Excuse Me Captain

BACKGROUND

Please describe your company and your position there.

I am the head of Digital Marketing for our company. We provide an array of services and office space for companies, many of which have some affiliation with social impact.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Excuse Me Captain, and what were your goals?

We had a very high Cost per Lead and wanted to reduce our costs. We started with Google Ads with EMC and they managed to reduce our CPL costs significantly. We then hired them for our SEO and Content Marketing, and they have also succeeded in these areas. We wanted to increase our volume of leads and reduce the Cost per Lead. Our target was to improve our performance across both Paid Ads and SEO, and to find an agency with expertise to help us redesign our funnel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were previously working with another agency and we suspected that the results they were giving us were not good enough. We knew about Excuse Me Captain because they worked in one of our company's office spaces. We showed them our results at the time and they were quickly able to diagnose our problems and recommend solutions to problems the first agency was unable to solve.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They started out with providing SEM services and then continued with the SEO strategy when they realized that our business was not positioning for the keywords that generated the greatest value. They performed an initial audit to identify problems and solutions, ranging from technical aspects such as loading speed times to usability and CRO elements, so as to improve conversion within the website. They also devised a content marketing strategy to make our Blog more relevant. The SEO services they then provided were comprehensive and detailed.

How many resources from the vendor's team worked with you, and what were their positions?

EMC have assigned a Project Manager to manage the relationship between our Marketing team and the User Acquisition experts within EMC. This is our point of contact. They also use Google Data Studio for reporting with clients and Slack to interact with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They actually reduced the CPL by 300%, and we were pretty shocked at how their knowledge of Google Ads was able to achieve these results. Our Conversion rate also increased by 22% once they applied a new funnel. When they did our SEO audit, they pointed out all the problems in the ranking and worked with our marketing team to deliver a stronger result.

How effective was the workflow between your team and theirs?

Their workflow has been good and fast.

What did you find most impressive or unique about this company?

They are really knowledgeable and skilled on acquisition. They always respond quickly.

Are there any areas for improvement or something they could have done differently?

Yes, we need to generate more business and we are using some additional channels to do this.