Impactful Creativity
Since 2010, clients from around the globe ranging from startups to thriving companies have entrusted us with making their vision a reality. This experience has given us a unique depth and breadth of understanding to solve complex and diverse business challenges.
With more than a decade of experience in software development and web design using the latest technologies, we provide robust custom digital solutions of the highest quality. We are a team of talented and ambitious software engineers and graphic and UX designers that are passionate about everything we do.
We are based in Belgrade, Serbia and serve clients globally - from Australia to the UK to the USA. We specialize in custom web development that brings to life a digital identity that sets you apart from your competitors.
Are you looking for a new way to connect with your customers, increase engagement, and drive conversions? Through cutting edge web development, compelling design, and fresh creative thinking, we drive your growth and bring your audience the ultimate digital experience.

headquarters
other locations
Focus
Recommended Providers
Portfolio
Cubico Coffee, Shiva, SoBe, Holland TCS, JAW

BuzzSFlag
Technologies
WordPress, Custom WordPress Theme Development, Custom WordPress Plugin Development, PHP, MySQL, HTML5, CSS3, JavaScript, jQuery and more.
Solution
From a design perspective, our mission was to create a modern and professional web design that not only put a “fresh-face” on the BuzzSFlag brand but also provided users with clear paths of action toward conversion.
A visual experience that makes someone say “I want to try that!” was their goal, and we had to deliver with a custom web design focused on highlighting the user flow.
To strike the right tone with users, we started with highlighting the simplicity of product and benefits for different stakeholders (property managers, owners, quests), then went through to appealing features, supporting users to make an informed decision by competition compartment and references, navigating them to the cost-saving calculator so that we finally can lead them to “buy it now” option.
And the website has not only delivered great experiences but has elevated results.
Deliverables
The website was built on the WordPress platform. To meet BuzzSFlag requirements, we developed a custom WordPress theme. This allowed us to concentrate on our goals, providing unique and custom user-friendly solutions.
Working with a team with a clear goal in mind from the BuzzSFlag part and our creative team, it was easy to craft the website from the beginning.
This collaboration resulted in a bright, well-rounded product & benefits presentation with a clear path to conversion.
Appealing features are presented with simplified graphics, but enriched with calculators for cost savings, comparative analysis of competitors, etc.
The web site is multilingual, simple to understand.

MediGen
Technologies
FuelPHP, Custom CMS, jQuery, CSS3, Bootstrap, HTML5, JavaScript, MySQL, PHP
Solution
MediGen faced the challenge of presenting their pioneering services to the emerging market. Their current website and brand identity reflected neither the importance of genetic testing and stem cell care nor their solutions, and they were looking for a partner that would be able to enhance both their identity and website.
Eximius stepped in to reimagine their visual presence using a clean and direct approach. We fine-tuned the client’s brand with an updated look and feel that would differentiate it from other companies. The new identity includes a compelling design that engages users and supports MediGen’s mission and vision.
The website was reorganized to make it more intuitive to audiences and to make it easy for them to find the information they needed. With our approach, in-depth sections on genetic tests (prenatal and postnatal), stem cell care, MediGen’s expert team, and genetic counseling now allow users to learn about the services and the support MediGen provides.
Deliverables
- The website was built on our custom-made Eximio Web Platform
- Our experienced team helped fulfill the client’s vision of making a modern website that utilizes its fullest potential
- Design and technical team worked closely to provide a smooth user experience that helps drive conversions
- A new logo and corporate identity communicating MediGen’s value proposition were created
- MediGen’s services are clearly and neatly conveyed and reveal what they offer and how they stand out from the rest
- Resources on genetic testing are available on the website, making it easier for the audience to learn more about them on their own time

Holland Safety - eCommerce
Solution
Since the company is unique and offer a specialised range of services, it was clear from the outset that no off-the-shelf website solution would do justice to the job.
Instead, Eximius teams analysed every aspect of the business and devised a custom-built website to meet its every requirement.
Special attention has been given to the user experience, making the selection of specialised and often quite complex products and services much easier and pleasurable for the user.
Deliverables
- An inviting User Interface that engages visitors with a bright and airy feel.
- Clear, easy to follow site navigation.
- Easy to understand signposting confirming at a glance what the site has to offer.
- A site that functions equally well on mobile and desktop devices.
- Calendar based course schedules to help clients plan their training requirements into the future.
- Flexible course scheduling for administrators.
- Full e-commerce capability for clients wishing to purchase specialist equipment and service on the site, enhanced by a “quick enquiry” service linked to each product. Products can be given multiple price points and other standard e-commerce facilities such as shipping costs are accommodated.

SuperVoice
Technologies
FuelPHP, Custom CMS, jQuery, CSS3, Bootstrap, HTML5, JavaScript, MySQL, PHP
Solution
Eximius led SuperVoice through an exciting rebrand! The new website needed to capture their tone, storytelling, exciting goals and results, and to shift their services towards a targeted audience. Their typography and vivid color palette were left as-is, but new photos and videos were brought in to boost site-wide visual storytelling.
We created a more user-friendly website with improved content which communicates their extensive capabilities and credibility, while improved navigation makes it significantly easier for visitors to find all about SuperVoice’s services.
Their online educational resources in particular got a significant user experience boost, with new functionalities to help students access the materials needed for classes.
Deliverables
- The website was built on the custom-made Eximio Web Platform
- Improved content and site navigation for better accessibility
- Visual storytelling more aligned with current brand values and services
- The site feels friendly and accessible
- Easier to access materials needed for SuperVoice’s educational programs for students

Marlo
Technologies
FuelPHP, Custom CMS, jQuery, CSS3, Bootstrap, HTML5, JavaScript, MySQL, PHP
Solution
Building the site from scratch presented an opportunity to make a unique first impression and showcase Marlo’s growing portfolio. We wanted to create a “digital business card” to substantiate the presence of the group online.
Therefore, we made a bright corporate identity and aspirational logo followed by a modern and easily navigable website. At the end of the process, we were certain that this is the right way how Marlo's story should be told to potential partners.
Deliverables
- Digital business card website, built on our custom-made Eximio Web Platform
- Multi-lingual website
- Modern, clean, easy to follow site navigation
- Responsive website design, making it user-friendly for desktop and mobile users
- A new corporate identity, logo and website drafted from scratch
- Bright corporate identity and an aspirational logo that is instantly recognizable and speaks Marlo’s philosophy

Jenavi - eCommerce
Technologies
JavaScript, HTML5, PHP, CSS3, MySQL, Custom CMS, eCommerce, FuelPHP, jQuery
Solution
Eximius analysts, designers and developers took as much as they could from the legacy site and then remodelled it to become the multi-faceted celebration of beautiful jewelry that you see today. Where functions did not work as required, they were modified or replaced, where they did not exist, now they do.
Our design teams always work hand in hand with their technical counterparts, talking with each other all the time, exchanging ideas and solutions, working as one big problem-solving entity.
The result, of which we are very proud, is a solid, visually astonishing, technically accomplished website that handles virtually every aspect of the client’s complex and dynamic business. From pricing to promotions, sales to stock control, the Jenavi site, handmade by Eximius, is an imposing landmark on the Internet e-commerce landscape.
Deliverables
- Visually appealing and engaging product showcases which may be searched and viewed in a variety of different ways.
- Comprehensive e-commerce functionality with multi-currency shopping basket, stock management, promotion handling and shipping all handled with ease.
Reviews
the project
Web Development for Energy Company
"They were responsive, creative, driven and organized."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
PowerOptions is the largest energy consortium in New England. I am the Vice President of Marketing and Communication.
For what projects/services did your company hire Eximius Solutions, and what were your goals?
We had recently launched a new website, but it included critical errors our developer could not solve. We needed to correct the situation in short order. Our original goal was to fix the just-released website, but that changed during conversations with Marko at Eximius, to designing an entirely new website.
How did you select Eximius Solutions and what were the deciding factors?
