Eyeful

Please describe your company and your position there.

I am the owner and principal of Atwell Design, Inc, a 29-year-old creative branding and marketing agency. We work with B2B and B2C clients.

For what projects/services did your company hire Eyeful Media?

A client with both B2B wholesale e-commerce and multiple B2C retail e-commerce properties wanted to update and simplify to maximize sales and eliminate hand-entered orders between e-com and production software.

Eyeful Media had done similarly complicated migrations in the past, specifically with Shopify, so we brought them in to consult on the migration and vet the platforms to make a recommendation.

What were your goals for this project?

To vet multiple avenues and e-com platforms in order to undertake a complex migration of both B2B and B2C properties into a unified system.

How did you select Eyeful Media?

We'd had a lengthy relationship with a client in the past that had worked with Eyeful Media on a similar project. They came highly recommended and the similarities of the businesses gave us confidence that they understood the intricacies of the businesses.

Describe the project in detail.

Ryne took a deep dive into the businesses with us and, through his previous experience and working relationship with Shopify, was able to vet the process and potential pitfalls, and craft an action plan that covered our bases and would result in a successful end product.

He was also able to demonstrate to the client the potential ROI and cost savings we could expect as a result of the migration, which helped sell the project.

What was the team composition?

We were introduced to the team through Antonella, the principal owner, and she identified that Ryne had been the primary hands-on project manager for our previous client. Our interface was primarily with Ryne, who did the consulting and vetting, but key decisions and discussions involved Antonella as well.

Can you share any outcomes from the project that demonstrate progress or success?

The success of this project is reflected in the launch of the larger migration process we undertook to research and plan in this phase. We are currently engaged in that project.

How effective was the workflow between your team and theirs?

We met multiple times via telemeeting (COVID) and Ryne kept us updated through all steps. Workflow and communication were buttoned up.

What did you find most impressive about this company?

The deep experience in the area we needed enabled us to bring them in to augment our marketing team with confidence.

Are there any areas for improvement?

Not at this point.

Introduce your business and what you do there.

I’m the operating principal at Sumeru Equity Partners.

What challenge were you trying to address with Eyeful Media?

We wanted to help grow our portfolio companies from a digital marketing perspective.

What was the scope of their involvement?

Eyeful Media’s main responsibility is SEO and SEM efforts, which they carry out for about five of our clients. They also provide copywriting and PPC services, as well as social media ads. Further, the team has worked on optimizing content for several of our clients’ websites.

What is the team composition?

We’ve worked with about five or six people in total, with different subject matter experts depending on what pipeline we’re working on.

How did you come to work with Eyeful Media?

One of my clients was introduced to Eyeful Media by chance, so we connected with them. They seemed very practical and results-driven, so we decided to move forward with them.

How much have you invested with them?

We've spent between $200,000–$1,000,000 on this engagement.

What is the status of this engagement?

The project began in September 2018 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Eyeful Media drives our clients’ entire marketing strategy, and they do it efficiently and at a high level. The team works really well with us as well as the leadership of the clients we connect them with. They work with five different businesses in five different areas, and they’re able to create relevant content for each of them and drive fresh traffic. It’s phenomenal.

Overall, the number of unique visitors to our sites is up by at least three times. We’ve decreased our PPC budgets by at least 75%, while increasing MQL’s from inbound marketing channels by four times. 

How did Eyeful Media perform from a project management standpoint?

They do a great job of navigating our market, keeping up well with our industry. The team creates weekly reports and dashboards of our data and analytics, providing and communicating insights. Eyeful Media’s project management style is part of what makes our engagement so successful: they give us exactly what we need in a totally digestible manner.

As a team, they’re very prompt, and they’re always available to communicate. They offer highly versatile talent, and we trust them completely to connect us with the right person for each job.

What did you find most impressive about them?

Their small size allows them to be nimble, which is one of the qualities we appreciate most. They offer a personal touch, and they never do exactly what we say just because we’ve said it. Instead, they collaborate with us, which allows us to come up with the best possible strategies and solutions. 

