Fantom Agency

BACKGROUND

Please describe your company and your position there.

I handle demand generation for a SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency, and what were your goals?

We hired Fantom Agency to manage our Google PPC ads. We were able to increase our PPC budget substantially and no longer felt comfortable managing the ad spend, but found it difficult to find an agency that would help us with a budget under $10k, but we were fortunate to have been referred to Fantom by another agency that we had reached out to.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to Fantom by a larger agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Campaign-based Google PPC ad campaigns for all of our service lines, keyword research, and ad optimization.

How many people from the vendor's team worked with you, and what were their positions?

We work with all three team members to ensure the ongoing success of our PPC ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had consistent high-quality leads come through that are currently in our deal pipeline for opportunities.

Describe their project management style, including communication tools and timeliness.

Fantom uses Slack for team communication and setup a real-time dashboard along with Hubspot integration for us to continually monitor progress.

What did you find most impressive or unique about this company?

Luis and his team are extremely responsive and willing to roll up their sleeves to troubleshoot issues that come up. They've been so helpful in ensuring our continued success.

Are there any areas for improvement or something they could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a mid-sized company that offers software and services to support supply chain compliance and ESG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency, and what were your goals?

We hired Fantom to manage our Google paid advertising with the goal of increasing demand generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

Price and ease of doing business were major factors in our decision-making process. While being extremely knowledgeable and a great partner, Fantom offers its solutions at a reasonable price. They have become invaluable to my team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have a large number of programs that we wanted to run ads for. Fantom took the time to do extensive keyword research and write exceptional ad copy for us. They also helped us to make sure we had all of the right settings in place throughout our tech stack to be able to track the success of our program. They are consistently making improvements to drive improved results and provide thoughtful solutions to our questions and problems.

How many people from the vendor's team worked with you, and what were their positions?

We work with Luis Camacho, Karina Martinez, and Viral Mavani

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are getting consistent high-quality leads from our ad program, and the ROI on the program is strong.

Describe their project management style, including communication tools and timeliness.

Fantom has a very open communication style. We primarily communicate via Slack, which makes for faster communication versus email. We also conduct bi-weekly performance meetings to review results and any improvements/changes they've made.

What did you find most impressive or unique about this company?

Luis and his team make you feel like they truly care about the success of your business. They are quick with their work and are always willing to listen to your concerns, answer questions, and do whatever they can to make your program successful.

Are there any areas for improvement or something they could have done differently?

None. Fantom is an incredible resource and partner for our business.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of an online design tool for entrepreneurs and small business owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

We wanted to grow and scale our online software with the help of ppc campaigns. The goal was to increase our revenue and continue scaling the team.

SOLUTION

How did you select this vendor?

We found them through a FB group where a few people had recommended about Luis and his agency. But the main reason for selecting Fantom Agency was that they had already done promotion with another online design tool that had a similar software, offering, pricing, target audience etc., to our tool.

Describe the scope of their work in detail.

The scope of the work included:

- Weekly consultation

- Designing creatives for the ads

- Keyword research

- Creating and monitoring ads

- Copywriting

- Retargeting

What was the team composition?

Their team consists of 5-6 members but we had a close correspondence with Luis only throughout our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, the results weren't as we had hoped for. We worked on every recommendation given from their side but it didn't translate in to anything meaningful. We had a ROAS of 0.25 and more or less remained throughout the three months we were with them. The results could have been better but it didn't work out in the end.

How effective was the workflow between your team and theirs?

The communication was over Slack so it was smooth but one problem we did identify was that there wasn't much coherence with some of their team members. In some instances, work got delayed due to no proper communication.

What did you find most impressive about this company?

They tried their best to test everything, but there were still no effects on campaigns and overall results.

Is there any area for improvement or anything that could have been done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the head of operations at a small Marketing Automation agency for private practice surgeons in the healthcare space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

We were looking to help our clients grow their website traffic. Our offering and speciality is excellent at conversion optimization, but we don't specialize in traffic generation. We were looking for a trusted partner we could recommend to our clients who could help with that.