One of the consultants we work with for digital marketing suggested Marko and Eximius. In our first meeting Marko quickly identified the issues and offered several options. Marko demonstrated a real understanding of our business and what we wanted, his price was very competitive, and he offered a quick timeline for completion.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We decided to scrap the just-released website and have Eximius design and program a new website for us from scratch. They started with the design--or look--of the new website, delivering several options, and then worked patiently with us as we refined the design direction that worked best for us.
They designed a custom Word Press template, and combined plug-ins where needed to incorprate all of the features we needed.
How many people from the vendor's team worked with you, and what were their positions?
My main contact with Eximius was with Marko, the CEO. Occasionally he would include others from his team on our calls, but Marko handled all of the customer interfacing with our project.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are very pleased with the outcome of the project. Our new website is visually much more pleasing and easy to navigate. And his team suggested changes to our visual branding that we have carried over to other materials.
The site is optimized and receives much more traffic. The calls to action are more impactful, and we have seen lead generation increase four fold.
Describe their project management style, including communication tools and timelines.
Eximius proposed a timeline to get the project completed quickly--about 4 weeks from start to finish. Marko drove the process with very detailed emails about what we needed to review and approve, and what we needed to provide to him.
We also had Monday morning calls to review everything that had been done to date and address any questions. They were very well organized and met the timeline.
What did you find most impressive or unique about this company?
Before thay even delivered a proposal, they completed an audit of our then current website, identifying critical flaws and providing some solutions for fixes. It demonstrated Eximius' commitment to service.
Also, their graphic design team is outstanding, helping us to evolve our corporate branding standards. Marko also spent a lot of time making sure we were able to maintain the website, and he still monitors the back-end for us, even though the project is completed.
Are there any areas for improvement or something they could have done differently?
They were responsive, creative, driven and organized. I have no suggestions for improvement. I should add that we completed another project with Eximius after this one, and we are currently working with them on a third project.
the project
Web Dev. for Public Safety Company
"They provide excellent customer service and haven’t missed a deadline yet. They haven’t let me down."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director of a health and safety and environmental training company.
What challenge were you trying to address with Eximius Solutions?
We’ve done many projects with them. My most recent project for them was a new website and integration of the e-commerce side of our business.
What was the scope of their involvement?
Traditionally, they sit down with our marketing, sales, and business development people to go over what we want the project to look like. We nail down the key deliverables, timelines, and quality. Look and feel is a big part, so even though it’s subjective, we have a strong working relationship. We have both parameters in place and the ability to be flexible.
For this specific website, we were selling a training course. This requires a seamless experience for the buyer. Oftentimes, they’ll come in from PPC ads or an organic search, or traditional browsing. It’s important for us that the information gets across to the customer, and that it leads them in a buying direction. Additionally, you can’t provide too much information because the viewer will get bored. Finally, they have to be presented with options to continue reading, contact us for more information, or go ahead and buy.
The current site is built on PHP, and we’ve worked with them on WordPress sites before.
What is the team composition?
I deal with Marco (Owner). To be honest, all things are channeled through him. If he’s not around I have a secondary contact I deal with. I have direct contact with two of the developers as well.
How did you come to work with Eximius Solutions?
In 2012, IT costs and development costs became very expensive in our country. One of my connections recommended companies in Belgrade, so I reached out to three of them. Eximius was the only company to respond. After a few verification checks, we did a small website as a test project.
How much have you invested with them?
This one was €8,000 (approximately $9,700 USD).
What is the status of this engagement?
I’ve worked with them since 2012. This most recent project ran from February until November 2020.
What evidence can you share that demonstrates the impact of the engagement?
We look over the written content of all the projects they do, and we look at it page-by-page. This ensures layout, borders, and shading is all correct. We go to customers that we know well, and whose opinions I trust, and get their feedback on the product. In general, it’s excellent. Ultimately, if someone says they don’t like it, it’s our fault because we designed it. Overall, I find Eximius good to work with. They’re certainly in the top five, or maybe even type of three of all our suppliers.
How did Eximius Solutions perform from a project management standpoint?
They have a tracking system that we have access to. Everything is line-itemed on it and we can see progress as it’s happening. I have a project manager on our side as well; it’s a good system.
What did you find most impressive about them?
As a business, our main goal is to deliver superior customer service which means delivering exactly what we say we're going to deliver. If I judge Eximius by that, then they provide excellent customer service and they haven’t missed a deadline yet. They haven’t let me down on delivery, ever.
Are there any areas they could improve?
For them, no. Everything happens immediately, and they’re competitive price-wise. The only downside is that they’re outside the EU, which results in a significant bank charge for us per payment. That’s not their fault at all.
Do you have any advice for potential customers?
It’s important to be clear about what you want, and it must be writing. This is true for whatever company you work with. If they do with other customers what they’ve done with me, there won’t be any problems.
the project
Software Dev for Real Estate Investment Platform
"They were able to bring various different skill sets to the table, which was impressive as a small company."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work as head of operations for Global Alternatives.
What challenge were you trying to address with Eximius Solutions?
We needed several solutions developed.
What was the scope of their involvement?
They built a corporate website, a private investment platform, a frontend component for a real-time private securities trading module (it integrated with a core trading engine in the background that utilized FIX protocol and a Thrift protocol for binary communication), and a multi-instance white label application that would connect with various white labels of financial intermediaries that would feed their data and deals into our system.
I also worked with them previously with two other companies where they created a frontend website and investor area (for a real estate company I founded) and upgraded a legacy e-commerce platform (for an online furniture retailer).
What is the team composition?
They provided both full-time and part-time resources, for a total of 4-5 people with various skillsets throughout the project.
How did you come to work with Eximius Solutions?
They were recommended by a friend of mine 5-6 years ago when I worked with a different company. I was pleased with their work and brought them with me as I moved to another company. When I left the second firm and started with Global Alternatives I brought them along again.
What is the status of this engagement?
We worked together from September 2017 until August 2020.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been extremely happy on all levels regarding the four pieces of the scope. They’re the best I’ve dealt with after 15-20 years of working with developers around the world.
How did Eximius Solutions perform from a project management standpoint?
We communicate through a combination of Skype, instant messaging, and emails. They were pretty much working our hours, so there was a lot of live interaction. There was also a Redmine ticketing system we could use. On my previous projects with them, I’ve traveled to Serbia to meet them as well.
They’re always great at deadlines, finishing things sooner than they needed to be done which led to time for testing. They’re highly organized.
What did you find most impressive about them?
They were able to bring various different skill sets to the table, which was impressive as a small company. Their technical competence stands out in their ability to handle integrations with different established trading protocols.
Are there any areas they could improve?
I wouldn’t say that small mistakes weren’t made but no one is perfect. Across the board, they’ve been excellent. I’m continuing to work with them and don’t hesitate to recommend them.
Do you have any advice for potential customers?
They’re not the most affordable option but consider the overall value. Their communication skills stand out and they plan well.
the project
Rebranding & Web Dev for Software Company
"We continued to work with them to evolve our website further."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
As strategic marketing advisor, I have been consistently impressed with how the web development talent at Eximius has helped our team and I roll out new initiatives.
For what projects/services did your company hire Eximius Solutions, and what were your goals?
As part of relaunching Timerack, our rebranding efforts included the delivery of a new website, content and material.
How did you select this vendor and what were the deciding factors?
After reviewing a few different vendors, we decided to go with Eximius because of their honesty, transparency and professionalism.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
This project involved working with many vendor, collaborating, and scheduled milestones. The expectation was to deliver against the milestones on a regular basis.
How many people from the vendor's team worked with you, and what were their positions?
I do not recall the actual number of resources however Marko and team were always available when tasks needed to be complete.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
They helped us rebrand the company in a truly collaborative, cost-effective manner while meeting our tight deadlines. We continued to work with them to evolve our website further, and we were not disappointed with their responsiveness and expertise. Highly recommend the Eximius team.
Describe their project management style, including communication tools and timeliness.
