What was the scope of their involvement?
Michael [Managing Partner and CCO, The Fantastical] and Steve [Managing Partner and CCO, The Fantastical], took what we were already doing and added a well-received dimension: “Moving Forward. Together.”We were very pleased with their execution. They used the same idea of people in motion, t positioning the camera from behind individuals in their TV, flat print, and digital executions.
Our work with them was principally a TV campaign, which expanded into an interactive digital project. We had had an ongoing relationship with a media buying firm, which they accommodated. Some agencies say it's all or nothing because contact strategy defines success as much as creative strategy.
They accepted our media buying firm, a small shop in New Hampshire that we continue to use.
The firm continues to do our tactical media buying and a lot of social media. We now do the creative internally, and it's all based on "Moving Forward. Together." It lives on.
What is the team composition?
We had an account manager, but Steve and Michael met with the senior team several times and were always in the room for planning and creative execution. They are very easy to relate to, and I welcomed their ongoing interest in the account. Working with them was just easy.
How did you come to work with The Fantastical?
We were looking for an agency that understood what we were trying to accomplish creatively and could make it better and broader. Without a doubt, The Fantastical listened to our goals and accepted them. We looked at various agencies before we went with them.