What was the scope of their involvement?
This was a really large project—everything about our identities needed to be rebranded. First, they assessed our brand and the company we were merging with.
They helped us create a new name and solidified our messaging, mission statement, and values. Then they took on content creation, including graphic design and creating templates. By revisiting all of the language we used, colors, and our copy, they adjusted everything on our website.
Then they took on the task of merging both of our websites. We were two very different businesses, but Farinella LLC had to create a single platform that appeared seamless and had good UI. To give you an idea of how extensive this merger was, we needed them to manage a customer portal that hosted 20-30 information sheets associated with each of our games, but they didn’t leave a single piece of text unexamined.
How did you come to work with Farinella LLC?
We completed an extensive search and interviewed 6-7 different agencies, but many of them said the project was impossible in the timeline we gave them. We also had a relatively tight budget, so we needed to find a partner that was creative and flexible. Farinella LLC was great from beginning to end.
How much have you invested with them?
We were expecting the project to cost $600,000, but with the changes we made during the project, we spent about $650,000 in total.
What is the status of this engagement?
The project lasted from January 2015–January 2016.