We communicated on a regular basis via Google Meet, email and other vehicles of communication. Marko and team were available between scheduled meetings to address any quesitons.
What did you find most impressive or unique about this company?
The rapid deliverables, honestly and professionalism on the project.
Are there any areas for improvement or something they could have done differently?
The improvements would have been on my side in terms of communications and scoping up front. Eximius delivered on what was asked on time and on point.
the project
Multiple Web Dev & Maintenance for Growth Stage Company
"There is a high degree of institutional knowledge at all levels, leading to efficient strategies and development."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the COO of an emerging company in the end-of-life industry focusing on serving both families and the industry with valuable resources.
For what projects/services did your company hire Eximius Solutions, and what were your goals?
We have an ongoing relationship with Eximius to enhance our platforms to provide enterprise usability and scalability and continue to innovate new features and functionality into our business model and offering.
How did you select Eximius Solutions and what were the deciding factors?
We were introduced to Eximius due to their unique knowledge and expertise with our underlying platform and their ability to advance the infrastructure and models according to our business needs.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We have worked across many disciplines with Eximius. From custom eCommerce, to unique business specific process flows to engage and collect customer data all through a unified platform.
How many people from the vendor's team worked with you, and what were their positions?
We have a single high level point of contact with Eximius who manages their internal resources to assign and manage front-end or back-end development accordingly.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The work product and deliverable have been exacting in what was expected and have served to allow for both the rapid creation of new business units, new business entities, and to grow each according to plan. Whatever concept our business development and strategy dictates is able to be executed upon.
Describe their project management style, including communication tools and timelines.
Development efforts are collaborative and communication as to estimates, timeframes, and mid-project direction have been stellar. We use mainly Asana to manage projects, using additional specific resources when needed.
What did you find most impressive or unique about this company?
There is a high degree of institutional knowledge at all levels, leading to efficient strategies and development.
Are there any areas for improvement or something they could have done differently?
Every aspect of working with Eximius is top notch. There are always challenges in bringing products to market but we are able to work through any obstacle together.
the project
Web Development for Battery Manufacturers
"We are completely satisfied with their work and have no further suggestions to help them improve."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the general manager of TRIAX, which is a battery manufacturing company registered under the label TRIAXPOWER.
For what projects/services did your company hire Eximius Solutions, and what were your goals?
As a fast growing company with big aims, TRIAX needed to improve its aproach with customers in order to establish better communication and customer retention so we decided to hire Eximius Solutions to help us improve our website and appeal to consumers.
How did you select Eximius Solutions and what were the deciding factors?
After researching for a while and learning about several companies that offer very similar services, we chose to accept the offer given to us by Eximius Soultions. The offer contained detailed information, professional suggestions and was affordable, while also suiting our wants, which were mainly customer oriented allowing us to gain a trusted partner.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
After interviewing us, Eximius analized all of our requests and incorporated them into the project one of which the main steps were deciding on which database is to be used, how the data will be organized and managed and further information regarding the PHP version.
How many people from the vendor's team worked with you, and what were their positions?
In order to avoid any misunderstandings and to prevent any errors we agreed to only work and have contact with the project manager Mr Marko Lecic.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We gained many new clients and established better communication with them while also providing better services to the customer base we already had. Our website traffic increased while our sales increased by 50%.
Describe their project management style, including communication tools and timelines.
The project was carried out both over phone calls and in person meetings, which were organized after every change implemented by our project manager Mr Marko Lecic in order to double check and agree on the outcome.
What did you find most impressive or unique about this company?
Eximius provided us with professional support throughout the project without hesitating to suggest improvement techniques and implementing new technology.
Are there any areas for improvement or something they could have done differently?
We are completely satisfied with their work and have no further suggestions to help them improve.
the project
Site Dev for Hospital Firm
"The ideas that were provided by the project manager were right on spot with all of our demands."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Dr Zutic is a hospital witch specializes in the fields of ENT, pediatrics and gynecology, providing both in and out patient services. I am one of the head ENT surgeons in Dr Zutic.
For what projects/services did your company hire Eximius Solutions?
