SEO, SMM & Content Mktg for Healthcare Company
- Search Engine Optimization Web Design Web Development
- $50,000 to $199,999
- Jan. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The team's professionalism, expertise, and dedication to our success have made them an invaluable partner."
- Healthcare
- Los Angeles, California
- 5,001-10,000 Employees
- Online Review
- Verified
Falcon Marketing helps a healthcare company with their digital marketing efforts. Their work has included website audits, on-site and off-site SEO, content marketing, SMM, analytics, and reporting.
Falcon Marketing's work has yielded outstanding results for the client, including a better website, improved online visibility, a higher conversion rate, and an increase in organic web traffic. The team has been communicative, organized, responsive, and professional, showing outstanding expertise.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CIO of Longwood Management Corp
Describe what your company does in a single sentence.
Healthcare, skilled nursing and long term care.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Falcon Marketing to accomplish?
- SEO
- Marketing
- Branding
SOLUTION
How did you find Falcon Marketing?
- Online Search
- Referral
Why did you select Falcon Marketing over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Good value for cost
- Referred to me
How many teammates from Falcon Marketing were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work for Falcon Marketing ------------------- Project Overview Falcon Marketing will provide comprehensive SEO and marketing services to enhance your company's online presence, increase brand visibility, drive targeted traffic, and ultimately generate more leads and conversions. The following is a detailed breakdown of the scope of work and key deliverables:
- Website Audit and Optimization Conduct a thorough website audit to identify existing SEO issues and areas for improvement. Optimize website structure, meta tags, headings, and URLs for improved search engine visibility. Perform keyword research and integrate relevant keywords strategically across the website. Ensure website pages are properly indexed by search engines and optimize XML sitemaps.
- On-Page Optimization Enhance on-page elements such as title tags, meta descriptions, and headers for improved search engine rankings. Optimize content for targeted keywords and provide recommendations for content improvement. Optimize internal linking structure to improve website navigation and user experience. Implement schema markup to enhance search engine visibility and rich snippets.
- Off-Page Optimization and Link Building Develop a comprehensive off-page optimization strategy to increase website authority and organic rankings. Build high-quality backlinks through strategic outreach, guest posting, content distribution, and social bookmarking. Monitor and manage online reputation by addressing negative reviews and managing brand mentions.
- Content Marketing Develop a content marketing strategy to create engaging and shareable content that aligns with your target audience's needs. Create blog posts, articles, infographics, videos, and other relevant content to drive organic traffic and backlinks. Optimize content for search engines and promote content through various channels, including social media and email marketing.
- Social Media Marketing Develop and execute a social media strategy to increase brand awareness, engagement, and website traffic. Create and optimize social media profiles on relevant platforms. Publish regular content updates, engage with followers, and respond to customer inquiries and comments. Run targeted social media ad campaigns to reach a wider audience and drive conversions.
- Analytics and Reporting Set up website analytics tools to track website performance, user behavior, and conversion metrics. Generate regular reports to provide insights into website traffic, keyword rankings, and campaign performance. Monitor key performance indicators (KPIs) and make data-driven recommendations for ongoing optimization.
Key Deliverables:
- Detailed website audit report outlining SEO issues and recommendations for improvement.
- Optimized website structure, meta tags, headings, and URLs.
- Keyword research report with a list of targeted keywords for optimization.
- On-page optimization updates, including improved title tags, meta descriptions, and headers.
- Off-page optimization strategy and link building activities.
- Engaging and shareable content, including blog posts, articles, infographics, and videos.
- Active and optimized social media profiles with regular content updates.
- Monthly analytics reports highlighting website performance, keyword rankings, and campaign metrics.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
I recently had the pleasure of working with Falcon Marketing, and I must say that their expertise in SEO and marketing has made a significant impact on my company's online presence. They have surpassed my expectations and delivered outstanding results. I am delighted to share my review of their services.