What were your goals for this project?

We wanted to increase traffic and get more eyeballs in front of the sales funnel we had built out. Doing so is a win/win for us and our clients.

SOLUTION

How did you select Fantom Agency?

We had worked together on a separate project, and really noticed the level of attention and communication from Fantom. We didn't want to deal with a constant rotation of new account managers the way it often goes when partnering with a large agency. We wanted a single point of contact who was technical enough to take our suggestions and run with them without always having to go back and consult with "the team."

Describe the scope of their work in detail.

Fantom immediately understood the win/win opportunity to partner. We hopped on a call to talk through some of the details, and then corresponded mainly through email. Fantom was great at customizing reporting to our wants and needs. Google and Facebook advertising

What was the team composition?

I've worked closely with Luis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Fantom, many of our clients' leads doubled or tripled the month we started. Huge win!

How effective was the workflow between your team and theirs?

Great workflow. We rely on short screen recording videos and occasional check-ins. We're getting the results we want without a lot of extra time.

What did you find most impressive about this company?

Impressed by the communication and level of expertise.

Are there any areas for improvement?

Keep doing what you're doing!

BACKGROUND

Please describe your company and your position there.

I own a Digital Marketing Agency and also some side business mostly on Ecom and any type of B2C market

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

I’ve been working with Fantom Agency for about two years now, we hired them for all our PPC and google needs and they had been delivered only perfect outcomes for us, in the beginning they help us with the plastic surgery industry and after the great result we also hired for our Ecom companies, at this moment we had build a relationship were it comes that every new company or business that we launch we are counting with them for the growth on all our companies

What were your goals for this project?

Increase the customers database and be position as one of the top plastic surgeries in the nation

SOLUTION

How did you select Fantom Agency?

We decided to count with Fantom Agency because of their proven track records and results for their past clients, we had very good referral as well of them in the marketing environment/industry

Describe the scope of their work in detail.

We need to have more exposure in our platforms especially in google as , google my business, any ppc ads on google and also Youtube , they would develop a strategy to get me traffic to our website and for those to convert in leads

What was the team composition?

It was made by a PPC specialist, a copywriter and the CEO that was overnighting the whole operation

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

our results very incredible, now only the traffic went up substantially, the quality for the leads was very good, we got an increase of 10% in our closing rates stats for our salespeople

How effective was the workflow between your team and theirs?

Their workflow was super well-structured and their response time was quick.

What did you find most impressive about this company?

Their results, we always see new marketing companies emerging and selling that can deliver outrageous result and after you sign with them, also their reputation, Fantom Agency wasn’t the case

Are there any areas for improvement?

Not that i can think of

BACKGROUND

Please describe your company and your position there.

Agency Owner need strong Performance Marketers that are real "thought leaders" in the field.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

For projects in handling a portfolio of companies.

What were your goals for this project?

Bring leads or sales to clients

SOLUTION

How did you select this vendor?

We reviewed more than 1,000 profiles but Luis Camacho and his Fantom Agency defintely stood up for the depth of knowledge, mental elasticity, creativity, User Experience and handling with objections.

Describe the scope of their work in detail.

Manage the ads manager of a portfolio of different companies in different industries.

What was the team composition?

We are a team of 5. Fantom came in as a clear expert on running ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Each time we got Fantom involved the results were unbelievable. Fantom is literally our go to place for running ads when we cant run them internally. Luis showed really depth in knowledge and understanding. He was able to pre-empt future challenges before they could even arise.

How effective was the workflow between your team and theirs?

The workflow was perfect. Actually, Fantom is so optimized in their operational processes that we took some inspiration from their workflows and toolstack to perfect our own!

What did you find most impressive about this company?

The depth of knowledge and how easy it is to work with Luis and team. It's actually a lot of fun, it's enjoyable, you get to learn a lot of stuff. With Fantom Agency, you literally have the impression that everything is possible.

Are there any areas for improvement?

Not really.. okay maybe one.. Because Fantom gets so much business (they are absoulte rockstars) sometimes it may happen that they get a bit slower in responsiveness. But Im not able to tell if it's us being too demanding given how Luis and team go systematically out of their way to over deliver. (they are so good that the only danger is that you may get spoilt over time and become too demanding..)

