What was the scope of their involvement?
Exsel did a total overhaul and rebrand of our marketing collateral and website, incorporating SEO-friendly content.
They assisted with social media accounts and deployed various types of targeted marketing approaches, including guerrilla marketing, commercial mailers, a TV commercial, and an updated email platform.
They continue to provide analytics reporting to backup advertising spend and digital performance.
What is the team composition?
I've mostly worked with about five people. Rich Suitum (President, Exsel) is fantastic; he's very hands-on and truly understands small businesses. Our main point of contact, Kathy Ruddy (Vice President, Exsel), is incredibly responsive. She'll often anticipate my needs before I even ask. She makes sure every project is under budget and ahead of schedule.
I also worked a bit with Amanda Guilmain (Creative Director, Exsel) and Mary Heichel (Senior Visual Designer, Exsel) on overall branding and web design, as well as someone else for our TV spot.
How did you come to work with Exsel?
We had already been working with Exsel when I came onboard, but I decided to go through the process of evaluating additional vendors, since this project was so different from our previous marketing work.
Through my own research and conversations with other professionals in the area, I was able to narrow my choices down to four vendors. I ended up extending our relationship with Exsel, because I liked the results they had in their previous work, as well as their local presence—they made the decision pretty easy.
How much have you invested with them?
For the website and rebrand, we spent in the range of $80,000–$100,000.
What is the status of this engagement?
We started working on this project at the end of Q3 in 2016 and launched the rebrand in March 2017. They continue to maintain the site and monitor performance.