Fair Worlds

BACKGROUND

Please describe your company and position.

I am the Operations and Finance at a tech company

Describe what your company does in a single sentence.

We have developed a platform and hardware that introduces scent into multimedia content that allow for more immersive and impactful digital experiences

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Worlds to accomplish?

• Allow users to upload 2D media and attach scent to that media
• Create a smooth and visually appealing UX and design
• Create a multiplatform app that allows users to use our technology
• Include unique creator tools to allow for custom scent creation and storage

SOLUTION

How did you find Fair Worlds?

Referral

Why did you select Fair Worlds over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fair Worlds were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fair Worlds will design and develop a working iOS test flight build for the new Hardware product. It will include a user demo of a 3 minute experience where they can understand the capabilities of the product and create their own digital scent experience. The Test Flight will be able to communicate with the hardware product line using Bluetooth. 

Fairworlds will work with us on UX and Design features to meet needs of users and expected functionality of feature set. Included functions: scent mixture creation, use the timeline to attach scent mixtures to media files as an experience (media to be uploaded to the app from outside locations), play both pre-made media files submitted by us or new experiences created in App, functionality to be polished for Users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All aspects were about functionality and repeatability. The features needed to function on multiple devices at least 97% of the time in succession.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked closely with the team to deliver above and beyond the goals on a tight timeline and on budget. The communication was great and they were able to be flexible with some learnings around adjustments that needed to be made in the midst of the scope.

What was your primary form of communication with Fair Worlds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a very broad and high level looks at the project while being able to deliver on the details. Rarely do we get a company that can work with us from the high level vision stage and be able to convert that into something with both functionality and strong design and user components.

Are there any areas for improvement or something Fair Worlds could have done differently?

We did not have any issues working with them. They delivered more than we hoped and were easy to work with from both ideation and communication.

BACKGROUND

Please describe your company and position.

I am the Technical Director, Solutions Engineering of POOLCORP

Describe what your company does in a single sentence.

The world’s leading distributor of swimming pool supplies, equipment, and related outdoor products Delivering products, service, and commitment to the swimming pool, irrigation, and outdoor living industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fair Worlds to accomplish?

• Build an Augmented Reality App that allows potential customers to design and visualize a pool in their own backyard.
• Iterate this app over time and make it the best pool visualization platform on the market
• Build a premium in store experience using Unreal Engine

SOLUTION

How did you find Fair Worlds?

the CFO of Fariworlds reached out to us and nudged us in the right direction with this idea.

Why did you select Fair Worlds over others?

Great culture fit

How many teammates from Fair Worlds were assigned to this project?

10+

Describe the scope of work in detail. Please include a summary of key deliverables.

I am the Technical Program Manager for these experience based products/features. Fairworlds has done a tremendous job bringing this vision to life. We wanted everyone, regardless of technical ability, to be able to download this app, for free, and within 30 seconds see a Augmented Reality pool in their own backyard. This happened and since it's launch in 2019 130k people have designed a pool inside of our application.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

130k potential customers built a pool and customized it with our products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Managed is a huge strength for Fairworlds. Documentation, timeline management, process management, budget management, and accountability management is all included with their standard workflow.

What was your primary form of communication with Fair Worlds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The genuine caring humans that work at Fairwolrds make them very different from any company I have ever worked with. They go above and beyond, and without asking, they extrapolate needs and requirements that we could not see and lead us to a better vision that we did not even think of.

Are there any areas for improvement or something Fair Worlds could have done differently?

Fairworlds is a creative company so when working with people that have unlimited ideas you just need to make sure you define your goals clearly and make sure you stay focused. 

We did a lot of R&D with Fairworlds and we work well in that fast paced environment but if you aren't ready for all of the ideas just define your goals clearly and let them know you would like to stay heads down and focused ONLY on the tasks you care about. I personally wouldn't have done anything differently because we got really great ideas out of those sessions.

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing consultant at a large IT firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fair Worlds?

We sell data centers and IT infrastructure to large scale customers. However, it’s hard to show customers the engineering magic and the scale of these data centers without physically transporting the data center itself. We wanted to create experiences and collateral that would allow new and existing customers to feel like they’re standing in the data center and interacting with the IT solutions. The content would also be used internally to raise awareness about our team’s capabilities.

SOLUTION

What was the scope of their involvement?

We had great brainstorming sessions with many subject matter experts in a room together. This enabled us to navigate what would be the most beneficial near and long term and most cost-effective. They have since created AR and VR solutions, interactive web demos and traditional video assets and marketing collateral that bring our infrastructure solutions to life. We continue to expand on projects over time and they have created an impressive library of assets for our sales organization to leverage.

What is the team composition?

At our busiest times, I interact almost daily with two contacts based in Austin: Erik (Co-Founder & Chief Creative Officer, Fair Worlds) and Brad (Producer, Fair Worlds). Both are responsive, calm under pressure and bring laughs and creativity to each project. On the backend, there are a number of developers from both Austin and Seattle. Erik and Brad clearly articulated project goals and expectations to the developers so projects were seamless from concept to launch.

How did you come to work with Fair Worlds?

Initially, since our team had no prior experience with VR projects, we had a brainstorming session with internal colleagues that work on gaming devices. These colleagues recommended a number of agencies, and we reached out to all of them to gather quotes and hold initial conversations.

Fair Worlds had a competitive cost, came highly recommended and were based in the same city. Their personality and communication style appealed to us—they were very responsive. They also had a lot of experience doing a large variety of creative projects for our company, including AR and videos.

What is the status of this engagement?

We started working together in November 2017. We had an aggressive timeline to complete our first VR experience by February 2018. We were so pleased with the results that the partnership continues today, and our assets continue to grow.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The solutions have been beneficial to us, and everything was delivered almost better than expected. The products have raised awareness internally, and we’ve had a number of sales engagements with customers leveraging Fair Worlds’ work.

How did Fair Worlds perform from a project management standpoint?

They are fantastic at project management. I received regular updates from them – both formally and informally. We try to touch base weekly to discuss all the various project elements. We communicate via the phone and email, and they also have a task tracker on their backend. Their plan for the timeline is very clear up front, so we’re always on the same page and there are no surprises.

Eric and Brad have never let anything get lost in translation when communicating with the developers. I appreciate their flexibility because my schedule can get kind of crazy. Whenever new deadlines or new requests pop up, I can always get in touch with them. 

What did you find most impressive about them?

When we started the project, AR and VR were still relatively new, and Fair Worlds was excellent at guiding us through the process. Now I feel like they’re an extension of my team—they’re a familiar face and everyone knows them. They are fun to work with—they’re characters in the best way. 

I’m impressed with the quality of their work and the breadth of their capabilities. I’ve learned over time that their solutions can change everything from a marketing standpoint. One computer-generated model can be optimized on their end for AR, VR, 360 demos, traditional videos, etc. It’s a game changer.

Are there any areas they could improve?

They’re almost too talented and creative. Sometimes we have to slow down and map out near and long-term goals against budget and business plans. However, that’s a really good thing. They’re always thinking ahead to better solutions.

Do you have any advice for potential customers?

My advice would be to schedule a brainstorming session with subject matter experts in the room. From there, let Fair Worlds work their creative magic. They’ll come back with ideas and can execute against the plan beautifully.