Principal & Creative Strategist, Farinella LLC) redesigned our website in WordPress. He also developed our content to reframe our business. He even came in with a photographer and took new pictures of us for the site. On top of the company website, he also helped establish our LinkedIn profiles, so that we could market ourselves better.

He created new business cards, envelopes, and other materials using a fresh, new letterhead. While we’re still set up with what he established, he’s the one we call whenever we want to update any of the products.

What is the team composition?

We just worked with David and the photographer.

How did you come to work with Farinella LLC?

We had a connection through one of our partners who had previously worked with them. Farinella had also created our original logo and branding back in 2010.

How much have you invested with them?

We spent around $35,000 in total.

What is the status of this engagement?

We began working together in August 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It was such a smooth experience working with them. I really appreciated that David was so invested in accurately portraying our business to the public—he wasn’t just going to do the website and then leave.

He took a lot of time with us, even developing blurbs about each of the partners and the firm in general. He truly cared whether we were happy with the product he was providing.

How did Farinella LLC perform from a project management standpoint?

All deliverables were timely and successful so the project went very smooth. It was important that we launched our website by November 1st, which was our transition date. David gave us a project timeline and all deadlines were hit. He’s also been great about answering any questions that come up.

What did you find most impressive about them?

I was really taken by his friendly and fun manner, which really puts you at ease when you’re working together (even when he’s taking pictures of you!) You’re comfortable around him, so you’re able to speak eloquently about your business. His personality helps you comfortably portray yourself on a PR platform.

Are there any areas they could improve?

I really can’t recall anything.

Do you have any advice for potential customers?

Be open to the process, and don’t feel embarrassed about sharing your thoughts. David does an excellent job of curating all the information and presenting it in an appealing way.

5.0
Overall Score Everything went really smoothly.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    That was a stellar part of the project.
  • 5.0 Cost
    Value / within estimates
    His work has brought us business!
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Gambling Firm

“They’re the best vendor I’ve worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2015 - Jan. 2016
Project summary: 

Farinella LLC helped a casino company rebrand during a merger. In addition to examining language, design, and creating a new name, they developed a website that included the systems of both businesses.

The Reviewer
 
1001-10,000 Employees
 
Austin, Texas
Linda Trinh
VP of Marketing & Promotions, Everi
 
Verified
The Review
Feedback summary: 

The project was completed within a very tight time frame, so the new brand could be debuted at an important event. Organization and management were crucial to the project’s success, and Farinella LLC executed flawlessly. Their communication skills ensured that everything went according to plan.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing at a tech company that creates casino games.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farinella LLC?

We were being acquired by another company, so we needed to rebrand. We were also scheduled to ring the bell at NASDAQ just six months after merging, so we were on a very strict timeline.

SOLUTION

What was the scope of their involvement?

This was a really large project—everything about our identities needed to be rebranded. First, they assessed our brand and the company we were merging with.

They helped us create a new name and solidified our messaging, mission statement, and values. Then they took on content creation, including graphic design and creating templates. By revisiting all of the language we used, colors, and our copy, they adjusted everything on our website.

Then they took on the task of merging both of our websites. We were two very different businesses, but Farinella LLC had to create a single platform that appeared seamless and had good UI. To give you an idea of how extensive this merger was, we needed them to manage a customer portal that hosted 20-30 information sheets associated with each of our games, but they didn’t leave a single piece of text unexamined.

How did you come to work with Farinella LLC?

We completed an extensive search and interviewed 6-7 different agencies, but many of them said the project was impossible in the timeline we gave them. We also had a relatively tight budget, so we needed to find a partner that was creative and flexible. Farinella LLC was great from beginning to end.

How much have you invested with them?

We were expecting the project to cost $600,000, but with the changes we made during the project, we spent about $650,000 in total.

What is the status of this engagement?

The project lasted from January 2015–January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were really happy with everything they created. More importantly, they delivered everything on time and we were able to use our new brand at the NASDAQ event.  

How did Farinella LLC perform from a project management standpoint?

They were amazing. They provided us with status reports almost daily. We always knew what they needed, and what roadblocks we might encounter. Communication was very open because if we experienced any hiccups, the project could be delayed. I honestly don’t think we would have been able to complete this project in this short time period without their transparency.

What did you find most impressive about them?

They’re the best vendor I’ve worked with.

Are there any areas they could improve?

There’s nothing I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer