What was the scope of their involvement?
I didn’t get into the technical part, as that’s not my background. I looked at the kind of results we were getting. For a brand-new company, we’re getting results from some large brands, such as Porsche and BMW. We were also contacted by some of the major cities in Canada. For the amount we paid and the time we had, the service has been great.
They helped with the creation of the website and the content. It was developed on WordPress. We went through the functionality and the layout with them. We needed the site to have call to actions, needed to draw people to the site and it had to be mobile-friendly. We had a project manager and a couple different contacts on the development side. We had another contact for the design. They were fairly responsible. I had another person in my company leading that project, so I wasn’t very hands-on, but I knew that it was handled the right way.
We needed to rank for words like virtual reality, VR events, all the key stuff for our business. Right now, we have pretty good results for Toronto. We’re among the top three. There were some paid searches, there was content, and the website optimization aspect of it. They pretty much took care of everything for us. It seems to be trending in the right direction. Our focus for keywords was local around Toronto.
They’re creating content, and pushing content out, for all our social channels. We concentrated on Facebook and Instagram, but did Twitter to some extent. We didn’t want to push on that too much. LinkedIn has also been kind of secondary. They also created blogs for the website. They’re not a very big shop, but they can take care of a lot of our needs. Although we had an overview, there wasn’t a set number of posts per month. My main goal was to get results with quality content, rather than the quantity. The content was industry-targeted as well as geography-targeted, and it worked very well in Toronto for us.
How did you come to work with Academic Ads?
I received a referral from a colleague. I Googled them, then met with them, and we decided to go with them.
What is the status of this engagement?
The work started in December of 2016, and our relationship is ongoing.