Hit the business bullseye with explainer videos

Your clients will behave like bulls in a china shop – stumbling everywhere around your website and social media, unless you give them the important information they came for. With a carefully crafted explainer video by Explanatorro, no client will ever trip on your idea, app or business. We are determined to create the ultimate explainer experience for your exciting venture.

Whatever that may be, we want you to see us as creative partners that will go above and beyond to spread your unique point of view. 

Explanatorro is a collective of focused, hard-working and playful copywriters, designers, animators, video editors and project managers with experience in creating explainers from script to final sound mix in various industries, but with a special interest in technology, B2B solutions and fresh entrepreneurial stories. There is no greater professional satisfaction than to strengthen companies you believe in.

$50 - $99 / hr
2 - 9
Show all +
New York, NY
  • 1152 30th Road, Astoria, NY
    New York, NY 11102
    United States
other locations
  • HQ - Miskinina 24a; Studio - Krajiska 10, Produkcija Pokret
    Zagreb 10000


Cirtuo - Procurement Strategic Software - explainer video

Cirtuo is a strategic software company and consultancy dedicated to elevating the procurement profession from firefighting activities and increasing its inclusion in management's strategic decisions. Explanatorro's task was to rebrand the company through relevant content for industry professionals and create videos that would serve as pre-demo explainers of the software itself. The video was previewed by an&nbsp

;industry-specific focus group in order to make sure the video provides and answers questions most relevant to procurement professionals.

IBM Cognos Analytics - It Really Pays Off to Know Your Business

Megatrend Business Solutions is a dear Explanatorro client and also IBM's Platinum Business Partner. Explanatorro's task was to use a novel approach in presenting software. Given that ROI is very important to all of us, especially when you're implementing a new solution - that was the starting point for our copywriter - to bare the sales process. An independent firm just published a business case that tracked how

profitable was the implementation of IBM Cognos Analytics over 3 years in small, medium and large businesses. Those cold facts and hard numbers had to be utilized and have some fun along the way. The video was used across platforms, in newsletters, on conferences and in the awareness stage of the sales process.

Qbean Moto Garage - explainer video

Qbean Moto Garage is a passion entrepreneurial project designed to solve the issue of storage recognized and experienced firsthand by motorcycle enthusiasts. Explanatorro's task was to create an atmospheric explainer that would relate the innovation in materials, security and customization of the product. The concept Care for Your Freedom resonated with motorcycle owners because it evoked the feeling of independence

while riding and the importance of keeping that freedom intact.

IBM Maas360 - The Sky Is Not the Limit for Your Business

Megatrend Business Solutions is a dear Explanatorro client and also IBM's Platinum Business Partner. For this video, Explanatorro's task was to simplify the benefits of IBM's MDM security-on-the-go solution - MaaS360. After Explanatorro's creative team learned that another IBM's 360 model was crucial in providing the necessary calculations responsible for sending people to the Moon, it was an instant framing

metaphor for IBM's longevity and reliability, for launching your business to new heights and for adding an entertainment aspect to a technological solution. The metaphor enabled the video to perform equally well as a sales tool on presentations, an educational tool on conferences and as providing entertainment/awareness value on social media.

IBM QRadar - an explainer for Megatrend Business Solutions

Megatrend Business Solutions is a dear Explanatorro client and also IBM's Platinum Business Partner. For this video, Explanatorro's task was to simplify the benefits and features of IBM's Security Intelligence Platform - QRadar. The result was a call to become fearless with IBM's support which is able to detect threats that other solutions miss. Given that the core of being fearless is knowing fear

really well - a story of imaginary ducks, cyber threats and alleviating anxiety was born.

Can I Trust You? An Explainer for a Blockchain-based Marketplace

Novo (Network of Verified Organizations) is a blockchain-based marketplace for verified business data that directly connects commercial data providers and data buyers on a global level. Explanatorro's task was to create a niche explainer (script, design, animation) to a targeted audience for an innovative marketplace for business data. The simple fact that the project had blockchain and data at its core led Explanatorro's

team to create a concept that was transparent and ready to address the underlying trust question right away. The character Fe that guides us through the video created an additional layer of warmth in an otherwise strictly technological area. The project was done in absolute partnership and respect which makes this an Explanatorro favorite.


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Video Production for Online Digital Marketing Academy

“They added a lot of creativity to our work.”

Willing to refer: 
The Project
$10,000 to $49,999
June 2017 - Ongoing
Project summary: 

Explanatorro provided video filming and production services, working on a series of videos to educate and inform users of an online platform. They took over 100 hours of footage, creating animated informative videos.

The Reviewer
11-50 Employees
Zagreb, Croatia
Bruno Filipović
Partner & CMO Svinaweb
The Review
Feedback summary: 

The finished video series is excellent, receiving positive feedback from its audience and still in use two years later. Their digital marketing efforts also produced good results, while the team demonstrated their knowledge, expertise, and creativity throughout the project.


Introduce your business and what you do there.

I’m a co-founder of Svinaweb, an online digital marketing academy. We began six years ago as a digital marketing agency for small and medium businesses, but we’ve also identified an opportunity in the education industry.


What challenge were you trying to address with Explanatorro?

Our main goal was to create LMS (Learning Management System) videos for our academy.


What was the scope of their involvement?

It isn’t easy to educate online, so LMS videos were to be our primary resource. We had a lot of knowledge, but our obstacle was how to make our services easy for our users.

The scope was large, including over 100 hours of video as well as all the production involved in the post-filming process. We’ve also done webinars and different types of videos, and other projects such as animations.

What is the team composition?

I work with four people including Bruno (CEO, Explanatorro) who was our main point of contact, a copywriter, and a couple of other people.

How much have you invested in them?

We have spent around €20,000 (approximately $22,370 USD).

What is the status of this engagement?

We began working with them in June 2017, and it is an ongoing relationship.


What evidence can you share that demonstrates the impact of the engagement?

Explanatorro’s knowledge of digital marketing, as well as the range of services they offer made the project much more successful. Our main goal was satisfaction from our customers. We have more than 600 people in the academy and they’re all pleased with the videos and their content. They’re still in use as the quality is good and the information is interesting.

After doing some analysis, we definitely saw a measurable impact on our business. This was mostly in terms of customer satisfaction, but also the success of some videos in our marketing channel.

How did Explanatorro perform from a project management standpoint?

I was delighted to work with them. The ease of communication combined with their knowledge in marketing and business was great. It was a large project, but things were delivered on time and we were never left out. Bruno is one of the best partners we’ve had.

What did you find most impressive about them?

We had a great connection with Explanatorro because they really understood digital marketing and knew what was important when making videos. Their expertise was the best part of our cooperation and made them stand out from their competition.

They added a lot of creativity to our work. LMS videos can be quite boring, but the addition of animation and their creativity was a big help to us.

Are there any areas they could improve?

Some technical skills could be improved, but that’s normal in a digital environment and is mainly an issue for them internally.

Overall Score
  • 4.5 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer