We solve complex problems and have fun doing it.

Created with the purpose of providing big agency services without all the rigidness and overhead, The Experience Design Studio is a full-service East Coast based Digital Agency that focuses on customer experience solutions in the health and wellness industry.

With strategy at our core, we make our clients’ tools and technology easy to use, engaging, and effective by looking at the complete customer experience – analyzing every touchpoint with the core focus of understanding how real people, patients, doctors, mothers, fathers, payers – interact with an experience. Our process starts with real-life research, which means we put ourselves in the users’ shoes to see what they are seeing and experience what they experience. We then execute the best solution with zero bias towards a technology platform.

Our focus: Crafting experiences for intent-rich moments when decisions are made, preferences are shaped, & products are purchased. From cutting edge websites to mobile apps, digital products, CRM strategy/implementation, and everything in between, we provide the high-touch level of service – from strategy, design, through to development - from experienced industry professionals to successfully launch and maintain your project or product.

Our founders Douglas Rockhill and Shai Reichert have lead digital transformations for the largest health companies in the world over the past 20 years – including creating Bristol-Myers Squibb’s first digital sales aid, redesigning Cincinnati Children’s Hospital website, converting Allergan’s sales teams to be entirely digital, helping Johnson and Johnson reimagine how to onboard new employees, and creating first-in-market content marketing solutions for Opdivo.

XDS was purpose-built with user experience, strategy, and technology at it’s core to solve the vast challenges in health and wellness marketing, in today’s digital ecosystem.

$100 - $149 / hr
10 - 49
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Ambler, PA
  • 300 Brookside Avenue, Suite 125
    Ambler, PA 19002
    United States
other locations
  • 1007 Johnnie Dodds Blvd., Suite 105
    Charleston, SC 29464
    United States


Key clients: 
Shockwave Medical, Rubius Therapeutics, Janssen, Intersect ENT
Rubius Therapeutics Intranet Image

Rubius Therapeutics Intranet

Rubius Therapeutics is a biopharmaceutical company pioneering a new era of cellular medicines. Their proprietary RED PLATFORM™ was designed to genetically engineer and culture Red Cell Therapeutics™ that are selective, potent and ready to-use cellular therapies for the potential treatment of several diseases across multiple therapeutic areas.

As part of the its rapid growth, Rubius had reached a stage where

streamlined communication, along with sharing of information between employees and across departments and locations had become more challenging and fragmented. In order to maintain and cultivate the great culture already at Rubius and provide a modern, digital means for internal communication, we worked together to create the company’s first intranet.

The new intranet, named "The Artery" as a result of a company-wide naming contest, serves as a direct source of company and industry news, connects employees via community chat rooms, provides easy to use company calendars, serves up daily announcements, searchable directories and org charts for finding coworkers, and much more. Built on SharePoint and Office 365, the intranet seamlessly fits into Rubius’ current Microsoft technology stack and helps both simplify and enable communication within the company.

Shockwave Medical Website Redesign Image

Shockwave Medical Website Redesign