Are there any areas they could improve?

I think it would be great if we could templatatize and package the work we’ve done already, so we can roll it out from day one with new companies we start working with. It’s challenging, but we’re actually working on it right now.

Do you have any advice for potential customers?

On your side, put someone in charge of the project who really understands marketing. You'll be able to extract the maximum value from high impact engagements.

Introduce your business and what you do there.

I’m the EVP CIO of Shane Co, the largest jewelry company in the U.S.

What challenge were you trying to address with Eyeful Media?

We were in the process of building a new website, and we wanted to optimize the platform for search engine visibility.

What was the scope of their involvement?

Eyeful Media initiated the process by evaluating the technical aspects of SEO with our design team. In addition to making search engine-friendly recommendations, they helped us enhance the layout for optimal user engagement. Once our issues were identified, their copywriter produced SEO content for the platform. After the launch date for our new site got pushed back, they directed their focus to our old website. They partnered with our CMO to measure our current digital marketing efforts and develop more effective digital marketing initiatives. They also modified our budgets, cleaned up our Yelp page, and introduced us to Certona and Liveramp for a better e-commerce experience.

What is the team composition?

We mostly work with their founder and CEO, but we also interact with their copywriter.

How did you come to work with Eyeful Media?

Their founder and CEO is a former colleague of mine, so I was confident in their ability to help us.

How much have you invested with them?

We spent approximately $75,000 for their services.

What is the status of this engagement?

They started helping us with the website in April 2017, and they wrapped up in January 2018.

What evidence can you share that demonstrates the impact of the engagement?

Since launching the new, optimized website in March 2018, we have experienced amazing results. Eyeful Media’s services have proven to be highly effective.

How did Eyeful Media perform from a project management standpoint?

Despite being one of our vendors, they operated more as an extension of our internal team. They frequently came in to help us on site, but they were also very responsive via phone and email.

What did you find most impressive about them?

While most digital agencies spend their time making bold claims about their success, Eyeful Media has a more pragmatic approach that allows them to actually deliver on their promises.

Are there any areas they could improve?

As Eyeful Media builds their clientele, they should also scale their team with experienced professionals to accommodate increased demand.

Do you have any advice for potential customers?

To get the most out of the engagement, be transparent about challenges and open to making drastic changes.

Introduce your business and what you do there.

I’m the head of e-commerce at Peacock Alley, a luxury linen business based in Dallas.

What challenge were you trying to address with Eyeful Media?

We'd traditionally been strong in wholesale, but e-commerce wasn't a major focus. We needed help creating a top-notch website and e-commerce experience for consumers that matches our product quality.

What was the scope of their involvement?

Eyeful Media does a lot of things for us. They audit our e-commerce experience to show where we are right now and what it would take to grow it to the next level. They identify the challenges for growth and the opportunities. They distill our messaging for a broad audience. Within the first 90 days of my time here, they also helped us migrate web platforms and led a whole site transformation.

They not only help me hire people, they actually helped hire and place me in my position. They’ve placed all of our technology and media partners. Eyeful Media connects us with paid media agencies and SEO firms. Their engagement crosses the whole gamut. Their experience and skill set is broader than just e-commerce or marketing. We frequently engage them for strategic brainstorms for the next six months.

What is the team composition?

Antonella (CEO & founder, Eyeful Media) is our main representative. We also work with a digital marketing expert on paid media.

How did you come to work with Eyeful Media?

The engagement pre-dates my time at the company. They were referred by one of our advisory board members. Antonella helped our CEO with an audit of opportunities for growth, and our engagement came out of that.

How much have you invested with them?

We’ve spent at least $80,000–$100,000 over the course of last year and a half.

What is the status of this engagement?