BACKGROUND

Please describe your company and your position there.

I am the founder of Fronter.io we are a software company based out of Barcelona

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

We wanted to create awareness around our product category and drive traffic targeted to our website, to increase our MRR.

What were your goals for this project?

We wanted to increase traffic and conversion on our acquisition channels and Increase LTV by targeting businesses with bigger needs.

SOLUTION

How did you select this vendor?

We have came across Luis through several recommendations from the Saas community. after a few exchanges we noticed how results and data oriented he is, which exactly what we were looking for.

Describe the project in detail.

We started the project by creating a strategy based on our goals, by defining our metrics and target persona. then we created a set of campaigns on Facebook, Google and Quora.

What was the team composition?

We were in touch directly with the owner which was very convenient and professional

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to increate our traffic and conversion in no time, luis helped us acquire our very first customers.

How effective was the workflow between your team and theirs?

The team has been pleasant to work with, and they were always available to help and assist through email and slack.

What did you find most impressive about this company?

the most impressive thing about Fantom agency is that they take the time to learn more about your industry and do the necessary research to have the best outcome.

Are there any areas for improvement?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the marketing lead at Staytuned (staytuned.digital), a Shopify app roll-up company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

We were looking grow installs for Kiwi (sizing chart app for Shopify stores) through TikTok.

SOLUTION

How did you select this vendor?

I've known Luis for 4 years now and we finally got to work together.

Describe the scope of their work in detail.

We devised a plan to drive TikTok users to a landing page, fill out an email, and then put them through a drip sequence to install the app.

What was the team composition?

I worked with their media buyer and the project manager alongside Luis, the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen an increase in brand awareness from this campaign.

How effective was the workflow between your team and theirs?

Quite effective. We had a shared Slack channel where we communicated.

What did you find most impressive about this company?

Their communication and ability to deal with random problems were impressive.

Is there any area for improvement or anything that could have been done differently?

Better strategy.

BACKGROUND

Please describe your company and your position there.

Census is the industry leader of data activation through reverse ETL. As the ads manager, I'm tasked with getting the word out with digital ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency, and what were your goals?

Our goal with Fantom is user base growth in the B2B SaaS space.

SOLUTION

How did you select this vendor and what were the deciding factors?

Fantom has a very talented and experienced team on all of the advertising channels we use.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Fantom assisted in strategy and management of our digital ads on Facebook (now Meta), Twitter, and LinkedIn.

How many resources from the vendor's team worked with you, and what were their positions?

Ads managers and an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have received millions of impressions, hundreds of thousands of clicks, and thousands of leads directly attributable to our work with Fantom.

How effective was the workflow between your team and theirs?

Fantom's attention to detail and best practices are legendary. We count on them not to make errors (or correct them quickly). They act as an e extension of our marketing team.

What did you find most impressive or unique about this company?

Their knowledge about the ad platforms and attention to detail, especially around budgets, are impressive.

Are there any areas for improvement or something they could have done differently?

If they could do anything differently, it would be to improve the quality and tracking of our leads -- this is a two-way street, however, and work is an ongoing work in progress.

BACKGROUND

Please describe your company and your position there.

I am Co-Founder and CEO of payment processing solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fantom Agency?

During the period we were in the pre-launch period where we acquired less than 12 people on the waitlist.

What were your goals for this project?

Gathering as much qualified leads through various PPC channels. 

SOLUTION

How did you select Fantom Agency?

My personal recommendation gave me Fantom Agencies Founders' contact. Louis is a well-established PPC expert in the SaaS world and we know each other from social media. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fantom is a great choice if you are just beginning and spend less than $20–$30 for ads.

How effective was the workflow between your team and theirs?

The guys understand how to maximize the output and test variations with small samples, find "winning ads" and then scale them. 

What did you find most impressive about this company?

Everyone knows how to spend hundreds of thousands of USD in paid and make results, but the skill is best seen when the resources are limited.