We hired Eximius Solutions to develop our new site.
What were your goals for this project?
We wanted to modernize the companies image on the internet, and still keep our site easy to use.
How did you select Eximius Solutions?
We received a recommendation for Eximius Solutions.
Describe the project in detail.
During the whole process the people from Eximius were there to give us guidance and tips how to get the best possible product. We were asked to give our ideas and wishes and then worked on everything together to get the best possible product. Everything we asked for was delivered on time.
What was the team composition?
We were assigned one person from their team as a project manager and all the contact went through him, witch made the whole project much easier to track.
Can you share any outcomes from the project that demonstrate progress or success?
We have an increase in patients who fined us over the internet, and an increase in patients who say that they found out about certain types of operating procedures that are done in our hospital.
How effective was the workflow between your team and theirs?
We had fantastic communication with our project manager, spoke to him on regular bases, were informed every step of the way about the progress of the project. Every deadline that was set was respected. The ideas that were provided by the project manager were right on spot with all of our demands.
What did you find most impressive about this company?
I always thought that a site would be complicated to manage and maintain after it was running, but Eximius Solutions provided us with a fantastic admin panel which gave us easy access to our site and allowed us to add information to it with ease. Also the thing that was surprising to me was that they combined the visual effect and the practicality and easy use for the user.
Are there any areas for improvement?
I think they are ready for much bigger challenges and wouldn't change a thing.
the project
Web Dev & Corporate Branding for Financial Services Firm
"Even 3 years from now our website, concept and everything is still posh and modern."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
MARLO doo is a privately held group focused on long term investments in companies with premium brands, attractive growth and strong margin dynamics. I'm holding a postion of CEO.
For what projects/services did your company hire Eximius Solutions, and what were your goals?
We have hired Eximius for complete web site development and corporate branding including logo, and all other business materials (mail signitures, envelopes, business cards etc. Our goal was to make a grear website and brand to be recognisable, which we succeded.
How did you select Eximius Solutions and what were the deciding factors?
I have selected them from friend referal, deciding factor was their full proffesional approach!
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Complete website solution. Steps included initial idea draft, development and implementation and leter on upgrades on the platform. Eximius is using latest technologies.
How many people from the vendor's team worked with you, and what were their positions?
In total 3-4 persones mostly programers and designers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Feedback from our clients was great, many of them asked for reccomendatio. Even 3 years from now our website, concept and everything is still posh and modern.
Describe their project management style, including communication tools and timelines.
Eximius delivered evrithing before deadline, they were completely professional, with both email and over the phone communication.
What did you find most impressive or unique about this company?
I would again say proffesionalism, this is very rear in country where we are doing business. Only this tipe of approach can be seen in Big international companies but not in all.
Are there any areas for improvement or something they could have done differently?
To increase their marketing activities and get more recognisable on local market, because they are much better then competition.
the project
Web Dev for Technology Consultancy Firm
"We were most impressed with their technical ability and proactiveness to add value to the project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Head of Marketing
For what projects/services did your company hire Eximius Solutions, and what were your goals?
Eximius were briefed to put a new website up from scratch based on a new an innovative product launch briefing
How did you select Eximius Solutions and what were the deciding factors?
They were selected as per recommendation of another firm and the decisive criteria was the quality of the other websites they had built and as live deliverables quality.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
They were briefed on the product, its positioning and target audience. Then they analized competitors, their websites and moved to proposal and implementation, which was done on time and on budget.
How many people from the vendor's team worked with you, and what were their positions?
2 - one developer and one designer
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Project was delivered on time and on budget with outstanding quality in terms of design and optimized performance.
Describe their project management style, including communication tools and timelines.
Brilliant using a lean project management methodology.
What did you find most impressive or unique about this company?
We were most impressed with their technical ability and proactiveness to add value to the project as well as the cost/benefit ratio.
The company is pleased with the result of the project. The new website is more visually appealing and easier to navigate. The site also has SEO and getting more traffic as a result. The calls to action are likewise more impactful, allowing the company to increase their lead generation.