I came on board in June 2017, but I believe they first started working together in February 2017. The engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our business was growing at only an average rate since the dotcom business was founded. We've seen significant uptick in the last year. Eyeful Media has been instrumental in helping us drive growth in conversion rate and customer loyalty. I don't think that we’d be achieving the results we are without their help. I wouldn't change anything about them. They’re so valuable to me. It sounds over the top, but they provide just the right skill set for us.

How did Eyeful Media perform from a project management standpoint?

Their team is excellent. I can give Antonella a call whenever I have a challenge. We talk probably two or three times a week at minimum. In my first 90 days, I was trying to learn the business and also migrate a website. We needed to talk and text more often. They’re flexible and able to increase or decrease their involvement as needed. They've been super helpful in getting us off the ground from the e-commerce perspective. Antonella is always willing to connect us to her broader network.

What did you find most impressive about them?

They have the ability to communicate to all sorts of different people. Antonella can go deep for people that truly understand e-commerce and digital marketing. She's also experienced in conveying that message to people that are just starting in the digital space. She’s almost like a translator for e-commerce in the way that she helps people understand complex concepts. A lot of other partners struggle to communicate, even on topics where they have expertise.

I also appreciate Eyeful Media’s willingness to be involved at various levels of engagement. They’re involved both at the minute level of detail of e-commerce all the way to helping our executive leadership envision a path to grow the business digitally.

Are there any areas they could improve?

I can't think of anything specific to Eyeful Media. It's hard for any external partner to understand the complexity of our internal operations, no matter how involved they are with us.

Do you have any advice for potential customers?

The key is to be really open. Eyeful Media is going to give you the right advice. I've never gotten anything out of them that hasn't worked. They'll customize their strategy and thought process to your business. If you’re open to hearing them out and following their guidance, your business will grow.

Introduce your business and what you do there.

I'm the director of consumer engagement at Kidkraft. I'm in charge of direct consumer e-commerce, B2B e-commerce, social media, customer service, and trade marketing.

What challenge were you trying to address with Eyeful Media?

We were moving from Magento Enterprise to Magento 2.0 and we were looking for a company to help us with our business strategy and digital marketing.

What was the scope of their involvement?

First, they did an overview of our website and its performance. Then, they developed business strategies for us to improve our search and affiliate marketing. They've also helped us with an overall strategy for e-commerce within our consumer platform, mostly providing consulting on the frontend.

What is the team composition?

I have one main point of contact.

How did you come to work with Eyeful Media?

They were recommended to us.

How much have you invested with them?

We've spent about $60,000.

What is the status of this engagement?

We started working with them in May 2018 and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We're very happy with their work and we've already seen a slight increase in our conversion rate. They're very engaged and passionate about our success.

How did Eyeful Media perform from a project management standpoint?

They're extremely responsive. At the beginning of the relationship we talked daily, but now we usually touch base once a week.

What did you find most impressive about them?

They're very committed to our success, which makes them stand out among other companies.

Are there any areas they could improve?

No. I've been very pleased.

Do you have any advice for potential customers?

They're real professionals, so listen to their advice. Don't go in with your own ideas. They'll be able to give you the perspective of where you are and where you can go.

Please describe your company and your position there.

Head of E-Commerce, Fine Jewelry Retailer

For what projects/services did your company hire Eyeful Media, and what were your goals?

Eyeful Media played a key role for our recent migration to Shopify. We would not have successfully migrated without them. Other services include paid media and organic search.

How did you select Eyeful Media and what were the deciding factors?

Professional reference. Eyeful Media came highly recommended and proved why.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

E-commerce platform and POS migration to Shopify. End to end.

How many people from the vendor's team worked with you, and what were their positions?

Two. CEO and Head of Strategy/Client Services

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Migration completed on time and the new site is already performing above expectations. They also very successfully, and efficiently manage our paid media and organic search.

Describe their project management style, including communication tools and timelines.

No surprises. They treat our business like theirs. We often times forgot they were not actually a part of our internal team.

What did you find most impressive or unique about this company?

No fluffy agency business. They provided hands-on end-to-end guidance throughout the project

Are there any areas for improvement?

They just need more great people.