Falcon Marketing's team conducted a comprehensive website audit, identifying various SEO issues that were hindering our online visibility. They provided a detailed report outlining the problems and recommended strategies for improvement. Their attention to detail and thoroughness were impressive. Their on-page optimization efforts were remarkable. They optimized our website structure, meta tags, headings, and URLs, resulting in improved search engine rankings.
Their keyword research and integration strategies have significantly enhanced our website's visibility and increased targeted organic traffic. Our keyword rankings have improved across the board, leading to increased brand exposure and higher conversions. Their off-page optimization and link building strategies have been exceptional. They developed a comprehensive plan to build high-quality backlinks through strategic outreach and content distribution.
Our website's authority has noticeably increased, and we have observed significant improvements in our organic rankings. Content marketing has been another area where Falcon Marketing excelled. They created engaging and shareable content, including blog posts, articles, infographics, and videos. Their content optimization strategies have not only attracted organic traffic but also generated valuable backlinks, contributing to our overall SEO success.
The social media marketing services provided by Falcon Marketing have been exceptional. They developed a tailored social media strategy and optimized our profiles on relevant platforms. The content they published regularly resonated with our target audience, resulting in increased brand awareness and improved engagement. Their targeted social media ad campaigns have also been effective in driving conversions and expanding our customer base.
The analytics and reporting provided by Falcon Marketing have been invaluable. They set up advanced tracking tools to monitor website performance, user behavior, and conversion metrics. The monthly reports they provided were comprehensive and provided actionable insights. It allowed us to make data-driven decisions and further optimize our SEO and marketing efforts.
In summary, I highly recommend Falcon Marketing for their exceptional SEO and marketing services. They have exceeded our expectations and delivered measurable results. Our organic search traffic has increased significantly, and our keyword rankings have improved across the board.
Our website's authority has grown, and we have observed an impressive boost in conversions. The team's professionalism, expertise, and dedication to our success have made them an invaluable partner. Thank you, Falcon Marketing, for your outstanding work!
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The company is in constant contact with u, we get daily updates, data, and project management roles. It's extremely organized.
What was your primary form of communication with Falcon Marketing?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me the most about Falcon Marketing was their exceptional level of expertise and their commitment to delivering outstanding results. Their unique approach to SEO and marketing sets them apart from other companies in the industry.
One aspect that stood out was their attention to detail during the website audit phase. They thoroughly analyzed our website and identified various SEO issues that were affecting our online visibility. Their ability to pinpoint specific areas for improvement and provide detailed recommendations demonstrated their in-depth understanding of SEO best practices.
Their on-page optimization strategies were particularly impressive. They went beyond the basics of optimizing meta tags and headers, delving into website structure and URL optimization. Their meticulous approach ensured that every element of our website was optimized to enhance search engine rankings and user experience.
The team's dedication to research and keyword analysis was also noteworthy. They conducted comprehensive keyword research, identifying highly relevant and valuable keywords for our business. Their strategic integration of these keywords into our website content helped us gain increased visibility in search engine results.
Falcon Marketing's approach to off-page optimization and link building was another standout feature. They developed a customized plan that included strategic outreach, guest posting, and content distribution. Their ability to secure high-quality backlinks from authoritative websites significantly improved our website's authority and organic rankings.
Furthermore, their content marketing strategies were both creative and effective. They crafted engaging and shareable content that resonated with our target audience. Their content not only attracted organic traffic but also generated valuable backlinks, contributing to our overall SEO success.
The team's expertise in social media marketing was also impressive. They developed a tailored social media strategy and created optimized profiles on relevant platforms. Their content updates were consistently engaging, leading to increased brand awareness and improved engagement with our audience. Their targeted social media ad campaigns also played a crucial role in driving conversions and expanding our customer base.
Lastly, Falcon Marketing's commitment to transparency and data-driven decision-making was commendable. They set up advanced tracking tools to monitor website performance, user behavior, and conversion metrics. The comprehensive monthly reports they provided helped us gain valuable insights into our SEO and marketing efforts and make informed decisions for further optimization.
Are there any areas for improvement or something Falcon Marketing could have done differently?
I'm extremely happy with what they had to deliver, I do not have any complaints.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS